San Jose Mercury News Media Kit by TransamericaDigital

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2013 BANG Pricing: Current local retail Bay Area News Group pricing

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Bay Area News Group Digital: Our capabilities beyond print.

BANG Digital Thinking outside the banner Of course, the Internet isn’t just a screenful of static images. We call it BANG Digital for a reason. Our digital products reach 10.9 million unique users monthly, most of them concentrated within the Bay Area. This means we combine all the power and flexibility of online advertising with the focus and cost-effectiveness of local print —

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in fact, our websites have the big advantage of content, name recognition and traffic driven by our major newspapers. Source: Omniture monthly average May 2012 We can supercharge your online ad with streaming video, even creating a custom video for your business. We can engage customers with such features as printable coupons and store locators. And we can take you straight to their laptops and smartphones via social media networks, SMS texting, viral sharing and more. By delivering consistently high-value content, BANG Digital has built a large base of users who have opted in for special editorial and advertising offerings. These people are qualified, highly engaged and active — and far more likely than the average consumer to read and act on your message. What’s more, we have the demographic/geographic data to target your very best prospects within this prime audience.

Got Daily Deals

Bay Area News Group Websites With the explosive growth of the Internet, Bay Area News Group readership has increased dramatically in recent years as readers have come to use and interact with the paper in a variety of exciting new ways. Here are just a few of the many increasingly popular ways that readers and advertisers are now using newspapers online: • Live blogs with newspaper columnists and other readers • Instant online opinion polls • Building customer databases • Increasing online traffic for advertisers as users link directly from Bay Area News Group's sites to their sites Our websites include: • www.MercuryNews.com • www.ContraCostaTimes.com • www.InsideBayArea.com • www.MarinIJ.com • www.PaloAltoDailyNews.com • www.SiliconValley.com • www.TheReporter.com • www.TimesHeraldOnline.com

Yahoo! Run of Market Run of Market combines the spectacular power of Yahoo! with the targeted focus of BANG Digital to reach four out of five online users within the San Francisco / Oakland / San Jose DMA. The result is the cost-effective best of both worlds, delivering more potential customers from the affluent local online audience.

The APT Platform APT is an ad-serving platform used by BANG and Yahoo! Beyond focusing on customers within the San Francisco / Oakland / San Jose DMA, it gives you the power to target your online ads by a long list of criteria for ever greater effectiveness.

Custom Email Blasts A standalone message delivered just to targeted readers. Because Email Blasts come from an invited source and go to people with a stated interest, they get more attention than ordinary spam or traditional direct mail.

www.GotDailyDeals.com is a zero-risk program to increase your current sales and expand your long-term customer base. Unlike Groupon and other single-media products, GotDailyDeals.com synergizes email marketing, digital branding and print . . . using Bay Area News Group’s most powerful local vehicles. The GotDailyDeals.com team works with you to create a high-impact Deal. Consumers are driven to GotDailyDeals.com to purchase your Deal through a cross-media campaign valued at over $20,000 daily. This campaign includes: • Front Page masthead on select BANG newspapers • Page 2 ad in the same newspapers • Home page and run-of-site promotion on BANG newspaper websites • Email blasts to our opted-in subscriber base • A dedicated Twitter feed to our GotDailyDeals.com followers • A dedicated BANG Facebook page • GotDailyDeals.com web page that showcases your deal, plus a write-up of your business linked to your website Traffic is also driven by social media: Consumers are encouraged to share your Deal with friends and family via built-in social media and email buttons. If a referral turns into a sale, these consumers are rewarded with Deal Bucks, good for future purchases at GotDailyDeals.com. This is a revenue share program so there are no upfront costs. Contact your BANG representative now and get in on the Bay Area’s best marketing deal: GotDailyDeals.com.

Email Newsletter Sponsorship Our free Email Newsletters deliver BANG editorial content to subscribers who've signed up to receive them. Each Email Newsletter carries a single ad position, putting your message in a superior content environment before a valuable audience with clear identified interests. Mercury News Email Newsletters include: Food & Wine (Wednesdays) • Mr. Roadshow (Wednesdays) • Entertainment (Thursdays) • Business Update (Daily) • Sports Update (Daily) • Top Headlines (Daily). Contra Costa Times categories include: Auto Deals • Great Escape Deals • Personal Technology Deals • Shopping and Entertainment Deals • Travel Deals.

Online Ad Formats Sponsorship-based Adverts. Exclusive, high-profile positions should book early! • Penthouse Banner: Time-based 234x60 pixel ad within the masthead of the site's homepage. • Sliding Billboard: Pencil banner (972 x 30 pixel) directly below the masthead expands to 400 pixels deep for 8 seconds as the page loads. Offered as a roadblock on a per-day basis. • Tile: 130 x 70 pixel spot below one of six "most viewed" content areas; great for long-term branding. Impression-based Adverts • Rectangle: 300 x 250 pixel position directly below content promotional areas; perfect for video streaming. • Skyscraper: Vertical box (160 x 600 pixel) gets longer screentime as user scrolls down page.

• Leaderboard: High profile 728 x 90 pixel positions at top and bottom of channel pages throughout BANG websites. "Live" samples http://bayareanewsgroup.com/oldsite/products/creative.html

Special Creative Options Ask us about Floating Flash Ads, Roll-Over Ads, Expandable Ads, Automatic Rollout Ads, Interstitials and more! An audience extension platform that allows us to tap into 95% of the available display banner inventory in the United States (728x90, 160x600, & 300x250 IAB ad units).

AdTaxi Our targeting engine combines premium publisher-owned data with real-time, privacy-compliant data that delivers registration based demographic, behavioral and purchase intent data on over 200 million unique visitors each month. Our solutions differ from "traditional" digital ad networks in that we're an "audience" network. Each and every audience segment is refined to deliver exactly the audience you want, at the right price. We'll work with you consultatively to define your target audience, and then buy inventory on a per impression basis to deliver your message to the right person at the right time. “One Stop Shop” for Display, Mobile, Search, Email, & Social Media. • Targeted Display Advertising offers geo-targeting, demographic targeting, behavioral targeting and re-targeting. • Mobile Display Advertising offers Geo-targeting, Target-by-device and Target-by -Interest. • Search includes SEM and SEO. • Email features Custom Solo Email blasts • Social Media includes Facebook and Twitter Complete funnel solutions. From branding and direct response to deep funnel retargeting campaigns and site-pixeling strategies. Our audience team delivers custom executions across mobile, tablet, social, search and display campaigns – all working together and continuously optimized to achieve brand and direct response goals.

Search Engine Marketing [ SEM ] Search Engine Marketing promotes your business by increasing your visibility in search engine result pages (SERPs) through the use of paid placement.

Search Engine Optimization [ SEO ] Search Engine Optimization complements Search Engine Marketing by focusing

on helping to maximize the advertiser’s organic search results. With a focus on Offpage Optimization, this service looks to enhance performance in the search engines specifically on local search results. Our SEO experts will set up your business with an optimized local listing on Google, Bing and Yahoo that includes: • Highly relevant and targeted keywords • An optimized business description • Driving directions • Photos and videos • Customer reviews • Areas served • Specialties • A link back to a page on the advertiser’s website or back to their directory listing on TapIn Bay Area.

Reputation Management Reputation Management provides an in-depth analysis of your online visibility, what people are saying and how your competitors are performing. Visibility: Find out which search engines, local review sites and web directories have listings for your business. Find which ones you’re missing. Reviews: On one page, you can brows all the reviews of your business from sites like Yelp and CitySearch. Mentions: A mention in any place on the web were your business appears. Competition: The Share of Voice graph shows how prominently your business turns up in local search results compared to your competition. Sentiment Trending & Analysis: Our technology is clever enough to automatically figure out whether a story or comment about your business is positive or negative, and show you how those sentiments change over time. Reports and Alerts: Executive Reports are sent weekly. Alerts will be sent to you as they happen.

Website Proxy & Tracking This is technology that sits between your website and the potential customer, allowing the consumer actions to be monitored. It is transparent to the consumer. It captures site activity by mirroring your original site. It replaces your phone number with call measurement numbers. It replaces email links with an email form so that email activity can be measured. And it adds an additional header at the top to call out that contact information. It is drive by tracking URLs that capture data at a granular level for each ad placement or each creative. It provides early insights into ad campaign performance as well as detailed results of the effectiveness of advertising campaigns. What is measured: Pages viewed, by unique visitor; Time spent per page; total time on site; the exit page, and the page within your site that generated an action (phone call, email, or form submission).

OVERVIEW

SOCIAL MEDIA

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2013 BANG Pricing: Current local retail Bay Area News Group pricing

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Social Media Marketing » MOBILE

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Power your brand on Facebook and over 100 other Social Media sites. We provide

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the tools and the know-how to consolidate and integrate your social media marketing efforts. On Facebook: We’ll pre-schedule status updates to coincide with your marketing and promotions for the month. We can design custom page layouts for you, monitor and manage conversations, and post in-stream web apps to the wall. You’ll be able to sell products via Facebook’s “Shop & Share” and track all

Bay Area News Group Digital: Our capabilities beyond print. Reaching your 25-39 Customers: Our best products to reach the young audience

interactions. On Twitter: We can pre-schedule tweets for you that coincide with and support

National Media Book: for ad agencies and national accounts

your marketing and promotions for the month. You’ll have one-click tweeting of RSS posts, e-mails, and text messages. You can track all interactions. On YouTube: We’ll post content to multiple YouTube channels for you. You’ll be

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able to view all uploaded videos, the number of plays and ratings for each, and those tagged as favorites. You’ll also be able to tag video posts and comments in order to filter activity based on keywords. Social Widgets: With custom widget building, we’ll create portable content for social communities, blogs and websites. You’ll be able to acquire email addresses via a signup widget, gather polling data, display videos, podcasts and slideshows as well as distribute Twitter and RSS feeds. Custom Web Apps for Mobile: Display apps on all mobile devices including iPhones, iPads and Android devices. Each app detects the device before displaying either Flash or HTML5. Promotion and Contest Platform: If you have a promotion or contest, we can build the campaign for you on a social-friendly platform and monitor the results. You can then export it in an iFrame to your website and Facebook page. It includes voting options (like/unlike; yes/no; thumbs up. down. View and track engagement information with each promotion: entries, votes, views.

OVERVIEW » PRINT

2013 BANG Pricing: Current local retail Bay Area News Group pricing

» DIGITAL » SOCIAL MEDIA

National Advertisers: or Ad Agencies with National Accounts « click here

» MOBILE » NATIONAL

Bay Area News Group Digital: Our capabilities beyond print.

Mobile WAP [ Wireless Application Protocol ] Reach mobile users wherever they go. The mobile ad unit is found at the top

Reaching your 25-39 Customers: Our best products to reach the young audience

of each mobile page. Extend your online marketing campaigns to the mobile device through our Mobile

National Media Book: for ad agencies and national accounts

WAP service where your ad will be associated with quality content from the Bay Area News Group sites. BANG websites enjoy over 3.2 million page views per month [May, 2012] via mobile. • Clean, exclusive on page presence for your message for 100% share of voice. • Strengthen your reach among younger audiences. • Custom landing pages ensure clarity of your message/offer. • Highly personal media channel – “Look At” vs. “Listen To” environment. • Click thru rates higher than basic online: average between .30 - .50 apps higher Our engagement tools offer unparalleled connection options for users.

The Mobile Audience * Currently, there are 104 million active mobile Web users in the U.S. Always on. The typical mobile phone user carries his/her phone for an average of 14 hours per day. Engaged. US mobile subscribers sent and received on average 480 text messages per month in Q1 2010. Young. Majority of mobile internet users are 25-44 year olds. *Source: comScore, April 2012

Benefits:

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• Increase exposure of your online marketing messages • Exclusive placement at the top of the page increases viewership of your message • Reaching this large, young, engaged, and always on audience through their mobile devices will increase the likelihood that your message will be read and acted on. • Build store traffic • Build traffic to your web site • Increase awareness of your brand • Increase sales

Mobile & iPad Applications Exclusive ad unit on each Bay Area News Application page.

Benefit: An app sponsorship offers maximum impact for your advertising message with the combination of its exclusivity and position. Increased exposure enhanced your media mix and audience awareness.