Rock in Wine Bars Equals Profit

Rock in Wine Bars Equals Profit

ď śMusic in wine bars is typically associated with smooth jazz and classical recordings. That is often true, as many wine bars that were founded in the early y 90's often catered to a middlebrow crowd that enjoyed easy listening music.

ď śHowever, contemporary wine bars and other wine focused establishments are cuing up much more interesting musical selections. ď śThis is largely due to the modern tastes of it's y younger g clientelle, and the movement of the current generation into the food and wine arena much more earlier li th than other th generations. ti

ď śPeople like Keith Wallace at Epikur Magazine have noted the change not just as a option to draw in a new generation of wine drinkers,, but also as a trigger gg that shows the socio-economic changes in today's wine drinkers.

ď śThe study put out by the Journal of Wine Science has shown that music selection in wine bars correlated to a a region's view of wine. Places where smooth jazz j is the standard musical choice will nearly always see wine as a status symbol. In such areas, wine cost is higher, but acceptance of the general population is much lower. lower

Mr. Wallace has coined the term "Modest Mouse Tracker Tracker" in which wine bars that have at least one song from the band Modest Mouse on their p play y list show an increase wine sales by over 55% than the median for the country. Read more about Bacchus Selections an the Philadelphia Wine Magazine here: http://bacchus-selections.blogspot.com/