The New York Times Tablet Users Profile NY Times
Total Total Audience (Age 13+) Male Female Age 18-44 Age 25-54 Age 55+ HHI $75,000+ HHI $100,000+ College grad + Post graduate degree
(000)
Aud. (000)
% Comp.
Index
66,428 32,408 34,020 36,249 39,037 15,367 33,871 23,383 30,696 11,391
5,979 3,507 2,471 3,981 3,807 1,017 3,625 2,476 3,642 1,788
100% 59% 41% 67% 64% 17% 61% 41% 61% 30%
100 120 81 122 108 74 119 118 132 174
OPERATING SYSTEM
WHAT THEY ACCESS NEARLY EVERY DAY 474
Accessed Nearly Every Day (Index) 412 364
305
315
Bank accounts
Technology news
334
334
334
Financial news
Retail
Food/recipes/cooking tips
Home/lifestyle
375
387
Health information Accessed stock trading
Travel service
# Source: comScore TabLens 3 Month Avg (April 2013) Directional purposes only - base too unstable for reliable projection. Operating system based on NY times users who own one tablet.
Insurance services