2013 FIXED RATES FIXED LEADERBOARD 728x90 or MEDIUM RECTANGLE 300x250
SECTION FRONT SPONSORSHIPS
CHANNEL SPONSORSHIPS
725x60 Section Fronts. Includes Pencil ad on all story level pages
725x60 Channel & Section Fronts. Includes Pencil ad on the story level pages
$3,000 Per Day
$6,000 Per Month
$2,000 Per Month
Homepage Takeover Tampabay.com
Channel - Sections - Story Pages
Sections - Story Pages
*Includes 728 x 90 (top) and 300 x 250 (top)
• Sports • Hillsborough News • Pasco News • Pinellas News
• Opinion • Rays (Sports) • Bucs (Sports) • Lightning (Sports)
$2,500 Per Day
$250 Per Day
• Homepage Tampabay.com
• Sports HP
(300 x 250 or 728 x 90)
• All News
(300 x 250)
(Index Page only)
Channel - Sections - Story Pages
$100 Per Day - Index Pages Only • Pinellas HP • Pasco HP • Obits HP • Hometeam HP • Things to do HP • Weather HP
• Shopping HP • Bucs HP • Rays HP • Hernando HP • Opinion HP
$75 Per Day - Index Pages Only • Hillsborough HP • Features HP • Homelink HP • News HP
$4,500 Per Month
• Money HP • Video HP • Auto HP • Politics HP
• Features • Hernando News • Money $2,500 Per Month Channel - Sections - Story Pages
• Auto
SECTION FRONT ONLY
725x60 Section Fronts
$2,000 Per Month • Jobs Homepage
*NOTE - If the Channel Sponsorship is sold / Sections will not be available Excludes Health, Education & Things to Do. Minimum 3 Month Contract
Effective Date 5.3.13
TAMPABAY.COM RATE CARD TAMPABAY.COM Ad Unit NAme
Leaderboard - 728x90
How Ad is Served
CPM
Behavioral CPM Rich Media Time/Day Parting Geo Targeted
Add 20%
Add 25%
Add 20%
Add 25%
$7
$15
$20
Add 20%
Add 25%
Wide Skyscraper - 160x600 Targeted/ROS *Story and Blog Pages Only
$7
$15
$20
Add 20%
Add 25%
Medium Rectangle - 300x250
Targeted/ROS
$8
$15
$20
Add 20%
Add 25%
Mobile banner - 300x50 & 300x250 (Weather)
Targeted
$8
$20
Mobile banner - 300x50 & 300x250 (Tampabay.com)
ROS
$10
$20
Pencil - 1000x37 *Story and Blog Pages Only
ROS
$12
$20
Add 20%
Add 25%
Targeted/ROS
$15
$20
Add 20%
Add 25%
Sliding Billboard - 1000x30 / 1000x300 *Story and Blog Pages Only
Targeted
$15
NDN Video Pre-Roll with 300x250 Companion ad
Targeted
$20
Tile - 300x60 *Section Front Only Leaderboard - 728x90
Half Banner - 300x600 *Story Level Pages Only
ROS
$6
$15
Targeted/ROS
$6
Targeted
Site Wide Header Sponsorship - 175x40
$20
Run on all video belts
$2,500 per month
Targeted
$5,000 per month
Targeted
$6,000 per month
*Located below the search box. *3 month min. but negotiable.
Site Wide Weather Sponsorship - 175x40
$20
Per Day/Week/Month
Video Belt Sponsorship - 210x195 *Site wide Sponsorship
$20
*Located below the Weather widget *Includes 100x50 ads in the Weather section Effective Date 5.3.13
TAMPABAY.COM/THINGS-TO-DO Behavioral CPM Rich Media Time/Day Parting Geo Targeted
Ad Unit Name
How Ad is Served
CPM
Wide Skyscraper - 160x600 *Story and Blog Pages Only
Targeted/ROS
$7
$15
Leaderboard - 728x90
Targeted/ROS
$8
$15 $20 Add 20% Add 25%
Medium Rectangle - 300x250
Targeted/ROS
$9
$15
Mobile Banner - 300x50 & 300x250
Targeted/ROS
$10
(TTD)
Half Page Banner- 300x600
Targeted
$15
Targeted
$20
$20
$20
Add 20%
Add 20%
Add 25%
Add 25%
$20 Add 20% Add 25%
*Story Level Pages Only
Pre-Roll Video
Per Day/Week/Month
Sponsored Module Logo - 175 x 30
Targeted
$50/week
Deal of the Day - “Templated” 300x250
Targeted
$200/day
Calendar Listing *100 characters max including space
Targeted
$250/week
Sponsored Tab -
Targeted
$8,000/month
*TTD Homepage Only
*Price depends on the creative complexity *Min. 3 month
Effective Date 5.3.13
NEWSLETTERS Newsletters
How Ad is Served
Rate
Hernando- (Tues & Fri) - 300x250
Targeted
$75/live multiple days
Pasco- (Tues & Fri) - 300x250
Targeted
$100/live multiple days
Day Starter- (Daily) - 300x250
Targeted
$75/day
Sports Email Newsletter- (Daily) - 300x250
Targeted
$100/day
tbt* Drink Deals - (Wed) 300x250
Targeted
$125/week
Things to do Email Newsletter - (Wed) 300x250
Targeted
$250/week
*All email newsletter sponsorships will remain live until the next release of that newsletter. For instance, if you the newsletter only goes out on Wednesdays, then the ad will be live until the following Wednesday (one week) when the new newsletter will be released.
e-EDITIONS Ad Unit Name
CPM
tb-two / eEdition - 728x90, 300x250, 300x60, 180x60
$6
Tampa Bay Times/ tbt* eEdition - 728x90, 300x250, 300x60, 180x60
$8
OTHER OPPORTUNITIES Ad Unit Name
Pricing
Golf Tour Sponsorship - 90x140
Targeted
$87.50/per week
Pop Unders - 728x300 - *1/24hr frequency cap
Targeted
$20 CPM
Interstitials - 800x600 - *1/24hr frequency cap
Targeted
$20 CPM
Effective Date 5.3.13
POLITIFACT Ad Unit Name
How Ad is Served
CPM
Behavioral CPM Rich Media Time/Day Parting Geo Targeted
ROS
$7
$15
$20
Add 20%
Add 25%
Medium Rectangle - 300x250
Targeted/ROS
$8
$15
$20
Add 20%
Add 25%
Half Banner - 300x600 *Story Level Pages Only
Targeted/ROS
$15
$20
$20
Add 20%
Add 25%
Leaderboard - 728x90
Effective Date 5.3.13
VIDEO OPPORTUNITIES We provide full-service video production to reach your customers with the most effective form of advertising — video. WHY VIDEO WITH US? n Tampabay.com has more video content than all other local media outlets ... combined! n Tampabay.com’s millions of viewers can guarantee your message will be seen. n We offer FREE video production services.
n We can produce pre-roll, embedded video, and long form video advertorials.
Seeing is remembering! Long-form online video advertising produces better results among viewers than broadcast and cable TV ads.
n 28% are more likely to recall your n n
brand. 21% are more likely to remember your message. 13% are more inclined to like your brand. Source: Nielsen Brand Effect (IAG) Study, 2010
BY INCLUDING VIDEO ON YOUR SITE YOU CAN: n Get additional exposure for a campaign you’re running elsewhere. n
Show off your showroom, your team, or highlight your business/service with an informative/instructional video.
n Actively engage the viewer with your business message.
mcorp945
With our free HD video production services, not only can we create a video for you, we’ll work with you to create a plan to optimize its use. Our audience of 4 million unique visitors every month will ensure your video has guaranteed views that are trackable and leave nothing to chance!*
WHAT WE OFFER Your business – on video! n n n
:15 - :30 sec in-banner videos that include targeting options :10 - :15 sec pre-roll video that precedes a Times video Long-form video that’s housed in an exclusive video player and placed on a sponsored page
ADDITIONAL OPPORTUNITIES
TARGET YOUR MESSAGE Reach the right audience by selecting where your pre-roll will be shown: n All news channels n All sports channels n Politics
n Things To Do
n Entertainment
n Features
Reinforce your video message with: n A 210 x 195 video belt sponsorship n A 300 x 250 ad companion next to video player Limited availability *Source: Omniture 2012
SPONSORED TAB RATE CARD THINGS TO DO
Unlimited Story Content Unlimited Story Pages Video Widget(s) Social Media Widget(s) Photo Gallery Up to (2) custom 728 x 90 ad units Up to (2) custom 300 x 250 ad units Mobile 300 x 50 ad unit Mobile 300 x 250 ad unit Individual link tracking (content) Custom right rail content Fixed Placement on sub-navigation rail
Monthly Content Changes Templated Print Promotional Ads
$10,000
$8,000
$5,000
a a
a a
a
Unlimited
One
None
a a a a a a a a a a
a a a a a a
a
a a a
a a
(2) 1/4 Page tbt* Weekend (F)
(2) 1/4 Page tbt* Weekend (F)
(1) 1/4 Page tbt* Weekend (F)
a a
(2) 1/4 Page TBTimes Weekend (TH) (2) 1/4 Page TBTimes Weekend (TH) (1) 1/4 Page TBTimes Weekend (TH)
Templated Web Promotional Ads
100,000 ROS (728 x 90) 100,000 ROS (300 x 250)
100,000 ROS (728 x 90) 100,000 ROS (300 x 250)
50,000 ROS (728 x 90) 50,000 ROS (300 x 250)
Templated 300 x 50 Mobile Promotional Ads
25,000 ROS (300 x 50)
n/a
n/a
Pre-roll Video Promotional Ads
25,000 ROS
Effective Date 6.20.13
SPONSORED TAB RATE CARD HEALTH
Unlimited Story Content Unlimited Story Pages Video Widget(s) Social Media Widget(s) Photo Gallery Up to (2) custom 728 x 90 ad units Up to (2) custom 300 x 250 ad units Mobile 300 x 50 ad unit Mobile 300 x 250 ad unit Individual link tracking (content) Custom right rail content Fixed Placement on sub-navigation rail
Monthly Content Changes Templated Print Promotional Ads
Templated Web Promotional Ads
Templated 300 x 50 Mobile Promotional Ads Pre-roll Video Promotional Ads
$10,000
$8,000
$5,000
a a
a a
a
Unlimited
One
None
a a a a a a a a a a
a a a a a a
a
a a a
a a
a a
(2) 1/4 Page tbt* Weekend (F)
(2) 1/4 Page tbt* Weekend (F)
(1) 1/4 Page tbt* Weekend (F)
(2) 1/4 Page Personal Best (SUN)
(2) 1/4 Page Personal Best (SUN)
(1) 1/4 Page Personal Best (SUN)
50,000 ROS (728 x 90) 50,000 ROS (300 x 250) 50,000 BT Health (728 x 90) 50,000 BT Health (300 x 250)
50,000 ROS (728 x 90) 50,000 ROS (300 x 250) 50,000 BT Health (728 x 90)
50,000 ROS (728 x 90) 50,000 ROS (300 x 250)
50,000 BT Health (300 x 250)
25,000 ROS (300 x 50)
n/a
n/a
25,000 ROS
Effective Date 6.20.13
SPONSORED TAB RATE CARD EDUCATION
Unlimited Story Content Unlimited Story Pages Video Widget(s) Social Media Widget(s) Photo Gallery Up to (2) custom 728 x 90 ad units Up to (2) custom 300 x 250 ad units Mobile 300 x 50 ad unit Mobile 300 x 250 ad unit Individual link tracking (content) Custom right rail content Fixed Placement on sub-navigation rail
Monthly Content Changes Templated Print Promotional Ads
Templated Web Promotional Ads
Templated 300 x 50 Mobile Promotional Ads Pre-roll Video Promotional Ads
$10,000
$8,000
$5,000
a a
a a
a
Unlimited
One
None
a a a a a a a a a a
a a a a a a
a
a a a
a a
(2) 1/4 Page tbt* Weekend (F)
(2) 1/4 Page tbt* Weekend (F)
(1) 1/4 Page tbt* Weekend (F)
(2) 1/4 Page tb-two* (TH)
(2) 1/4 Page tb-two* (TH)
(2) 1/4 Page tb-two* (TH)
50,000 ROS (728 x 90) 50,000 ROS (300 x 250) 50,000 BT tb-two* (300 x 250) 50,000 Hometeam (728 x 90)
50,000 ROS (728 x 90) 50,000 ROS (300 x 250) 50,000 BT tb-two* (300 x 250) 50,000 Hometeam (728 x 90)
25,000 ROS (728 x 90) 25,000 ROS (300 x 250) 25,000 BT tb-two* (300 x 250) 25,000 Hometeam (728 x 90)
25,000 ROS (300 x 50)
n/a
n/a
a a
25,000 ROS
Effective Date 6.20.13