2013 dallasnews.com Local Online Rate Card 728x90 & 300x250 Section Targeted Home Page, News, Sports
ROS
Section Targeted Business, Entertainment, Life, Travel, Traffic, Weather
ROADBLOCK*
Home Page $12,000
One Day Sponsorship
News/Sports $7,500
dallasnews.com Behavior Targeting Only
Entertainment/Business/Life $3,000
*Roadblock includes one of the following options: - One 728x90, Three 300x250’s and One 940x30 Sliding Billboard - One 728x90, One 300x600, One 300x250 and One 940x30 Sliding Billboard
RICH MEDIA
Sliding Billboard (Daily Flat Rate) Corner Peel (Daily Flat Rate)* Wallpaper with Companion Ad (Daily Flat Rate)** Floating Ad
Home Page
News/Sports
Entertainment/Business/Life/Travel Health/Weather/Traffic/Photos
$5,500 $5,500 $9,000 $28 CPM
$3,500 $3,500 $5,000 (Sports Only) $28 CPM
$1,500 $1,500 n/a $28 CPM
*Corner Peel is available on the front page of Sports as well as the front page of Cowboys, Mavs, Stars, Rangers, Colleges, High School Golf & Running **Wallpaper is not clickable
One Day Sponsorship One Week Sponsorship* One Month Sponsorship
FIXED POSITIONS (728x90 & 300x250 ONLY) News/Sports Home Page $4,000 n/a n/a
$2,500 $2,000/day $1,000/day
Business/Life $1,000 $750/day $500/day
*Runs 7 days total; charged for 5 business days
INTERSTITIAL
$4,000 per day
VIDEO PRE-ROLL(COMPANION AD INCLUDED) $28 CPM
Mixpo Video Banner Liquidus Bannerlink Banner
SPECIALTY BANNERS
Add an additional $7.50 CPM to a banner buy ROS or Section Targeted - $12 CPM, dallasnews.com/Yahoo Behavioral Targeted - $22
FIND N’ SAVE DIGITIZED INSERTS $150 for up to 10 pages; $15 for each additional page All rates are net and subject to change Sponsorships are subject to availability Discounts above 25% off rate card need approval by Allison Nottingham, Digital Operations Manager The Dallas Morning News P.O. Box 655237 l Dallas, TX 1-800-825-9244 DMNmedia. The marketing solutions group for The Dallas Morning News.
Submitted by: Allison Nottingham 12/10/2012
2013 Mobile Rate Card
Mobile WAP Display Ad Home Page, Local News, Sports All Others Video
$20 CPM $18 CPM $30 CPM All display ads include banner, landing page & 10,000 SMS text messages
Up to 999 SMS Texts 1,000 to 4,999 SMS Texts 5,000 to 9,999 SMS Texts
SMS Text Campaign
$ 250 $ 350 $ 450
1 Month, 2 Month and 3 Month Campaigns are Available One-Time Set Up Fee Applies to All Campaigns Landing Page
$400
Run of Site Sponsorship
Please see your DSMC for Pricing
Landing Page charges are waived if client meets mobile purchase threshold of $2,750 per month.
(Weekly creative changes are required)
Mobile Apps dallasnews.com iOS iPhone/iPad
$10,000 monthly sponsorship (20% SOV) $25 CPM (Display) $30 CPM (Video)
dallasnews.com Android phone/tablet
$5,000 monthly sponsorship (20% SOV) $20 CPM (Display) $25 CPM (Video)
SportsDayHS
$2,500 monthly sponsorship (25% SOV)
FDLuxe
Please see your DMSC for Pricing (25% SOV)
PegasusNews.com
Large Ad - $250/month Small Time (5 Available) - $150/month
eEdition App $30 CPM - 728x90 & 300x50 standard mobile ad units
DMNmedia Connect Mobile Placement RON Specific Mobile Channel *Monthly minimum is $1,500
CPM $16.00 $22.00
Aldiatx.com Mobile 25% SOV, Minimum 3 Month Committment $500 Per Month
Minimum Purchase $6,000* $6,000*
2013 SEO & SEM a la Carte Rate Card MAPS OPTIMIZATION Templated lead generation landing site Setup/claiming and optimization of listings on Google Places, Yahoo! Local & Bing Local One Call-Tracking Number Performance Reporting Maps Optimization Maps Optimization w/ 12 mo. contract Early Cancellation Fee
Retail Price $499 per month $399 per month $500 one-time fee
Minimum Terms 6 months 12 months If client cancels before term of contract is met
MICROSITE* - includes landing site, call tracking number and reporting Microsite Set up Fee* Microsite monthly subscription lease - 3 months Microsite monthly subscription lease - 6 months Microsite monthly subscription lease - 12 months Post contract - Microsite monthly subscription lease Microsite Buyout - post 6 month contract Microsite Buyout - post 12 month contract Additional edits to Microsite - above the allowance (one edit per three months) Early Cancellation Fee
Retail Price $400 one-time fee $140 per month $100 per month $70 per month $70 per month $2,000 one-time fee $1,000 one-time fee $100 each edit $500 one-time fee
Minimum Terms 3, 6 or 12 month contract 3 months 6 months 12 months Automatic Renewal 6 month contract completed 12 month contract completed Any edit above the allotted 1 per 3 months = addition edit If client cancels before term of contract is met
*First month fee will include the sum of both the setup and first month subscription fees.
CALL TRACKING Product Toll Free Call Tracking Local Call Tracking
Rate $30/month $40/month
*6 month minimum commitment
Website Conversion Tracking
Product Local Keyword SEO Regional Keyword SEO Custom Quoted SEO
Rate $300/month per keyword $600/month per keyword See your DSMC
*6 month minimum commitment
AD TRACKING Product
SEARCH ENGINE OPTIMIZATION*
Rate $40/month
Tracking code must be implemented on site
PAID SEARCH - PAY PER CLICK Minimum Purchase- $500 Minimum Term - 6 months
All rates are net and subject to change The Dallas Morning News P.O. Box 655237 l Dallas, TX 1-800-825-9244 DMNmedia. The marketing solutions group for The Dallas Morning News.
Submitted by: Allison Nottingham 12/10/2012
2013 dallasnews.com Newsletters Rate Card - By Frequency dallasnews.com & GuideLive sponsorship positions are a static 728x90 PegasusNews.com sponsorship positions are available as 728x90, 468x60 & 300x250
Daily Newsletters Per Day
Newsletter
Top Headlines Biz Insight Today in History Dallas Cowboys Daily ** Texas Rangers Daily ** Recipe of the Day
$500 $400 $300 $500 $300 $400
Weekly Newsletters Sports
Newsletter
Inside the NFL ** Inside Dallas Cowboys ** Inside Dallas Mavericks ** Inside the Texas Rangers ** Inside Dallas Stars ** Inside UT Football ** Inside Texas Tech ** Inside Texas A&M ** Newsletter
Day
Tuesday Wednesday Thursday Wednesday Thursday Thursday Thursday Thursday
Lifestyles & Business Day
Tuesday Monday Friday Friday
Health Living Travel Home Commercial Real Estate
Per Month
Per Week
Per Month
Per Week
Per Month
$2,500 $2,000 $1,500 $2,500 $1,500 $2,000
$250 $350 $300 $300 $200 $250 $200 $200
$250 $300 $250 $200
Entertainment
Newsletter
Per Week
$7,500 $6,000 $4,500 $7,500 $4,500 $6,000
$900 $1,300 $1,100 $1,100 $720 $900 $720 $720
$900 $1,100 $900 $720
Day
Per Week
Per Month
GuideLive: Best of the Weekend GuideLive: Restaurants GuideLive: Concerts GuideLive: Mr. Dallas ** GuideLive: Movies fdLuxe PegasusNews.com Week in View
Thursday Thursday Friday Thursday Friday Wednesday Wednesday
PegasusNews.com: Daily Arts PegasusNews.com: Daily Dining PegasusNews.com: Daily Music PegasusNews.com: Daily Family
Monday Tuesday Thursday Friday
$350 $350 $250 $200 $300 $500 728x90/468x60: $500 300x250: $400 $100 $100 $100 $100
$1,300 $1,300 $900 $700 $1,100 $1,900 $1,000 $800 $300 $300 $300 $300
Monthly Newsletters Newsletter
Pets
Per Month
$200
For ads of less than one week in duration, the ad date cannot be locked until 5 business days prior to start date. For full month ads where another advertiser has already purchased dates in the month, the rate will be discounted by the number of days that the full month advertiser will miss (not inserted). Example: Full month is 20 days but another advertiser purchased 5 days, the rate will be discounted 25%. Pricing based on delivery frequency and subscriber count
The Dallas Morning News P.O. Box 655237 l Dallas, TX 1-800-825-9244 DMNmedia. The marketing solutions group for The Dallas Morning News.
** O-season as needed
Submitted by: Allison Nottingham 12/10/2012
2013 dallasnews.com Newsletters Rate Card - By Topic dallasnews.com & GuideLive sponsorship positions are a static 728x90 PegasusNews.com sponsorship positions are available as 728x90, 468x60 & 300x250 Newsletter
Frequency
Newsletter
Biz Insight Home Commercial Real Estate
Dallas Cowboys Daily ** Texas Rangers Daily ** Inside the NFL ** Inside Dallas Cowboys ** Inside Dallas Mavericks ** Inside the Texas Rangers ** Inside Dallas Stars ** Inside UT Football ** Inside Texas Tech ** Inside Texas A&M **
Sports Per Day
Per Week
Per Month
Frequency
Per Day
Per Week
Per Month
Daily Weekly Weekly
$400 Friday Friday
$2,000 $250 $250
$6,000 $900 $720
Per Week
Per Month
Daily Daily Weekly Weekly Weekly Weekly Weekly Weekly Weekly Weekly
$500 $300 Tuesday Wednesday Thursday Wednesday Thursday Thursday Thursday Thursday
$2,500 $1,500 $250 $350 $300 $300 $200 $250 $200 $200
$7,500 $4,500 $900 $1,300 $1,100 $1,100 $720 $900 $720 $720
Business
Entertainment Newsletter
Frequency
Per Day
GuideLive: Best of the Weekend GuideLive: Restaurants GuideLive: Concerts GuideLive: Mr. Dallas ** GuideLive: Movies PegasusNews.com Week in View
Weekly Weekly Weekly Bi-Weekly Weekly Weekly
Thursday Thursday Friday Thursday Friday Wednesday
PegasusNews.com: Daily Arts PegasusNews.com: Daily Dining PegasusNews.com: Daily Music PegasusNews.com: Daily Family
Weekly Weekly Weekly Weekly
Monday Tuesday Thursday Friday
$350 $350 $250 $200 $300 728x90/468x60: $500 300x250: $400 $100 $100 $100 $100
$1,300 $1,300 $9,000 $700 $1,100 $1,000 $800 $300 $300 $300 $300
News & Lifestyles Newsletter
Frequency
Per Day
Per Week
Per Month
Top Headlines Today in History Recipe of the Day Healthy Living Travel fdLuxe Pets
Daily Daily Daily Weekly Weekly Weekly Monthly
$500 $300 $400 Tuesday Monday Tuesday n/a
$2,500 $1,500 $2,000 $250 $300 $500 n/a
$7,500 $4,500 $6,000 $900 $1,100 $1,900 $200
For ads of less than one week in duration, the ad date cannot be locked until 5 business days prior to start date. For full month ads where another advertiser has already purchased dates in the month, the rate will be discounted by the number of days that the full month advertiser will miss (not inserted). Example: Full month is 20 days but another advertiser purchased 5 days, the rate will be discounted 25%. Pricing based on delivery frequency and subscriber count
The Dallas Morning News P.O. Box 655237 l Dallas, TX 1-800-825-9244 DMNmedia. The marketing solutions group for The Dallas Morning News.
** O-season as needed
Submitted by: Allison Nottingham 12/10/2012