Advertise in the Digital Marketplace
Interactive Advertising Newspaper websites are trusted, cherished and informative local content.
#1 MiamiHerald.com and elNuevoHerald.com are locally dominant as the number one local media website
7 million unique visitors to MiamiHerald.com and elNuevoHerald.com every month
39 million page views consumed per month 46% do more than just visit. More newspaper website users take action after seeing online advertising compared to visitors on other local sites and portals. According to OPA research, 46% of adults visiting a newspaper website took action.
Sources: Omniture, OPA 2012
Past 30 Days Audience More visitors l More college educated l More professionals l More income
Past 30 day media site visitors Source: Scarborough, Rel. 1 2012, Miami-Ft. Lauderdale DMA
A Reach Like No Other Welcome to The Miami Herald Media Company’s digital landscape. Your all-in-one resource for effectively promoting your business.
Website Statistics and Demographics
Our Interactive Network
Top channels visited: Homepage News Sports Entertainment
Top channels visited: Homepage Noticias (News) Deportes (Sports) Galeria (Living)
- 5.7 million monthly unique visitors - 462k DMA monthly unique visitors - 28 million monthly page views
- 1.27 million monthly unique visitors - 85k DMA monthly unique visitors - 10.5 million monthly page views
Target: Web users seeking local news, sports, jobs, investigative reports, editorials and/or entertainment.
Target: Spanish-language web user seeking news about South Florida, Latin America, Sports & entertainment. Spanish-language website.
Top channels visited: Homepage Events Nightlife Restaurants
Top channels visited: Homepage Forums Blogs News
- 360k monthly unique visitors - 900k monthly page views
- 22k monthly unique visitors - 57k monthly page views
Target: South Florida locals and visitors who enjoy dining, nightlife, events and entertainment.
Target: South Florida parents interested in learning about local family events and giving advice to the online parenting community.
Source: Omniture 2012; Scarborough Rel 1, 2012
Online Advertising Opportunities DISPLAY Banner Advertising Yahoo! Behavioral Targeting
RICH MEDIA Floating Flash Page Takeover Peel Back Video Pre-roll
OTHER Careerbuilder.com Cars.com HomeFinder.com dealsaver.com Email Newsletters/Partner Offers Road Block WAP/Apps/iPad Apps
MiamiHerald.com 30 Day Profile Adults 18+
Source: Scarborough Rel 1, 2012
Online Advertising Opportunities DISPLAY Banner Advertising Yahoo! Behavioral Targeting
RICH MEDIA Floating Flash Page Takeover Peel Back
OTHER Careerbuilder.com Cars.com HomeFinder.com Email Newsletters/Partner Offers Road Block WAP/Apps
elNuevoHerald.com.com 30 Day Profile Adults 18+
Source: Scarborough Rel 1, 2012
Online Advertising Opportunities DISPLAY Banner Advertising Yahoo! Behavioral Targeting
RICH MEDIA Floating Flash Page Takeover Peel Back
OTHER Ad Links Email Newsletter WAP
Miami.com 30 Day Profile Adults 18+
Source: Scarborough Rel 1, 2012
Online Advertising Opportunities MomsMiami is the online destination for South Florida parents with the content and community to attract your current and potential customers
CHANNELS AVAILABLE
AUDIENCE
Homepage Run of Moms Brag Book Calendar (Events for Kids) Parenting Guides Weekly Newsletter
Source: MomsMiami.com Survey
Women between the ages of 25 and 44 with children under 17 years old
Over three-quarters of the target (77%) spend time on the internet, with 39% shopping five or more hours online during an average week Over half have some college education; most are in clerical, sales or service occupations Their household income is $52,530, which is $3,000 higher than the DMA average They are mostly Hispanic (52%), followed by white non-Hispanic (23%) and African American (21%)
Partners with Yahoo! Unmatched reach in our local market Reach 2
million local unique users
That’s 82% of the Miami – Ft. Lauderdale DMA
Source: Comscore Media Metrix 2012
Miami Herald Interactive Network Leverage our partnership with Yahoo! to reach an even greater audience
82% OF MIAMI-FORT LAUDERDALE ONLINE ADULTS
{ THAT’S RIGHT ALMOST – 4 OF 5 ADULTS }
Source: Comscore Media Metrix 2012
Behavioral Targeting Leveraging a set of sophisticated proprietary algorithms informed by searches, clicks, ad interactions, page-views and content consumed, Yahoo! Behavioral Targeting enables marketing messages to be focused to specific consumer segments.
SHOPPING
FINANCE
AUTOMOTIVE
REAL ESTATE
Demographic Targeting Yahoo!’s industry-leading demographic targeting solution allows advertisers to reach consumers identified by their demographic characteristics, such as age and gender. Unlike other demographic targeting services that try to guess age and gender based on consumer website visits, Yahoo! Demographic Targeting is powered by age and gender information provided by consumers themselves.
Target by Age & Gender
Geographic Targeting Yahoo!’s industry-leading geographic targeting solution accurately delivers regionally targeted marketing messages at scale to extremely granular audience segments. Unlike other providers that only use unreliable IP information, Yahoo! leverages multiple data sources including, IP address and user registration data to determine the most accurate user location.
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Yahoo Mobile reaches over 57 million unique users per month – that’s 57% of the mobile web
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User visit 19 times per month and spend an average of 10 minutes per visit
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Geographic and Demographic targeting is available
Yahoo! Mobile is a Leader in Key Categories #1
#2
#2
7mm uniques
11.1mm uniques
7.9mm uniques
Finance
Local News
Sports
#2
#2
#2
#2
11.2 mm uniques
17.3mm uniques
35.2 mm uniques
5.8mm uniques
Weather
Messenger
Entertainment News
Advertising Opportunities
Advertising Opportunities ONLINE AD PLACEMENTS – – – – –
Medium Rectangle (300 x 250) Leaderboard (728 x 90) Ruler (300 x 100) Badge (160 x 90) Pop Up / Pop Under (720 x 300)
RICH MEDIA – – – – – – – – –
Floating Ad Page Takeover / Billboard Roll Over / Expandable Interstitial / Between the Page Video Banners Short Tail Video Homepage Event Floorboard Corner Peel
EMAIL MARKETING – Email Newsletters – Partner Offer Emails – Email All Send
ADDITIONAL OPPORTUNITIES – – – –
Special Packages WAP & Mobile Apps Sweepstakes Dealsaver
Medium Rectangle (300x250) Highly visible placement embedded in editorial content and all channel fronts • On the following sites: – Sold by impression (CPM): MiamiHerald.com elNuevoHerald.com – Sold as fixed placement (sponsorship): Miami.com MomsMiami.com
• Available as: – Run of Site (ROS) – Run of Channel (ROC) – Geo-targeted – Day-part – Any combination
Leaderboard (728x90) Placement above the fold, directly over or under site masthead
• On the following sites: – Sold by impression (CPM): MiamiHerald.com elNuevoHerald.com Miami.com MomsMiami.com
• Available as: – Run of Site (ROS) – Run of Channel (ROC) – Geo-targeted – Day-part – Any combination
Ruler (300x100) Highly visible sponsorship position
• On the following sites: – Sold as fixed placement (sponsorship): MiamiHerald.com elNuevoHerald.com Miami.com MomsMiami.com
• Available as: – Channel Front – Run of Channel (ROC) – Geo-targeted – Day-part – Any combination
Badge (160x90) Placement above the fold, directly over or under site masthead. Appears next to leaderboard ad. • On the following sites: – Sold as fixed placement (sponsorship) or by impression (CPM): MiamiHerald.com elNuevoHerald.com Miami.com MomsMiami.com
• Available as: – Homepage – Channel Front – Run of Site (ROS) – Run of Channel (ROC) – Geo-targeted – Day-part – Any combination
Pop Up / Pop Under (720x300) Typically delivers more interaction than standard online banners.
• On the following sites: – Sold by impression (CPM): MiamiHerald.com elNuevoHerald.com Miami.com MomsMiami.com
• Available as: – Run of Site (ROS) – Run of Channel (ROC) – Geo-targeted – Day-part – Any combination
Rich Media
Floating Ad • Can be targeted to Home Page or Channel Fronts • Plays like a movie dominating the user experience and demanding the user’s attention • Can feature sound, full motion and custom effects. • Ad is stationary and plays for a maximum of 10 seconds • Ad plays only once per unique visitor per day. • Specs: – Floating ad: 500 X 400 pixels. – Resides as pencil strip on top of the page, 960 X 30 pixels.
Sliding Billboard • • • •
Ad displays above the content on page load to reveal larger display Can feature sound, full motion and custom effects. Once animation concludes, ad collapses into a strip above the masthead Ad plays only once per unique visitor per day.
• Specs: – Expands to 960x470 – Resides as pencil strip on top of the page, 960 X 30 pixels.
Roll Over / Expandable • Interactive ad that expands to more than double the size when users scroll their mouse over the ad • Enables advertiser to deliver more information without the users having to click. • Sold by Impression (CPM) • Available in all standard ad sizes – Leaderboard (728x90) – Rectangle (300x250) – Ruler (300x100)
Interstitial / Between the Page • Ad that takes over the entire browser page – “between” one page and the next • Page is open for 15 seconds or until the user clicks it closed. • The ad completely covers the webpage. • Sold by Impression (CPM) • Specs: – 960x600
Video Banners • Incorporates promotional streaming video into most ad placements • Use your existing commercials to reinforce and extend your message • Available in the following formats: – – – –
Leaderboard Rectangle Roll Over / Expandable Floating Ads
• Audio must be user initiated
Short Tail Video Ads • Video ad that takes over the entire browser page. • The site fades out behind a gray screen and the video window. • Video window stays open until the user clicks it closed or the video finishes playing (whichever comes first). • Sold by Impression (CPM)
Homepage Event • • •
Obtain maximum exposure with a Home Page Event Run for one day Only one event is available per week and is subject to availability Includes: – Site Wallpaper (background) – Floating Flash or Take Over Ad – Skybox ad position
Floorboard • Floorboard are like billboards that adhere to the bottom of the browser window and remain open until the user clicks the close button, which closes the large panel, leaving a pencil ad behind • Users can re-expand the Floorboard, but they can not close the pencil • Specs: – Floorboards are 960x110 – When closed, a pencil (960x30) remains
Corner Peel • Prominent placement on site’s masthead • Ad is displayed with a “page peel” effect. • There is an automatic layer that opens on its own and stays open for 3 seconds • The ad is shown again when user “mouses over” the ad unit, causing the page to “peel back” and expose the message • Specs: – Large expanded advertising area – 800x550 – in a triangle shape – Resides as a badge ad on top of page (160x90)
Email Marketing
Opt-in Email Newsletters AD POSITIONS: • 2 Medium Rectangles (300 X 250) MIAMIHERALD.COM • 5 Minute Herald (Mon – Fri) • Afternoon Update (Mon – Fri) • Americas (Wednesday) • Business (Mon – Fri) • Dave Barry (Monday) • Dolphins (Daily during season; Weekly during the off Season) • Health & Fitness (Tuesday) • Latin America (Wednesday) • News Alert (As it happens) • Political Currents (Tuesday) • Sports (Mon – Fri) • UM & College Sports (Thursday) ELNUEVOHERALD.COM • Noticias (News) (Mon – Fri) • Noticias de Ultima Hora (Breaking News) (As it happens) • Boletin America Latina (Latin America) (Mon – Fri) • Boletin de Cuba (Cuba) (Mon - Fri) MIAMI.COM • Weekend Concierge (Wednesday) •
Has an additional 728x90 ad position
MOMSMIAMI.COM • Weekly Newsletter (Tuesday)
Partner Offer Emails • Newsletter sent to Miami Herald users registered to receive special offers from our advertisers • 100% opt-in • Email content and creative exclusive to advertiser • Categories available: – Shopping / Entertainment – Travel – Automotive
• Sold as a dedicated sponsorship email
All Send • Newsletter sent to the complete list of Miami Herald registered users • Target your audience by: – Age – Gender – Zip code
• • • •
All send emails limited to 1 offer send per week All send emails comply with Federal Can-Spam Act Sold by number of emails sent Email content and creative exclusive to advertiser – Subject to approval
WAP & Mobile Apps • MiamiHerald.com and elNuevoHerald.com content is available in a wireless friendly format • Mobile phone users have access to all the great information we offer on our full websites – News, Sports, Weather, lottery results, movie times, traffic reports, daily horoscope and more • In addition, we’ve created a suite of mobile apps for iOS devices • Exclusive Sponsorship opportunity available on our mobile sites and applications • iPad Edition – Ownership of the leaderboard (728x90) position on the Homepage, section fronts and all story levels • Apps include: – – – – – – – – – – – –
Miami Herald iPad Edition Miami Herald Print Edition for iPad Miami Herald News El Nuevo Herald Dolphins Football Heat Basketball Marlins Baseball Panthers Hockey Canes Football Gators Football Panthers Football Noles Football
728x90 Banner
Miami Herald Android App • Following the success of The Miami Herald News app for iPhone, the Miami Herald Android app is now available • Android phone users have access to all the great information we offer on our iOS apps • The app is free to print subscribers • App only users can access Top Stories for free; additional content is $0.99 per month
300x50 Banner
300x50 Banner
Miami.com WAP – m.miami.com • Where to go? What to see? Where to eat? • These questions will be answered easier now with Miami.com on your mobile phone • Readers will be able to quickly access all of Miami.com’s content areas in an easy to use mobile format – m.miam.com • Channels will include: Nightlife, Restaurants, Hotels, See & Do, Movies, Shopping, Events, Photo Galleries, Visitors’ Guide
300x50 Banner
300x50 Banner
Sweepstakes & Contests • Miami Herald Marketing Team manages all components: – – – –
Write promotional rules Creates promotion landing page(s) Record entries Contact winner(s) for fulfillment
• Sweepstakes participants can opt-in to receive future communication from sponsor if desired • Sweepstakes promoted through multiple methods (email newsletters, online banners, sponsorships, etc.) • Flexibility in dates and design • Available types: – Submission contests (Photo, video, and essay contests; sweepstakes and ticket giveaways – Multiple Choice questions – Tournament Brackets
• Feature your product or service in our daily deals site • Your offer is promoted in print in both The Miami Herald and el Nuevo Herald, as well as all four of our main websites • A daily email to local opt-in shoppers is sent the morning that your deal goes live • No upfront costs and no credit card fees • Earn revenue and generate new customers with dealsaver.com
Flash forward with online advertising from the Miami Herald Media Company Newspaper websites are a proven, credible and respected source of information for consumers. Make sure your marketing is in the best of company with Miami Herald Interactive. Our wide range of online products and services can help you develop a program that targets your best prospects, makes the most of your marketing dollars and gets results.
Site Retargeting Target the Ready to Buy Audience Remarketing is the ability to re-advertise to users that have visited your website but did not convert. The Xtend platform allows you to re-engage those visitors who have interacted with your site, by serving your ad message as they continue to surf the web.
Retargeting Requirements: Add targeting pixel on site No minimum site pageview requirements
Search Retargeting Target the Looking to Buy Audience Did you know…the average Google search lasts only 6 seconds? These seconds can be crucial for an advertising campaign, so do not waste anytime by letting your potential customer ‘walk’ away. With Xtend Search Retargeting capabilities, we will be able to serve your ad message ON THE NEXT IMPRESSION!
How it Works: 1. 2. 3.
User searches for ‘Hotels on Miami Beach’ User clicks on Expedia.com search result and your company's ad displays on Expedia.com You can continue to remarket this user as the surf the web
Keyword Contextual Target those Looking to Learn
With Keyword Contextual targeting, your ad message will be placed on specific webpage’s that have content with the exact phases YOUR targeted audience deems valuable. Get in front of the searcher before your competitor does. No matter how granular your product or service is, your message will be seen on the webpage's that matter most to your potential audience. For example…
…your display ad will appear on this page with a relevant message, engaging your potential customer before your competition does.
…is reading an article on ABCFamily.com regarding ‘mid century furniture’ trend is on the rise…
Potential customer browses the web for ‘Mid Century Furniture’…
The Xtend Difference Old Technology Pages about ‘Real Estate’
Pages about ‘Cars’
Pages about ‘Home Décor’
Xtend Technology Pages with the exact phrase “New Homes in Oak Park” Pages with the exact phrase “Used Hondas in Oak Park”
Pages with the exact phrase “Best Leather Recliners”
Sample Site list Xtend gives you access to 14 networks and provides 100% reach. These networks include Google, Yahoo, MSN and others. Sites can range from national news sites like cnn.com and wsj.com to entertainment, sports, social media sites as well as independent blogs. Each site and page is extensively crawled (examined) to make sure that all sites are family-friendly and do not post any questionable content. Below you will find a list of possible sites your ad may be displayed on. Please note that it is not guaranteed that your ad will appear on these sites; it is to be used as a sampling or reference.
http://bravotv.com http://hollywoodreporter.com http://www.autotrader.com http://www.carsoup.com http://businessweek.com http://advertising.com http://www.yellowpages.com http://www.salary.com http://careerbuilder.com http://my.monster.com http://www.indeed.com http://www.education.com http://thesaurus.com http://merriam-webster.com http://mommy.com http://www.parenting.com http://zagat.com http://allrecipes.com http://www.restaurant.com http://menshealth.com http://webmd.com
http://www.ebay.com http://ancestry.com http://www.politico.com http://www.usatoday.com http://www.latimes.com http://www.msn.com http://www.cnn.com http://www.homes.com http://zillow.com http://realtor.com http://shopzilla.com http://www.match.com http://brides.com http://seventeen.com http://espn.com http://cosmopolitan.com http://www.expedia.com http://www.orbitz.com http://booking.com http://cheaptickets.com http://cheapoair.com