AZCENTRAL.COM What reaches 34% of online adults every month and averages 80 million page views every month? You guessed it – azcentral.com. Add to this impressive mobile traffic – a 16% increase year over year – and you’ve got an online advertising platform for success. More residents visit azcentral.com for access to news and information than any other, including national sites like ABCNews.com and CBSNews.com. Readers look to azcentral.com for everything from up-tothe-minute headlines to sports to things to do and more. Careerbuilder.com, cars.com and apartments.com also call azcentral.com home, further extending our visibility and your platform for reaching engaged consumers. Who’s reading • 23% are 18-29 • 46% are 30-49 • 26% are 50-69 • 5% are 70+ • Median annual household income is $70,000 30% higher than the overall market median • 68% own their home, higher than the market average of 65% • 36% have college degrees or more, compared to 25% of the entire market Savvy solutions As a hub for in-depth solutions, azcentral.com makes digital marketing easy. Take advantage of: • Mobile • Display • Email • Behavioral Targeting • Yahoo! partnership To complement your azcentral marketing mix, Republic Media Digital Marketing Solutions offers full service capabilities, such as Web development, pay-per-click, search engine optimization, social media, and more. See Digital Solutions on the product page for additional information and a complete list.
What’s inside: • Breaking news • Money • Politics • Weather • Deals • Jobs • Homes • Classifieds
• • • • • • • •
Sports Things to do Travel Food & Home Shopping Cars Rentals Community Republics
Don’t wait for business to come to you — contact Republic Media today! Regina rrussell@republicmedia.com 602.444.8833 ReginiaRussell • Russell rrussell@republicmedia.com • 602.444.7142 1.
Source: 2013 Phoenix Scarborough Release 1 (Feb 12–Jan 13); Omniture May 2012–April 2013
All the RIGHT Facts! Circulation (Alliance for Audited Media, formerly Audit Bureau of Circulation ) Arizona Republic M-F Sat Sun
2010 Annual Audit 326,769 360,576 483,327
2011 Annual Audit 311,062 340,919 493,244
YOY Variance -5.0% -5.8% 2.0%
Readership (Scarborough R1 2013) Current Readership
Number
Percent
671,900 1,177,900 634,500 1,388,300 1,640,100 1,347,800
21% 37% 20% 44% 52% 43%
Past 7-day print + azcentral.com + 12 News
2,256,200
71%
Phoenix Population – 3,182,300 total (Scarborough R1 2013)
Homeowners HHs with Kids Affluent Adults ($75K+ HHI) Adults Age 18-29 (Gen Y) Adults Age 30-49 (Gen X) Adults Age 50-69 (Boomers) Adults Age 70+ (Matures) Accessed Internet Past Month Own Smartphone Own Tablet
2013 March Pub. Statement 293,640 302,876 542,274
YOY Variance -9.5% -14.6% 0.7%
azcentral.com (comScore 2012-2013; Omniture 2012-
Daily AZ Republic Sunday AZ Republic Past-week azcentral.com Past 7-day AZ Republic print Past 7-day print + azcentral.com Past 7-day 12News (KPNX)
Phoenix Population
2012 March Pub. Statement 321,600 347,134 538,579
Number
Percent
2,074,900 1,390,300 1,107,500 682,800 1,218,600 899,700 381,100 2,627,000 1,489,600 639,500
65% 44% 35% 22% 38% 28% 12% 83% 47% 20%
Republic Media Reach of Audiences (Scarborough R1 2013) Total Republic Media Weekly Reach*
Number
Percent
Homeowners HHs with Kids Affluent Adults ($75K+ HHI) Adults Age 18-29 (Gen Y) Adults Age 30-49 (Gen X) Adults Age 50-69 (Boomers) Adults Age 70+ (Matures)
1,581,600 863,700 873,300 372,100 801,600 734,600 332,500
77% 65% 81% 54% 68% 80% 86%
* Includes 6 daily/1Sunday A rizo na Republic, azcentral.co m, 12news.co m and 12 News (KP NX) past week
2013; 2011 Phoenix Market Study) • Reach an additional, unduplicated 26% of adults by adding a week of azcentral.com to a daily/ Sunday print buy • In 2012, azcentral.com received more than 1 billion page views for the third consecutive year. • azcentral.com reaches at least 2 times more people than any other Phoenix news web site. • azcentral.com has more than 750,000 FaceBook fans. • Mobile page views were up 60% in 2012 from 2011 – from 141.8 million in 2011 to 226.5 million in 2012.
Republic Media Full Access
(comScore 2012-2013) • Launched in September 2012. • In November 2012, as azcentral.com users got used to the new model and The Arizona republic readers activated their online registrations, the site traffic did decrease as expected. • In January 2013, azcentral.com traffic levels were at the prelaunch reach of 31.1%, matching the reach in July 2012 – and more than doubling the reach of the closest news site at 13.7%. • azcentral.com’s traffic/reach levels compete quite well with the local and national news sites. The only sites with more unique visitors and a higher reach are Yahoo! (with whom we have a partnership) and NBCNews.com.
AZ iPad Weekly Magazine (Reader Survey,
January 2013) Launched on December 5, 2012, early stage input from users is very positive: • Overall satisfaction is at 77% or 4.04 out of 5.0 among 25-54 readers. • 79% of 25-54 readers say “AZ” is “easy/very easy to use/navigate.: • More than 8 in 10 readers are happy with the current content mix both in terms of national/local and light/newsy stories. • The visual features of ‘AZ’ (vivid colors, design, graphics, photos), convenience, fun/interactivity and local content are the most liked aspects among users. • The recall of the two ads tested was high; 58% and 54% of 25-54 ‘AZ’ readers said they noticed the Health and Furniture ads, respectively.
All the RIGHT Facts Classified Verticals (Omniture) CareerBuilder.com Page Views Unique Visitors - newspaper site Active Resumes - DMA Job Searches - newspaper site Job Searches - DMA Cars.com Searches Visits Page Views Dealer Contacts HomeFinder.com azc Real Estate Index Page Views Apartments.com Page Views
2012 Total
Jan. - Apr. 2013
5,572,452 345,112 10,782,875 3,478,697 30,613,930
1,120,601 88,137 3,796,213 882,019 11,534,683
6,431,372 219,099 2,867,548 426,304
2,068,180 n/a n/a 168,525
334,196
129,573
1,096,065
227,416
Reach audiences interested in shopping and sales with Sunday Select! Delivered every Sunday to non-subscribers who opt-in to receive it, this publication reaches 90,000 consumers each week. And these consumers have buying power! People ages 25-54 with incomes above $50,000 look forward to Sunday Select for everything from moneysaving coupons to ads from their favorite stores. Be seen by households with money to spend and shoppers who want to receive your message. Advertise in Sunday Select today!
Communities (Community Readership Survey; 2011
Phoenix Market Study) • Republic Media offers community sections in 13 areas of the valley, accounting for 18 ad zones available for purchase • 9 in 10 Arizona Republic readers have read their community section in the past month • More than 3/4 of Community Republic readers also visit their local community website on azcentral.com • 63% of Community Republic Readers shopped for a product or service as a result of seeing an ad in Community Republics.
Hispanic Market
(Scarborough R1 2013) • There are 805,000 Hispanic adults in Phoenix – 25% of the total population. • 52% (421,000) of them are Spanish-language dominant. • 83% of Phoenix Hispanics are ages 18-49. • By 2017, Hispanic High School graduates in Arizona will exceed the number of White, non-Hispanic High School graduates. (Western Interstate Commission for Higher Education) • The purchasing power of AZ Hispanics could reach $50 billion by 2015, up from $40 billion in 2012. (Datos 2012)
La Voz
• Distribution: 60,000 in racks and retail stores – publishes every Friday. • Readership: Reaches more than 88,000 Hispanic adults each week.
TV y Más
Sunday Select: With Sunday Select, advertisers can reach 3,800 more households than last year!
• Distribution: 75,000 in racks and retail stores – publishes every Friday. • Readership: Reaches 88,700 Hispanic adults each week.
Who’s reading: • 36% are 35-44 • 28% are 25-34 • 18% are 45-54 • 10% are 55-64 • 6% are 65+ • 75% have household incomes of $50K+ • 47% are married • 37% have children in the household under 18
Buyer’s Edge: Adding Buyer’s Edge lets advertisers reach the entire market!
(2011 Phoenix Market Study, Simmons/Experian Consumer Research) • Delivered to 1.6 million households weekly in Maricopa and Pinal counties, more than 1.3 million are distributed by mail and 300,000 inside the Arizona Republic • Compared to Red Plum, Buyer’s Edge in the mail or with grocery inserts in The Arizona Republic has 480,000 more readers every month.