Observer Network Rates The sites comprising The Charlotte Observer’s online network reach over 2.7 million unique visitors per month and generate over 50 million page views per month, making our network the most powerful local online network in the region. Source: Omniture, 2011
The Charlotte Observer’s online network reaches an audience you want: affluent, educated adults. Ninety percent of our audience is over age 21, and almost a third live in households with an annual income exceeding $100,000.
Source: ComScore, April 2011
Base Rate
Add-Ons
ROS/RON Base Rate
Channel Targeting
Homepage Targeting
Geographic or Time Targeting
Video/Rich Media
Medium Rectangle
$8.50
$3.00
$6.00
$2.00
$3.00
Leaderboard
$6.00
$3.00
–
$1.50
$3.00
Ruler
$5.00
$2.00
–
$1.50
–
Sliding Billboard
–
$18.00
$22.00
–
–
Peelback
–
$18.00
$22.00
–
– All rates above are cpm based.
Homepage Fixed Positions (per day)
Homepage Fixed Positions (per week)
Additional Rates
Medium Rectangle
$3,400.00
Ruler 100% Share of Voice
$3,000.00
Newsletter
Sliding Billboard*
$5,400.00
Ruler 50% Share of Voice
$1,800.00
Peelback*
$5,400.00
Ruler 25% Share of Voice
$1,100.00
*Homepage sliding billboards and peelbacks have a frequency cap of 1 per day, meaning the expanded ad will be seen once per unique visitor per day.
$35.00/m
Hit Your Target Customers with the Observer Network Begin with the base rate for your ad
Medium Rectangle
Channel Target
Geo Target Area
$8.50
$3.00
$2.00
BULLSEYE! $14/m
Rectangle Example:
... then add your targets.
Base Rate
$8.50
+ Channel
$3.00
+ Geo Target
$2.00
$13.50 CPM
Medium Rectangle Ad size: 300x250
Online Ad Specifications Ruler Ad size: 300x100
Leaderboard Ad size: 728x90 Sliding billboard pencil Ad size: 972x30
Ad Size
GIF/JPG Max File Size
Flash Max File Size
Medium rectangle
300x250
40k
40k
Leaderboard
728x90
40k
40k
Ruler
300x100
40k
40k
Corner peel teaser**
125x100
15k
15k
Corner peel fully expanded**
800x550
60k
60k
Sliding billboard pencil
972x30
20k
30k
Sliding billboard fully expanded
972x500
60k
60k
Corner peel fully expanded Ad size: 800x550
Sliding Billboard Fully Expanded Ad size: 972x500
Ads shown are smaller than actual size
** Corner peel may be JPG or Flash only; GIFs not supported. All SWF files require a backup JPG
Corner peel teaser Ad size: 125x100