Reach the Mile High market. With a portfolio of products designed to engage Colorado’s active, educated and affluent consumers, The Denver Post is Colorado’s media leader, in print and online.
09/18/12
Snapshot of a spectacular market.
Denver is the perfect blend of outdoor adventure and urban sophistication. With a backdrop of amazing natural beauty, Denver is a place where aerospace engineers rub elbows with rock climbers at local brewpubs and residents enjoy
300 days of sunshine a year. Known for its robust economy at the forefront of innovative technologies, Denver is home to eight professional sports teams and four major league stadiums. The metro area boasts over 3,000 restaurants, dozens of museums and over 25 colleges or universities. There are many reasons why people fall in love with Denver – and why your business belongs in The Denver Post, in print and online.
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Mile High
numbers 17th largest market in America (2011 nielsen claritas, dma rankings)
Largest city in 600 mile radius
2.8 million population (2011 nielsen claritas, denver metro Area)
$258 billion state gross domestic product – 18th in U.S.
(u.s. bureau of economic analysis, 2010)
1.1 million households
$158 BILLION
metro gross domestic product – 18th in U.S. (u.s. bureau of economic analysis, 2010, Denver MSA)
(2011 nielsen claritas, Denver metro area)
115,752 BUSINESSES
(colorado department of labor and employment, Feb. 2012, denver metro area)
1.5 million workers
(colorado department of labor and employment, labor market information, denver metro area, 2011)
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REACH. RESPONSE.
RESULTS. 6,383,000
Audience Reach Comparison
MONTHLY DENVERPOST.COM
Total Unique Visitors Average Issue Reach of Adults M-F Late Night TV News Avg. Half Hour Reach of Adults M-F AM Drive Time Avg. Quarter Hour Reach of Adults
964,000
DenverPost.com – Average Daily Unique Visitors
576,000
DAILY POST
SUNDAY POST
MONTHLY DENVER POST NETWORK OF WEBSITES
8,560,000
305,000 239,000 200,000 KUSA
WESTWORD
169,000 130,000 5280
KCNC
119,000 27,000 22,000 17,000 12,000 12,000 10,000 DENVER KOA KMGH BIZ JOURNAL
KQMT KOSI
KQKS
KXKL
Sources: 2012 R.1 Denver Scarborough Report, Denver DMA geography; August 2012 Omniture, Verve Wireless, Spreed and Doapps. Denver Post website network includes Prairie Mountain Publishing sites; DenverPost.com includes DenverPost.com/Classifieds,YourHub.com, VivaColorado.com and mobile traffic; daily unique visitors is main website only.
The Denver Post is a full-service media company, enabling advertisers to reach more Denver-area adults than any other medium in the market. More than any television show, radio program, publication or website.
Reach more denver-area adults with The Denver Post’s print and online product portfolio. Colorado’s largest print audience: 964,000 Sunday readers and 576,000 daily readers.
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n Colorado’s largest online audience: 6.4 million monthly DenverPost.com unique visitors accessing 63 million pages, including 25 million mobile page views per month. n Colorado’s largest network of websites: 8.6 million monthly unique visitors log on to The Post’s network of sites, including DailyCamera.com, ColoradoDaily.com and BroomfieldEnterprise.com, among others.
Colorado’s most diverse portfolio of print and online products including: front page impact notes, front page billboards, inserts and direct mail, email marketing, behavioral targeting, search engine marketing, digital ad networks, geo-targeting, database marketing, e-newsletters and mobile messaging. n
Sources: 2012 R.1 Denver Scarborough Report, Denver DMA geography; August 2012 Omniture, Verve, Spreed and Doapps. Denver Post website network includes Prarie Mountain Publishing sites; DenverPost.com includes DenverPost.com/Classifieds, VivaColorado.com, YourHub.DenverPost.com, and mobile traffic. Daily unique visitors is DenverPost.com only.
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Number one
ONLINE
Denver is wired Denver is ranked fourth among top markets in the nation for internet access, with 84% of all metro Denver adults accessing the internet. n Denver is ranked fifth among top markets for online purchasing, with 34% of adults spending $500 or more online in the past year. n
We are the market leader DenverPost.com is Colorado’s number one website with 6.4 million monthly unique visitors and 63 million monthly page views. n Our robust targeting includes behavioral, demographic, geographic, day-parting and more. n
Reaching upscale consumers 57% of DenverPost.com visitors have household incomes of $75,000+. n 32% are age 18-34. n 67% are white-collar workers. n 78% are homeowners. n 84% are college educated. n
Sources: 2011 R.2 Denver Scarborough Report; 2011 R.2 Multi-Market Scarborough Report; August 2012 Omniture, Verve, Spreed and Doapps. DenverPost.com includes DenverPost.com/Classifieds, YourHub.DenverPost.com, VivaColorado.com and mobile traffic.
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Android App
Mobile m.DenverPost.com
BlackBerry App
iPhone App 2.0
Snow Report App
DEN VER
DA
DEAILY LS
Pro Football App
Pro Basketball App
Pro Hockey App
The Denver Post the evolution of news from colorado’s media leader. In 2009, The Denver Post released its first app, allowing users to check ski conditions and snow totals at Colorado resorts on their smart phones and devices. Today, The Post has eleven apps with plans to launch more throughout 2012. In addition to a brand new iPad App 2.0, The Post also offers mobile news apps for iPhone, iPad, Android, BlackBerry and other smart devices. Sports enthusiasts can download Post apps for pro basketball, baseball, hockey and football, and budget-conscious consumers can use The Post’s Denver Daily Deal app to receive savings all over the metro area. Viva Colorado, the state’s largest Hispanic publication and website, now has an app for iPhone and Android.
Pro Baseball App
Denver Daily Deals
apps
App Page Views/August 2012: n n n n n n n n n
iPad News App 5,334,402 iPhone News App 5,897,635 Android News App 4,157,028 BlackBerry News App 86,719 iPhone Pro Football App 579,335 iPhone Pro Hockey App 54,506 iPhone Pro Basketball App 32,520 iPhone Pro Baseball App 50,414 Viva Colorado App 1,945
Every app The Denver Post offers is free and advertising positions are available on every page. Mobile app ads are a great way to stay connected to a young, engaged audience who are just a click away from your business.
For more information about Denver Post mobile app advertising, contact Craig Barbic at 303-954-5217 or cbarbic@denverpost.com. Sources: August 2012 Omniture, Spreed, Doapps and Verve.
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OnlineVIDEO Showcase your message in an interactive format. n
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Create synergy and increase the reach of your television campaign by featuring your 15-30 second TV spot in key banner positions throughout DenverPost.com. These in-ad video units showcase your message in an interactive format.
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You can also feature your television spot as the pre-roll to news videos on DenverPost.com. Pre-roll targets a more engaged user due to its on-demand format.
Videos on DenverPost.com command attention, increase reach and target engaged users. The Denver Post can run your videos or television spots in key banner positions throughout Colorado’s number one website or feature your message as a pre-roll before our news videos.
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VIDEOS GET CLICKS! Regular Banner Click Through Rate average .04-.07%
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Video Banners CTR average .07-.14% (can be higher with premium placements and rich media integration.)
For more information about online videos contact Craig Barbic at 303-954-5217 or cbarbic@denverpost.com. 22
m.denverpost.com
Colorado’s Number One mobile website with 25 million monthly page views. Reach hundreds of thousands of customers who access DenverPost.com via their mobile devices. Every month, over 25 million pages of breaking news and information are viewed on iPhone, Android, BlackBerry and other devices from m.DenverPost.com. Every page on m.DenverPost.com features a banner ad that’s one of the most cost-effective ways to reach a young, engaged and affluent demographic. Perfect for branding or coupons, these banner ads really pop when mobile users visit m.DenverPost.com. We also offer mobile landing pages or redirection to your website when users click on your banner ad. Mobile websites offer readers access to the latest news, anywhere and anytime!
Watch Your Database and Business Grow with Mobilemax Advertising The Denver Post’s MobileMax advertising program gives you the ability to connect and communicate with potential customers on their mobile devices. You can offer real-time coupons, contest entries, sale information and more via iPhone, Android, BlackBerry and other devices. We’ll provide you with Go Codes you can promote and incorporate in all your advertising. For example, a dry cleaner
could put “To receive 25% off your next order, TEXT cleaner to 48696” on their street sign. Everyone who responds will not only receive that deal, they will become part of the dry cleaner’s database, enabling the cleaner to send other offers at any time. For more information about mobile advertising contact Craig Barbic at 303-954-5217 or cbarbic@denverpost.com.
Source: August 2012 Omniture, Verve, Spreed and Doaaps.
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email newsletters The Weekly Dish on Pets
fetch
The latest from John Davidson’s Denver Post pet blog
300x250
The diet of some dogs and cats has featured an astonishing array of items including a television remote control, knives, underwear, a hockey puck and a 6-inch Kong toy. But as odd or amusing as that may appear it is also dangerous and sometimes tragic, says a Centennial veterinarian. More...
romps
treats
Pledges for Pets Telethon Tune in to FOX31 and pledge your support for the 13th annual Pledges for Pets Telethon, Jan. 30 from noon-5 p.m. Each hour will feature dozens of adoptable cats, kittens, dogs, puppies and other small pets. All funds raised will help the Dumb Friends League place or reunite more than 18,000 pets this coming year and bring valuable services – including humane education and cruelty investigations – to our community. More...
Dogzilla Deep Freeze Pet parents are continually looking for fun and easy ways for dogs to play – and dogs love ice. Dogzilla Deep Freeze combines all of the great features of the original Dogzilla rubber toys with ice to fully engage dogs in a fun way. The original Dogzilla, simultaneously satisfies a dog’s sense of taste with chicken flavor, smell with vanilla scent, sight in the color of blue (a hue dogs can detect), touch with wobbly shapes and sound with a quiet rubber that is ideal for sensitive canine hearing. Dogzilla Deep Freeze ranges in price from $7.99 to $15.99. Available at Petco, PetSmart and other local retailers.
Tips from the Experts "Doc, can't you just give him the shots and skip the exam?" While this is a question vets get occasionally, it's always a disturbing question. It's akin to going to the service station and asking, "Sir, could you fill up the radiator and skip the gas?" The physical examination is the most important part of a pet's visit to the doctor. Repeat after me, "The physical examination is the most important part of the visit." More tips...
Happy Tails ~ Adoption stories from the
Dumb Friends League
Yoyo
This is a photo my daughter just took the other day of our cat, Yoyo, who we adopted two years ago from the Dumb Friends League. Yoyo is pictured with Barney, our dog, who we adopted eight years ago in St. Louis. Since the day Yoyo came home as a young kitten, the two have been the best of friends. It is truly remarkable how they love each other. Thanks for the work you all do there to give pets their safe havens. - Theresa F., Highlands Ranch More Happy Tails...
Register here to get The Denver Post’s weekly Pet Gazette e-newsletter.
woof, meow!
Targeted. Subscriber selected. A powerful advertising opportunity. Nearly one million Denver Post readers receive email newsletters each month. These daily and weekly newsletters, laser-targeted and selected by the subscribers themselves, are a powerful and unique
advertising opportunity.
E-newsletters include breaking news updates, plus daily morning news, entertainment, sports and columnists e-newsletters. Weekly offerings include a “Scoop” e-newsletter that tells readers what’s coming soon from The Denver Post newsroom, and weekly travel, entertainment, employment and pets e-newsletters. Advertisers can reach these motivated, tuned-in audiences with two highly visible, cost-effective ad positions on each newsletter. For more information about email newsletters contact Craig Barbic at 303-954-5217 or barbic@denverpost.com. 24
Reach an engaged audience with an online sponsorship of DenverPost.com blogs.
Blogs on DenverPost.com get interested, engaged traffic that can help your business grow. By sponsoring one or more of our blogs, you’ll reach people that come back to sites on a regular basis, which reinforces your marketing message. Blogs on DenverPost.com get high traffic because they are created by or approved by The Denver Post writers, editors and photographers – the most respected and informed journalists in Colorado. DenverPost.com features hundreds of bloggers from all areas of expertise, from sports to photography to stay-at-home-moms. Here are just some of the blogs available for sponsorship: Mile High Mamas A blog for Colorado and Denver moms. It’s all about parenting, playgroups, kids, family events, nannies, travel, and moms tech talk. The Spot - BEST BLOG/2011 Editor & Publisher This award-winning political blog has the second highest traffic of all blogs on DenverPost.com with more than 150,000 page views per month. The Post’s political and editorial writers give a daily dish of Colorado political news, analysis and commentary on local, state and national news. Game On A blog that offers reviews about the latest video games and video game technology.
BLOGS
First and Orange - BEST BLOG/2011 Editor & Publisher This award-winning blog is the authority on the latest breaking news and analysis about the Denver Broncos, written by The Denver Post sports’ Broncos team. Nuggets ink Denver Post Nuggets writers Chris Dempsey and Benjamin Hochman chronicle the Denver Nuggets, offering the authoritative voice with news, analysis and information. All Things Avs This is the authoritative blog for Colorado Avalanche news, information and analysis. Captured This is the most visited photo blog on DenverPost.com, capturing the best of recent photography and photojournalism from The Denver Post and other news sources. In Focus Photo Blog This blog is a weekly photo essay that covers the most important issues of the day.
For more information about email newsletters contact Craig Barbic at 303-954-5217 or cbarbic@denverpost.com.
On The Rox Denver Post beat writer Troy Renck delivers analysis and breaking news and information about the Colorado Rockies.
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Social
media Our integrated marketing campaigns can drive sales and awareness. With the growing trend of activity through social media avenues such as Facebook and Twitter, more and more companies are looking for intelligent marketing solutions that can drive consumer awareness for their brand. The Denver Post has more social media fans and followers than any other local media competitor and offers integrated marketing campaigns that can drive traffic to your website, raise awareness of your brand or improve your brand’s reputation. Twitter n 669,461 total Denver Post Twitter followers n Denver Post ranks 11th nationally for largest
Twitter following!* n Denver Post’s consumer audience is actively searching
for real-time content through Twitter n Over 200 Twitter accounts, segmented by location
and affinity and interest
Facebook n 289,424 total Denver Post Facebook Fans n
Denver Post ranks 5th nationally for largest Facebook Fan Base!*
Advertising Opportunities Facebook Contests The Denver Post can help you grow your database, increase sales, expand your viral reach and build user engagement by taking advantage of our Facebook fans. Facebook In-Feed Ads The Denver Post can feature an in-feed ad on our Facebook page to promote your business. Ad includes a logo and text message. Facebook Banner Ads Feature a (160x600) static banner ad along the left side of the Denver Post Main News Facebook page Twitter In-Feed Ads The Denver Post can feature an in-feed ad on our Twitter Account to promote your business. Ad includes a logo and text message.
For more information about social media advertising contact Craig Barbic at 303-954-5217 or cbarbic@denverpost.com.
* National ranking is based on main news accounts only, August 2012.
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Behavioral TARGETING Deliver the right message to the right user at the right time. Behavioral targeting delivers relevant advertising information to consumers based on their established online tendencies and other previous choices. Through our partnership with Yahoo!, DenverPost.com behavioral targeting provides advertisers with the most advanced online targeting capabilities available. APT (ad serving platform) aggregates data and inventory from both Yahoo! and DenverPost.com. The massive reach and targeting of this collaboration gives banner advertising campaigns the highest potential exposure and results, and increases the brand equity of any advertiser. n
Creates greater contact with online users
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Combines the online search technology of Yahoo! with the local reach and impact of DenverPost.com
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Gives advertisers a greater ROI from their banner advertising
Each behavioral targeting segment has unique attributes: For more information about behavioral targeting contact Craig Barbic at 303-954-5217 or cbarbic@denverpost.com.
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Each behavior segment has its own defined purchase cycle
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Consumers are placed into a specific category based on recency, relevance and intensity
of behavior
Behavioral targeting leverages the entire DenverPost.com site, rather than users of only specific sections, providing: n
Broad reach to quality audiences interested in specific categories or products
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Unmatched consumer insights, enabling marketing messages to be highly targeted to a very
specific audience n
Segmented audiences at scale, utilizing sophisticated models based on unparalleled depth of user insights
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Innovative
online advertising Take a fresh look at today’s online advertising. When it comes to online and digital advertising, anything is possible. From complete site take-overs to fun, can’t-be-missed graphics, the sky is the limit. Be bold and get users talking about your campaign.
Sliding Billboard n A sliding billboard delivers your message with high-impact, premium placement on DenverPost.com.
The billboard literally “pushes” content down in order to display a large ad format. n
The billboard remains open for 5 seconds, then retracts to a pencil-sized ad for continued exposure on the page. n
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This ad unit is ideal to drive ticket sales for special events!
Expandable Rich Media Banners n
Expandable Rich Media Banners feature animation that will capture the attention of users in a fun, entertaining & engaging manner.
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The ad begins in a 300x250 ad position and then literally “unfolds” to an ad that’s up to six times the original size!
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The ad will then “fold” back to the original (300x250) ad size.
Prestitials n
Gain the attention of each person who comes to DenverPost.com with a prestitial ad.
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This large, dramatic high-impact banner allows your message to be seen by each visitor to the site.
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Prestitals are full-page ads that are displayed before the DenverPost.com homepage loads. Your ad is displayed for 10 seconds, and will appear to any unique user three times in a 24-hour period.
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Wallpaper
Floating Ads
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Grab reader’s attention and deliver an impactful message with online “wallpaper,” available on DenverPost.com.
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Wallpaper resides in the background of a web page, providing eye-opening engagement for the user.
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Wallpaper provides click-through to website for special offer / ticket sales.
Many more rich media opportunities exist. For more information contact Craig Barbic at 303-954-5217 or cbarbic@denverpost.com.
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Feature a floating ad on DenverPost.com to grab readers’ attention and showcase your advertising message.
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This ad unit delivers high-impact visibility, enabling you to drive sales and engage the user.
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Floating ads have an average click-through-rate of .37%!
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