invested in advisors
M e d i a P l a n n e r 2013
Financial-Planning.com
2013
invested in advisors
Invested In Advisors Financial Planning empowers the community of independent advisors with the knowledge and practical information they need to grow their businesses and guide their clients. Financial Planning is the most trusted resource for advisors who know their success depends on helping investors achieve their financial dreams. Financial Planning has evolved with the changing face of communication into a fully integrated media network of print, digital, online, video, mobile and live events to fully engage our audience of more than 300,000* independent advisors through the preferred media of their choice. With its concentration on practice management, investing and client management, Financial Planning is the go-to source of independent advisors who need actionable ideas, information and strategies they can use immediately to manage their businesses, their investors and their investments.
Financial Planning delivers a platform of strategic solutions, media products and custom content to meet — and enhance — your 2013 strategic marketing objectives.
April 2012
April 2012 Financial-Planning.com
SPECIAL REPORT: RETIREMENT SOLUTIONS
New Paths To Investment Growth and Stability
February 2012 Financial-Planning.com
p. 62
How to Fix 401(k)s
TECH TOOLS
Innovation Every Planner Can Afford
Financial Planning
p. 67
PORTFOLIO
When A Client Needs Cash Fast p. 85
HIGH-NET-WORTH
Protecting Trusts In A Divorce
p. 68
Savvy Tax Planning For Social Security p. 72
p. 49
STAR ADVICE
TAX RELIEF
15 Strategies Top Planners Like Andy Berg Are Using For Their Clients. p. 54
How planner Jeff Fishman protects the wealth of high-net-worth and celebrity clients like Jeremy Sisto. p. 22
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4 Vol. .oN/42/No. 24 .loV 4
STAR ADVICE clients like Jeremy Sisto. p. 22 the wealth of high-net-worth and celebrity How planner Jeff Fishman protects
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NEW In 2013:
p. 72 gninnalP laicnaniF
Social Security Planning For Savvy Tax
New features and enhancements to financial-planning.com Improved navigation and new ad sizes! Stability p. 68
401(k)s How to Fix p. 62
Growth and To Investment New Paths
RETIREMENT SOLUTIONS SPECIAL REPORT:
Financial-Planning.com
*Source: August 2012, Publishers Own Data
Financial-Planning.com 2102 lirpA
April 2012
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Editorial Excellence
A Year in preview Financial planners have seen what some regard as a lifetime of market volatility in just the past decade. But that’s hardly the only volatility facing the profession this year: The hunt for yield has forced advisors and their clients to seek out new investment options. Many lawmakers – both Democrats and Republicans – are eager to impose new regulations on wealth managers. The shift toward independent practices and away from wirehouse-affiliated advisors is both significant and continuing. And technology – social media, software and tablets and other gadgets – are all dramatically altering the way advisors interact with clients and manage their practices. For more than four decades, our readers have known that they can count on Financial Planning to provide timely and reliable news, analysis and commentary to help them best manage their advisory businesses and best serve their clients. Especially in times of heavy volatility, our readers turn to Financial Planning magazine and Financial-Planning.com. We’re invested in advisors. On behalf of the entire staff, we look forward to serving you. Regards, Scott Wenger Editor-in-Chief, Financial Planning Editorial Director, Investment Advisor Group
Exclusive Online Features
• RIA Leaders
• AdvisorTV: In-depth, one-on-one conversations with industry experts (On-demand)
• FP Technology Survey • Influencer Awards • Pro Bono Planners of the Year
Ann Marsh West Coast Bureau Chief
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• Popular E-Newsletters (Delivered daily, weekly, bi-monthly, and monthly)
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The American Society of Business Publication Editors (ASBPE) honored Financial Planning for its May 2011 cover and Bob Veres for his two columns on a proposed fiduciary for advisors and the declining influence of the Financial Planning Association.
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59% of subscribers said Financial Planning most influences how they manage their business.
Financial-Planning.com
Rachel Elson Executive Editor
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January 2012
Setting the Standard
January 2012 Financial-Planning.com
Financial Planning consistently expands its editorial platform to meet the changing needs of today’s advisor. We feature in-depth coverage, special reports and expert commentary to address the specific challenges facing independent advisors.
TECH TOOLS
More Than Just CRM p. 65
CLIENT
Guard Against IRA Scams p. 79
PORTFOLIO
Financial Planning
Just Don’t Call it Growth p. 83
RIA LEADERS
Monthly Features
The Top 50 Firms Ranked by AUM and Growth, Plus Practices to Watch. p. 48
Vol. 42/No. 1
Santiago Ulloa, president of GenSpring Family Offices International, and Maria Elena Lagomasino, CEO of the firm — the nation’s leading RIA practice by AUM.
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June 2012
June 2012
• PRACTICE: Includes reports on staffing, operations, marketing, compensation, profitability issues, margin compression and more. • HIGH NET WORTH: Covering the latest trends in estate planning and high-net-worth clients.
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Financial Planning
• PORTFOLIO: Articles on asset management, investment selections, mutual funds, ETFs, hedge funds and other investment products. • CLIENT: Meeting the changing needs of the client, planning for retirement, real estate investments, life insurance, IRAs, small business plans, tax planning and life-stage issues. 2012’s Biggest Independent Broker-Dealers GROW BIG OR GET OUT
Vol. 42/No. 6
Why one RIA charted a new course. p. 66 The numbers and trends driving the industry’s future. p. 72
How one firm sealed a fast deal. p. 62
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• RIA IQ: Focuses on topics relating to registered investment advisors.
PATH TO INDEPENDENCE
For many B-Ds, survival means M&A. p. 59
A NEW PARTNER IN 7 DAYS
FINANCES OF THE FP50
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August 2012
August 2012 Financial-Planning.com
• TECH TOOLS: Anchored by our monthly technology column written by Joel Bruckenstein. Additional stories on technology and what it means for planners. • DATA: The latest statistics on mutual funds, ETFs and annuities.
RIA IQ
Rise of the Robo-Advisors
• UP FRONT: News and quick tips on topics such as compliance and practice management. Includes a more robust event calendar for 2013.
p. 39
PRACTICE
Short-Term Needs Vs. Long-Term Strategy
p. 65
Financial Planning
CLIENT
Don’t Choose Sides In a Divorce
p. 75
JOURNEY OF
Vol. 42/No. 8
FP Pro Bono Planner of the Year Martin Shenkman travels the country to help people with chronic illnesses prepare for the future. Plus, the other winners and runners-up. p. 50
New Columns
HOPE
New Generation (bi-monthly): Dave Grant addresses and recognizes both the new generation of advisors, as well as career changers and those who are new to the planning profession.
Planner Martin Shenkman with his wife Patti Klein and her therapy dog, Elvis.
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December 2011
Retirement Advisor Confidence Index – RACI: A composite index of business conditions in the U.S. wealth management and retirement planning sector. A result of Financial Planning's monthly survey of more than 300 financial advisors.
December 2011 Financial-Planning.com
Financial Planning
Women Advisors: An editorial extension of our Women Advisors Forum multi-city conference series and online networking community.
Savvy monthly insight from Financial Planning thought leaders Bob Veres, John Bowen, Glenn Kautt and Deena Katz.
• Advisors are racing to the cloud and clutching their iPads. • Tech budgets in 2012 will focus on improving productivity. Vol. 41/No. 12
Find out what software, hardware and advisory platforms are emerging as favorites in our annual technology issue. p. 59
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UNPARALLELED INDUSTRY COVERAGE Financial Planning's print and digital magazine, website and e-newsletters are filled with comprehensive coverage on the issues and trends independent advisors need to succeed – delivered by more industry voices and recognized leaders than any other media platform.
Columnists & Contributors Joel Bruckenstein, CFP®, NAPFA Registered Financial Advisor, is Publisher of Technology Tools For Today (formerly Virtual Office News) and a co-producer of Technology Tools for Today, the only annual technology/ practice management conference for independent advisors.
Deena Katz is an associate professor in the personal financial planning division at Texas Tech University. She is also chairman of Evensky & Katz in Coral Gables, Fla.
John J. Bowen Jr. is founder and CEO of CEG Worldwide, a global training research and consulting firm dedicated to helping advisors and the institutions that serve them become more successful
Allan S. Roth, MBA, CPA, CFP® is the founder of Wealth Logic, an hourly based financial planning and investment advisory firm that advises clients with portfolios ranging from $10,000 to $50 million. Roth is also the author of How A Second Grader Beats Wall Street and teaches behavioral finance at the University of Denver.
Dave Grant, CFP®, is a Financial Planning Analyst at Vantage Financial Partners, a fee-only financial planning firm in Arlington Heights, IL. As an avid financial writer, Dave is involved with online and print media to educate consumers and fellow professionals.
Martin M. Shenkman, CPA, PFS, JD, is an estate planner in Paramus, N.J. and author of 35 books, including Funding the Cure. He is a frequent contributor to Financial Planning magazine.
Craig L. Israelsen, Ph.D., is an associate professor at Brigham Young University. He is a principal at Target Date Analytics and the designer of the 7TwelvePortfolio. Craig is a frequent contributor to Financial Planning.
Ed Slott was named as "The Best" source for IRA advice by The Wall Street Journal and called "America's IRA Expert" by Mutual Funds Magazine. He is a nationally recognized IRA distribution expert and a professional speaker.
Glenn G. Kautt, CFP®, EA, AIFA, is a financial planning practitioner and president of The Monitor Group, a wealth management firm in McLean,Va.
Bob Veres provides an inside look at trends in his monthly Industry Insight column. Veres is the publisher of Inside Information, which keeps advisors on the cutting edge of practice management, marketing and client service issues around the profession.
Giving Back Pro Bono Financial Planning Awards Financial Planning and the Foundation for Financial Planning recognize life-changing volunteerism with the annual Pro Bono Planners of the Year Awards. The Pro Bono awards celebrate both individual advisors and investment advisory groups who have helped provide professional financial services, including pro bono advice and financial life skills, to those in need. Nominees must be active or retired financial planners, registered representatives, or registered investment advisors. The awards will be announced in Financial Planning’s August issue.
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Audience
AUDIENCE AT A GLANCE Experienced
18
66%
years industry experience
have a Series 6 or 7
23%
$179,000
88%
Female
average household income
51
years old
77%
/
Male
have a college degree or higher
(38% have a master’s degree or higher)
Successful • • • •
Average client base of 116 Personally manage $103 million in client assets Average client account value is $1.7 million Invest $13.4 million annually on behalf of their clients
Loyal And Highly Engaged • On average, our readers subscribe for 6 years • 95% say Financial Planning has maintained or increased it’s value over the past year • 71% save their issues for future reference • 55% read 4 out of 4 of their issues; 71% read 3 out 3 issues
Recommends Products/Services Top products recommended: • 68% IRAs, Keoghs and SEPS • 62% Life Insurance • 58% 529/College Savings Products • 54% 401(k)s/403(b)s/457s • 53% Long Term Care Insurance
Responds to Advertising In the last 12 months, Financial Planning readers took the following actions in response to seeing advertisements in the magazine. • 41% visited an advertiser’s web site • 19% recommended an advertised product/service to a client • 18% recommended an advertised product/service to a colleague • 16% requested additional information from an advertiser
Engaged Online Audience of Independent Advisors
146,066
monthly unique visitors and
829,591
monthly page views. Source: Google Analytics, May-July 2012
44% of subscribers have purchased or recommended a product/service based on an ad in Financial Planning. *Source: Lodestar Reader and Website User Survey, August 2012 (n=888)
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Audience
AUDIENCE REACH
Maximize the reach of our digital and print distribution channels for unparalleled industry coverage.
Total Circulation
Print Subscribers* 115,100
Online/ E-Newsletter Subscribers* 156,600
Duplicated Subscribers*
65,300
200,400
Independent Advisors
Total Audience with Pass-Along 296,919**
*Source: August 2012 Publishers Own Data **Source: Lodestar Reader and Website User Survey, August 2012 (n=888)
The Strength of our Subscribers* • 115,100 total qualified subscribers • 296,919 total pass-along readership**
Job Title/Function**
• 100% Direct Request • #1 brand in the advisory channel based on circulation
Method of Compensation** Independent Financial Planner/ FP/IA w/ an Independent Broker/Dealer
Combination of Fee and Commission
46%
47% RIA - with a broker/dealer
19% 8% 16% RIA -without a broker/dealer
Accounting Firm
10% Insurance Firm
Fee Only
12%
26%
Commission Only
16% Salary
59% of readers said that Financial Planning provides the most help in building their business. *Source: BPA June 2012 Circulation Statement **Source: Lodestar Reader and Website User Survey, August 2012 (n=888)
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EDITORIAL CALENDAR
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Contributor Insights
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January
• RIA Leaders Honoring the top financial advisors in the industry • Investment Outlook: Rebalancing Portfolios for the Needs and Challenges Ahead • CE Quiz • Data: Mutual Funds • Women Advisors • Retirement Advisor Confidence Index
+ Industry Insight (Bob Veres) + Elite Advisor (John Bowen) + Practice Consultant (Glenn Kautt) + Tech Tools (Joel Bruckenstein)
• FSI Broker-Dealer Conference • IMCA NY Consultants Conf. • TD Ameritrade
February
• Special Report Tax Preparation The 15 Best Ways to Assist Your Clients Before April 15 • CE Quiz • DATA: ETFs • Women Advisors • Retirement Advisor Confidence Index
+ Industry Insight (Bob Veres) + Elite Advisor (John Bowen) + Profitable Practice (Deena Katz) + New Generation (Dave Grant) + Tech Tools (Joel Bruckenstein)
• TD Ameritrade • IRI Marketing Conference • T3 Technology Tools For Today • Industry Trends & Marketing Conference**
Space Close: 11/19 Materials Due: 11/28
Space Close: 1/3 Materials Due: 1/9
Practice Management & Technology Guide*
March
Space Close: 1/30 Materials Due: 2/6
• Special Report Planning 2023 How the Advisory Business Will Change Over the Next Decade • CE Quiz • Data: Mutual Funds • Women Advisors • Retirement Advisor Confidence Index
+ Industry Insight (Bob Veres) + Elite Advisor (John Bowen) + Practice Consultant (Glenn Kautt) + Tech Tools (Joel Bruckenstein)
• ASPPA 401(k) Summit • MMI Sales & Marketing Leadership Summit
IMCA Pre-Conference Guide*
April
• Special Report Advising Small Businesses 10 Strategies to Boost Equity, Save on Taxes and Avoid the Courthouse • CE Quiz • DATA: Variable Annuities • Women Advisors • Retirement Advisor Confidence Index
+ Industry Insight (Bob Veres) + Elite Advisor (John Bowen) + Profitable Practice (Deena Katz) + New Generation (Dave Grant) + Tech Tools (Joel Bruckenstein)
• Tiburon CEO Summit XXII • IMCA Annual Conference • Capital Link Closed-End ETF Forum • Women Advisors Forum (New York)**
May
• Real Estate Finding Opportunities to Help Your Clients Profit • Alternative Investments: Building Value, Boosting Diversification • CE Quiz • DATA: ETFs • Women Advisors • Retirement Advisor Confidence Index
+ Industry Insight (Bob Veres) + Elite Advisor (John Bowen) + Practice Consultant (Glenn Kautt) + Tech Tools (Joel Bruckenstein)
• ICI General Membership Meeting • NAPFA National Conference • Woman Advisors Forum (Dallas)**
Space Close: 2/21 Materials Due: 2/27
Space Close: 4/4 Materials Due: 4/10
RIA Products & Services Resource Guide*
June
Space Close: 5/2 Materials Due: 5/8
• FP 50: The 28th Annual Survey of Independent Broker-Dealers Rankings on Revenues, Advisors, Fastest-Growing Firms and a Wealth of Other Metrics • CE Quiz • DATA: Mutual Funds • Women Advisors • Retirement Advisor Confidence Index REIT Resource Guide*
+ Industry Insight (Bob Veres) + Elite Advisor (John Bowen) + Profitable Practice (Deena Katz) + New Generation (Dave Grant) + Tech Tools (Joel Bruckenstein)
• Pershing INSITE • Morningstar
Above information, calendar and bonus distribution are subject to change. Please contact your sales manager for the current schedule. *Produced by SourceMedia's Marketing Solutions Group. Please see the Resource Guide editorial calendar for closing dates. ** Denotes SourceMedia events and conferences
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Issue Month
FOCUS
Contributor Insights
July
• Insurance and Annuities 10 strategies to protect clients and enhance their assets • CE Quiz • DATA: Variable Annuities • Women Advisors • Retirement Advisor Confidence Index
+ Industry Insight (Bob Veres) + Elite Advisor (John Bowen) + Practice Consultant (Glenn Kautt) + Tech Tools (Joel Bruckenstein)
• 3rd Annual Pro Bono Planners of the Year Awards Advisors Helping Others and Helping the Industry • CE Quiz • DATA: Type - ETFs • Women Advisors • Retirement Advisor Confidence Index
+ Industry Insight (Bob Veres) + Elite Advisor (John Bowen) + Profitable Practice (Deena Katz) + New Generation (Dave Grant) + Tech Tools (Joel Bruckenstein)
Space Close: 5/23 Materials Due: 5/29
BONUS DISTRIBUTION
FREE AD TESTING
August
Space Close: 7/2 Materials Due: 7/9
16th Annual Independent Broker-Dealer Guide*
September
• Special Report Retirement Solutions Annuities, Estate Planning, Target-Date Funds, ETFs vs. Mutual Funds • CE Quiz • DATA: Mutual Funds • Women Advisors • Retirement Advisor Confidence Index Women Advisors Forum In Print*
+ Industry Insight (Bob Veres) + Elite Advisor (John Bowen) + Practice Consultant (Glenn Kautt) + Tech Tools (Joel Bruckenstein)
• IRI Insured Retirement Institute
October
• Influencer Awards Advisors Who Are Leaving Their Mark on the Industry • CE Quiz • DATA: Variable Annuities • Women Advisors • Retirement Advisor Confidence Index
+ Industry Insight (Bob Veres) + Elite Advisor (John Bowen) + Profitable Practice (Deena Katz) + New Generations (Dave Grant) + Tech Tools (Joel Bruckenstein)
• FPA Annual Conference • SRI in the Rockies • Women Advisors Forum (Chicago)**
+ Industry Insight (Bob Veres) + Elite Advisor (John Bowen) + Practice Consultant (Glenn Kautt) + Tech Tools (Joel Bruckenstein)
• Schwab IMPACT • Women Advisors Forum (Southern CA)**
Space Close: 8/1 Materials Due: 8/7
Space Close: 8/21 Materials Due: 8/27
ETF resource Guide*
November
Space Close: 10/2 Materials Due: 10/8
• Special Report Standout Schools The Best Schools for Training in Financial Planning • The Best Way to Leverage 529 Plans • CE Quiz • DATA: ETFs • Women Advisors ALT Guide*
FREE AD TESTING
December
Space Close: 10/31 Materials Due: 11/6
• Annual FP Technology Survey Survey and Outlook on Trends in Technology for Financial Planners • CE Quiz • Data: Mutual Funds • Women Advisors • Retirement Advisor Confidence Index
+ Industry Insight (Bob Veres) + Elite Advisor (John Bowen) + Profitable Practice (Deena Katz) + New Generation (Dave Grant) + Tech Tools (Joel Bruckenstein)
Above information, calendar and bonus distribution are subject to change. Please contact your sales manager for the current schedule. *Produced by SourceMedia's Marketing Solutions Group. Please see the Resource Guide editorial calendar for closing dates. ** Denotes SourceMedia events and conferences
In Every Issue:
Practice • Client • Portfolio • Data (Mutual Funds, ETFs or Annuities) • CE Quiz Financial-Planning.com
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Strategic Marketing
Delivering Maximum Results Across All Media Platforms With the resources and creativity of an agency and the reach and expertise of market-leading brand, our marketing solutions deliver fully integrated content marketing programs that enhance your reputation and drive engagement among financial services professionals.
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Research • Custom Quantitative: A quantitative study targeting a single market segment. One-time survey consists of up to 25 questions, fielded via our online research tool and qualified survey panels. • Custom Quantitative/Qualitative: Combines a one-time quantitative study with a set of one-to-one interviews with selected subjects drilling down on key findings. • Custom Series: Either or both of the above conducted quarterly or monthly. Each iteration can include a mix of tracking and ad hoc questions. • Syndicated: Multi-client quantitative research programs, conducted quarterly and jointly and sponsored by clients sharing similar research objectives.
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Ameriprise’s Edward Wacks (left) and client Miguel De Oliveira, CEO of yacht-servicing company Mendol USA
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SMALL BUSINESS,
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25,000
$2,300
Women Advisors Forum
Twice Monthly
26,000
$2,300
Practice Management
Monthly
25,000
$2,200
FP RIA IQ
Weekly
24,000
$2,000
• Cover Wrap
• Logo On Navigation Bar
Technology
Twice Monthly
12,000
$1,100
• Blow-In
• Multimedia
$1,800
• Belly Band
• Additional Links To Print Ad
• Newsletter (Logo and 50/Word)
• Embedded Video
What You Missed Research Round Up
Delivery
Includes
Monthly
Weekly
20,000 10,000
NET RATE*
$850
ADVISORTV Includes
One Month
Pre-roll advertising on select editorial clips or posted video asset within sponsored programming.
$4,000
Discussion Boards Includes
One Month
728x90 leaderboard banner on the discussion board pages
$5,000 6 month minimum
Digital Magazine ADD-ONS
Call for Pricing
*Rate is per e-newsletter per banner unit. Text ad pricing available upon request.
Additional Opportunities Solutions
CUSTOM E-NEWSLETTERS Includes Create an original e-newsletter on the subject of your choice. Written with our editorial assistance, we help you shape your message and distribute to our audience.
Net rate
• Webinars
• Podcasts
• Virtual Roundtables
• White Papers
• Videocasts
• Custom Surveys & Research
Call For Pricing
• Microsites
• Digital Show Dailies
• Reprint Services
Call for Pricing
All rates are net unless otherwise noted Rates are subject to change
Financial-Planning.com
V10.26.12
2013
invested in advisors
Classified advertising
Small Ads That Generate Big Results Financial Planning's Classified Advertising is an ideal environment for direct response advertisers to showcase their products and services to more than 200,400* independent advisors. Marketplace/Recruitment Zone (4-Color, Per Issue) Ad Sizes
Open
3x
6x
12X
2.2” x 2.6”
$385
$370
$355
$330
$1,470
$1,435
$1,365
$1,260
3.4” x 2.15”
$440
$425
$330
$390
4.52” x 2.15”
$550
$535
$520
$480
3.4” x 4.3”
$770
$750
$720
$670
4.5” x 4.5”
$1,050
$1,035
$1,010
$950
6.8” x 4.5”
$2,200
$2,000
$1,875
$1,700
2.2” x 9”
Value Added Services • Company logo included as part of the print ad at • Agency commission of 15% of gross billing is allowed on classified no additional charge. advertisements ¼ page or larger. • No additional charge for 4-color ads.
• Classified ads are included in Financial Planning’s Digital Edition. (When provided, ads are linked to your web site and/or to an email address.)
Marketplace Message Center (Per Month) Options Headline, text and logo 220x200 Banner Unit, 40k max GIF or JPG
Open
3x
6x
12X
$880
$860
$830
$770
$3,000
$2,000
$1,500
$1,000
Specifications
Includes
Headline
Two lines of text (50-60 character max)
Body
10 pixels (170-200 character max)
Company Logo
88x31 pixels
Let us customize a classified campaign for your specific goals. Advertising Contact: Sheila Sullivan-Alyskewycz, Classified Advertising Manager Phone/Fax: 631.659.3370 • sheila.sullivan@sourcemedia.com All Rates Are Net
Financial-Planning.com
*Source: August 2012, Publishers Own Data V10.26.12
Print Advertising Specifications
2013
invested in advisors
Creative Formats & Specifications
A.
B.
E.
C. D.
F.
A. FULL PAGE
B. 2/3 Page Vertical
C. 1/2 Page Island
D. 1/2 Page Horizontal E. 1/3 Page Vertical
F. 1/3 Page Square
Trim Size: 7 7/8" (w) x 10 1/2" (h) Full Bleed: 8 1/8" (h) x 10 3/4" (w) Full Non Bleed: 7" (h) x 10" (w)
4 1/2” (w) x 10” (h)
4 1/2” (w) x 7 1/2” (h)
7” (w) x 5” (h)
4 1/2” (w) x 4 7/8” (h)
2 1/8” (w) x 10” (h)
PDF Specifications
Postscript and PDF Checklist
Submission Information
We prefer to receive digital advertising files in Adobe’s PDF format created from an Adobe application using the PDF/X-1a:2001 specification. Typically, PDF files are created from Postscript files utilizing Adobe Acrobat Distiller, but PDF’s created directly from InDesign will work as well. We do NOT recommend exporting PDF files directly from your native operating system, Quark or other non-Adobe applications. The results of exporting from non-Adobe applications can be unreliable and will not meet our specifications because the profiles listed below were not used in the creation process.
Check Page Size • Page size should not be larger than the maximum allowable dimensions. Maximum single page image area is: 11” W X 17” H and maximum spread image is: 22” W X 17” H. • All pages should be built to trim size. All bleed elements should extend 1/8” or more beyond trim size. Please keep all images and copy within the live area, at least ¼” away from trim. The trim sizes for our publications are detailed in our rate card. • C rop marks indicating trim size should be placed at least 1/4” or more beyond bleed so they do not appear within that area where images may print.
Set your FTP Client software to the following configuration: (with proofs sent to the indicated address)
Creating PDF’s from an InDesign File Adobe PDF Presets menu • Choose PDF/X-1a:2001 • Then choose Export from the File menu
Creating PDF’s from a Quark File First you will need to create a Postscript file from Quark and then create the PDF with Acrobat Distiller using the PDF/X-1a:2001 settings.
Check Colors Used • E nsure all color NOT intended to separate as a spot color is defined as Process color (CMYK)
FTP Site Address: ftpfiles.sourcemedia.com User Name: AdDrop Password: rainbow Upload files to: /dropbox/AdMaterials • When files are uploaded, please notify Production Department.
Send files with proofs to: SourceMedia/Financial Planning One State Street Plaza, 27th Floor New York, NY 10004 Attn: Financial Planning Trafficking
Check Fonts • E nsure that all fonts used are PostScript type 1 or Open Type fonts. We do not accept TrueType or MultipleMaster fonts. Check Images 1. All images must be CMYK or Grayscale TIFF or EPS, with a minimum resolution of 200 DPI for newsprint ads& and 300 DPI. for magazine ads. 2. Do not nest EPS file into another EPS file. 3. Do not embed ICC profile with images. 4. Total ink density should not exceed 280% for magazine ads, or 240% for newsprint. Proofs All color documents must include a SWOP standard color proof. We will attempt to color-match on press, as closely as possible, to what is provided. All B/W documents must include a composite laser. Files can be sent on: 1. CD/DVD ROM 2. FTP
Financial-Planning.com
V10.26.12
invested in advisors
ONLINE Advertising Specifications
2013
Creative Formats & Specifications
SourceMedia uses DART for Publishers (DFP) to serve ads to its websites. DART for Advertisers clients (DFA) are encouraged to send Internal Redirects to expedite the ad traffic process. STANDARD BANNER ADS:
ClickTag with Flash
File Formats: • GIF (static or animated) • JPG (static) • Flash (see instructions below. Please note, Flash banners are not viewable on iPhone or iPad) • 3rd Party Tags (from approved 3rd party RM Vendors: Atlas, Mediaplex, Pointroll, Eyeblaster, etc.)
To track when a user clicks within a flash, a ClickTag variable MUST be embedded in the .fla file. Please follow this example and instruction: 1. Add an invisible button making entire area of the banners clickable. 2. Attach the following object action to the button: On (release) { getURL (_level0.clickTag, "_blank"); }
■ All files must be 40K or less. ■ Max looping: indefinite ■ Max animation: :15 ■ Max frame rate for flash : 18fps ■ Audio must be user initiated ■ Creative due 5-10 days in advance of campaign start dat ■ For e-Newsletters we DO NOT accept 3rd party tags, Rich Media redirect tags, or
Flash files ■ We can only serve GIF or JPEG file (static images preferred) ■ e-Newsletters ads are set live for six (6) months **Also note while we accept animated .gif files for newsletters, users of Outlook 2007 will not be able to view them correctly. We recommend using static images for newsletters.
E-newsletter materials are due: 3 business days prior to issue date
Rich Media Rich Media File Formats Accepted 1. Approved 3rd Party Rich Media 2. Flash 3. HTML Approved Rich Media Vendors Banner: DoubleClick, Atlas, Eyeblaster, Mediaplex, PointRoll, Unicast, Viewpoint, BlueStreak, Flash, HTML Expandable/Out-of-Banner: DoubleClick, Eyeblaster, Linkstorm Interstitial Floating Ads: DoubleClick, Eyeblaster, Atlas, Mediaplex Lead Time for Rich Media Banners: 5-10 business days prior to campaign start date. Lead Time for Special Rich Media Formats (Interstitial Welcome Ads, Peel-Backs, Expandables): Ad Materials due 10 business days prior to campaign’s start date.
Flash Coding Guidelines Please note that Flash ads must conform to the IAB interactive ad specs and guidelines—including file size, animation, and content-in addition to the specific coding specs noted in the SourceMedia Production Guidelines. NOTE: If a third party is serving the ad, please follow that vendor's instructions for coding the Flash ClickTag. All the aspects of the ad (i.e. file size, animation, etc.) must be in accordance with SourceMedia ad specifications.
SourceMedia Flash Production Guidelines Flash version: We support up to Flash version 10
In ActionScript 3, the equivalent code would be: function Clicked(e:MouseEvent):void { navigateToURL(new URLRequest(loaderInfo.parameters.clickTag), "_blank"); } **This will embed the ClickTag variable in the FLA file. This allows the click-through URL to be modified at anytime during the campaign, as opposed to hard-coding the click command in the .SWF file.
Target="_blank" is required in the "Basic Actions" to make sure the click thru opens a new window. NOTE: The implementation is different for each version of Flash, please refer to Macromedia documentation for specific instructions and syntax for using ClickTag variable and the getURL action. http://www.macromedia.com/resources/richmedia/tracking/ When submitting Macromedia Flash banner(s) you must supply: 1. A compiled .swf file – 40K 2. A back-up standard GIF/JPEG image file for non-Rich Media enabled browsers – 40K 3. A click-through URL
Filenames 1. All files should begin with the same file name and may not exceed 12 characters excluding the extension name. (Example: abc300x250.fla, abc.300x250.swf, abc300x250.gif) The following characters should not be included in the filename: Ampersands: & Asterisks: * Slashes: / or \ Spaces: Question Marks: ? 2. In order to preview the background color of your .swf file in DFP, ensure it is not set in Flash. Instead, set the bottom/last layer to have a graphic that spans the complete movie, so no matter what the background color is set to the user will always see the background color.
Submission Information One-pixel border: SourceMedia highly recommends inserting a one-pixel border around the ads that have a white background so the user may be able distinguish it from white background areas of the site. Referring URL/link and Tracking: SourceMedia will not schedule any campaigns with inactive referring URL/link (destination page/site). Email or FTP Information: Send materials and files using the following FTP. Please use the name of the folder or the subject line of the email to specify the name of the product where your ad will run. Email to your online ad traffic coordinator firstname.last@sourcemedia.com. FTP Site Address: ftpfiles.sourcemedia.com Username: aduser Password: fulcrum29
Financial-Planning.com
V10.26.12
invested in advisors
ONLINE Advertising Specifications
2013
STANDARD AD SPECIFICATIONS
Additional Requirements: See Ad Guidelines & Policies and Implementation Instructions Lead Time: 5–10 Business Days Ad Unit Size
Max File Size
File Formats
Rich Media Accepted
Max Animation
Looping
Audio/Video Initiation
FPS
Standard Medium Rectangle (also available as interstitial in slideshows)
300x250
40K max
GIF, JPG, FLASH, 3rd Party
YES
:30
No loop maximum, but total animation time for all loops combined cannot exceed 30 seconds.
Click Only
24 fps
Standard Leaderboard (also available for printout sponsorship)
728x90
40K max
GIF, JPG, FLASH, 3rd Party
YES
:30
No loop maximum, but total animation time for all loops combined cannot exceed 30 seconds.
Click Only
24 fps
20K max
GIF, JPG, FLASH, 3rd Party
:30
No loop maximum, but total animation time for all loops combined cannot exceed 30 seconds.
Click Only
24 fps
20K max
GIF, JPG, FLASH, 3rd Party
:30
No loop maximum, but total animation time for all loops combined cannot exceed 30 seconds.
Click Only
24 fps
20k max
GIF, JPG, FLASH3rd party
:30
No loop maximum, but total animation time for all loops combined cannot exceed 30 seconds.
Click Only
24 fps
NO
:30
No loop maximum, but total animation time for all loops combined cannot exceed 30 seconds.
Click Only
24 fps
Ad Format
Standard Button
120x90
Standard Button
180x150 220x200
Standard Button
230x90
NO
NO
NO
Button 2 (pub bar unit)
120x60
20k max
GIF, JPG, FLASH, 3rd party
Center Story Inject 1
234x60
20k max
Logo and copy only
NO
N/A
N/A
Click Only
N/A
Center Story Inject 2
234x60
20k max
Logo and copy only
NO
N/A
N/A
Click Only
N/A
188x1050 (left panel) and 188x1050 (right panel)
50k (left panel) 50k (right panel)
GIF, JPG, FLASH 3RD Party tags accepted
NO
N/A
N/A
Click Only
18fps
Search Sponsor Ad Container (Non-IAB standard size)
150x48
20k
JPG, GIF
NO
N/A
N/A
Click Only
N/A
Overlay Ad (available in slideshows and video)
300x50, 450x50
100k
.SWF (Flash) back up JPEG, GIF
NO
:30
No loop maximum, but total animation time for all loops combined cannot exceed 30 seconds.
N/A
N/A
Lower Third (available in slideshows)
300x60
50k
SWF (Flash) with backup JPG and GIF
NO
:30
No loop maximum, but total animation time for all loops combined cannot exceed 30 seconds.
N/A
N/A
Wallpaper
100k for 1280x1024
** Note that for Wallpaper/Skins use the following ClickTag script. These units are available to run on the homepage and slideshow pages only. Recommended frame rate: 18fps. clickTAG script: on (release) { getURL(clickTAG); } ** Medium rectangle ads are also available in all slideshows. The ad creative displays after every 4th image. A maximum of 2 ads per slideshow.
Financial-Planning.com
V10.26.12
ONLINE Advertising Specifications
2013
invested in advisors
RICH MEDIA ADS FORMATS AND SPECIFICATIONS Ad Format
Ad Unit Size
Max Expansion
Max Initial Load File Size
Expansion File Size
Flash Specifics
Audio Initiation
Maximum Animation Length
300x250
500x500
40K max
70K (polite load)
18 fps
User Initiated (on click).
:15
• Control = “Close X” • Feature = Enable Mouse-Off Retraction
:15
• Control = “Close X” • Feature = Enable Mouse-Off Retraction.
Expandable
Expandable
728x90
728x270
40K max
70K (polite load)
18 fps
User Initiated (on click).
400x600
40K max
70K (polite load)
18 fps
User Initiated (on click).
:15
• Control = “Close X” • Feature = Enable Mouse-Off Retraction
40K max
1.2 MB*** Download (Video/ Streaming Only) (Polite Download)
18 fps
User Initiated (on click).
:30
• Control = “Close X”, Play, Pause, Rewind, Volume
18 fps
User Initiated (on click)
:15
• Control = “Close X” • Feature = Enable Mouse-Off Retraction
18 fps
User Initiated (on click).
:15
120x600 Expandable
160x600 (some sites)
In-Banner Video
Controls
300x250
500x500
Peel Back
125x125
700x700 (Depending on Publisher)
40K max
70K (polite load) Incremental 1 MB allowed if incorporating video
Pushdown
970x66
970x418
40k
60k
• Open = Expands on Click • Control = “Close X”
Pub Bar (3rd Party not accepted)
120x60
640x480
20K
50K
18 fps
User Initiated (on click).
:15
• Control = “Close X” • Feature = Interstitial container with “Close X” function.
Welcome Ad
640x480
N/A
40K
N/A
18 fps
User Initiated (on click).
:15
• Control = “Close X” Feature = Interstitial container with “Close X” function
:30
• Controls = Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control)
Video Pre-roll
580x320
N/A
Expansion Directions:
2MB
N/A
1. Creative pixel sizes include banner and panels. 2. The 728x90 Top/Bottom expands down only. 3. The 300x250 expands left. 4. The 120x600/160x600 expands right only. 5. The 970x66 Pushdown Expands down 6. The Pub Bar 120x60 opens a 640x480 ad in the middle of the page. We don’t use 3rd Party tags for Peel Back ads. 7. Method of expansion and un-expansion must be the same 8. Expansion “hotspots” must be clearly identified. “Hotspots” cannot exceed 33% of ad space; horizontal “hotspots” cannot exceed 50% of horizontal pixel length; vertical “hotspots” cannot exceed 50% of vertical pixel length.
N/A
User Initiated (on click)
Best Practices Guidelines:
1. “User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/ delay prevents unwanted user initiated actions, and false reporting of user engagement. 2. Percentage of CPU usage is based on the Publisher defined benchmark end user-CPU for its audience. For SourceMedia this complies with IAB standards best recommendation of 33%. 3. Note: Rising Star ad units are designed to be the only rich media ad unit displayed on a webpage. Because of increased file load size, displaying a Rising Star ad unit with any other rich media unit may compromise page-load performance.
MOBILE/SMARTPHONE Leaderboard (also footer ad placement)
300x50
.gif, .png, .jpg for still image Animated .gif for animated banner placements
Basic banner size: <5k Enhanced banner size: <7.5k
In-content ad placement
216x36
.gif, .png, .jpg for still image Animated .gif for animated banner placements
Basic banner size: <3k Enhanced banner size: <4.5k
Financial-Planning.com
V10.26.12
invested in advisors
ONLINE Advertising Specifications
2013
Creative Formats & Specifications
PRE-ROLL / VIDEO AD SPECS AND GUIDELINES Pre-Roll is a video ad experienced in-stream, before the video content is played for the viewer. SourceMedia Online Advertising offers :05 to :15 second pre-roll video assets across the majority of our content areas. Pre-roll video assets may be accompanied by a companion banner ad. Companion ads must offer click-through interactivity to direct the viewer to the advertiser’s intended landing page.
CREATIVE :10 – :15 second pre-roll with synched display banner. The preferred length is a standard provided to ensure maximum exposure across SourceMedia sites network. • Video Dimension: 580x320 • Max File Size: 2MB • Video Initiation: Host Initiated TRACKING Pre-roll is site-served and clickable. Tracking pixels (which must return a 1x1 gif) must be submitted at the time the pre-roll is submitted. Tracking pixels cannot be accepted post-launch. 1x1 pixels accepted to measure Imp. Click & Complete URLs to measure Midpoint and Completion of pre-roll spot 3rd Party Serving: Not Accepted*** ACCEPTED VIDEO FORMATS • MP4, FLV, MOV, AVI, VAST Redirect, VAST InLine (encoded in Low, Mid, High) • 1.2MB • Finished size and length - should require no cropping, squeezing, or editing • We only accept these digitally (ZIP, link, or FTP) • All compression applied to media files reduces the quality of our encoding process • We prefer minimal compression (H264 or uncompressed) • We can’t correct sound issues caused by compression applied to your original media • We can’t correct visible damage caused by compression applied to your original media
SOUNDTRACK All files must contain a soundtrack, even if the ad is to run without sound. COMPANION / SYNCHED DISPLAY BANNERS Consistent with SourceMedia Online Rich Media Ad Guidelines: File format: JPG or GIF Banner Size: 300x250, 728x90 File Size: initial load = 40k, max file size = 80k Click URLs a must*** DELIVERY OF VIDEO ASSETS 1. Video ad asset 2. Exit URL to client site 3. Backup GIF or JPEG image 4. Tracking requirements 5. 1x1 click through and view through tracking tags (optional) SUBMISSION GUIDELINES To be provided to designated SourceMedia contacts and/or FTP information below 5 to 10 Business Days prior to launch***
FTP Site Address: ftpfiles.sourcemedia.com Username: aduser Password: fulcrum29
For More information, Contact: Betty Lai Digital Ad Coordinator 212.803.8586 betty.lai@sourcemedia.com
Financial-Planning.com
V10.26.12