Digital Product Solutions • The #1 news & information site in the L.A. DMA • A top 5 national newspaper site with 17.1+ MM unique visitors & 158 MM page views monthly • Attracts a youthful, influential & affluent audience
Mobile
Online
latimes.com
6.4 MM unique visitors & 28.9 MM page views monthly on latimes.com’s mobile site
Apps
• Sponsorships available on LA Times iPhone & Andriod apps with more than 22 MM monthly page views • LA Times iPad app garners 7.4 MM page views
• Contextual: Place ads next to relevant latimes.com content
Niche
Targeting
• Geographic: Coverage ranges from countrywide to specific ZIP codes
• Demographic: Breakdown by age, gender & HHI
• Syndicated: Add more audience segments from 3rd party data research
Social
Direct
• Behavioral: Reach those who read Tribune articles pertinent to 100+ behavioral targeted segments
• Reach Hispanics at hoylosangeles.com & vivelohoy.com, Times Community News sites & specific audiences through the Tribune network • Nearly 40 LA Times blogs = 79.5+ MM page views • Custom Publishing on dedicated pages presents your brand message to loyal, affluent, educated readers • Share store/brand offers through our Digital Circulars and Offers & Deals programs
• Readers can access free newsletters on topics like entertainment, food, travel, sports, world news & more • Target by ZIP, age, gender & income via dedicated admail
• Leverage the trusted Times brand to reach users through sweepstakes & special offers on Facebook, Twitter & more • Use banners & feeds to integrate social interaction into display ads
latimes.com/MediaKit Source: PVs, Omniture January 2013, UVs comScore January 2013; Mobile: Omniture January 2013
LA Times Media Group 13AS3261
Why latimes.com? Trusted coverage reaching a highly desirable audience 9.2 million+ monthly UVs in L.A. DMA 43.3 million+ monthly PVs in L.A. DMA latimes.com is the signature destination for reaching a diverse Southern California audience with high disposable income and tremendous buying power.
Broad Reach 51% Male | 49% Female 65% of Readers Are 25-54 63% of Readers Are 18-49
Affluent Median HHI Is $81K (Online Norm Is $65K) 54% Have HHI of $75K+ 34% Have HHI of $100K+ 74% Own primary residence
Highly Educated 84% Are College Educated 26% Hold Professional/Managerial Roles
Our latimes.com site portfolio also includes:
For more information please contact your latimes.com sales representative Please note: latimes.com traffic numbers are under-estimated because 20% of the site traffic comes from unspecified geo-locations . Sources: UVs & PVs, Omniture, January 2013; User Demos: Nielsen @Plan Q3 2012. LA DMA only.