TRA NG LUO NG
Hi, there! Being a copywriter is like a floating kite. It can be tangled and strugled when flying like creating ideas, but I enjoy the view from above. Cultural and social are my favourable aspects because they are true beauty and how I embrace the world is by dedicating my works and ideas for the community. For a while being a copywriter, I intuitively believes that a good story changes mind, an emotional expression inspires actions. Have fun reading my words!
Digital Works
The Golden Ratio Blend Client: Knorr Vietnam - Unilever Digital Specialist: Pham Nguyen Nhat Tien Social Specialist - Content Writer: Luong Thu Trang
Mission
Deliveries
Social retaining: create buzz and mention on social for Knorr Meal Maker product lines. Build awareness on new launch: how to change
Social strategy
users’ perception of granule?
Interactive banners
Idea North moms and South moms seek for different achievements in their cook, but they share the same needs: a handy assistant for their kitchen. The solution is to communicate Knorr products as a ‘secret weapon’, consists of a Golden Ratio that helps moms master their outcomes.
Production
Production
Sketch-on Series
Sketch-on Series
International Citizen Client: JCB Vietnam Copywriter: Nguyen Khac Hao, Luong Thu Trang
Mission Our work is to deliver what JCB offers their users. And convince user to use JCB cards using micro moments.
Idea 4F4F4F
Here is where my interest of traveling is combined with a global credit card company. The campaign calls JCB users as ‘International Citizen’ which targets travel-addict and matches them with the given offers. And what is best to deliver the message effectively? A catchy Music Video and a promotion happens right at city center.
Deliveries
Social Strategy
POSM
Integrated Works
Táşżt nhat 2.0 .
Client: Pepsi - Pepsico Vietnam Art Director: Lam Viet Vuong Quoc Copywriter: Huynh Ngoc Sang, Luong Thu Trang
Mission To raise awareness on the launch of new product: Pepsi Caramel Salt, and at the same time prepare for the thematic Tet campaign
Idea We continued last year concept by bringing back the joke whereas it has now turned into a real Pepsi Muáť‘i. Tet Holiday vibe is only on when we turn the devices off and make real connections.
Deliveries Tet TVC
Activation
Keeping Knmer Soul Alive since 1992 Client: Cambrew Ltd. Cambodia Copywriter: Nguyen Hong Viet, Luong Thu Trang Art Director: Nguyen Truong Thai Vu
TVC Synopsis A young DJ was inspired by his father’s music from the 60’s, he decided to bring back the old-time legend track into a modern-day glory mixing.
Featured Works
The No.1 Restaurant Client: Lays - Pepsico Vietnam Copywriter: Luong Thu Trang Designer: Nguyen Thi Hong Ngoc
Mission To prepare for the first footprint of world’s no.1 snack Lay’s to Vietnam, we must create a huge stunt to drop the announcement.
Idea What else serves the best dish than a restaurant? We design one following the shape of number 1, whereas 6 floors represents 6 Lay’s flavours to assemble 6 dining areas within an outstanding creative structure.
Gold Vietnam Young Spikes 2018 Integrated Category
Vietnamese Oldest Classroom Client: Milo - Nestle Vietnam Team “The Mothers”
The Objectives Milo wants to encourage Vietnamese moms to take sports as a primary act for children holistic development
RTB There is a gap between moms and kids perspective. So to understand a child, she must be a child…
The Big Idea A social experiment would be the best solution. We get moms and kids joins 2 seperated classes and providing them different timetable: Moms got learn-only class and kids got learn-play-balance class. Expected results: showing how effective for kids nutrition and knowledge after a day of full-activity
Print Ad
Print Ad
Award winner for Social Engagement
Sex Rumor Kills Project Prompt Annual RMIT Leadership Program gave a mission: To raise awareness about Gender Equality
The work We stand up for what women have been a victims of: Sex rumors. We raised the voice around campus and built an exhibition showing the end-messages, consequences of this social spine
Results Being considered as an ‘itchy topic’, the projects was organically reached within 5 hours, on a newly-created fanpage:
750+ Reach
200+ Engagement
And some poetic spirit Sometimes things get rouge and I put all the feelings into words on my personal dashboard.
LAST PAGE, BUT NOT THE END! If you want to know more about me and my works, please feel free to leave your words or just a “Hi” at my email and we can start a new journey together! e: trang.luongthu97@gmail.com
Chang!