Run of Site - Chron.com Houston
Pre-determined Geo Zones or Zip Targeted
DMA Targeted Standard Run of Site
(Requires 10 or More Zips)
Pricing Model
Standard Run of Site
Standard 300x250 Above the Fold
CPM
$
6
$
10
$
14
$
35
Standard 728x90 Above the Fold
CPM
$
5
$
9
$
12
$
32
Standard 300x250 Below the Fold
CPM
$
3
$
7
$
6
$
20
Ad Unit
Chron.com Tablet Device Targeted
Run of Site excludes Cars, Homes, Jobs, LaVoz, Healthzone and FuelFix. Run of Site Custom Targeting Custom Targeting Type
Pricing Model
Additional CPM
Advanced Audience Targeting (Behavior/Demo) CPM +
Additional $6.00 to Run of Site or Hearst Media Exchange Only
CPM +
Additional $2.00 to Run of Site or Hearst Media Exchange Only
(Please refer to your planner for targets and demos.) Section Retargeting (ROS or HME only)
Section Targeted Ad Unit
Ad Size
Pricing Model
Standard Sections*
Sub Sections**
Home Page
Standard 300x250 Above the Fold
300x250
CPM
$
12
$
11
Sold at SOV
Standard 728x90 Above the Fold
728x90
CPM
$
10
$
9
See SOV Calendar for Availabilty
Standard 300x250 Below the Fold
300x250
CPM
$
5
$
3
*Local, US & World, Sports, Business, Entertainments and Lifestyle **Excludes Cars, Homes, Jobs, LaVoz, Healthzone and FuelFix. Contact your planner for rates.
Minimum of $250 per week to run a campaign and no line item less than $150. Custom Targeting for ROS and Section Ads Custom Targeting Type
Pricing Model
Additional CPM
DMA Targeting (Except Homepage)
CPM +
Additional $4.00 to above CPM
Expandable Ads (User Initiated, Section Front Only)
CPM +
Additional $1.50 to above CPM
Dayparting
CPM +
Additional $3.00 to above CPM
Synchronized Ads - 300x250 and 728x90
CPM +
Additional $3.00 to above CPM
In-Banner Video
CPM +
Additional $3.00 to above CPM
High Impact Placements (See Below for Section Levels) The placements below 100% SOV of the Homepage. See calendar for other SOV distributions. Type
Pricing Model
Home Page
Standard Sections
Sliding Billboard
CPD
$
8,500
Peelback
CPD
$
12,500
Floating with 300x250
CPD
$
10,000
Reskin with 728x90 and 300x250
CPD
$
16,500
100% Share of Voice - 728x90
CPD
$
5,000
100% Share of Voice - 300x250 Roadblock - 100% Share of Voice - 728x90 and 300x250
CPD
$
5,000
CPD
$
13,000
Sub Sections
Consult the High Impact - SOV Calendar or refer to the Digital Planning Team