latimes.com at a glance 23 MILLION
61 MILLION
Monthly unique digital population
Monthly mobile page views
PROFESSIONAL EXECUTIVE MANAGERIAL
33% more likely to have these careers
137 MILLION Monthly desktop page views
70% Own primary residence
2x more likely to have a post graduate degree
$250,000+ Portfolio value of 14% of readers 23% have portfolios valued at $100K+
$83,000 Median household income
72% of readers AGES 18-49
Sources: PVs: Omniture SiteCatalyst, 2013 Q2 average; Mobile PVs include mobile touch site and apps. Digital population (desktop + mobile): latims.com channel multi-platform, comScore Media Metrix, 2013 Q2 average; User Demos: HHI & age from comScore, 2013 Q1 average; Other demos/indices from Nielsen @Plan, 2013 Q1 for LA Times Channel.
latimes.com – national scale, local leader L.A. DMA Reach (%) LATIMES.COM
21.4% latimes.com is a
NYTimes.com 16.5%
TOP 5 national
USAToday.com 13.7% WashingtonPost.com 9.5% NYDailyNews.com 8.0%
newspaper website
CBS Los Angeles 6.7% WSJ.com 6.5% ABC7.com 5.3% OCRegister.com 3.5% NBCLosAngeles.com 3.3% DailyNews.com 2.7% LAWeekly.com 2.2%
Venturacountystar Sites 1.7% PressTelegram.com 1.6% DailyBreeze.com 1.4% DailyBulletin.com 1.3% MyFoxLA.com 1.3% LAist.com 1.2% SGVTribune.com 0.6% Sources: comScore, 2013 Q2 average. Based on desk top traffic only, mobile/app not included.
Top 5 National Newspaper Websites
NY Times
30.8MM UVs
USA Today
25.2MM UVs
Washington Post
19.0MM UVs
LA Times
16.0MM UVs
Wall Street Journal
13.5MM UVs
latimes.com News • 34.6MM PVs • 11.2MM UVs
Entertainment • 30 MM PVs • 9.1MM UVs
Sports • 11.3MM PVs • 3.8MM UVs
Business • 8.4MM PVs • 3.7 MM UVs
Health • 1.1MM PVs • 664K UVs
Travel • 2.7MM PVs • 479K UVs Source: Omniture, 2013 Q2 average.
latimes.com Food • 2.8 MM PVs • 859K UVs
Image • 578K PVs • 252K UVs
Books • 566K PVs • 350K UVs
L.A. Home
• 1.3MM PVs • 205K UVs
Source: Omniture, 2013 Q2 average.
Portfolio of more than 40 blogs, including:
Source: Omniture, 2013 Q2 average.
L.A. NOW
All the Rage
• 10MM PVs • 4.4MM UVs
• 548K PVs • 189K UVs
Framework
Culture Monster
• 4.6MM PVs • 317K UVs
• 1.1MM PVs • 508K UVs
Sports Now
Movies Now
• 2.4MM PVs • 1.7MM UVs
• 2.8MM PVs • 933K UVs
The Ministry of Gossip
Daily Dish
• 8.4MM PVs • 3.2MM UVs
• 1.7MM PVs • 586K UVs
Pop & Hiss
Company Town
• 2.7MM PVs • 967K UVs
• 867K PVs • 587K UVs
Hero Complex
Show Tracker
• 5.3MM PVs • 1.1MM UVs
• 4.2MM PVs • 1.8MM UVs
Partner sites Digital Population of 45.1 million UVs/month • 445.6 million PVs/month
Leading News Site Network – Larger than NY Times, MSN News, USAToday and Wall Street Journal
• • • • •
Includes LA Times, Chicago Tribune, Zap2it, direcTV, cars.com, careerbuilder, Food Network, and more Extensive mobile network featuring 36 mobile websites, over 80 app sites, newsreader apps, and custom apps Diverse portfolio including redeyechicago.com, themash.com, forsalebyowner.com, bthesite.com, 4 Hispanic Sites, and more Targeted special interest sites including chicagoshopping.com, herocomplex.latimes.com, latimes.com/theenvelope, and more Email marketing capabilities including: • Admail network of over 3.3 million unique registered users and • E-newsletters with an audience of over 410,000 unique registered users
Sources: Unique Visitors – comScore, May 2013, Total Universe; Page Views – Omniture SiteCatalyst May 2013; Registered Users from Tribune Digital Internal Data May 2013. Apps created in versions for iPhone, Android and Blackberry platforms
Targeting Geo-Targeting Target areas as large as countries or as small as specific ZIP Codes.
Contextual Targeting Place your ad adjacent to relevant content.
Demographic Targeting Serve your ad exclusively to users who fit your target demographic.
Behavioral Targeting Follow your target audience throughout the site by utilizing hundreds of behavioral targets.
Syndicated Targeting Target more audience segments including demographics built from data collected throughout the Internet via a 3rd party.
* If a desired segment doesn’t currently exist, we can create it if there is enough content and users reading that content.
Mobile network Mobile touch site (touch.latimes.com) Over 29.3 Million Page Views Over 7.5 Million Monthly Unique Visitors
iPad reader app Over 6.9 Million Monthly Page Views
Mobile Users Snapshot
44% Male | 56% Female 72% Age 18-49 35% HHI $100K or more
iPhone & Android reader apps 24.8 Million Monthly Page Views
Source: Omniture SiteCatalyst, 2013 Q2 average; Mobile user demos: comScore Mobile Metrix, 2013 Q2 average. Note: Mobile WAP/Blackberry traffic not included.
Newsletters & admail Newsletters
Solo admail
Bookshelf
Target your audience demographically Opt-in recipients Customized email 100% SOV Sent independently of newsletters Target by ZIP, age, gender or income
Breaking News Business Daily Company Town Entertainment Envelope Escape Food Top of the Times Health & Wellness LA Sports Connection Opinion L.A. Politics Science & Environment The Hot List
World Opt-in recipients Prominent 300x250 ad unit with 100% SOV
Social media
Los Angeles Times social media promotions expose your brand and sweepstakes to engaged consumers across Facebook, Twitter and more.
Campaigns include online schedule, admail, and more to introduce your products to a new, desirable audience.
78% of LA Times followers are ages 18-54
54%
84%
College graduates
More likely to share content
81% Visit daily
58% Women
Over 2/3 of LA Times followers are active latimes.com visitors
Source: Los Angeles Times Social Media Survey, Research Now – Opinion Panels, October 2011.
Ad opportunities Section Takeover with Reskin with Pushdown
Home Page Takeover with Portrait Ad
Ad opportunities Blog post ads
Peelback
Ad opportunities Video player Video carousel
Play up to three videos, embedded in the leaderboard unit
Videos play in cube unit
View ad
Ad opportunities Native Content With our new Native Content model, we put the control of creative storytelling in the advertisers’ hands. Craft messages that speak directly to your consumer.
• • • • •
We produce seven articles per week based on topics that matter to your target audience. These articles will debut each day on a page dedicated to these articles with teasers running throughout the site A section front takeover Blog post ads in relevant LA Times blog Integrated article ad in the latimes.com mobile app
Ad opportunities Portrait ad Filmstrip
View ad
Ad opportunities Sidekick
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Ad opportunities Expandable 300x600
Hover ad
Ad opportunities Custom Content
Ad opportunities Free form with super cube
View ad
Ad opportunities Super cube
View ad
Ad opportunities Content Sponsor and Read & Win
Allow users to view unlimited content throughout latimes.com:
Provide unlimited access to content throughout the site or on specific channels to non-member users
Sponsor a game experience on the site prompting users to participate in a range of actions, from browsing to trivia questions, which earns players points to redeem as prize/sweepstakes entries
Roadblock and reskin takeovers
Be part of the conversation
For additional information and opportunities, please contact your LA Times representative
Cynthia Vazquez Phone: 213.237.7270 Cynthia.vazquez@latimes.com