DIGITAL ADVERTISING IN THE SEATTLE/TACOMA MARKET
The Right Digital Products For Your Campaign
DIGITAL SOLUTIONS – SEATTLETIMES.COM
Banner Ad Campaigns Maximize Visibility With A Mix Of Positions Perfect for branding with a consistent message Schedules available Run of Site or in targeted categories including News, Business, Sports, Entertainment, Living, Travel, and Opinion
Static or Rich Media formats Rates starting at $5.00 CPM (as low as $3.75 with contract) 728x90 Top of Page Leaderboard
Expandable to 728x300 (expands down)
300x600 Half Page Tower
Also available as 160x600 or 300x250
300x250 Medium Rectangle
Expandable to 300x500 (expands down)
DIGITAL SOLUTIONS – SEATTLETIMES.COM
Home Page Dominance
Increase Brand Awareness by Owning the Front Page of the Pacific Northwest’s Most Visited News Site
o Exclusively own the SeattleTimes.com Home Page for an entire day. You are the ONLY advertiser to grace the page on the day of your dominance in the 728x90 AND 300x600 (or 300x250 & 160x600) positions
o The 728x90 position above the Seattle Times
masthead is available only with the Home Page Dominance package
o 365,000 average page views for any given day –
providing you with over 730,000 impressions across both positions
o With the Home Page being the “gateway” to our entire site, be the first advertiser our readers see when they visit SeattleTimes.com
Daily Program Opportunities $4,000 100% ownership the Home Page 728x90 and 300x600 positions for an entire day Monthly Program Opportunities $15,000 100% ownership of the Home Page 728x90 and 300x600 on four days of the month
Home Page Dominance Program includes (1) 728x90 ad unit and (1) 300x600 ad unit
DIGITAL SOLUTIONS – SEATTLETIMES.COM
Home Page Add-On: Wallpaper Command Attention with an Interactive Eye-catching Wallpaper
o Available as an add-on to the Home Page Dominance package
o Allows for a truly eye-catching ad in a very high impact and visible position
o Provides a powerful way to reach readers with a 100% exclusive presence
o Drives traffic to your website with a fully CLICKABLE ad environment
o Increases the creative effectiveness of the Home Page Dominance ads on the same page
Home Page Wallpaper Daily Rate: $5,000
DIGITAL SOLUTIONS – SEATTLETIMES.COM
Home Page Sliding Billboard Leave a Lasting Impression on our Readers o Exclusive Premium Placement for an Entire Day o 100% Share of Voice on the Home Page o 365,000 Impressions Daily (average) Pencil Banner 960 x 40 10 Second Sliding Billboard or User Initiated (Click to Expand) Expands to 960 x 300
Enhanced: User-Initiated Expanding (960x40 to 960x300) $2,500
Premium: Sliding Billboard (960x300 for 10 Seconds, then 960x40) $5,000
DIGITAL SOLUTIONS – SEATTLETIMES.COM
High Impact Interstitials Make an IMPACT on our readers •Performs an average of 50x BETTER than standard banner ads (CTR)
o Interruptive o Live for 15 seconds, automatically retracts
o Optional Companion ad add-on
(suggested 728x90 or pencil sponsor bar)
o Exclusive - 1 advertiser per week/per section
o Clickable o Rich Media compatible o Flat Rate based on Monday – Sunday buy
o Capped – 1 view per unique per day
keeps the impact strong, and the readers engaged
PRICING: Local News: $6,000 National News: $2,500 Sports: $5,000 Entertainment: $5,000
DIGITAL SOLUTIONS – SEATTLETIMES.COM
High Impact Geo-Targeting Reach The Customers Who Matter Most To You Get optimal results by delivering banner ads on the SeattleTimes.com website to only your target audience in a specific geographic area Choose your markets by ZIP code, DMA or State
Capture a larger Share of Voice on our website or by reaching out even further with our network of digital affiliates in order to saturate your chosen markets Combine multiple banner ad sizes and positions to grab the attention of a broader customer base Economical rates starting at only $10.00 CPM (as low as $8.75 with contract)
DIGITAL SOLUTIONS – GOING BEYOND SEATTLETIMES.COM
Mobile Products
Put Your Message Directly In Front of the Customers Most Likely To Shop at Your Locations
Hyper Local Mobile Solution
o Complementary Product o Ability to Target down to a 2 mile radius o Run of Network (RON) Inventory (2 mile radius) o Category/Audience targeting (5 mile radius) o Click to: Call, Map, Site Accurate Targeting – “Geo Fencing”
o We use nearly 100% GPS (Lat/Long) o 80% App vs. 20% Web Impressions
Pricing
o $12.00 CPM Run of Network (Radius, DMA, City or ZIP) *Note minimum investment of $1500/monthly per campaign ensures that your campaign will have strength and impact
acebook Advertising Facebook is a social network that has more than 800 million active users (75% outside the U.S.). 50% of the users log-in on a daily basis. Overall, users spend over 700 billion minutes per month on Facebook. The average user is connected to 80 community pages, groups, and events. Targeting Various targeting options are available through Facebook. Geo -- Choose to target by state, zip, or city with a 10, 25 or 50 mile radius. Gender -- All/Male/Female Interested In -- All/Male/Female Relationships -- Single/Engaged/In a Relationship/Married Languages -- Various Likes -- Target Facebook users by their interests. On a profile page, users list activities, music, teams, political, etc. in which they partake and enjoy. These are added as “or” statements, not “and.” Education -- College Graduate/In College/In High School Workplaces -- Target users who work at Specific companies or organizations. Cost Per Click (CPC) - $.70
Market Research
DUPLICATION
The Seattle Times Delivers
In print and online: a powerful 1-2 punch for advertisers
The Seattle Times Exclusive (1 Week) Print Audience Cumulative Reach
963,400 adults
Duplicated audience reached by both The Seattle Times (1 Week) in Print and 7 days on the Seattle Times Online Network
271,400 adults
The Seattle Times Online Network Exclusive (7 Day) Online Reach
261,200 adults
Note: The Seattle Times cumulative reach over one week includes 5 issues (M-F) and 1 Sunday; Seattle Times Online Network includes: seattletimes.com, NWjobs.com, NWautos.com, and NWhomes.com over 7 days. Base: SeattleTacoma DMA (3,757,400 adults); Source: 2011 Scarborough Report, Release 2.
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Who You Will Reach
SEATTLE TIMES ONLINE NETWORK Seattle Times Online Network Demographics
Seattle Times Online Network Scores High Indices on the Following Audience Attributes of Online Adults:
Men
52%
Young Professionals*
190
Women
48%
College Graduate
160
Adults Ages 18-54
77%
Postgraduate
163
College-educated
80%
Employed Full-time
125
Hold Professional/Managerial Positions
42%
Hold Managerial Positions
139
Household Income $50K+
69%
C-Suite Executive
185
Homeowner
69%
Household Income $100K+
147
* Ages 25-39, College Grads in Manager/Professional Occupations. Source: 2011 Scarborough Research, Release 2 and ComScore’s Plan Metrix, March 2012
DIGITAL SOLUTIONS – SEATTLETIMES.COM
The Seattle/Tacoma DMA Is Online
Invest your digital advertising dollars in one of the nation’s top Internet markets U.S. Average
79.3%
Top 15 Designated Market Areas by Percent of Adults with Internet Access
Source: 2011 Multi-Market Scarborough Report, Release 2; Base: Top 50 Designated Markets Areas in the U.S. How to read: The index is a measurement of a group’s propensity to display a particular behavior. A score or 100 indicates average propensity.
DIGITAL SOLUTIONS – SEATTLETIMES.COM
Seattle/Tacoma DMA A Technology Hotbed with Local People Who Embrace It We are the market leader for lightning-fast broadband speeds 1st for overall technology performance and for broadband speeds among cities with a population of 500K or more @ 11.7 Mbps Source: International Broadband Data Report, FCC, May 2011
We are online all the time 80% (nearly 3 MILLION) adults in the Seattle-Tacoma DMA are online every week. 75% of all adults spend AT LEAST 1 hour online, with 1,231,000 adults logging on for at least 10 hours each week. Source: 2010 Scarborough Report, Release 2
We use the internet to shop
90% of Western Washington adults admit to shopping online (either researching or purchasing) in the last 6 months. Source: Nielsen Netratings @plan Fall 2009
We are a technology hub! Microsoft, Amazon, Zillow.com, RealNetworks, Clearwire, and Nintendo of America! We’ve got big business headquartered here, with more companies setting up shop in the Northwest every day. According to the Puget Sound Business Journal, WA State has 16 companies on Inc. Magazine’s fastest-growing 500 list. We embrace technology SeattleTimes.com reaches 25% of Western Washington adults each month who say they are the first to try new gadgets, or who feel very comfortable with technology. Our site also reaches 488,100 Western Washington adults each month who believe the Internet saves them time and money when shopping. Sources: comScore Plan Metrix (Jan-April 2010) Bases: U.S. Online Adults (169,979,000 adults ages 18+)
We RESPOND to online ads
Online Publishers Association suggests that 46% of readers respond to online ads on local newspaper websites. In this case, “respond” means BUY, RESEARCH or VISIT a physical location for the advertiser. Source: Joint Study conducted by the Online Publisher’s Association and Jupiter Research: “Local Online Media – From Advertising to Action” (August 2008)
Seattle Market Overview A Key Target Market | 2013
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The typical Seattleite Rank Behavior
Behavior in the SeattleTacoma DMA
Index
1
Drank specialty coffee (past 7 days)
150
2
Does 10 or more eco-friendly activities on a regular basis
200
2
Drank any Whiskey (past 30 days)
150
2
Bought airline tickets online
140
2
Paid more for eco-friendly products and services
139
2
Arranged travel (airline tickets, reservations) online
138
3
Contributed money to an environmental organization
152
4
Spent $3,000 or more on landscaping (past 12 months)
141
5
Went camping (past 12 months)
176
6
Owns or leases Hybrid vehicle
149
2011 Scarborough, Multi-Market Survey, Release 2
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12th in population, but 6th in things that matter Your success depends on far more critical economic factors than population size. Seattle provides clout where it counts. Make your marketing soar in the market that redefines the Top 10. 2012 Rank
San Fran
Wash DC
Boston
New York
Los Angeles
Seattle
Philadelphia
Chicago
Atlanta
Dallas
Houston
Population
6
7
10
1
2
12
4
3
8
5
9
Median Household Income
2
1
3
1
8
6
7
5
9
10
11
Median Household Effective Buying Income*
1
2
3
4
6
5
7
8
10
9
11
Median Home Value
1
3
5
2
4
6
7
8
9
10
11
Any Foreign Travel
1
2
4
3
5
8
7
6
11
10
9
2
1
3
5
4
8
4
7
9
10
11
2
1
3
5
4
6
8
7
9
11
10
1.5
1.7
3.5
3.8
5.8
6.2
6.7
6.8
9.5
10.0
10.5
Own Investments Valued $50k+ Average Consumer Spending by Household DMA Average Position**
The Top Markets by Potential Based on Key Factors
1: San Francisco
3: Boston
5: Los Angeles
7: Philadelphia
9: Atlanta
2: Washington D.C.
4: New york
6: Seattle
8: Chicago
10: Dallas
11: Houston
*Effective Buying Income is after-tax, discretionary income **Average position calculation does not include population Source: 2012 Nielsen
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Seattle–the future is now
Seattle ranked as the top large city in both the economic potential and infrastructure categories in the “American Cities of the Future” report
Business Insider ranks Seattle as the #2 Hottest American City of the future and says it is the best place to be a young professional
Forbes ranks Seattle #1 out of the 51 largest metro areas in the U.S. for high-tech growth in 2011
Seattle is the nation’s #2 digital city Seattle is recognized by Kiplinger’s as the #2 city for young adults. Cities were screened for high starting salaries, cost of living and college grads
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Seattle: Nation’s 3rd best economy The highest-ranked areas have had rapid, consistent growth in both size and quality for an extended period of time. The lowest ranked areas have been in volatile decline for an extended period of time. Policom has created economic strength rankings since 1996.
The nation’s top 5 of all 366 markets
1.
Washington, D.C.- Arlington, VA-Alexandria, WV
2.
Des Moines – West Des Moines, IA
3.
Seattle-Tacoma-Bellevue, WA
4.
Nashville – Davidson – Murfreesboro – Franklin, TN
5.
Austin, Round Rock San Marcos, TX
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10 best cities for the next decade Kiplinger’s latest search for top cities focused on places that specialize in out-of-the-box thinking. “New ideas generate new businesses.” This year Kiplinger’s evaluated U.S. cities for growth and growth potential.
U.S. cities growth & growth potential
1.
Austin, Texas
2.
Seattle, Washington
3.
Washington, D.C.
4.
Boulder, Colorado
5.
Salt Lake City, Utah
6.
Rochester, Minnesota
7.
Des Moines, Iowa
8.
Burlington, Vermont
9.
West Hartford, Connecticut
10. Topeka, Kansas
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WA added 63,000 jobs in past 10 years 
Seattle ranks #1 in high-tech sector job growth; the Seattle area has seen the most growth in technology jobs in the country.**

CNBC ranks Seattle #7 for overall job creation due to fast growing companies like AVI Bio Pharma, Zillow.com and Dendreon, along with reliables Boeing, Amazon and Microsoft.
*According to U.S Bureau of Labor Statistics, Employment Security Department **According to Forbes/Praxis Strategy Group
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Seattle is a magnet for high tech companies
Geekwire reports that Washington State is the most “app intense” state, with the highest percentage of app related jobs.
Amazon.com, which is based in the South Lake Union area of Seattle, has added more than 2,000 jobs. A number of new office projects are under way and queued up that will position the internet retailer to beef up its work force.
Google filed plans for 840-person expansion near Seattle. Google also intends to renovate its North Creek Parkway offices to accommodate further expansion.
Facebook doubles its Seattle presence. Tableau Software continues to grow; adding 300 jobs.
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Boeing growth and commitment
Boeing dominated the 2012 Farnborough Airshow with $35.6 billion in new orders
Boeing employment in Washington has exceeded 80,000 workers for the first time in nearly a dozen years
Boeing said employment at its Renton 737 plant will swell by roughly 1,200 over the next couple of years as it boosts production.
Boeing to build new jet-delivery center in Everett
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Seattle ranks 9th best retail market for 2011
JC Penney renovated Northgate Mall store
City Target opened in downtown Seattle this summer
Nordstrom Rack to open new Northgate Mall location in November 2012
H&M opened new store in Alderwood Mall
Kate Spade opened in Pacific Place West Elm opened first Washington store Guess? opened at Pacific Place Emilie Sloan opened at Pacific Place
Nordstrom Rack opened at Westlake Center in March 2012
Walmart opened 2 Bellevue locations
Source: “ChainLinks/Terranomics Retail Power Rankings for 2011
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The 2nd largest newspaper on the west coast The newspaper Fas-Fax report September 2011 for major metros shows The Seattle Times newspaper moving from a rank of 19th to 18th for daily circulation nationally. The same report shows The Seattle Times Sunday newspaper moving up from 21st to 19th for circulation nationally.
Amongst the top ten markets
Readership penetration
Ranked 5th for weekday readership penetration Ranked 6th in Sunday readership penetration
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More than 260K unique visitors than the nearest local online competitor STC Online Network
827,800
KING5.COM
564,000
KOMONEWS.COM
446,000
SEATTLEPI.COM
328,700
THENEWSTRIBUNE.COM
309,500
KIROTV.COM
230,700
Q13FOX.COM
163,700
THEOLYMPIAN.COM
154,000
HERALDNET.COM
81,500
THESTRANGER.COM
72,000
28%
19% 15% 11% 11% 8% 6% 5% 3% 2%
Base: Seattle-Tacoma DMA (2,924.000 online adults) Source: ComScore Media Metrix Local Market report (March - August 2011); R2 2011 DMA newspaper penetration report. Note: STC Online Network includes SeattleTimes.com, NWjobs.com, NWautos.com and NWhomes.com.
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