Audience Boston.com is the Boston market’s largest website, with over 860,000 visitors each month1 FEATURES 5.5 million unique visitors each month1 Nearly 200 million pageviews each month2 72% of Boston's online at-work audience logs on to Boston.com3 Our Homepage alone generates 1.7 million pageviews and over 355,000 unique users each weekday4 Our News section generates 1.4 million pageviews and over 500,000 unique users each weekday4 Our Sports section generates 1.5 million pageviews and over 258,000 unique users each weekday4 USER PROFILE5 Male/Female Ratio: 52% / 48% 59% of our users are Adults 25-54 Median Age of 49 Median Household Income = $83,186 38% have a household income of $100,000 or more 70% have a college or post-graduate education 79% are homeowners 67% are married 33% have one or more children 41% work in a professional/managerial postion
Our highly engaged users turn to Boston.com for the quality, local content they trust
Sections Boston’s leading online destination, Boston.com attracts 5.5 million unique visitors every month.1 Choose from one of the 12 top line sections, or one of the 60+ subsections. FEATURES Homepage: www.boston.com The gateway to our robust, comprehensive content, delivering 45 million pageviews per month. News: www.boston.com/news Breaking news, Boston Globe content, video and multimedia features. Sports: www.boston.com/sports News, statistics, insight, and fan reaction on Boston’s teams. A&E: www.boston.com/ae From restaurant picks and movie reviews to the latest celebrity gossip. Today's Globe: www.boston.com/news/globe The online home to The Boston Globe, featuring daily stories from the print edition. Homes: www.boston.com/homes Sell, buy or rent your home or apartment, along with current real estate news and trends. Your Town: www.boston.com/yourtown To Advertise in Your Town, click here. Moms: www.boston.com/moms A personality-filled website and local resource guide for Boston moms and moms-to-be to connect and learn from each other Lifestyle: www.boston.com/lifestyle Weddings, house, home, and fashion. Jobs: www.boston.com/jobs Find a job, with tools and blogs for career advice. Business: www.boston.com/business Business news, blogs, and podcasts. Travel: www.boston.com/travel Travel deals, destination guides, and hotel/flight information. Cars: www.boston.com/cars Buy or sell a car, car-buying tips, model reviews, and virtual test drives. Things To Do: www.boston.com/thingstodo Find out what events are happening in the hub.
Boston.com’s contextual targeting matches the audience to the advertiser, offering a broad mix of editorial to deliver the right audiences for any message.
Your Town Boston.com is bringing local news and information to a whole new level‌ WHAT IS YOUR TOWN? Your Town is a series of sites on Boston.com where local residents can get up-to-the-minute news and information about their hometown. We’re in dozens of Massachusetts communities and launching more throughout the year. WHAT DOES YOUR TOWN MEAN FOR YOUR BUSINESS? Promote your business to the fast-growing community of local users by advertising on a Your Town page. In Depth Community information for the following towns: Acton, Andover, Arlington, Bedford, Belmont, Beverly, Boston (see below for list of neighborhoods), Boxborough, Braintree, Brookline, Burlington, Cambridge, Cohasset, Concord, Danvers, Dedham, Duxbury, Everett, Framingham, Gloucester, Hingham, Hull, Lexington, Lynn, Lynnfield, Malden, Marblehead, Marlborough, Marshfield, Melrose, Milton, Natick, Needham, Newburyport, Newton, North Andover, Northborough, Norwood, Norwell, Peabody, Quincy, Reading, Revere, Salem, Saugus, Scituate, Somerville, Shrewsbury, Southborough, Stoneham, Swampscott, Wakefield, Waltham, Watertown, Wellesley, Westborough, Weston, Westwood, Weymouth, Wilmington, Winchester, Woburn Boston Neighborhoods: Allston-Brighton, Back Bay, Beacon Hill, Charlestown, Dorchester, Downtown, East Boston, Fenway-Kenmore Hyde Park, Jamaica Plain, Mattapan, North End, Roslindale, Roxbury, South Boston, South End, West Roxbury Available Ad Positions Marquee: Overall Your Town Sponsorship Call for detail
Custom Sponsorships Custom sponsorships can be created to meet virtually any client objective. Reach everyone or just a specific subset of the Boston.com audience. FEATURES Dream big. Custom sponsorships are extremely flexible, taking on any form that advertisers and Boston.com editors agree upon. BENEFITS Boston.com experts can help advertisers develop unique solutions that no competitor will match. The entire Boston.com site – or any part of it – can be used to create truly customized advertising messages.
Present marketing messages in virtually any way that an advertiser can imagine.
Targeting Use contextual or geographic information to deliver your message to your best prospects. Contextual Boston.com section and subsection targeting allows advertisers to reach an audience based upon section profiles and site consumption patterns. Advertisers can reach a broad audience through 12 top level sections like News and Lifestyle, or get granular by using one of the 60+ subsections like Moms or Food. Not only can you target a section or subsection with a standard ad unit, but you can target by page type including blogs and galleries. Also, be sure to ask your sales representative about custom sponsorships throughout the site. Geographic
Your advertising can be targeted to users based on their unique IP address, providing increased reliability and geographies. You can either use one of the pre-existing zones based on the Boston Globe zones and subzones, or talk to your sales representative about creating a custom zone around your location (s).
Target your advertising to specific sections and/or a geographic area, reaching your ideal customers.
E-mail Quickly reach prospects with opt-in e-mail products delivered directly to their inboxes. FEATURES 100% Permission Based: E-mails are only received by people who opt in; if they don’t ask for them, they don’t get them. Single variable targeting is available. EDITORIAL-BASED E-MAIL: Features an editorial focus with advertising positions. Globe Headlines: A daily morning e-mail highlighting the day’s top stories. Daiy Business Update: The top business stories from the Boston Globe's continuous news desk sent every workday afternoon. @ Bat Insider: Game recaps, insight, stats, and stories delivered the morning after each Sox game Breaking News Alerts Breaking Sports Alerts ADVERTISER-BASED E-MAIL: Exclusively focused on advertiser messaging. Boston Traveler: Travel deals, offers, and information from premium advertisers for destinations throughout the region, the nation, or the world. Boston Shops: Sales, special promotions, and information from local, premium retailers. SkiMail: Stay up-to-date with the latest snow conditions and the coolest mountain events. Subscribers also receive SkiMail Deals, full of special offers from premium advertisers. TicketWatch: The best source for exclusive offers and announcements on upcoming local arts and entertainment events.
Spur prospects to act, with opt-in and special interest email delivered just to people who want to hear from you.
Video Discover new ways to motivate your prospects, with marketing messages above and beyond traditional online advertising. FEATURES Video Advertising places 15-second spots immediately before Boston.com video content, including weather, NECN news, entertainment broadcasts, and original content like Globe 10.0. Most video plays are user initiated, so this assures your message will be seen by engaged viewers. Also, ask your sales representative about a pre-roll video plus companion display ad unit so your message stays with the user after your pre-roll spot ends. Video can also be used to bring your standard ad placements to life. Include video in your Big Ad, Leaderboard, or Skyscraper with no time constraints (can be up to 30 seconds if you like), plus target by subsection. Available in Big Ads, Leaderboards, and Skyscrapers, allowing you to target by subsection.
Boston.com video advertising is a great extension for your traditional broadcast and cable spots, allowing you to target by section and subsection.