Digital Marketing Course Modules

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Digital Marketing Course Modules

Not so long ago, the terms ‘digital marketing’ and ‘digital marketer’ were alien to most of the people. Today, this industry is booming and blooming and many people want to build a flourishing career in it. Thanks to the increasing

2 penetration of the internet, the demand for efficient digital marketers have significantly grown in the market. In comparison to the other traditional job sectors, the salary in the field of digital marketing is attractive. If you have talent, there are umpteen opportunities waiting for you.

However, you might hardly have heard anybody doing graduation or post-graduation in digital marketing. This field is comparatively new and therefore, most of the successful digital marketers accidentally entered the field and made their way to the top. However, things have changed now. You have to face a cutthroat competition to survive and be the best of all to build an illustrious career in the field. In such a situation, if you are interested in building a career in digital marketing, but you do not have any knowledge about the field of digital marketing, you can take ​Digital Marketing Training In Ahmedabad ​and start off your career.

Digital Marketing Course Modules

Here is the list of activities that fall under Digital Marketing Training. You can consider this as a syllabus as well.

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Digital Marketing Basics

● Understand client business model and objectives of the service. ● Analyze online platform help client. ● Calculate ROI ● Keyword research. ● Competitor analysis. ● Design website structure and pages. ● Conversion optimization. ● Checkout page optimization. ● Page on page (Title, Description, Header creations). ● Website content optimization. ● Site on-page. ● Sitemap.xml + Sitemap.html. ● Page loading time. ● Schema Implementation

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Website Performance Measurement

● Google Analytics. ● Goal configuration. ● Event Tracking. ● Set Alert. ● Intelligence Events ● Real-Time visitors ● Audience ● Acquisition ● Behaviour ● Conversions. ● Data Interpretation. ● Traffic Sources ● Action Items from data for better ROI (Return on Investment). ● Google Webmaster ● Robots.txt ● Crawling errors. ● Impressions + Clicks. ● Bing webmaster

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Local Business Submissions

● Google + Bing + Yahoo Local submissions. ● Gather client details. ● Optimize the details given by the client. ● NAP Importance. ● Choose an appropriate category. ● City + Category wise Moz listings. ● Create a dedicated page on the website. ● Convenience client to post reviews. ● Measure performance. ● Find the correct social platform.

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Social Media Marketing

● Facebook + Twitter + LinkedIn page creations. ● Profile verification. ● Profile + page linking. ● Post optimization. ● Data Gathering. ● Add new friends. ● Analyze post who get likes/share/comment. ● Paid campaign. ● Performance analysis and optimization.

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Link Building

● Content strategy creation. ● Optimize content for ranking + visits. ● Circulate content on social media sites. ● Question + Answers submissions ● Slide circulation ● Competitors link analysis and approach. ● Link building with Google Alerts & Google search analysis. ● Link building with competitors analysis.

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Paid Marketing

● Find opportunities in market place. ● Google AdWords ● How to Grant AdWords access. ● Link AdWords with Analytic. ● Import AdWords goals with Analytic. ● Keyword research. ● Keyword Grouping. ● Negative keywords. ● Search Ads creation. ● Choose platforms for display advertising. ● Image Ads creation. ● Ads Extension. ● Video creation important things. ● Measurement of the activities. ● Campaign setting. ● Days, times and frequency. ● Devices. ● Campaign remarketing. ● Fetch Audience. ● Filter Audience. ● Measure performance. ● AdWords campaign performance analysis.

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Reputation Management

● Understand the client’s objectives. ● Store negative footprints. ● Find positive pages/results. ● Filter pages we can control and we can’t. ● Content posting strategy. ● Social media profiles creation strategy.

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How to Manage Work?

● Strategy creation. ● Process creation. ● Send progress reports to the client. ● Email writing to avoid communication gap.

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Email Marketing

● Tools to use email marketing. ● Find Email ids. ● Optimize the subject line of the Email. ● Explain Email Topic. ● Digital Marketing Course Syllabus ● Measure user’s action using Google URL builder. ● Show images in the email ● Email Frequency ● Email Automation ● Email performance measurement

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Video creation

● Video creation best practices ● Upload videos on YouTube ● Optimize video Metas ● Views report ● Audience retention report ● Demographics report ● Traffic Sources report

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Conclusion

If you want to learn digital marketing and looking for ​digital marketing institute in Ahmedabad​, Training in SEO is the best option for you as we have covered all the above modules in our digital marketing course. We are the best and unbeatable as we offer 3 FREE Lectures, all lectures Video, training material via Spreadsheet and 100% job & increment guarantee.