DallasNews.com is consistently the #1 destination among local media websites. •5.4 million monthly unique visitors • (32 million page views) •Over 60% growth in monthly unique visitors year-over-year Audience Profile DFW DMA
DallasNews.com
Male/Female
50.0% / 50.0%
51.2% / 48.8%
Age
Mean: 44 A18-34: 32.9% A35-54: 39.2%
Mean: 40 A18-34: 41.6% A35-54: 43%
Household Income
Mean: $74,342 $100k+: 22.9% $150k+: 9.5%
Mean: $97,849 $100k+: 35% $150k+: 18.4%
This affluent and educated audience depends on dallasnews.com. In fact, about 51% of visitors from Dallas-Ft. Worth do not usually read The Dallas Morning News printed edition.
728x90 and two 300x250s
Roadblock/Takeover: 728x90, Sliding Billboard and two 300x250s
Roadblock/Takeover: 728x90, Sliding Billboard, two 300x250s and Wallpaper
728x90 and one 300x600
940x30 Sliding Billboard (with expansion)
Corner Peel (Teaser: 125x100, Main Ad: 800x600)
Native Advertising
Scenes from the Vatican How things have changed‌
9
DallasNews.com Mobile WAP site has experienced incredible growth! Year over year page views increased 267% 320x50-Banner Mobile ad spending is predicted to grow 180% YOY
DN.com WAP
DMN Media Mobile Solutions Channels
Mobile
Delivery options for maximum targeting
Dallasnews Mobile
Display ads, text, local zip targeting
Yahoo Mobile
Dallas DMA & Groups of Zips
DMN Connect Mobile Zip, hyper-local or RON
Apps
11
DallasNews DallasNews eEdition & iPad Best in DFW Dallas Best Burgers Dallas Eats Local Dallas Skyline DFW Dog About Town DFW Real Estate Finder FD Luxe SportsDay HS SportsDay TV/Radio SportsDay Talk Vegetarian Dallas
Tablet (728x90, 960x90, 477x600, 350x860): $25/m
The Dallas Morning News’ apps have more downloads than any other North Texas media company. •Gross Monthly iPad downloads: 1,957 •Cumulative monthly iPad downloads: 87,641 •iPad Page views: 4,018,225
Audience Sourcing Solution • DMN Connect accesses the largest marketplace of premium ad inventory and leverages premium data targeting to minimize wasted views. • DMN Connect can access more than 10 - 15 Billion impression each day from more than 700 publishers brand-safe.
DallasNews.com
DMNConnect
YAHOO!.COM
Targeting Capabilities • • • • •
Demographic Behavioral Geographic Content Retargeting
golfchannel.com
Display Targeting (by audience) Geographic Targeting
Ad Delivery
Ex: 25 mile radius of Boulder
2
Targeting -by Content -by Behavior -by Demographic -by Retargeting
DMNmedia|Connect gives its advertisers (in any market) an opportunity to reach audiences in any zip code or DMA across thousands of national and local websites . These are a few examples of some of the websites that your ad can be displayed.
Audience Sourcing Choosing the best inventory is an art and Connect has the right strokes to paint the picture for your target audience Publishers Inventory Platform
Data Layer Efficient Match Inventory Preferences
Target Audience Historical Performance
Retargeting Retargeting is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away. How Does Retargeting Work? • Retargeting is a cookie-based technology that uses simple a Javascript code to anonymously ‘follow’ your audience all over the web.
•
Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. That’s why most marketers who use retargeting see a higher ROI than from most other digital channels.
•
Retargeting is most effective if you segment your visitors (e.g. – Purchase vs Refinance vs Reverse Mortgage) and tailor the retargeting ads shown to each group, or not retarget them at all (e.g. – people who converted.) Retargeting creative performs best when it has a clear call-to-action and/or promotes an offer.
•
Search Advertising There are 2 core components to Search Advertising required to reach 100% of each advertiser’s potential customers: Paid listings SEM/PPC and Organic listings SEO.
SEM/PPC is the act of buying ads on the front page of Google on a Per-Click basis. •Fast traffic/presence •Precision targeting •A/B Testing •Exposure in Sponsored Links SEO is the act of enhancing web pages so they rank higher on Google, Yahoo! And Bing organic listings. •80% of people spend time in organic results •Builds long-term, high Google ranking •Link Building, Content and Coding Optimization