Retirement A Special News Section in The New York Times March 13, May 15, September 10, 2013 REACH READERS WHEN RETIREMENT IS ON THEIR MINDS Advertise in Retirement, a special news section coming to The Times on March 13, May 15 and September 10. The New York Times presents a robust integrated package designed to reach readers planning for retirement. This important and highly relevant section broaches the issues of how to decide when to retire in a time of the nation’s economic uncertainty, as well as strategy and expert opinion on topics ranging from 401ks, to Long Term Care Insurance, to sabbaticals. Don’t miss this unique opportunity to reach some of the nation’s most affluent and best2educated consumers who look to this section for words of wisdom, answers, and advice.
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March 13
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March 1
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March 4
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March 4
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May 15
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May 3
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May 6
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May 6
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May 10
AFTER A LIFETIME OF WORKING, RETIREMENT IS WHAT THEY WANT! • Almost 1 in 3 New York Times readers have IRA/Keogh/401k plans • 1 in 6 New York Times readers are currently retired • Almost 2 in 5 New York Times Net readers read financial news or financial publications on a regular basis • New York Times readers have an average Household Income of $118K Source: MRI Spring 2012
EXTEND YOUR REACH ON NYTIMES.COM WITH SPECIAL ONLINE2ONLY PACKAGES Engage NYTimes.com readers with an added presence online, timed to coincide with the Retirement special news sections. Package includes: • • • •
Publication Date
September 10
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August 30
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September 3
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September 3
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September 6
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50% SOV within Retirement Special Section Big ads and Leaderboards rotating within Your Money and Economy New Old Age Blog Your Money e2mail newsletter ROS Added Value Text Links
For more information, please contact your account manager or:
Roger Schwoerer (212)55621314 schworo@nytimes.com Brendan Walsh (212)55628718 brendan@nytimes.com
Visit http://nytmediakit.com ©2013 The New York Times File name: 2013 Retirement Sell Sheet 1.22.13 JB Last Update: January 22, 2013