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REACH OF TAMPA BAY FINANCIAL SERVICE USERS Sunday newspapers Financial Services Customers Checking account Savings account Debit card ATM card Online banking Online bill paying Home mortgage Auto loan Money market account IRA (Individual Retirement Account) 401k plan Certificates of Deposit (CDs) Home improvement loan or home equity loan
Tampa Bay Times
837,700 788,100 600,300 558,600 448,400 347,800 305,800 245,700 243,600 183,500 170,800 168,900 125,700
44% 44% 43% 41% 45% 44% 43% 46% 47% 50% 48% 50% 49%
64,700
45%
Tampa Tribune 487,100
25%
461,300
26%
364,100
26%
324,500
24%
267,200
27%
223,100
28%
193,000
27%
158,100
29%
139,000
27%
112,800
31%
113,500
32%
92,100
27%
98,700
38%
47,000
32%
SUNDAY REACH OF TAMPA BAY KEY FINANCIAL SEGMENTS TOTAL INVESTORS
49% 28%
Times
Tribune
ANY FINANCIAL SERVICE
43%
25%
Source: 2012 Scarborough Report (Release Two, August 2011-July 2012)/Metro
Times
REACH OF TAMPA BAY INVESTORS Sunday newspapers
Tampa Bay Times
Tampa Tribune
Total Investors
487,700 250,200 197,800 189,200 125,700 111,800 109,500
282,100
28%
141,400
28%
127,200
31%
103,500
29%
98,700
38%
76,300
32%
73,600
33%
Stocks or stock options Mutual funds Money market funds Certificates of Deposit (CDs) Second home or real estate property Bonds
49% 49% 48% 53% 49% 46% 49%
Source: 2012 Scarborough Report (Release Two, August 2011-July 2012)/Metro
For more information about the Tampa Bay market, contact your Times representative! Call 800-333-7505 or visit www.tampabay.com
Tribune
SELF-EMPLOYED/ SMALL BUSINESS OWNERS
45%
23%
Times
Tribune
Source: 2012 Scarborough Report (Release Two, August 2011-July 2012)/Metro
Tampa Bay metro area bank deposits among top institutions
16% Bank of America
LESS THAN 1% The Northern Trust Bay Cities Bank PNC Bank C1 Bank Florida Bank BankUnited American Momentum Bank Cadence Bank CenterState Bank of Florida 1st United Bank Cornerstone Community Bank Heritage Bank of Florida Gulfshore Bank Florida Capital Bank Florida Traditions Bank Pilot Bank Sunshine State Federal S&L First Bank Platinum Bank First Citrus Bank Homebanc National Association EverBank Hancock Bank
14%
15%
Raymond James
Wells Fargo
13%
SunTrust
5% 4% 2%
1%
Regions Bank
BB&T
Fifth Third Bank
Third Federal S&L USAmeriBank The Bank of Tampa JPMorgan Chase Bank
Intervest National Bank TD Bank Synovus Bank
8%
Source: FDIC, deposits as of June 30, 2012
TAMPA BAY METRO AREA BANK SHARE BY COUNTY County
# of Locations
Deposits ($000)
Market Share
Pinellas
315
$29,009,336
48.00%
Hillsborough
313
$23,511,144
39.00%
Pasco
116
$5,492,651
9.00%
42
$2,265,910
4.00%
Hernando Total
786
$60,279,041
Bank of America Wells Fargo Bank Raymond James Bank SunTrust Bank Regions Bank BB&T Fifth Third Bank Third Federal S&L USAmeriBank The Bank of Tampa JPMorgan Chase Bank Intervest National Bank TD Bank Synovus Bank The Northern Trust Bay Cities Bank PNC Bank C1 Bank Florida Bank BankUnited American Momentum Bank Cadence Bank CenterState Bank of Florida 1st United Bank Cornerstone Community Bank Heritage Bank of Florida Gulfshore Bank Florida Capital Bank Florida Traditions Bank Pilot Bank Sunshine State Federal S&L First Bank Platinum Bank First Citrus Bank Homebanc National Association EverBank Hancock Bank
# of Locations
Deposits ($000)
100 89 1 101 78 46 43 5 11 9 47 6 17 13 2 5 23 15 8 9 8 9 10 8 6 3 2 3 3 4 5 11 3 5 5 3 12
$9,929,995 $9,333,237 $8,277,621 $7,864,231 $4,998,628 $3,016,490 $2,292,172 $1,181,507 $1,073,032 $1,039,232 $930,084 $923,046 $860,368 $684,274 $562,844 $526,743 $444,787 $396,711 $388,615 $362,178 $302,955 $274,868 $237,406 $233,070 $220,503 $220,451 $188,694 $176,522 $175,336 $172,484 $170,500 $168,925 $165,561 $160,521 $158,251 $156,893 $141,586
Source: FDIC, deposits as of June 30, 2012
For more information about the Tampa Bay market, contact your Times representative! Call 800-333-7505 or visit www.tampabay.com
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