2013 Digital Rate Card
Cherry-Picked Audience Today, companies are focusing on ultra-niche digital avenues to cherry-pick their audiences – reaching only the people they want.
Premium News Network Extend your local reach across 1,650 high-quality Newspaper, Broadcast Radio and Magazine websites. Beginning at
$
600
Category Targeting Reach your targeted audience by running on a mini-network of premier national sites across your specific category. Select your audience from the Category list below. Beginning at
Reach buyers that have exhibited a clear interest in your products or services using category, behavioral, demographic, re-targeting, and contextual methods. Select your audience from the category lists below. Beginning at
86,000 Impressions & Up $11.50 CPM
160,000 Impressions & Up $12.50 CPM
1000
$
1 month minimum
83,000 Impressions & Up $7.20 CPM
Category/Behavioral Targeting Art Arts-Dance Apartments Aviation Auto Banking Baseball Chiropractic Casino Education Equestrian Entertainment
Advanced Audience Targeting
Electronics Extreme Sports Farm Finance Food & Dining Golf Green Health Home & Garden Humor Industry Workers
LGBT Men Military Moms Music Motorcycle Mammograms News & Business Outdoors Political Pet Racing Sites
2000
$
Category/Behavioral Targeting Retail Real Estate Seniors Sports Teens Travel Triathlon Wedding Weight loss Women
Age -
18-24
Ethnicity Gender -
35-49
African American Male
Education Income -
25-34
50-64
Asian
65+
Caucasian
Hispanic
Female
High School <$25K
Some College
$25-50K
$50-75K
Associates $75-100K
BA
MD/PhD/DDS
$100K+
Geographical Targeting Zip Codes ___________________________________________________
Cherry-Picked Audience Rates
PRODUCT
Premium News Network*
Category Targeting
dvanced Audience Targeting** A
PLACEMENT
CPM
MINIMUM INVESTMENT
Run of Site
$7.20
$600
Custom or Pre-Set Category Lists
$11.50
Demographic, Behavioral, Contextual ***Re-Targeting $12.50 Job Title Targeting $18.00
$2,000 (3 month min.) $2,000 (3 month min.)
Facebook Targeted
RFP for Pricing
YouTube.com :15 second pre/mid/post roll video (cost per view) Display ROS or Channel
$0.50 $12.00
Pre-Roll Networks
$25.00 $26.00 $27.50
$1,500 $1,500 $2,000 (3 month min.)
$12.00 $15.00
$1,500 $2,000
$17.00 $20.00
$2,000 $2,000
RON (DMA or Zip) RON with Channel (DMA only) RON with Behavioral Targeting (DMA only)
Mobile RON (DMA, Zip, Raduis) Specific mobile Channel (DMA only) Tablet RON (DMA or Zip) Channel (DMA only) * Premium News Network includes 1,650 sites ** Advanced Audience Targeting includes 8,000 sites
$500
PR40660
2013 Digital Rate Card Monthly Digital Spend
ROS 300x250, 728x90 CPM Discount
ATF 300x250, 728x90 CPM Discount
Mobile 300x50 CPM Discount
$500
$17.00 0%
$20.00 0%
$20.00 0%
$20.00 0%
$700
$16.49 3%
$19.40 3%
$19.40 3%
$19.40 3%
$1,000
$15.98 6%
$18.80 6%
$18.80 6%
$18.80 6%
$1,500
$15.47 9%
$18.20 9%
$18.20 9%
$18.20 9%
$2,000
$14.96 12%
$17.60 12%
$17.60 12%
$17.60 12%
$2,500
$14.45 15%
$17.00 15%
$17.00 15%
$17.00 15%
$3,250
$13.94 18%
$16.40 18%
$16.40 18%
$16.40 18%
$4,000
$13.43 21%
$15.80 21%
$15.80 21%
$15.80 21%
$4,750
$12.92 24%
$15.20 24%
$15.20 24%
$15.20 24%
$5,750
$12.58 26%
$14.80 26%
$14.80 26%
$14.80 26%
$6,750
$12.07 29%
$14.20 29%
$14.20 29%
$14.20 29%
$7,750
$11.56 32%
$13.60 32%
$13.60 32%
$13.60 32%
$9,000
$11.05 35%
$13.00 35%
$13.00 35%
$13.00 35%
$10,250
$10.54 38%
$12.40 38%
$12.40 38%
$12.40 38%
$11,500
$10.03 41%
$11.80 41%
$11.80 41%
$11.80 41%
$13,000
$9.52
44%
$11.20
44%
$11.20
44%
$11.20
44%
$14,500
$9.01
47%
$10.60
47%
$10.60
47%
$10.60
47%
$16,000
$8.50
50%
$10.00
50%
$10.00
50%
$10.00
50%
SDRed 300x250, 728x90 CPM Discount
Engagement Behavioral Targeting: Add an additional $5.00 CPM per BT category (RFP for avails). Interactive Video ad: Add an additional $5.00 CPM Expandable Ad units: Add an additional $5.00 CPM (does not include High Impact ad units). Synced Ad units: Add an additional $3.00 CPM per ad unit. 300x600 ad unit: Add an additional $3.00 CPM (only availalble on article pages).
Targeting
Homepage Targeting: add an additional $3.00 CPM (inventory subject to availability). Section Targeting: add an additional $2.00 CPM (inventory subject to availability). Sections: News, Entertainment, DiscoverSD, Obituaries, Military, Health, Real Estate, Automotive, Sports, Padres, Chargers and High school Geo Targeting: add an additional $1.00 CPM for custom zones * Rates above are net, subject to change and availability. Engagement and Targeting opitions are not available on Mobile or SanDiegoRed.com. Rates good through 06/31/13. Print advertisers may qualify for a 15% discount if print spend equals or exceeds digital spend. Non-profit organizations may qualify for a 15% discount (Non-profit discount in lieu of print advertiser discount).
PR40660
2013 Digital Rate Card - High Impact Ad Placement
Ad Decription
Home Page Push Down Rising Star
Roadblock
Ad Size
UTSanDiego.com
North County
Solo
W/ Page Skin
Solo
970x90 > 970x415
$6,000.00
$9,000.00
$960.00
728x90, 2@ 300x250
$6,000.00
$9,000.00
$960.00
W/ Page Skin
Combo Rate Solo
W/ Page Skin
$1,440.00
$6,612.00
$9,940.00
$1,440.00
$6,612.00
$9,940.00
Premium Index Pages
Push Down Rising Star
970x90 > 970x415
$1,800.00
$2,700.00
Roadblock
728x90, 2@ 300x250
$1,800.00
$2,700.00
Interstitial ROS
850x850
$35.00 CPM
640x360 (15 Seconds)
$30.00 CPM
300x600 > 300x3000
$25.00 CPM
Pre-Roll Video
Article Pages Filmstrip Rising Star
Navigation Bar Navigation Bar Sponsorship 728x90
$2,000.00 25% SOV
$3,000.00 50% SOV
$5,000.00 100% SOV
U-T San Diego Mobile Takeover Mobile Site (Delivered one per day to each unique visitor)
300x250
($1,250 each additional 25% SOV after $5,000 purchased) $1,225
Premium Index Pages News, Entertainment, Sports, Chargers and Padres. High Impact ad units on premium index pages include a 25,000 impression run-ofsection for one day (ATF & BTF). * Rates above are net, subject to change and availability. Rates good through 06/31/13. Print advertisers may qualify for a 15% discount if print spend equals or exceeds digital spend. Non-profit organizations may qualify for a 15% discount (Non-profit discount in lieu of print advertiser discount).
PR40660
2013 Digital Rate Card
Monthly Digital Spend*
Non Guaranteed/ Remnant
ROS 300x250, 728x90 CPM Discount
$500
$7.48 56%
$700
$7.31 57%
$1,000
$6.97 59%
$1,500
$6.80 60%
$2,000
$6.63 61%
$2,500
$6.29 63%
$3,250
$6.12 64%
$4,000
$5.95 65%
$4,750
$5.78 66%
$5,750
$5.61 67%
$6,750
$5.27 69%
$7,750
$5.10
$9,000
$4.93 71%
$10,250
$4.59 73%
$11,500
$4.42 74%
$13,000
$4.25 75%
$14,500
$3.91 77%
$16,000
$3.74 78%
70%
Engagement Interactive Video ad: Add an additional $5.00 CPM Expandable Ad units: Add an additional $5.00 CPM (does not include High Impact ad units)
Targeting Geo Targeting: Add an additional $1.00 CPM for custom zones
* Rates above are net, subject to change and availability. Non Guaranteed/Remnant rates are available only when purchased with guaranteed impressions. The Non Guaranteed/Remnant impressions cannot exceed the total guaranteed purchased impressions. Rates good through 06/31/13. PR40660
2013 Digital Rate Card -
Video Production
Product/service
Price
Remix* 3-Pack
Video Production Montage Duration: 15, 30, 60 seconds Video Content: client provided stills edited together Audio Bed: Royalty free music Also included: Intro with static graphic, outro with static graphic
$595
$100 $1,599
Video Production Montage & Voiceover
$695
*with purchase of $595 video will create a 2nd version in any time frame using SAME stills
Custom Video Production with 1 hour On-Location shooting $995
$200 $2,499
*with purchase of $995 video will create a 2nd version in any time frame using SAME images/video
Duration 15, 30 or 60 seconds Video Content: one hour, on-location shooting Audio Bed: voice over by client or designee + music bed Also included: Intro with static graphic, outro with static graphic
Custom Video Production
$100 $1,699
*with purchase of $695 video will create a 2nd version in any time fram
Duration 15, 30 or 60 seconds Video Content: Client Provided stills edited together Audio Bed: Voice Over by client or designee Also included: Intro with static graphic, outro with static graphic
Starting at $1,000
Duration: Custom Set up: Story Boards Audio Bed: Custom Also included: Custom
PR40660
2013 Digital Rate Card -
Websites / Landing Pages
Full Reporting (Google Analytics) + Call Tracking Number Description Price
Website Includes:
$125/month (12 month agreement required or $399 Setup Fee)
Domain Name Call Tracking/Recording Data Capture Form Search Engine Optimized Landing Pages for higher conversions of web traffic Monthly Reporting
Site buyout post 6 month agreement $2,000 Additional edits $99/edit Early Cancellation Fee $500 Local Search Pay Per Click - can do web + mobile
$500/month + $150 Set Up Fee, Set Up fee waived with 6 month minimum agreement
$500/month + $150 Set Up Fee, Set Up fee waived with 6 month minimum agreement
Mobile Websites Local Retail
$50/month. Includes 100 inbound/outbound SMS Text Msgs/month. $25/500 Text Msgs.
Auto Dealer
$195/month. Includes 100 inbound/outbound SMS Text Msgs/month. $25/500 Text Msgs.
Real Estate Agent
$79/month. Includes 100 inbound/outbound SMS Text Msgs/month. $25/500 Text Msgs.
Real Estate Broker
$195/month. Includes 100 inbound/outbound SMS Text Msgs/month. $25/500 Text Msgs.
PR40660
2013 Digital Rate Card Site Description
DiscoverSD.com
Featured Event Listing
Event Listing
Price $25 CPL
Photo Cards Sponsorship (5,000 Cards) $1,500/qtr Photo Package - Includes Event Photographer + Photo Gallery on DSD $300 San Diego - This Weekend Sponsorship $500+/week
PR40660
Sponsorships 2013 Digital Rate Card - Newsletter & Email Advertising
Newsletter Sponsorships Newsletter
DiscoverSD DiscoverSD UT San Diego UT San Diego UT San Diego UT San Diego UT San Diego UT San Diego UT San Diego
Description
Frequency
Ad Size
Rate
Premium Inclusion
Tuesdays and Thursdays
728x240
$750.00
Standard Newsletter Inclusion
Tuesdays and Thursdays
300x250 or 728x90
$300.00
Contest Alerts
Every Wednesday
375x290
$500.00
Daily News from the UT
Daily (Friday - Monday)
300x250
$600.00 4-day run
Daily News from the UT
Daily (Tuesday - Thursday)
300x250
$500.00 3-day run
Daily News from the UT
Daily (Tuesday, Wednesday or Thursday)
300x250
$200.00 1-day run
Night & Day
Every Thursday
300x250 or 728x90
1X $1,000.00 per send
Night & Day
Every Thursday
300x250 or 728x90
2X $750.00 per send
Real Estate/Home Improvement
Limited to two sends per week
$1,500.00 per send
Email Advertising product audience
quantity Rate
DiscoverSD UTSanDiego
DiscoverSD Subscribers
31,000
$1,500.00
Member Promotions
77,891
$2,000.00
PR40660
2013 Digital Rate Card Alesco
Description
quantity Rate
General Consumer/Business Database
0 - 50,000
$1,200 Flat Rate
General Consumer/Business Database
51,000+
$26.00 CPM
Bullseye Consumer Only
5,000 Minimum
$120.00 CPM
Business Selections business Types
Email Marketing Alesco
Consumer Selections
PR40660
2013 Digital Rate Card Data Dynamics
Email Marketing Data Dynamics
quantity Rate 0 - 50,000
$1,600.00 Flat Rate
50,001 - 250,000
$32.00 CPM
250,001 - 400,000
$26.00 CPM
400,001 - 500,000
$24.00 CPM
500,001 - 750,00
$20.00 CPM
750,001 - 999,999
$16.00 CPM
1,000,000+
$12.00 CPM
Demographic Selections Broad Verticals Age Behavior Career Demographic Family Finance Gender Geographical Housing Income Lifestyle Presence of child Recreation Narrow Selects: Ailments Alzheimer’s Angina Arthritis Asthma Allergies Astritis Back Pain Balding Blindness Breast Cancer Children’s Health & Fitness Clinical Depression Diabetes Emphysema Epilepsy Headaches Hearing Difficulty Heartburn Heart Disease High Cholesterol Migraines
Osteoporosis Parkinson’s Disease Physical Handicap Ulcers Arts Art Arts & Crafts Dance/Ballet & Jazz Performing Arts Models & Actors Music Musical Instruction Musical Instruments Paintings Sculpting Theatre Consumer Goods and Interests Audio/Visual Books & Information Cell Phones & Pagers Clothing (men, women, children) Clubs Cosmetics Colognes Computer Hardware & Software Dining/Restaurants Electronics Foods Furniture Internet Merchandise Jewelry Music CD’s Online Buyers Party Supplies Recipes Service Organizations Singles
Smokers Teens Toddlers Toys Weight Loss Seekers Wine Enthusiasts Education & Employment College Education/General Higher & Continuing Education Jobs & Employment Primary Education Science Technical Ethnicity/Race African American Consumers Asian American Consumers Caucasian Consumers Hispanic Consumers Entertainment Clubs Concerts Events Fantasy Football Enthusiasts Hotel/Casino Visitors Online Entertainments Users Health & Medical Alternative Medicine Contact Lens/Eyeglass wear Disabilities Exercise Equipment Fitness Herbal Remedies Nutritional Supplements Weight Loss Hobbies & Interests Antiques
Auctions Automobile Collectors Boat Owners Camping Christian Lifestyle Cigars Collectibles Gardening Guns High Tech Game Enthusiasts Hiking Hobbies Ladies Night Out Outdoor Adventure Hunting Pets Photography Politics Religion Travel Home Decoration/Design Home Improvement Vacation Homes Music Alternative Rock Big Band Classic Country Easy Listening Jazz Opera Rap/Hip Hop World/Ethnic
PR40660
2013 Digital Rate Card -
Directory & Guide Listings
site description
Rate
UTSanDiego.com
Business Directory Enhanced Listing
$150/month
Eldercare Directory Enhanced Listing
$150/month
College Directory Enhanced Listing
$150/month
Kids Camp Enhanced Listing
$150/month
DiscoverSD.com
Sponsored Profile
$250/month ($50 ea. Addtâ&#x20AC;&#x2122;l profile)
Sponsored Story
$750
Sponsored Story Inclusion
$300 - $500
PR40660
2013 Digital Rate Card -
Contest Sales Packages
product/service tier 1 tier 2 tier 3 tier 4 tier 5 tier 6 $750 Spend
$949 Spend $1,499 Spend $2.5K Spend $4.5K Spend FB only (hosted also on UTSan Diego.com)
$6.5K Spend
Hosted on U-T San Diego Contest Site Contest Management & Reporting Contest Creative for all promotional needs Facebook Only Contest hosted through clientâ&#x20AC;&#x2122;s Facebook Brand Page 1 Custom Opt-in Question w/email acquisition 50K Banner Impressions E-Blast to Promote Contest 100K Banner Impressions Contest Advertorial Blog Post 250K Behavorial Targeted Banner Impressions 75K Mobile Banner Impressions
Marketing to promote all UT Contests Full page in Night & Day each week promoting U-T Contests ROS Medium Rectangle ads promoting contests (150K Impressions/week ) Weekly Contest eBlast (*inclusion not guaranteed)
Contest Approval Link http://uniontrib.upickem.net/engine/YourSubmission.aspx?contestid=59827 Post Approval Contest IO Link http://uniontrib.upickem.net/engine/YourSubmission.aspx?contestid=59861
DiscoverSD.com 30 Day Contests - $500 - $1,000
PR40660