AJC Digital Solutions
ajc.com ajc.com is Atlanta’s #1 most visited local news and information website. It is a top 15 U.S. newspaper website with an audience generating over 85 million monthly page views
Source: Scarborough Research 2012
Audience: ajc.com reaches an audience with a median age of 43. 31% are ages 18-34 and 49% are ages 35-54. The median household income is $84,140 which is 50% higher than the Atlanta DMA. And 77% of ajc.com readers are homeowners. Competitive Media (Atlanta DMA): Monthly (Avg) %DMA Visitors ajc.com 22.6% 1,079,790 espn.com 18.8% 898,841 foxnews.com 15.9% 761,010 msn.com 15.8% 754,689 wsbtv.com 15.5% 738,205 cnn.com 15.3% 732,345 myfoxatlanta.com 13.4% 638,498 11alive.com 12.8% 609,772
Web Display Options ajc.com Display Ad Targeting Geo-Targeting: Target ads by local geo zone, DMA, or state. Behavioral Targeting: Target ads based on the user’s web browsing behavior using the 600+ targeting options Demo-Targeting: Target ads based on gender, age, etc. Content Targeting: Target ads based on reader’s content use
Homepage Takeover Experience exclusive 24 hour premium presence on ajc.com’s homepage
AJC Mobile AJC Mobile site
Over 5 million page views per month
AJC Breaking News App
Over 5 million page views per month
Smartphone Trends: According to Google, 94% of smartphone users have looked for mobile information and 90% of those have taken an action as a result According to Nielsen’s “Courting Today’s Mobile Consumer”, the average smartphone user spends nearly an hour a day consuming mobile content Flurry Analytics found that smartphone users spend an average of 24 minutes with news apps per day
AJC Sponsored Tweets
*Today, people are consuming media through many different channels including social. Extend your reach to an engaged 89,000+ audience.
Mobile Landing Pages Mobile Sites
Landing Page: • Single page • One feature • Click to call functionality
Mobile Site: • Up to 7 pages • One feature per page • Optional custom URL
Search Engine Marketing
Our partnerships with the most used search engine sites give you access to 95% of the Atlanta DMA adults online every month.
Extended Reach The Atlanta Journal-Constitution is the strongest and most visible media brand in the Atlanta market. And as a multi-media conglomerate, we realize there is life outside of the AJC.
*Target ads to consumers through a network of websites by geography, demographic, behavior, and vertical on a desktop or mobile device.
Retargeting • 75% of “converters” visit a site at least 3x before converting • After a visitor leaves your site, we can serve ads to them wherever they go to bring them back to convert • Keeps your company top of mind when someone is searching online
98% of your web visitors will not do what you want them to do on their first visit…they need to be brought back to convert
Keyword Retargeting Promoting your business to people who are actively searching for the keywords relevant to your business!
Someone searches for keywords in Atlanta on Google, Yahoo!, Bing, or Ask
Your ad is served on any of hundreds of websites the visitor goes to after leaving the search engine – driving the customer to your site for conversion!
Mobile Geo-Fencing Reach your fastest growing audience on the go Target ads to consumer’s smartphones within a specific mile radius around your business’s location