CHICAGOTRIBUNE.COM
CHICAGOLAND’S NEWS AND INFORMATION LEADER DEMOGRAPHIC OVERVIEW: CHICAGOTRIBUNE.COM
THE #1 LOCAL NEWS WEBSITE IN CHICAGO Reach of Local News Sites, Visited Past 30 Days
ChicagoTribune.com
chicagotribune.com Index User Composition (vs. DMA (Chicago DMA) Internet Users)
15.9%
ABC7Chicago.com
13.9%
NBCChicago.com
11.1%
SunTimes.com
8.8%
MyFoxChicago.com
8.2%
CBS2Chicago.com
7.8%
DailyHerald.com
5.5%
AGE 18-34
27%
95
35-54
44%
106
55+
29%
98
GENDER
HeraldNews.SunTimes.com
1.3%
Male
53%
106
SouthtownStar.SunTimes.com
1.3%
Female
47%
94
BeaconNews.SunTimes.com
1.2%
HOUSEHOLD INCOME
PostTrib.SunTimes.com
1.1%
$75K+
52%
106
NapervilleSun.SunTimes.com
10%
106
$84,123
$79,778
College Grad
29%
140
TRAFFIC
College Grad/Post Grad
56%
163
Every month, chicagotribune.com averages:
EMPLOYMENT
Nearly 109 million page views
Full Time
67%
110
Nearly 5.6 million unique visitors
HOME OWNERSHIP 72%
107
0.8%
$150K+
NewsSun.SunTimes.com
0.8%
Average HHI
CourierNews.SunTimes.com
0.6%
EDUCATION
Own Home
For more information, contact your Tribune Media Group Representative or call 312-222-4150. tribunemediagroup.com Sources: Reach: Scarborough Release 2 2012; Page Views: Omniture Full Year 2012 Monthly Average (Includes both desktop and Touch.ChicagoTribune.com); Unique Visitors: Nielsen Netview Full Year 2012; Demographics: Nielsen @Plan, Release 2 2012.