Chicago Tribune Mobile User Profiles

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WHO IS THE CHICAGO TRIBUNE MOBILE USER?

HIGHLY ENGAGED

REACHING ALL AUDIENCE AGE SEGMENTS

37% 18% 18% 8%

4.3

MILLION

Over 4.3 million monthly unique visitors

4.9

MINUTES

The average visitor spends 4.9 minutes engaged with our site per visit (That’s more than 21.4 million minutes spent on the site in January 2013)

Age 25-34

Age 35-44

Age 45-54

Age 55+

SKEWING SLIGHTY MALE

55%

45%

male

female

Reaching

Reaching

1.4

1.5

MILLION

MILLION

Males Age 25 – 49 Monthly

Females Age 25 – 49 Monthly

AFFLUENT AUDIENCE

68%

of Our Audience Has a HHI of $75K+, With 22% $100K+

For more information, contact your Tribune Media Group Representative or call 312-222-4150. tribunemediagroup.com Source: comScore Mobile Metrix, January 2013. Measurement of Browsing and Application Traffic Combined.


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