We are a Hotel Management Company and Boutique Resorts that provide a service personalized and dedicated to owners and customers. LUX Hotels & Residences Playa del Carmen, Riviera Maya. MĂŠxico jsmaldoni@luxhotelsresidences.com luxhotelsresidences.com
Copyright Š All Rights reserved 2019
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INDEX ABOUT pag. 4 pag. 7 pag. 8. pag.10. pag.12. pag. 14 pag. 16 pag. 18 pag. 21 pag. 22 pag. 24 pag. 26 pag. 28 pag. 30
LUX Hotels & Residences HOTEL MANAGEMENT & OPERATION Conceptualization, Creation, and development Real Estate / HOTEL DEVELOPMENT CONCEPT STUDY PRE-OPENING SERVICES TAKING THE PRODUCT TO THE NEXT LEVEL PUBLIC RELATIONS PLACEMENTS EDUCATIONAL PRESENTATIONS AND PRESENTATIONS ADVERTISING AND CREATIVITY Social media & web marketing INCOME MANAGEMENT Outsourcing and Production Services
HOTELS & RESIDENCES PLAYA DEL CARMEN pag. 40 The Shore at 46th hotel pag. 54 Perfect Place pag. 66 CASA TICUL
XPU HÁ pag. 161
TULUM pag. 90 pag. 106 pag. 122 pag. 138 pag. 146 pag. 154
NEXT LOCATIONS pag. 166 Holbox pag. 174 ISLA MUJERES
Watal Xperience Tulum TuLuna ART HOUSE TULUM ESTELA TULUM THE CONTAINER TULUM
MAREEZE
ABOUT
About us We are a Boutique Resorts & Hotels Management company that provides professional and dedicated personalize service to owners and clients. is a young and flexible company, but with very Experienced Executives running the business. LUX Hotels & Residences
Making sure the proper and implacable operation and maintenance of all the Resorts, Hotels and Residences at all times. We serve our portfolio of clients, in house guest and property owners with the highest standards. We differentiate ourselves by having an operational and marketing structure that can deliver the Service on time, flawless and with excellence. And obtain the highest occupancy and rate.
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Hotel Management & Operation remains true to its philosophy to be sincere to the upscale market without pretentiousness, and assures each property maintains a standard of service and luxury that exceeds expectations. Incorporating local culture is also vital so that all guests leave with the knowledge of their surroundings. LUX Hotels & Residences
Under its management agreements, LUX Hotels & Residences supervises all aspects of hotel operations including sales and marketing, reservations, accounting, purchasing, budgeting, hiring, training and supervising of staff. In addition to overseeing the day-to-day operations, LUX Hotels & Residences also develops and implements sales and marketing strategies, operates the central reservation system and provides a centralized purchasing system for goods. To assure that the concept is carried through on all aspects of a new project; LUX Hotels & Residences prefers to be involved from the beginning, providing advice and supervision with respect to the design and construction of new or renovated properties. 11
Conceptualization, Creation and Development Unlike traditional franchised or brand managed hotels, we can create properties with unique concepts that exceed the demand of the public, providing guests with a distinctive experience. Each property offers simple yet plush accommodations and innovative surroundings and has a personality specifically targeted to reflect the local environment. The property’s perception is matched by attention to detail, personalized service and operating philosophy is common to all its properties. We know that each property has its own personality and that no two are alike. This is why we evaluate each of our clients to customize the project to match its surroundings and allow it to become the best in the area. From city center hotels to beach hotels to ski resorts the thread that ties our properties together is the secret ingredient, service, consistency and attention to guests. This has made increased our OCC and Rate by 40% IN ONLY 6 months at Blue Sky Tulum to give an example. 12
Real Estate / Hotel Development The addition of a luxury hotel can add tremendous value to a real estate development. Rapidly, mixed-use and planned-used developments that include hotels are becoming the norm. This is synergy created by broadening the marketing where one use becomes an amenity for another. Markets worldwide are demanding these amenities. Along with value, complexity is also increased. Careful planning becomes increasingly important for the architecture and layout. Financiers familiar with single-use development must be convinced. Ongoing operations become increasingly important especially when these uses are in proximity to one another. Navigate any of these challenges incorrectly and your capitalization rates could suffer. The diverse actions necessary during the construction and operations of mixed-use, hotel, and resort properties require the knowledge and experience of a team of experts in this specialty.
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Concept Study recommends that all new projects perform a concept study to determine the right structure and idea is developed and carried through for the proposed area. LUX Hotels & Residences
The study evaluates the supply and demand factor affecting the market to determine the correct positioning of a new project. The studies are targeted toward the project itself and focus on the demands of the tourism industry, present and future will deliver a scope of recommendations necessary for the project’s success. LUX Hotels & Residences
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Pre-Opening services For projects that are still in development, LUX Hotels & Residences offers pre-opening services to prepare the hotel for a successful opening. From development to operation, LUX Hotels & Residences can provide expert opinion and direction for new hotel projects. Our pre-opening services include: • Market and financial feasibility studies • Hotel concept creation • Operating advice in regards to the architectural plans to optimize operational flow • Room design • Facilities, outlet and services proposal • Fixture, furniture and equipment suggestions • Pre-opening sales and marketing campaign • Pre-opening staff recruitment and training
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Taking the Product to the next level With 15+ years of experience in the luxury market, we have amassed a wealth of knowledge in what makes a luxury product successful. Honing this knowledge, LUX Hotels & Residences offers hoteliers expert opinion and assistance in repositioning an existing property to an upscale product. More specifically, the LUX Hotels & Residences team will perform a thorough evaluation of the product, determine if there is potential to be upscale, and then follow up with a proposal with coordinated solutions and recommendations on where to strategically invest. Areas of improvement range from dĂŠcor and linens to food and service.
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Public Relations will conduct extensive market researches and explore many avenues for promoting hotels to clients. LUX Hotels & Residences generates press releases that highlight the unique benefits of a client’s property. Through these releases, significant media attention will be place to properties managed by LUX Hotels & Residences which is a result of their distinctive philosophy, renowned design, friendly and relaxing atmosphere, and high profile events. LUX Hotels & Residences
Activities In addition to writing press releases and distribution we can obtain additional exposure for clients through prestigious events: • Press Trips • Exposure in upscale events such as polo tournaments, golf tournaments and charity galas • Organized Press Dinners • Television exposure • Radio exposure
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Opportunities is constantly staying up to date, to make sure that clients receive exposure not only through print, but also through the utmost important web channels. The key ingredients is contacts, LUX Hotels & Residences has built a following and nourished its relationships to assure its clients worldwide exposure LUX Hotels & Residences
Access to media contacts Creative press releases Access to editorial calendars, award opportunities and association events Guaranteed placement of releases Syndication into websites and blogs
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Placements The sky is the limit, creativity is one of LUX Hotels & Residences’s best assets, with competition being so fierce you have to know how to stand out and be noticed. This is something we know how to do and can obtain prime exposure for clients: • Placements in upscale magazines, newspapers, websites • Feature Travel Stories
• Feature Food & Wine Stories • Feature Spa Stories • Feature Cultural Stories
Representation and Educating Presentations In keeping with its proven marketing methodology, LUX Hotels & Residences promotes its clients’ properties and destinations to agents at “carriage-trade” travel agencies, as well as major tradeshows and events. These events are carefully chosen depending on the client’s demands. Trade shows include international shows such as International Luxury Travel Mart in Cannes, France and PURE in Marrakech, Morocco, Tianguis Turistico and events held by Mexico Boutique Hotels. signs contracts with receptive agencies and tour operators as well as promote each property amongst the niche market. LUX Hotels & Residences
Trades shows and presentations are organized in the major markets and in some cases organized in the travel agencies to increase exposure.
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Creative and Advertising Before formulating a marketing program, LUX Hotels & Residences evaluates marketing materials that are being distributed on behalf of a given property. Because it is imperative these materials reflect the property’s quality image, LUX Hotels & Residences will make recommendations regarding what, if any, new materials should be produced and will work with its clients in creating professionally designed, image enhancing pieces. will work with each client in developing effective advertising including print advertising campaigns, advertorials, billboard designs, and online banner ads. LUX Hotels & Residences will help create highly original, persuasive and memorable materials. LUX Hotels & Residences
LUX Hotels & Residences
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also offers web site design and media
Social media networking and web marketing In today’s market, having a strong online presence is essential to any marketing strategy. A functional and eye-catching website is the core of a web marketing strategy, while social media, email marketing and an SEO strategy drive traffic to the website and help build your audience. A customized social media and web-marketing plan may include the following services: • Web design and development • Comprehensive web marketing strategy to build brand awareness, drive traffic to your website and turn site traffic into leads • Creative and engaging social media campaign • Establish presence on social platforms such as Facebook, Twitter, Pinterest, Tumblr and YouTube • Keyword placement for search engine optimization • Email marketing strategy • Pay per click advertising
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Revenue Management In order for Revenue Management to be effective you have to anticipate hotel occupancy and market demand to determine how it will affect your hotel. The process begins with gathering data about your market’s business flow, your hotel’s occupancy demand, rate history and your hotel’s current reservations booking pattern. Part of the process is knowing what’s going on with your competitors and their surroundings, to be proactive to potential demand rather than reacting to market changes. This avoids missed demand rate increase opportunities. will assure that your rates are properly positioned to compete in your marketplace. Knowledge of your competition is critical to developing your rates, so we start with a comprehensive study of the competition. LUX Hotels & Residences
Correct rates are determined by what rates the market can sustain at the same time create a good value to the buyer. Value is a relative term including your hotel’s location, facilities, and its competitive environment. Ignoring your competition doesn’t make them go away. 32
The best study for this purpose is the S.W.O.T. analysis: Strengths, Weaknesses, Opportunities, and Threats. This study compares your hotel with your selected competition hotels. It should include general manager strengths and weaknesses, sales staff, etc. Many hoteliers concentrate only on increasing occupancy; increasing occupancy by sacrificing average rates just doesn’t make sense; it doesn’t work. Only in rare cases will reduced rates generate enough incremental occupancy to compensate for the rate reduction. It most often results in slightly increased occupancy at a lower rate and much lower profit, defeating the purpose. Revenue management simply takes advantage of increased demand periods. In order to do this, one must be able to recognize those opportunities and that is where LUX Hotels & Residences can assist.
Outsourcing Services and Production Over the years our Team has created a network of trusted partners who we have worked with to provide additional services for our clients. To relieve clients from the difficulty of finding reliable and quality professionals to work with, LUX Hotels & Residences offers additional outsourced services to create the strongest brand image possible. We offer the following outsource services: Hotel Photography Video Production Graphic Design Web Design & Development Logo Creation and Design Sister properties
estrattoasesores.com alchemia.com.mx/v1/en/about-us playamoments.com stemhotels.com 33
HOTELS & RESIDENCES
PLAYA DEL CARMEN
THE SHORE AT 46TH HOTEL
FACHADA
THE SHORE AT 46TH hotel Enjoy our luxurious urban retreat The life you dreamed about with the sea is now possible at The Shore on 46th, where every day is exciting. With luxury finishes of avant-garde design and integrated technology, The Shore at 46th is located steps from the Caribbean Sea and close to the famous Fifth Avenue. AMENITIES • • • • • • • • • •
Infinity heated pool on the roof Skybar Spa with sauna, jacuzzi and massage terrace Garden terrace with WiFi and ambient sound Fully equipped gym Double height lobby with reception Underground parking Luxury finishes Suites with fully equipped kitchen Air conditioner
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Rooftop
LOBBY
GYM
A PERFECT PLACE
A PERFECT PLACE Housing complex of 73 (seventy three) condominiums luxury in 6 levels, located on the street fourteen north with the fifth and tenth avenues north apple 32 lot zero six, Playa del Carmen, Quintana Roo and consists of the following common areas: AMENITIES • • • • • • • • • •
Pool and sundeck on the Roof Bar on the Roof Lounge chairs Infinite pool Lobby Yard Reception Fitness center Spa Private security
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LOBBY
ROOFTOP
SUITE
SUITE
SUITE
CASA TICUL
CASA TICUL Expresses the constant presence and vitality of the caribbean. The inspiration for the creation of Casa Ticul is based on two intersecting and magical forces. Architect Richard Köhler who was able to conceptualize the Cuevas Family passions and reflect them elegantly in the modern architecture. AMENITIES • • • • • • •
Falita Roof Terrace Tropical Solarium Salon of The Grandfather Fully Equipped Rooms Prime Location Beach Club Security 24 Hrs
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POOL
FACADE
RECEPTION
LOBBY
GARDENS
TULUM
WATAL TULUM
WATAL TULUM Watal has Maya origin, since it comes from “wa’atal” which means: rest. Our development will allow you to live in harmony with nature while enjoying moments of peace and meditation. Disconnect from the stress and anxiety of the days, start living a life with unique quality. We have very clear the idea of offering an involvement of nature in all senses. Our objective is to invite you to an experience totally immersed in the vegetation that Tulum offers as we design considering the materials of the region in order to create a completely integral environment. ameniTIES • • • • • • •
2 Pools Bar Lounge Gym Yoga room Business Center Security Lobby 85
COMMON AREAS
POOL
FACADE
ROOFTOP
BEDROOM
BATHROOM
LIVING ROOM
XPERIENCE TULUM
XPERIENCE TULUM Xperience Tulum es un exclusivo complejo residencial de tan sólo 33 departamentos. Cada uno diseñado con un estilo único que combina elegancia y confort, siguiendo una línea arquitectónica fresca y espaciosa. Detalles que marcan la diferencia En Xperience Tulum, disfrutarás siempre de una hermosa vista a sus amplios jardínes tropicales, ventanales de piso a techo que permitirán que el viento envuelva tu hogar y el sonido de una cascada. ameniDADES • • • • •
Alberca Gimnasio Centro de Negocios Seguridad Lavandería
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COMMON AREAS
ENTRANCE
GYM
POOl
BEDROOM
BATHROOM
POOL
TULUNA
TULUNA These luxury condominiums located in Tulum are characterized by their design. All departments are separated by areas of tropical gardens, which offers that feeling of being in the jungle that is today, one of the characteristics that investors and guests look for in Tulum ameniTIES • • • • • • • •
Rooftop Skybar & Lounge Wide Gardens Private pool on each unit Lobby / Reception Luxury finishes Security 24/7 Unbeatable location
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ROOFTOP
FACADE
NIGHT FACADE
LOBBY
APARTMENT A
APARTMENT D
ARTHOUSE TULUM
ARTHOUSE TULUM
Architecture, Art and Jungle in the heart of Tulum, equidistant to the town, the mayan ruins and the sea. Design apartments with private pool in the most exclusive residential area of Tulum. Arthouse is a project where 4 buildings live together, including 28 residences (from 132 to 323 square-meters, each one with its own private pool), within a village inside the tropical jungle of Tulum. It has its own Natural Reservoire, a Gallery for Contemporary Art, a Library, an hydrotherapy pool in the jungle, and a Residency for Artists. ameniTIES • • • • •
Private Pool Hydrotherapy pool in the jungle Domotic Gallery for Contemporary Art Fully equi[pped kitchens
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LIVING ROOM
LIVING ROOM
FACADE
POOL
FACADE NIGHT
FACADE DAYLIGHT
LIVING ROOM
POOL
ESTELA TULUM
ESTELA TULUM
A project where 27 jungle apartments live together, all of them features 2 bedrooms and pool. Up levels features rooftop and the lower ones gardens and lock off. Located on Aldea Zama ameniTIES • • • • •
Private Pool 2 bedrooms Gardens Rooftop Lock off
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FRONT DESK
FACADE DAYLIGHT
ROOFTOP
THE CONTAINER TULUM
THE CONTAINER TULUM
This new project will be installed in a respectful way to the environment, housing that does not affect the view and that mix with nature giving them the opportunity to integrate into the environment using space and colors efficiently. It consists of 56 rooms including 8 Ocean View Suites ameniTIES • • • • • •
Pool Recreation area Restaurant Palapa Bar Security 24/7 Watersports
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XPU HÁ
MAREZEE Located on the best and most prestigious beach in Mexico, Xpu Hรก
COMING SOON...
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Holbox
COMING SOON
BEACH CLUB
AERIAL
POOL
LOBBY
ISLA MUJERES COMING SOON