D_Camps Guidelines

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D CAMPS

D-Camps Logo Guidelines

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Welcome to D-Camps!

The Canadian Diabetes Association has offered camp experiences since 1953. Our network of D-Camps provide opportunities to enjoy an authentic camp experience to children living with type 1 diabetes while having all of their diabetes needs monitored by a dedicated team of trained medical professionals.

Across the country, all D-Camps are dedicated to a common goal: “Inspiring independence together.” For campers, that means learning to self-manage their disease and becoming more self-reliant in their overall growth and development.

While at camp, children learn about diabetes management in an enriching, well-managed and fun environment. In fact, many of our camp alumni recall that

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camp was the first time they administered their own insulin – a milestone in the life of a child living with diabetes.

“Together” reflects the sense of belonging and community that’s central to the camp experience for campers as well as their families. That community also extends to the health professionals and donors who are integral to our success.

From Newfoundland to BC, every camp has a vital role to play in strengthening awareness of the D-Camp experience.

This is your official D-Camp Identity Field Guide. It’s packed with orienteering tips for managing our camp identity system.

Happy reading!

Contents Whooo should use this field guide? / 4 Where to use the D-Camp identity? / 4 Identifying individual camps / 4 For more information / 4

Whooo should use this field guide?

If you are responsible for any kind of communications to do with D-Camps – whether you’re a counselor or a director – this Identity Field Guide is for you. It gives you all the basics of how to work with our identity system from graphics to colours and type. The system is designed to ensure that every camp has a strong, unique identity of its own but one that reflects common features with all D-Camps. We want our campers, their families, as well as healthcare professionals and donors to know that all CDA camps, wherever they are, offer the same qualities of a well-managed, fun and enriching experience.

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Section One

D.CAMPS

Where to use the D-Camp identity?

CANADIAN DIABETES ASSOCIATION

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The D-Camps logo represents the national network of diabetes camps. The letter “D” (diabetes) is the main background graphic that contains the letter “C” (camps) and all of the icons for each camp. The relationship of the words to the “D” and “C” are all carefully positioned to create a balanced design that’s both recognizable and memorable. It is important to use the official versions in order to consistently reinforce the D-Camps identity. There are two configurations that can be used depending on space and other design considerations. The primary version is the more compact (square) of the two. The alternate version can be used where the logo needs to fit into a smaller, more horizontal space.

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D CAMPS

The D-Camps Logo

CANADIAN DIABETES ASSOCIATION Vertical Configuration Pantone® 484

Official colour: The logo uses the same colour as the Canadian Diabetes Association’s identity: Pantone® 484.

CANADIAN DIABETES ASSOCIATION Horizontal Configuration

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The D-Camps Logo Clearspace and Minimum Size

C

CANADIAN DIABETES ASSOCIATION

D

A minimum height has been established for print and on-screen applications. This should ensure that the key elements of the design remain visible and clear. Use your judgment when determining sizes for applications where there are technical constraints such as embroidery on caps or silk-screening on t-shirts for example.

D

D. D CAMPS

Clearspace is a protective area that surrounds our Logo. Its role is to ensure no graphic or typographic elements encroach too closely or appear to be part of our Logo.

The space is determined by the height of the capital “D” in the name “D-Camps.”

CANADIAN DIABETES ASSOCIATION

D D.CAMPS

Clearspace

C

3/8 inch | 27 pixels 3/4 inch | 54 pixels

CANADIAN DIABETES ASSOCIATION

Minimum size: use the horizontal configuration if the size is less than 3/4 inch

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CANADIAN DIABETES ASSOCIATION

Do not omit any elements

C

S P M

. CA D

CANADIAN DIABETES ASSOCIATION

Do not move the elements

CANADIAN DIABETES ASSOCIATION

Do not change any of the fonts

C

CANADIAN DIABETES ASSOCIATION

Do not change the “D” shape

C

CANADIAN DIABETES ASSOCIATION

Do not stretch or condense it

D.CAMPS

D.CAMPS

CANADIAN DIABETES ASSOCIATION

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C

D.CAMPS

D.CAMPS

To ensure the integrity of the logo it is important that none of the elements within it are changed or moved. This includes adjustments to the ratio of the graphic, the fonts used or the colours it appears in.

D.CAMPS

The D-Camps Logo Incorrect Usage

C

CANADIAN DIABETES ASSOCIATION

Do not use other colours

The D-Camps Logo Simplified Option

The design solution for D-Camps has been developed to be able to be used in a variety of situations, including applications such as stencils on signs or even carved out of wood. In informal applications that would primarily be seen at an actual camp, the endorsement “Canadian Diabetes Association� can be dropped where it might be difficult to reproduce.

Simplified logo in action

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The D-Camps Logo Typography

While the official font for the Canadian Diabetes Association is Bliss 2, the camps are free to work with the two fonts that are used in the logos. These are suitable for text headings, signage or other high profile applications that will ensure a visual and typographic cohesion between the logos and other camp related materials. Bliss 2 should continue to be used for body text.

Welcome to D-Camps!

ABC abc 123 Font: Radio SW. Use for headings, signage and other high profile applications. Available from Fontsner.com.

WELCOME TO D-CAMPS! ABC abc 123 Font: Trade Gothic Condensed No. 20. Use for headings, signage and other high profile applications. Use either all caps or upper and lower case.

Available from Fontshop.com or Adobe.com.

WELCOME TO D-CAMPS! ABC abc 123 Font: Trade Gothic Condensed No. 20 Oblique. Use for headings, signage and other high profile applications. Use either all caps or upper and lower case.

Available from Fontshop.com or Adobe.com.

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Section Two

Identifying individual camps

The Individual Camp Logos

Each camp in the national network has its own logo. The logo uses three elements: the letter “D” outline from the D-Camps logo, specific typography for the camp name, a particular Canadian wildlife illustration and a unique colour.

BANTING

BRIARDALE

DIA-BEST

DISCOVERY

DOUWANNA

CANADIAN DIABETES ASSOCIATION

CANADIAN DIABETES ASSOCIATION

CANADIAN DIABETES ASSOCIATION

CANADIAN DIABETES ASSOCIATION

CANADIAN DIABETES ASSOCIATION

HURONDA

JEAN NELSON

KAKHAMELA

LION MAXWELL MORTON

CANADIAN DIABETES ASSOCIATION

CANADIAN DIABETES ASSOCIATION

CANADIAN DIABETES ASSOCIATION

RED FOX CANADIAN DIABETES ASSOCIATION

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SASKATCHEWAN

CHILDREN’S CANADIAN DIABETES ASSOCIATION

CANADIAN DIABETES ASSOCIATION

CANADIAN DIABETES ASSOCIATION

TBD

TBD

TBD

CANADIAN DIABETES ASSOCIATION

CANADIAN DIABETES ASSOCIATION

CANADIAN DIABETES ASSOCIATION

The Individual Camp Logos The Icons

Each creature has been chosen to reflect natural habitats across Canada.

Let’s introduce our cast of camp characters…

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Camp Banting White Tailed Deer… fleet of hoof

Camp Briardale Grey Wolf… leader of the western pack

Camp Dia-Best Beaver… woodland builder

Camp Discovery Otter… fun-loving amphibian

Camp Douwanna Puffin…

North Atlantic rock stars

Camp Huronda Black bear… chief of the boreal forest

Camp Jean Nelson Great Horned Owl… ultimate bird of prey

Camp Kakhamela Orca… rulers of the Pacific coast

Camp Lion Maxwell Loon… top fisher of inland waters

Camp Morton Loon… renowned for its iconic call

Camp Red Fox Red Fox… bright, cunning hunter

Saskatchewan Children’s Camp Prairie Falcon… hunter of the prairies

Future Camp Salmon… strong and wild seafarer

Future Camp Wild Horse… champion of the range

Future Camp Lynx… lightning fast feline

The Individual Camp Logos Colours

Each camp also has a unique colour to distinguish them from each other.

Note: Process colours are based on colour conversions found in Adobe Illustrartor® and Adobe InDesign® and apply to coated or uncoated paper stocks. HTML specifications are based on Pantone® Colour Bridge conversions.

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Camp Banting Pantone® 173 Process: 0c 69m 100y 4k HTML: D2492A

Camp Briardale Pantone® 2725 Process: 77c 68m 0y 0k HTML: 6459C4

Camp Dia-Best Pantone® 7526 Process: 0c 65m 100y 35k HTML: 8D3C1E

Camp Discovery Pantone® 356 Process: 95c 0m 100y 27k HTML: 007934

Camp Douwanna Pantone® 307 Process: 100c 16m 0y 27k HTML: 0075B0

Camp Huronda Pantone® 362 Process: 70c 0m 100y 9k HTML: 3F9C35

Camp Jean Nelson Pantone® 511 Process: 60c 100m 45y 30k HTML: 5E2750

Camp Kakhamela Pantone® 2995 Process: 90c 11m 0y 0k HTML: 00A9E0

Camp Lion Maxwell Pantone® 2735 Process: 100c 95m 0y 3k HTML: 280091

Camp Morton Pantone® 320 Process: 100c 0m 31y 7k HTML: 009AA6

Camp Red Fox Pantone® 485 Process: 0c 95m 100y 0k HTML: D52B1E

Saskatchewan Children’s Camp Pantone® 300 Process: 100c 44m 0y 0k HTML: 0065BD

Future Camp Pantone® 312 Process: 96c 0m 11y 0k HTML: 00ADD0

Future Camp Pantone® 152 Process: 0c 51m 100y 1k HTML: E17000

Future Camp Pantone® 301 Process: 100c 45m 0y 18k HTML: 005293

The Individual Camp Logos Vertical Configuration Horizontal Configuration This page shows the two options for the camp logos. The vertical option has the name of the camp and the Canadian Diabetes Association endorsement below the symbol while the horizontal option has this information to the right. Use whichever version is most appropriate for the materials you are producing.

BRIARDALE CANADIAN DIABETES ASSOCIATION Vertical Configuration

BRIARDALE CANADIAN DIABETES ASSOCIATION Horizontal Configuration

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The Individual Camp Logos Clearspace and Minimum Size

B

B

B

BRIARDALE

B

B

A minimum height has been established for print and on-screen applications. This should ensure that the key elements of the design remain visible and clear. Judgement should be used when determining sizes for applications where there are technical constraints such as embroidery on caps or silk-screening on t-shirts for example.

B

B

Clearspace is a protective area that surrounds our Logo. Its role is to ensure no graphic or typographic elements encroach too closely and appear to be part of our Logo. The space is determined by the height of the capital “D” in the name “D-Camps”.

CANADIAN DIABETES ASSOCIATION

BRIARDALE CANADIAN DIABETES ASSOCIATION

B

In each of the individual camp logos, clearspace is determined by the height of the initial capital letter in the name of the camp.

Clearspace

1 inch | 732 pixels

BRIARDALE CANADIAN DIABETES ASSOCIATION

Minimum size: use the horizontal version if the size is less than 1 inch

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BRIARDALE CANADIAN DIABETES ASSOCIATION

5/8 inch | 45 pixels

The Individual Camp Logos Incorrect Usage

To ensure the integrity of the logo it is important that none of the elements within it are changed or moved. This includes adjustments to the ratio of the graphic, the fonts used or the colours it appears in.

BRIARDALE CANADIAN DIABETES ASSOCIATION

Do not omit any elements

camp

BRIARDALE

BRIARDALE

Do not change any of the fonts

Do not stretch or condense it

CANADIAN DIABETES ASSOCIATION

CANADIAN DIABETES ASSOCIATION

E L A D R A I R B CANADIAN DIABETES ASSOCIATION

BRIARDALE CANADIAN DIABETES ASSOCIATION

Do not move the elements

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Do not change the “D” shape

BRIARDALE CANADIAN DIABETES ASSOCIATION

Do not use other colours

The Individual Camp Logos Co-Branding

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BRIARDALE CANADIAN DIABETES ASSOCIATION

B B

In most situations, the camp logo with the CDA endorsement line will be sufficient to identify the Canadian Diabetes Association if the CDA logo is visible elsewhere on a page or screen. (See the brochure cover on the next page as an example.) If there are occasions when both the camp and the CDA logo require equal prominence, side by side, use this relationship which uses the horizontal configuration of the individual camp logo.

Horizontal Configuration plus CDA Identity

DOUWANNA

The examples on the right show potential applications and are designed to demonstrate how the logo program works on a multitude of materials.

D.CAMPS

The Logos in Action

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The Logos in Action

The examples on the right show potential applications and are designed to demonstrate how the logo program works on a multitude of materials.

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Any Questions?

If you have any questions about the logo guidelines, please contact Andrew Young at the National Office: 416-408-7063 or Andrew.Young@diabetes.ca

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Canadian Diabetes Association National Office 522 University Avenue Suite 1400, Toronto, ON M5G 2R5