2013 DIGITAL MEDIA KIT Your Integrated Multimedia Partner
Market overview
Source: 2012 Nielsen, Inc
Online Audience Profile
Source: Scarborough Research 2012 R1: UTSanDiego.com (Past 30 days) Scarborough Research 2012/2011 R1 Merge Study: U-T San Diego Deals (Past 30 days), DiscoverSD.com (Past 30 days), San Diego Red (Past 30 days). Reach calculated based on total audience. *Anametrix: Website traffic represents average monthly visitors.
Digital & Mobile Product Portfolio
Source: Anametrix monthly avg Apr-Sep 2012 (UTSanDiego.com + DiscoverSd.com + SanDiegoRed.com )+ Anametrix monthly avg Oct 2012-Jan 2013 (VidaLatinaSD.com) + Omniture monthly avg Apr-Sept 2012 (NCTimes.com)
DISPLAY ADVERTISING Behavioral Targeting Medium Rectangle Half Page Leaderboard Interactive Video Ads Synced Ads Navigation Bar Sponsorship Cherry Picked Audience Yahoo!
EMAIL MARKETING Newsletter Sponsorship Contest Alerts Daily News Hotwire Night & Day Email Advertising Discover SD Subscribers Member Promotions Real Estate Updates
HIGH IMPACT ADVERTISING Filmstrip Rising Star Interstitial / Prestitial Pushdown Rising Star Roadblock Skin
MOBILE ADVERTISING Banner Ads Digital Coupons Full-Screen Page Takeover Mobile Apps Custom Websites/Landing Pages
HISPANIC ADVERTISING SanDiegoRed.com VidaLatinaSD.com
U-T Rewards U-T San Diego Deals Contests Sponsorships Discover SD SEO/SEM Business Directory /Blog
CLASSIFIEDS Cars Jobs Real Estate
UTSanDiego.com Market’s leading local online news site UTSanDiego.com Monthly Unique Visitors 3,756,000 Monthly Page Views 26,713,000 m.utsandiego.com Monthly Unique Visitors 503,000 Monthly Page Views 2,777,000 Scarborough 2012R1, Base: San Diego County UTSanDiego.com: Anametrix monthly Average April – September 2012 NCTimes.com: Omniture monthly Average April – September 2012
SanDiegoRed.com & VidaLatinaSD.com SanDiegoRed.com
A news, information and communication site that Serves the Spanish-speaking community in the San Diego-Tijuana region
SanDiegoRed.com Monthly Unique Visitors 471,100 Monthly Page Views 917,100
VidaLatinaSD.com
Targeting young Latinas Entertainment Telenovelas Music Dining Celebrity News Photo Galleries
VidaLatinaSD.com Monthly Unique Visitors 8,000 Monthly Page Views 16,000
Source: SanDiegoRed.com, Anametrix monthly Average July – December 2012; VidaLatina.com, Anametrix monthly Average November 2012 – February 2013
DiscoverSD.com To "Discover San Diego" is to realize that our great city - America's finest city is comprised of more than just wonderful restaurants, vibrant nightlife, and luxury real estate DiscoverSD.com Monthly Unique Visitors 114,200 Monthly Page Views 677,100
Source: Anametrix monthly Average July – December 2012
Display and High Impact Advertising Choose The Ad Unit & Targeted Section(s) That best suits your needs Standard Banners
High Impact
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Medium Rectangle
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Half Page
Roadblock
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Leaderboard
•
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Pushdown Rising Star
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Interactive Video Ads
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Filmstrip Rising Star
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Synced Ads
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Interstitial / Prestitial
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Navigation Bar Sponsorship
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Skin (Only available w/ Roadblock or Pushdown Rising Star)
Targeting Options •
Geo-Targeting
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Behavioral Targeting
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Day-Part Targeting
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Section Targeting
Sponsorships
Display Advertising / Medium Rectangle Highly visible by being embedded in engaging local content on heavily trafficked pages Benefits Boosts brand recognition, conversion and sales as well as direct and indirect web traffic Delivers statistics to help improve performance
Medium Rectangle Specifications: Dimensions: 300x250 pixels File size: 40K or less Format: Animated GIF or JPEG Flash also accepted
Display Advertising / Half Page Gain exposure on pages where the most time is spent: article pages
Benefits Large ad space is perfect for company branding Only on article pages where readers spend the most time Monthly tracking reports provide impressions and click-through statistics
Skyscraper Specifications: Dimensions:300x600 pixels File size: 40K or less Format: Animated GIF or JPEG, Flash also accepted
Display Advertising / Leaderboard This ad unit runs next to the masthead for premium positioning Benefits  High visibility, first/last impression value Monthly tracking reports provide impressions & click-through statistics
Leaderboard Specifications: Dimensions:728x90 pixels File size: 40k or less Format: Animated GIF or JPEG, Flash also accepted
Display Advertising / Navigation Bar Sponsorship
Choice of Navigation Channel •25% SOV: $2,000/mo •50% SOV: $3,000/mo •100% SOV: $5,000/mo Rates are monthly, ads are sold by share of voice by channel. Each additional 25% SOV after $5,000 purchased is $1,250
Navigation Bar Specifications: Dimensions:728x90 pixels File size: 40k or less Format: Animated GIF or JPEG, Flash also accepted
Display Advertising / Interactive Video Ads Ramp up interactive engagement with visitors
No longer a passive media: Drive viewer action!
U-T San Diego can do video production, pre-roll & display advertising for you!
Display Advertising / Synced Ads
Benefits Eye-catching images that can be anchored and span multiple ad spaces for lasting impressions
Synced Ads Specifications: Medium RectangleSpecifications: Dimensions: 300x250 pixels File size: 40K or less Format: Animated GIF or JPEG Flash also accepted
Leaderboard Specifications: Dimensions:728x90 pixels File size: 40k or less Format: Animated GIF or JPEG, Flash also accepted
Skyscraper Specifications: Dimensions:300x600 pixels File size: 40K or less Format: Animated GIF or JPEG, Flash also accepted
High Impact Advertising /Roadblock Benefits
Your ads in all three ad units at the top of the page, every time the page loads Three ad components for maximum exposure Two Medium Rectangle and the Leaderboard Monthly tracking reports provide impressions & clickthrough statistics to help tune your message
Roadblock Specifications: Medium Rectangle Specifications: Dimensions: 300x250 pixels File size: 40K or less Format: Animated GIF or JPEG Flash also accepted
Leaderboard Specifications: Dimensions:728x90 pixels File size: 40k or less Format: Animated GIF or JPEG, Flash also accepted
Skyscraper Specifications: Dimensions:300x600 pixels File size: 40K or less Format: Animated GIF or JPEG, Flash also accepted
High Impact / Pushdown Rising Star Opens automatically on first visit Massive exposure at the top of the home page Limited to 3 flights per week Pushdown Rising Specifications: Dimensions:970x90 - 970x415 pixels File size: 40K or less Format: Animated GIF or JPEG, Flash also accepted
High Impact / Filmstrip Rising Star
Our most spacious article-delivered ad unit (times five)
5 individual 300x600 frames are animated within the space to attract attention
Only on article pages where readers spend the most time
Filmstrip Rising Specifications: Dimensions:300x600 pixels (5 – 300x600 segments) File size: 40K or less Format: Animated GIF or JPEG, Flash also accepted
High Impact / Prestitial-Interstitial 
Make a major impression on your potential customers by being the only message on the page as visitors come into the web site.

Delivered to sections, home page, or articles.
Interstitial Specifications: Dimensions:850 x 850 pixels File size: 40K or less Format: Animated GIF or JPEG, Flash also accepted
High Impact / Skin Wrap the home page or several highly visited section fronts, with your brand and message Highly effective and valuable addition to the Pushdown or Roadblock
Filmstrip Rising Specifications: 2000 pixel wide x height (depends on image and file size limitations) Header area is 1000 x (<=120) pixel 1000 pixel wide content area must be white. Bottom of skin image needs to fade to white or be designed to be white. Max file size <=200k JPG or GIF
Mobile Advertising Ad Units Banner Ads Digital Coupons High-impact Full-Screen Takeover Apps E-Edition Chargers Insider Padres Insider Sunday Magazine U-T News
Custom Web sites & Landing Pages
m.utsandiego.com 509,600 – Unique Visitors 3,037,612 –Page Views
Full-screen takeover Source: Anametrix monthly Avg Apr – Sept 2012
Mobile Advertising / iPad Shared Sponsorship - 25% SOV High-impact full-screen
takeovers
25% Share of Voice (SOV)
Full-screen takeover
Mobile Advertising Mobile banner ads increase reach and distribution of messages and reach an audience with high levels of electronic interactivity
m.utsandiego.com Monthly Unique Visitors
503,000
Monthly Page Views
Source: Anametrix Rolling annual monthly Average April - September 2012
2,777,000
Custom Websites/Landing Pages Web Version
Website Includes: Domain name
Mobile friendly interface
Call tracking/recording Data capture form Search engine optimized landing
pages for higher conversions of web traffic Monthly Reporting
Mobile Version
Mobile Takeover Reach more than 34,000 unique mobile visitors per day! ď&#x201A;§Delivered once per day to each
mobile unique visitor ď&#x201A;§Shown for 6 seconds
Mobile Takeover Specifications: Dimensions:300 x 250 pixels File size: 40K or less Format: Animated GIF or JPEG, Flash also accepted
Newsletter Sponsorship / Daily News Readers who want their headlines delivered directly to their inboxes every
day can choose to receive Daily News, providing them with a quick and easy way to get the day’s news on the go
Custom Reporting More than 16,000 subscribers
Daily News Newsletter Sponsorship Specifications: Dimensions: 300 x 250 File size: 40K or less Format: Animated GIF or JPEG, Flash also accepted All ads must be locally served
Newsletter Sponsorship / Entertainment Top entertainment picks, coupons and contests
of the week are delivered every Thursday to eager users. We make it easy for San Diegans to plan their
weekends and make the most of every minute â&#x20AC;˘ â&#x20AC;˘
Custom Reporting More than 57,000 subscribers
Daily News Newsletter Sponsorship Specifications: Dimensions: 300 x 250 (other sponsorships available) File size: 40K or less Format: Animated GIF or JPEG, Flash also accepted All ads must be locally served
Newsletter Sponsorship / Hotwire Hot Wire highlights new and timely content, plus top deals. Readers know every other Wednesday what’s happening, what’s streaming, what’s cooking and what’s the best deal in town. • •
Custom Reporting More than 56,000 subscribers
Hotwire Newsletter Sponsorship Specifications: Dimensions: 728 x 90 Leaderboard, 125 x 125 Tile, “Top Deals” feature File size: 40K or less Format: Animated GIF or JPEG, Flash also accepted All ads must be locally served
Newsletter Sponsorship / Contest Alerts
â&#x20AC;˘ Custom Reporting â&#x20AC;˘ More than 70,683 subscribers
Contest Alerts Newsletter Sponsorship Specifications: Dimensions: 728 x 90 File size: 40K or less Format: Animated GIF or JPEG, Flash also accepted All ads must be locally served
Email Advertising / Member Promotions Communicate your promotional offers, announcements and discounts to people who have opted in to receive communications from UTSanDiego.com partners. Your message will make an impact via a stylish e-mail, delivered to potential consumers who have elected to receive your offer and may be more likely to take advantage of it.
Included in your targeted e-mail blast
Message Template Design HTML Design Campaign Management Custom Reporting More than 77,000 subscribers
Email Advertising / DiscoverSD Included in your targeted e-mail blast •
Message Template Design
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HTML Design
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Campaign Management
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Custom Reporting
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More than 31,000 subscribers
Targeted Email Marketing
We have a comprehensive and segmented list of opt-in recipients–consumers and businesses who have elected to receive communications via email
Like direct mail, our emails can be targeted by geography, demographics, and/or special interests
Back-end metrics that provide open rates and click-throughs to your website
Email Advertising / Real Estate Updates Send Real Estate updates to prospective clients with this opt-in newsletter. Homebuyers interested in new listings can find them in their inbox as you put them on the market. This newsletter, “Real Estate News You Can Use,” can be sent out twice a week to subscribers
Included in your targeted e-mail blast Message Template Design HTML Design Copywriting Consultation Custom Reporting More than 33,000 subscribers
U-T San Diego Deals We Provide Exposure To San Diego’s Most Active Audience Immediate results & cash flow Create viral buzz about your brand Expose your business to adults; highly engaged and affluent Capture E-mail opt-ins for future promotions
U-T Rewards
Contests U-T Contest Site Features Dedicated Navigation Bar Contests Home, All Contests & Contest News Top Slider Featuring graphics of currently running contests Email Sign-up Receive email and text alerts on latest contests
Contest Blog Posts About current contests, winners and/or sponsors Photo Galleries Recapping past photo contests Social Media Integration U-T Contests Facebook Page Feed Latest Contests Column Outlining current giveaways and sweepstakes
53,293
Unique Contest Users
70,683
Contest Newsletter Subscribers
Yahoo! Partnership
U-T San Diegoâ&#x20AC;&#x2122;s partnership with Yahoo! allows you to eliminate waste by reaching only high-qualified, local consumers that are interested in your products and services. With banner ads on Yahoo! network, youâ&#x20AC;&#x2122;ll enjoy benefits from a nationally recognized website.
Audience Extension Premium News Network Ad network of 2,500 Newspaper, Broadcast and Radio sites
Category Targeting National websites with specific content channels; Travel, health, sports, retail, job title, gender, income
Advanced Audience Targeting
Leverage various ways of engagement
Target people on over 5,000 websites based on who they are or what they search for on the Internet
Ad network of 2,500 Facebook, Youtube & more. Also video preroll, streaming audio, mobile and more
Why use Cherry by U-T San Diego?
One stop shop for all digital. One contact I One statement I One comprehensive report Brand Elevation â&#x20AC;&#x201C; Local ads on national sites Target your Key Audience Low Cost display solution Target Relevant content Multi-platform campaign integration
Search Engine Marketing Put your business in front of people that are actively searching for your products and services
Pay Per Click
Key Features
Register Custom Business Profile or website with Google places Pay Per Click (PPC)
Local Organic
Benefits
Increases visibility and prominence on major search engines Keyword selection generates site traffic Qualifies target audience Cost effective Excellent tracking and reporting
Regular Organic
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