. D CAMPS
D-Camps Logo Guidelines
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Welcome to D-Camps!
The Canadian Diabetes Association has offered camp experiences since 1953. Our network of D-Camps provide opportunities to enjoy an authentic camp experience to children living with type 1 diabetes while having all of their diabetes needs monitored by a dedicated team of trained medical professionals. Across the country, all D-Camps are dedicated to a common goal: “Inspiring independence together.” For campers, that means learning to self-manage their disease and becoming more self-reliant in their overall growth and development. While at camp, children learn about diabetes management in an enriching, well-managed and fun environment. In fact, many of our camp alumni recall that
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camp was the first time they administered their own insulin – a milestone in the life of a child living with diabetes. “Together” reflects the sense of belonging and community that’s central to the camp experience for campers as well as their families. That community also extends to the health professionals and donors who are integral to our success. From Newfoundland to BC, every camp has a vital role to play in strengthening awareness of the D-Camp experience. This is your official D-Camp Identity Field Guide. It’s packed with orienteering tips for managing our camp identity system. Happy reading!
Contents Whooo should use this field guide? / 4 Where to use the D-Camp identity? / 4 Identifying individual camps / 4 For more information / 4
Whooo should use this field guide?
If you are responsible for any kind of communications to do with D-Camps – whether you’re a counselor or a director – this Identity Field Guide is for you. It gives you all the basics of how to work with our identity system from graphics to colours and type. The system is designed to ensure that every camp has a strong, unique identity of its own but one that reflects common features with all D-Camps. We want our campers, their families, as well as healthcare professionals and donors to know that all CDA camps, wherever they are, offer the same qualities of a well-managed, fun and enriching experience.
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Section One
D.CAMPS
Where to use the D-Camp identity?
CANADIAN DIABETES ASSOCIATION
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The D-Camps logo represents the national network of diabetes camps. The letter “D” (diabetes) is the main background graphic that contains the letter “C” (camps) and all of the icons for each camp. The relationship of the words to the “D” and “C” are all carefully positioned to create a balanced design that’s both recognizable and memorable. It is important to use the official versions in order to consistently reinforce the D-Camps identity. There are two configurations that can be used depending on space and other design considerations. The primary version is the more compact (square) of the two. The alternate version can be used where the logo needs to fit into a smaller, more horizontal space.
. D CAMPS
The D-Camps Logo
CANADIAN DIABETES ASSOCIATION Vertical Configuration Pantone® 484
Official colour: The logo uses the same colour as the Canadian Diabetes Association’s identity: Pantone® 484.
CANADIAN DIABETES ASSOCIATION Horizontal Configuration
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The D-Camps Logo Clearspace and Minimum Size
C
CANADIAN DIABETES ASSOCIATION
D
A minimum height has been established for print and on-screen applications. This should ensure that the key elements of the design remain visible and clear. Use your judgment when determining sizes for applications where there are technical constraints such as embroidery on caps or silk-screening on t-shirts for example.
D
D. D CAMPS
Clearspace is a protective area that surrounds our Logo. Its role is to ensure no graphic or typographic elements encroach too closely or appear to be part of our Logo. The space is determined by the height of the capital “D” in the name “D-Camps.”
CANADIAN DIABETES ASSOCIATION
D D.CAMPS
Clearspace
C
3/8 inch | 27 pixels 3/4 inch | 54 pixels
CANADIAN DIABETES ASSOCIATION
Minimum size: use the horizontal configuration if the size is less than 3/4 inch
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CANADIAN DIABETES ASSOCIATION
Do not omit any elements
C
S P M
. CA D
CANADIAN DIABETES ASSOCIATION
Do not move the elements
CANADIAN DIABETES ASSOCIATION
Do not change any of the fonts
C
CANADIAN DIABETES ASSOCIATION
Do not change the “D” shape
C
CANADIAN DIABETES ASSOCIATION
Do not stretch or condense it
D.CAMPS
D.CAMPS
CANADIAN DIABETES ASSOCIATION
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C
D.CAMPS
D.CAMPS
To ensure the integrity of the logo it is important that none of the elements within it are changed or moved. This includes adjustments to the ratio of the graphic, the fonts used or the colours it appears in.
D.CAMPS
The D-Camps Logo Incorrect Usage
C
CANADIAN DIABETES ASSOCIATION
Do not use other colours
The D-Camps Logo Simplified Option
The design solution for D-Camps has been developed to be able to be used in a variety of situations, including applications such as stencils on signs or even carved out of wood. In informal applications that would primarily be seen at an actual camp, the endorsement “Canadian Diabetes Association� can be dropped where it might be difficult to reproduce.
Simplified logo in action
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The D-Camps Logo Typography
While the official font for the Canadian Diabetes Association is Bliss 2, the camps are free to work with the two fonts that are used in the logos. These are suitable for text headings, signage or other high profile applications that will ensure a visual and typographic cohesion between the logos and other camp related materials. Bliss 2 should continue to be used for body text.
Welcome to D-Camps! ABC abc 123 Font: Radio SW. Use for headings, signage and other high profile applications. Available from Fontsner.com.
WELCOME TO D-CAMPS! ABC abc 123 Font: Trade Gothic Condensed No. 20. Use for headings, signage and other high profile applications. Use either all caps or upper and lower case. Available from Fontshop.com or Adobe.com.
WELCOME TO D-CAMPS! ABC abc 123 Font: Trade Gothic Condensed No. 20 Oblique. Use for headings, signage and other high profile applications. Use either all caps or upper and lower case. Available from Fontshop.com or Adobe.com.
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Section Two
Identifying individual camps
The Individual Camp Logos
Each camp in the national network has its own logo. The logo uses three elements: the letter “D” outline from the D-Camps logo, specific typography for the camp name, a particular Canadian wildlife illustration and a unique colour.
BANTING
BRIARDALE
DIA-BEST
DISCOVERY
DOUWANNA
CANADIAN DIABETES ASSOCIATION
CANADIAN DIABETES ASSOCIATION
CANADIAN DIABETES ASSOCIATION
CANADIAN DIABETES ASSOCIATION
CANADIAN DIABETES ASSOCIATION
HURONDA
JEAN NELSON
KAKHAMELA
LION MAXWELL MORTON
CANADIAN DIABETES ASSOCIATION
CANADIAN DIABETES ASSOCIATION
CANADIAN DIABETES ASSOCIATION
RED FOX CANADIAN DIABETES ASSOCIATION
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SASKATCHEWAN
CHILDREN’S CANADIAN DIABETES ASSOCIATION
CANADIAN DIABETES ASSOCIATION
CANADIAN DIABETES ASSOCIATION
TBD
TBD
TBD
CANADIAN DIABETES ASSOCIATION
CANADIAN DIABETES ASSOCIATION
CANADIAN DIABETES ASSOCIATION
The Individual Camp Logos The Icons
Each creature has been chosen to reflect natural habitats across Canada. Let’s introduce our cast of camp characters…
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Camp Banting White Tailed Deer… fleet of hoof
Camp Briardale Grey Wolf… leader of the western pack
Camp Dia-Best Beaver… woodland builder
Camp Discovery Otter… fun-loving amphibian
Camp Douwanna Puffin… North Atlantic rock stars
Camp Huronda Black bear… chief of the boreal forest
Camp Jean Nelson Great Horned Owl… ultimate bird of prey
Camp Kakhamela Orca… rulers of the Pacific coast
Camp Lion Maxwell Loon… top fisher of inland waters
Camp Morton Loon… renowned for its iconic call
Camp Red Fox Red Fox… bright, cunning hunter
Saskatchewan Children’s Camp Prairie Falcon… hunter of the prairies
Future Camp Salmon… strong and wild seafarer
Future Camp Wild Horse… champion of the range
Future Camp Lynx… lightning fast feline
The Individual Camp Logos Colours
Each camp also has a unique colour to distinguish them from each other. Note: Process colours are based on colour conversions found in Adobe Illustrartor® and Adobe InDesign® and apply to coated or uncoated paper stocks. HTML specifications are based on Pantone® Colour Bridge conversions.
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Camp Banting Pantone® 173 Process: 0c 69m 100y 4k HTML: D2492A
Camp Briardale Pantone® 2725 Process: 77c 68m 0y 0k HTML: 6459C4
Camp Dia-Best Pantone® 7526 Process: 0c 65m 100y 35k HTML: 8D3C1E
Camp Discovery Pantone® 356 Process: 95c 0m 100y 27k HTML: 007934
Camp Douwanna Pantone® 307 Process: 100c 16m 0y 27k HTML: 0075B0
Camp Huronda Pantone® 362 Process: 70c 0m 100y 9k HTML: 3F9C35
Camp Jean Nelson Pantone® 511 Process: 60c 100m 45y 30k HTML: 5E2750
Camp Kakhamela Pantone® 2995 Process: 90c 11m 0y 0k HTML: 00A9E0
Camp Lion Maxwell Pantone® 2735 Process: 100c 95m 0y 3k HTML: 280091
Camp Morton Pantone® 320 Process: 100c 0m 31y 7k HTML: 009AA6
Camp Red Fox Pantone® 485 Process: 0c 95m 100y 0k HTML: D52B1E
Saskatchewan Children’s Camp Pantone® 300 Process: 100c 44m 0y 0k HTML: 0065BD
Future Camp Pantone® 312 Process: 96c 0m 11y 0k HTML: 00ADD0
Future Camp Pantone® 152 Process: 0c 51m 100y 1k HTML: E17000
Future Camp Pantone® 301 Process: 100c 45m 0y 18k HTML: 005293
The Individual Camp Logos Vertical Configuration Horizontal Configuration This page shows the two options for the camp logos. The vertical option has the name of the camp and the Canadian Diabetes Association endorsement below the symbol while the horizontal option has this information to the right. Use whichever version is most appropriate for the materials you are producing.
BRIARDALE CANADIAN DIABETES ASSOCIATION Vertical Configuration
BRIARDALE CANADIAN DIABETES ASSOCIATION Horizontal Configuration
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The Individual Camp Logos Clearspace and Minimum Size
B
B
B
BRIARDALE
B
B
A minimum height has been established for print and on-screen applications. This should ensure that the key elements of the design remain visible and clear. Judgement should be used when determining sizes for applications where there are technical constraints such as embroidery on caps or silk-screening on t-shirts for example.
B
B
Clearspace is a protective area that surrounds our Logo. Its role is to ensure no graphic or typographic elements encroach too closely and appear to be part of our Logo. The space is determined by the height of the capital “D” in the name “D-Camps”.
CANADIAN DIABETES ASSOCIATION
BRIARDALE CANADIAN DIABETES ASSOCIATION
B
In each of the individual camp logos, clearspace is determined by the height of the initial capital letter in the name of the camp.
Clearspace
1 inch | 732 pixels
BRIARDALE CANADIAN DIABETES ASSOCIATION
Minimum size: use the horizontal version if the size is less than 1 inch
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BRIARDALE CANADIAN DIABETES ASSOCIATION
5/8 inch | 45 pixels
The Individual Camp Logos Incorrect Usage
To ensure the integrity of the logo it is important that none of the elements within it are changed or moved. This includes adjustments to the ratio of the graphic, the fonts used or the colours it appears in.
BRIARDALE CANADIAN DIABETES ASSOCIATION
Do not omit any elements
camp
BRIARDALE
BRIARDALE
Do not change any of the fonts
Do not stretch or condense it
CANADIAN DIABETES ASSOCIATION
CANADIAN DIABETES ASSOCIATION
E L A D R A I R B CANADIAN DIABETES ASSOCIATION
BRIARDALE CANADIAN DIABETES ASSOCIATION
Do not move the elements
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Do not change the “D” shape
BRIARDALE CANADIAN DIABETES ASSOCIATION
Do not use other colours
The Individual Camp Logos Co-Branding
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BRIARDALE CANADIAN DIABETES ASSOCIATION
B B
In most situations, the camp logo with the CDA endorsement line will be sufficient to identify the Canadian Diabetes Association if the CDA logo is visible elsewhere on a page or screen. (See the brochure cover on the next page as an example.) If there are occasions when both the camp and the CDA logo require equal prominence, side by side, use this relationship which uses the horizontal configuration of the individual camp logo.
Horizontal Configuration plus CDA Identity
DOUWANNA
The examples on the right show potential applications and are designed to demonstrate how the logo program works on a multitude of materials.
D.CAMPS
The Logos in Action
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The Logos in Action
The examples on the right show potential applications and are designed to demonstrate how the logo program works on a multitude of materials.
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Any Questions?
If you have any questions about the logo guidelines, please contact Andrew Young at the National Office: 416-408-7063 or Andrew.Young@diabetes.ca
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Canadian Diabetes Association National Office 522 University Avenue Suite 1400, Toronto, ON M5G 2R5