Digital Capabilities March 2013
Why SFGate.com? Our audience is diverse, intelligent & qualified – we reach users while they are already engaged with meaningful & relevant content. Users are reading SFGate.com because they trust our content. For your campaign, we target the people you want to target through the content they’re reading, the online behaviors they’ve exhibited, or their demographic profile – you
4.9MM
3MM
Uniques 1
Uniques 1
Uniques 1
Uniques 1
Target: 18+
Target: 18+
Target: 18+ Participated in outdoor activities in the last 6 mos.
Active audience
Target: 18+ Attended a sporting event in last 6 mo
Participated in sports event in last 6 mo.
Searched new/used vehicles online in last 6 mo.
Globe-trotters
5.2MM
Auto enthusiasts
3.9M
Sports enthusiasts
Active/Outdoorsy
Who does SFGate reach?
3 or more trips taken in last 12 mo. Stayed in hotel in last 12 mo.
Likely to buy new/used auto in next 6 mo.
Searched travel in last 6 mo.
1
Sources: comScore December 2012
How can SFGate.com provide measurable lift? REACH YOUR AUDIENCE We can target SFDMA & layer with Demographic or Psychographic targeting to ensure we find users most-likely to connect with your brand
OPTIMIZATIONS & ANALYTICS Leverage our in-house media experts to optimize your campaign throughout the flight & provide post-campaign performance reporting
COMPLEMENT EXISTING EFFORTS Drive a digital strategy that complements your existing, print efforts & influences users purchasing decisions
The Power of the Highest Traffic News Site
What are our Capabilities?
CONTENT TARGETING Target users reading specific sections. Ex: Business, Finance, Tech, Travel, Entertainment
GEO-TARGETING National, Statewide, DMA, custom geo-targeting, as well as International
AUDIENCE SEGMENTATION Target users with the online behaviors, patterns and demographics that align with your brand (ex: serve ads to users who have proven to be most likely to interact with your products and services)
Standard IAB ad units Leaderboard/728x90 Banner ads are
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actionable & tracking capability Ads can drive to the
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campaign landing page (site) or directly to another specified page
Square/300x250
1
Sources: Omniture January * 2013
Rich Media ad units With options of
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Sliding Billboard Pencil-Leave Behind
animation, video, sound & interactivity, these ad units grab user attention Ads can take over the
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entire page, expand and contract, peel back, or be embedded within the content of SFGate.com
Page Wrap
1
Sources: Omniture January 2013
Mobile users are active online daily SFGate.com has 6.9 MM mobile page views monthly ● 43% go online several times a day ● 50% search for information ● 33% seek entertainment & activities ● 29% scan mobile tags to get coupons ● 25% look for dining options & reviews ●
1
Sources: Omniture January 2013
Mobile Solutions Ability to reach users via
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mobile devices, as they move through their daily lives at home, work & play Mobile delivers on-the-spot
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user engagement, outstanding reach & measurement across media channels We can create a landing page
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or mobile web site for your brand that gives you a mobile location for your offer. Users will be taken there after clicking on the banner ad on their mobile device
iPad Reach an engaged and
●
affluent audience in a beautiful environment Exclusive advertising
●
availability sold on an SOV basis High impact units include a
●
full screen interstitial
Search Retargeting Use search-level targeting as part of an integrated search & display campaign ●
Hearst has partnered with the world’s leading platform on keyword-level search
1
Potential Customers search for services you offer
●
Valuable analytics on each campaign & transparency into effective site list & top search terms
2 Targeted Display Ads reach these searchers
●
Ongoing automated optimization reduces waste and improves performance ●
3 Searchers use your business to fill their need
36% of ALL impressions are served within the 1st hour of the search
Site Retargeting 1
2 A prospect visits your site
They learn about your products but leave without purchasing
4 The prospect returns to your site and converts!
3
Hearst displays your ads on sites they visit later, bringing them back and keeping your product/services top of mind
Facebook Advertising Targeting Aspects: Location (DMA, City) ● Age ● Gender ● Education ● Workplaces ● Relationships: Single, Married, Engaged In a Relationship ●
Thank You!
March 2013
traffic report
June 2013
More Than 17 Million Uniques Total page views:
146,574,067 Daily average page views: 4,885,802
Top site categories: Category
Page views
Blogs
41,753,413
News
33,553,766
Entertainment
22,295,063
Total unique users:
Business
12,626,172
17,111,641
Sports
10,700,077
Classifieds
9,507,149
Food
7,505,977
Living
7,488,352
Travel
2,843,033
Daily average unique users: 831,057
SF DMA page views:
82,881,430 SF DMA unique users:
3,064,758 Mobile page views:
5,663,916
Real Estate content generates nearly 9 million page views
Most popular blogs: Nearly 42 million total blog page views Rank Blog
Page views
1
SFGate Blog
6,689,397
2
Daily Dish
6,588,280
3
On The Block
4,003,412
4
Inside Scoop SF
2,318,777
5
Loaded
2,229,520
SFGate users are engaged:
Hot Sections | Hot Content:
• Average amount of time users spend across all visits: 10 minutes
Month-Over-Month Page Views Growth Section
Month-over-month page views growth
• Average page depth per visit: 5 pages
Travel
68%
Employment
20%
ComScore top U.S. newspaper sites:
Business
17%
Rank
Site
1
NYTimes.com
2
NYDailyNews.com
3
WashingtonPost.com
4
LATimes.com
5
ChicagoTribune.com
6
SFGate.com
7
NYPost.com
8
Chron.com
9
Boston.com
10
Philly.com
Sources: Omniture Site Catalyst, June 2013; comScore, June 2013
Social Media: 97,988 Facebook fans 609,596 Twitter followers Note: Fans and followers are an aggregate of SFGate and San Francisco Chronicle staff accounts
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