2013 Guide To Integrated Marketing Services
2013 Welcome To WealthManagement.com Exclusively providing direct access to the entire wealth management community WealthManagement.com is the digital resource of REP. and Trusts & Estates serving 645,000+ IBDs, RIAs, brokers, financial planners, branch managers, insurance professionals, CPAs, lawyers, asset managers, product and service providers, sales assistants, software firms, trust officers—and many others. It’s the home of our industry-leading eNewsletters, webinars, videos, social media sites and mobile channels. WealthManagement.com is unique in that it provides everything wealth professionals need to know to stay knowledgeable about the industry, build stronger relationships, improve their practice, and grow their business—all from one site. Its distinctive “day in the life” information taxonomy is designed around the daily activities of wealth advisors—covering everything from daily news and opinion to financial planning strategies, practice management, community resources, and business tools and services. And it boasts more than 60 editorial contributors, including leading experts and industry practitioners, who provide content for the broad wealth management community—from the most advanced wealth management practitioners to novice advisors.
Audiences served • • • • • •
Independent financial advisors Registered investment advisors Wirehouse brokers Financial planners Branch office managers Wealth/portfolio managers
• • • • • •
Attorneys CPAs Family offices Insurance professionals Bank trust officers Charities/foundations/non-profits
TOTAL AUDIENCE: 645,000+ 2
The WealthManagement.com magazine for financial advisors Average issue readership: 303,259 Source: 2012 Audience Profile Survey
The WealthManagement.com journal for estate-planning professionals Average issue readership: 27,110 Source: 2012 Audience Profile Survey
2013 WealthManagement.com
Our Multimedia Approach To Connecting You With Clients ONLINE
Reach targeted audiences with integrated solutions that achieve your specific marketing objectives • Influence a broader community of wealth management professionals including IBDs, RIAs, brokers, financial planners, branch managers, insurance professionals, CPAs, lawyers, asset managers, product and service providers, sales assistants, software firms, trust officers—and many others • Target specific market segments with opportunities aimed at just the audiences you want to reach • Discover new selling opportunities online with the unique tools and features on our expanded website • Contribute content of your own with special programs designed to feature your white papers, press releases, videos, Webinars and other marketing materials
CUSTOM SOLUTIONS
Website E-newsletters Podcasts Research Custom e-letters Webcasts Online education iPad app Social media Mobile marketing
Research Content design and development Product testing Distribution Database marketing Education
PRINT Magazine Research White papers Supplements Reprints Custom publishing
EVENTS Custom conferences Sponsored seminars Trade show marketing Online events On-site education
MARKETING SERVICES Direct marketing
Digital Print Custom List management Database development Website REP. Research Research Newsletters Trusts & Estates Lead lifecycling Lead lifecycling E-listening Email Inserts SEO/SEM SEO Webinars White papers Website design Video Cover tips E-Listening Mobile Reprints Newsletters Social media Mobile apps iPad Live events
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COMMUNITY DEVELOPMENT COMPLEMENTARY CHANNELS Trusts & Estates National Real Estate Investor RetailTraffic.com Other Penton products and services
Online networking Database development List management Social networking
WealthManagement.com 2013 Coverage Of Independent B/Ds 100% Of Producing Advisors
98,259
(including dually-registered advisors) Business Profile Primary Job Functions Financial advisor 66% Registered investment advisor 5% Executive management 6% Financial planner 12% Other (branch managers, etc.) 11% TOTAL 100% Average Years Of Experience: 15 ½ years Average Time With Current Firm: 8 years
Personal Profile Gender Male Female
REP. 2013 Independent B/D-Related Coverage
87% 13%
(Special reports, rankings, research, webinars, practice management)
Average Age: 52 years Average Household Income: $207,752 Average Personal Net Worth: $1,215,635 Areas Of Specialization Retirement planning Asset management Financial planning Life insurance planning Alternative investments Estate planning Money manager consulting Client/Asset Profile Average AUM: $61,138,928 Average Number Of Clients: 268
82% 77% 76% 62% 46% 45% 35%
Ad Closing: December 3rd
August • Independent Advisor Landscape • Top Teams
Ad Closing: January 3rd
Average Client Account Value: $668,241 Average Gross Annual Production: $566,522
Online Content For Independent B/Ds
Forums For Independents
July • Top Wholesalers • Next Generation Advisors
February • Annual Independent B/D Report Card • Business And Market Plan Development
Source: 2012 Audience Profile Survey
Indie News
January • Business Planning • Top Next Generation Advisors
March • The Art And Science Of Scoring Affluent Clients • Transforming To A Fee-Based Business Ad Closing: February 4th
April • Prospecting Secrets • Coaching And Selling Skills
Independent B/D Rankings Webinars For Independents Research For Independents White Papers For Independents
Ad Closing: March 4th
May • Regulation And Compliance • Techniques To Understand Portfolio True Risk Profile Ad Closing: April 3rd
June • How To Build A Winning Marketing Plan • Annual Advisor Compensation Survey
Independent B/D Feature Stories Independents Hot Topics
Ad Closing: May 3rd
Practice Management eNewsletter Videos For Independents
Published Twice A Month
Ad Closing: June 3rd
Ad Closing: July 3rd
September • Top 100 Independent Advisors In America • Advisor Benchmarks Ad Closing: August 5th
October • Five Successful Practice Management Strategies • Tech Survey With Custody Clearing Overview Ad Closing: September 4th
November • Special Supplement: The Independent Life • How To Find The Right Business Coach Ad Closing: October 2nd
December • Advisor Investment Sentiment Ranking • An Elder Care Primer Ad Closing: November 4th
WealthManagement.com 2013 Coverage Of RIAs 100% Of Producing Advisors
REP. 2013 RIA-Related Coverage
Personal Profile Gender Male Female
47,171
(including dually-registered advisors) Business Profile Primary Job Functions Registered investment advisor 45% Financial advisor 18% Executive management 12% Financial planner 11% Other (branch managers, etc.) 14% TOTAL 100% Average Years Of Experience: 14 years Average Time With Current Firm: 6 ½ years
(Special reports, rankings, research, webinars, practice management)
80% 20%
Average Age: 48 ½ years Average Household Income: $230,785 Average Personal Net Worth: $1,350,145 Areas Of Specialization Asset management Retirement planning Financial planning Life insurance planning Estate planning Alternative investments Money manager consulting Client/Asset Profile Average AUM: $149,964,286 Average Number Of Clients: 211
85% 70% 67% 46% 44% 35% 34% Average Client Account Value: $3,037,313 Average Gross Annual Production: $1,084,000
Online Content For RIAs
Forums For RIAs
June • How To Build A Winning Marketing Plan
Ad Closing: December 3rd
Ad Closing: May 3rd
February • Business And Marketing Plan Development • Client Acquisition Strategies
July • Succession Planning
Ad Closing: January 3rd
Source: 2012 Audience Profile Survey
RIA News
January • The RIA Landscape • Business Planning
March • RIA Trends—The Independent Life • Transforming To A Fee-based Business • The Art And Science Of Securing Affluent Clients Ad Closing: February 4th
April • Prospecting Secrets • Coaching And Selling Skills
RIA Rankings Webinars For RIAs Research For RIAs White Papers For RIAs
Ad Closing: March 4th
May • Top 100 RIAs In America • Techniques To Understand Portfolio True Risk Profile • Regulations And Compliance Ad Closing: April 3rd
RIA Feature Stories RIA Hot Topics
RIA Rising eNewsletter
Published Monthly Videos For RIAs
Ad Closing: June 3rd
August • Independent Advisor Landscape Ad Closing: July 3rd
September • Advisor Benchmarks • Using Social Media To Grow Your Business Ad Closing: August 5th
October • Five Successful Practice Management Strategies Ad Closing: September 4th
November • How To Find The Right Business Coach Ad Closing: October 2nd
December • Next Generation Transition Ad Closing: November 4th
WealthManagement.com 2013 Coverage Of Wirehouses/Regional Brokerages 100% Of Producing Advisors
84,818
(including dually-registered advisors) Business Profile Primary Job Functions Financial advisor/registered rep. 79% Registered investment advisor 2% Executive management 2% Financial planner 3% Other (branch managers, etc.) 14% TOTAL 100% Average Years Of Experience: 15 years Average Time With Current Firm: 8 ¾ years
Personal Profile Gender Male Female
REP. 2013 Wirehouse-Related Coverage
85% 15%
(Special reports, rankings, research, webinars, practice management)
January • Analyzing ETF/Moving Client Assets • Top Next Generation Advisors
Average Age: 52 years Average Household Income: $254,640 Average Personal Net Worth: $1,504,008 Areas Of Specialization Asset management Retirement planning Financial planning Estate planning Life insurance planning Money manager consulting Alternative investments Client/Asset Profile Average AUM: $136,343,670 Average Number Of Clients: 294
82% 76% 73% 53% 47% 41% 39%
Ad Closing: December 3rd
February • Alternative Investments • Top Women Advisors At Wirehouses Ad Closing: January 3rd
Average Client Account Value: $2,108,333 Average Gross Annual Production: $815,500 Source: 2012 Audience Profile Survey
Website Content For Wirehouses
Wirehouse News Forums For Wirehouses
Wirehouse Rankings Webinars For Wirehouses Research For Wirehouses White Papers For Wirehouses
Wirehouse Feature Stories
March • Annuities • Retirement Planning
Ad Closing: June 3rd
August • Rep As Portfolio Manager • Top Teams Ad Closing: July 3rd
September • Commodities And Managed Futures • Advisor Benchmarks Ad Closing: August 5th
April • Mutual Funds • Prospecting Secrets
October • Top 100 Wirehouse Advisors In America • Socially Responsible Investing
Ad Closing: March 4th
Ad Closing: September 4th
May • Asset Allocation • High-Net-Worth Planning • Annual Outstanding Advisor Awards
November • Producing Retirement Income • Long-term Care Solutions
Ad Closing: April 3rd
December • Wirehouse Brokerage Report Cards • Advisor Investment Sentiment Ranking
Ad Closing: February 4th
June • Women Advisors And Women Investors • Annual Advisor Compensation Survey Ad Closing: May 3rd
Wirehouses Hot Topics
Wirehouse Advisor eNewsletter
Published Monthly Videos For RIAs
July • Fixed Income • College Planning
Ad Closing: October 2nd
Ad Closing: November 4th
2013 The WealthManagement.com Magazine For Advisors For more than 35 years, REP. has been the most trusted publication for wealth management professionals—serving financial advisors and financial planners with award-winning coverage of industry trends, investment ideas, news about the firms, and the latest products and innovations. During the past several years, as the number and nature of traditional wirehouses has changed, we’ve increased our coverage of independent B/Ds and RIAs to map with the changing landscape (while maintaining our industryleading coverage of the big brokerage houses). Today, as “The WealthManagement.com Magazine For Advisors” our print edition provides the critical information financial professionals of all stripes— from brokers, financial planners and branch managers to independent advisors, insurance professionals and senior managers—need to succeed. Each issue, the editors of REP. serve skilled wealth managers that are licensed to sell a broad range of investment instruments with unbiased insights on investment trends, wealth planning, practice management and regulatory issues designed to help them build—and grow— successful practices.
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Subjects We Cover • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Alternative investments Annuities Asset management Broker profiles Career issues Charitable giving College planning Continuing education Corporate retirement plans Custody and clearing Estate planning Financial advisory teams Independent B/D trends Industry news Insurance Investing ideas Investment trends Legal and compliance issues Life settlement Marketing strategies Money managers Mutual funds Practice management Product profiles Rankings Real estate investments Recruiting trends Regulation matters Retirement planning RIA trends Socially responsible investing Software/technology Tax strategies Training and certification Wirehouse trends
Contrary to popular belief, the top financial print publications and websites continue to be read frequently. The Wall Street Journal and REP. are the most-read financial print publications among advisors... Source: Cogent Research
The Only Industry Publication With 100% One Year, Direct Request Print Circulation Type of Firm National, regional, financial planning, RIA advisor 57,801 Independent brokerage 30,135 Insurance 9,733 Bank brokerage 7,083 Other 182 TOTAL 104,934 Source: June 2012 BPA
Primary Job Function Stockbroker/registered rep 43,667 Financial planning 22,033 RIA 18,896 Senior management 8,445 Branch management 4,405 Sales assistant 3,063 Insurance sales 2,789 Bank investment sales 1,636 TOTAL 104,934 Source: June 2012 BPA
2013 Reader Profile Average Issue Readership
303,259 (including pass-along)
Areas Of Specialization
Retirement planning Asset management Financial planning Life insurance planning Estate planning Alternative investments Money manager consulting
77% 75% 69% 54% 48% 37% 33%
Investment Products Evaluated, Recommended Or Sold Stocks/Bonds Bond mutual funds Bonds Foreign stocks/ADRs U.S. stocks
89% 72% 56% 80%
Mutual Funds Closed-end funds Equity funds (load) Equity funds (no-load) ETFs Index funds
54% 82% 61% 73% 52%
Annuities/Insurance Products Annuities: Fixed Annuities: Immediate Annuities: Variable Disability insurance Long-term care insurance Second-to-die policies Supplemental health insurance Term life insurance Whole/universal life insurance
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66% 49% 91% 39% 68% 39% 13% 79% 64%
Other Financial Products 529 plans 1031 exchanges Business development companies Commodities/futures Derivatives/options Hedge fund of funds Managed futures Master limited partnerships Multi-disciplinary accounts Private equity REITs Separately managed accounts Structural products Unit investment trusts Venture capital Wrap accounts 86% do their own research when investigating investment products: Alternative investments Fixed income Insurance Mutual funds Separately managed accounts Stocks Variable annuities
81% 18% 9% 15% 12% 13% 22% 35% 10% 11% 62% 53% 15% 39% 4% 56%
Engaged Readers 30% 43% 40% 73% 27% 58% 49%
Retirement Plans Sold / Marketed To Individuals Or Institutions
401(k) 403(b) Defined benefit plan Profit sharing plan Rollover IRA Roth IRA SEP IRA SIMPLE IRA
Individuals Institutions
38% 25% 12% 22% 89% 89% 69% 58%
Technology Usage
Software they use/plan to use in their job Charting, quotes, analysis & research 44% Client relationship management 67% Contact management 40% Electronic reporting 14% Estate planning 22% Financial assessment 21% Financial planning 47% Investor lead generation 5% Insurance management 13% Office management 15% Portfolio management 51% Retirement planning 54% Social media archiving 9% Trading technology 18% Wealth management 23%
57% 16% 22% 31% 11% 11% 32% 35%
Actions taken as a result of reading REP. Saved an issue, article or ad for future reference 73% Visited an advertiser’s website 48% Investigated/requested more info on a product/service 37% Made a recommendation to a co-worker 28% Recommended and investment to a client/prospect 27% Placed a client in an investment 17% Contacted and advertiser directly 12% Source: 2012 Audience Profile Survey
2013 WealthManagement.com/REP. Editorial Calendar CHANNELS
January
February
March
April
May
June
July
August
September
October
Investments
ETF’s
Alternative Investments
Annuities
Mutual Funds
Asset Allocation
Equities
Fixed Income
Real Estate
Commodities And Managed Futures
Socially Responsible Producing Investing Retirement Income
November
Investing In Non-Traded REITs
Wealth Planning
Estate Planning
Asset Protection
Retirement Planning
Family Business
HNW Planning
Insurance
College Planning
Philantropy
Valuations
Charitable Giving
An Elder Care Primer
Practice Management
Business Planning
Client Acquisition Strategies
Prospecting The Art (And Science) Of Scoring Secrets Affluent Clients
Regulation And Compliance
Succession How To Build A Winning Marketing Planning Plan
Best Practices And Tips For Success For Women
How to Find The Using Social Media To Five Successful Grow Your Business Practice Management Right Business Coach Strategies
Research/ Webinars
Analyzing ETF’s And Business And Moving Client Assets Marketing Plan Development Into Funds
Special Reports
The RIA Landscape
Rankings
Top Next Generation Advisors
Show Distribution
47th Annual Heckerling Institute On Estate Planning
Bonus To Advertisers
Ad Recall Survey
Ad Closing Materials Due
Long-term Care Solutions
December
Next Generation Transition
Coaching And Selling Skills
Women Advisors Techniques To Understand Portfolio And Women Investors True Risk Profile
Retirement Planning
Rep As Portfolio Manager
Advisor Benchmarks Next Generation Advisors And Investors
Social Media By Gender/Age
Estate Planning
RIA Trends: The The Third Annual Independent Broker/ Independent Life Dealer Report Card
Mutual Fund And ETF Report
Annual Outstanding/ Annual Advisor Compensation Altruistic Advisor Survey Awards
Next Generation Advisors
Independent Advisor landscape
Recruiting Trends
Special Independent B/D Supplement: The Independent Life
Wirehouse Brokerage Report Cards
Top Women Advisors Top Women At Wirehouses Advisors At IBDs
Top Women Advisors At RIAs
The Top 100 RIAs In America
Top InsuranceAffiliated Advisors
Top Wholesalers
Top Teams
The Top 100 The Top 100 Independent Advisors Wirehouse Advisors In America In America
IRI Marketing Summit
IMCA Annual Conference Tiburon CEO Summit, NY SIFMA Private Client conference 12th Capital Link Closed-End Funds And Global ETFs 18th PFAC Educational Conference
MOKAN Trust And Financial Services Conference NAPFA National Conference Financial Research Associates, The Advisor And Broker/ Dealer Forum On Retail Alternative Investments
Morningstar Pershing INSITE
Matrix Financial Annual Conference
IRI Annual Meeting Financial Research Associates, 11th Annual Managed Accounts And UMA Summit FPA Experience 2013
IMCA Advanced Schwab IMPACT Wealth Management REITWorld 2013 Conference Tiburon CEO Summit XXV SIFMA Annual Meeting
Ad Recall Survey
Ad Recall Survey
Ad Recall Survey
Ad Recall Survey
Ad Recall Survey
Ad Recall Survey
Ad Recall Survey
Ad Recall Survey
Ad Recall Survey
Ad Recall Survey
Ad Recall Survey
December 3rd
January 3rd
February 4th
March 4th
April 3rd
May 3rd
June 3rd
July 3rd
August 5th
September 4th
October 2nd
November 4th
December 11th
January 11th
February 11th
March 11th
April 11th
May 10th
June 10th
July 12th
August 12th
September 12th
October 11th
November 11th
Transitioning To A Fee Based Business
Tech Survey With Custody Clearing Overview
Technology Vendor And Advisor Investment Platforum Ranking Sentiment Ranking
Note: Editorial calendar subject to change without notice.
Legend Investments Wealth Planning Practice Management RIAs/Independent Advisors Women Advisors Next Generation Advisors Other Reports, Webinars And Rankings
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Monthly Editorial Position Opportunities New: Estate Planning
By Trusts & Estates editors
Recruiting Trends
By Mindy Diamond
The Inner Game: Practice Building
By Matt Oechsli
Mutual Fund Watch
By Stan Luxenbourg
Retirement Planning
By Mark Miller
College Planning
By Lynn O'Shaughnessey
ETF Strategies
By Brad Zigler
Generations
By Kevin McKinley
REITs
By Jennifer Propovec
Insurance
By Alan Lavine
Get Measurable ROI For Your Print Advertising Investment In 2013 With Every-Issue Ad Recall Surveys From REP. Throughout 2013, REP. will conduct in-depth surveys of the ads that appear in our print publication. This research will provide valuable feedback on how well your ads are performing with the industry’s leading audience of brokers, financial planners and other investment managers. All ads half-page or larger appearing in REP. in 2013 will be included in these studies. What’s more, you’ll also have the opportunity each issue to include a proprietary question or two of your own—concerning your ad, your organization, product features, or anything else you’re interested in learning more about. Readers will be asked to indicate their level of familiarity with each ad; how they rate the overall
effectiveness of the ad; and whether they’re a current or potential user of the product or service advertised. In addition, we’ll ask readers about the methods they use to go about getting more information concerning the products and services they see advertised in REP. and compare their use of websites, phone and email. We’ll also examine the survey results by product and service classification so you can see how your ad stacks up with others in your category. By analyzing the recall of your own ads, and comparing your performance with the other ads studied in the issue, you can learn ways to communicate with your customers and prospects more effectively—and receive a measurable return on your advertising investment.
2013 The WealthManagement.com Journal for Estate-Planning Professionals Trusts & Estates magazine is the preeminent, peer review journal for wealth management professionals serving the needs of high-net-worth clients, family business owners, family offices, charitably inclined donors and nonprofit corporations. Members of the Trusts & Estates community represent influential decision makers across the entire wealth management spectrum— including estate planning and probate attorneys, trust bankers and officers, accountants, investment and insurance advisors, financial planners and key counselors at non-profit institutions, foundations, government agencies and educational institutions.
Trusts & Estates publishes the works of top practitioners in estate planning, trusts administration and insurance. Published since 1904, Trusts & Estates was conceived by professionals who wanted to air their views, share best techniques, and promote understanding of government policy and legal decisions. Today, it remains true to that mission— with peer-reviewed articles written by and for the top advisors in the wealth management industry. It’s critical information for Trusts & Estates readers who pay $275 a year to subscribe
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Subjects We Cover
Print Circulation
• Alternative investments • Annuities • Closely held businesses • Eldercare • Estate administration • Estate planning strategies • Ethics/professional liability • Family offices • Industry news and trends • International investment products/strategies • Investment strategies • Legislation and regulation • Life insurance • Long-term care insurance • Multidisciplinary practice • Offshore trusts • Philanthropic/charitable giving techniques • Real estate investing • Retirement benefit planning • Tax accounting • Tax law • Technology/software • Trust administration/ operations • Trust training and education • Valuation and appraisal issues
Type of Firm Law Firms 32% CPAs/Accounting Firms 14% Financial Planning Firms 10% Banks/Trust Companies 9% Family Offices 4% Insurance Companies 3% Non-profits and Universities 2% Other Wealth Professionals 26% TOTAL 100% Source: June 2012 BPA
Trusts & Estates Plus iPad App The Trusts & Estates Plus iPad app is the ultimate user interface that takes the daily pulse of the estate-planning industry. It combines expert content from the editors of Trusts & Estates with carefully curated intelligence gathered from more than 70 news and opinion sources. And allows subscribers to easily and quickly find relevant industry information in ways that never existed before— by searching, sorting and browsing 14 wealth management channels.
2013 Reader Profile Technology Usage
Average Issue Readership
27,110 (including pass-along)
Primary Job Function
Financial advisor 25% Trust or estate attorney 23% Wealth manager/portfolio manager 9% Financial planner 9% CPA/accountant 7% Bank trust officer 4% Insurance professional 5% Tax attorney 3% Others allied to the field 15% TOTAL 100% Average net worth of typical client: $7,236,683 Average total net worth of all clients: $280,601,573
Practice areas involved in
Accounting Elder Law Estate planning and taxation Family business Fiduciary professions Financial planning HNW families/family offices Insurance International law Investments Philanthropy Retirement benefits Valuations
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Software they purchase and/or use at their firm Imaging and document scanning software Financial planning software Estate tax/gift tax/income tax calculation software Investment managing/portfolio analysis software Investment software Pension, retirement and IRA planning software Client data and case management software Personal data software Estate tax return preparation software Charitable planning calculation software Fiduciary income tax return preparation software Will and trust document drafting software Estate and trust accounting software State death tax calculation software Elder law practice drafting software
Products/services recommended to clients
15% 20% 74% 35% 21% 55% 41% 40% 3% 52% 24% 41% 7%
Appraisal and valuation services Auction houses/auctioneers Charitable organizations Dealers (coins, stamps, etc.) Genealogical search services Commercial real estate Long-term care & assisted living services Insurance products Investment advisors Medicare/Medicaid/disability resources Money managers Mutual funds Offshore products Real estate brokerage Stockbrokerage/brokerage services Trust companies
73% 48% 46% 41% 34% 2% 30% 29% 27% 24% 23% 20% 18% 14% 8%
Types of clients served 47% 19% 41% 15% 5% 19% 53% 65% 52% 24% 45% 47% 6% 19% 39% 46%
High-net-worth individuals 78% Small business owners 74% Wealthy families/family offices 49% Charitable organizations/foundations 31% Corporations 31% Pension plans/funds 21% Bank trust departments/trust companies 17% Source: 2012 Audience Profile Survey
WealthManagement.com/ 2013 Trusts & Estates Editorial Calendar JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
A Look Back At 2012— and Ahead to 2013 • Estate Planning & Taxation • Charitable Giving • Insurance • The Fiduciary Professions • Investments • Retirement Benefits • Valuations • International • Elder Law Perspectives On The Election Tax Law Year in Review By Kirkland & Ellis LLP Also in this issue… • Wealth Counsel/Trusts & Estates Annual Research Report Show Distribution • 47th Annual Heckerling Institute on Estate Planning • The Sharpe Group • Cannon Financial Institute • World Research Group National Family Office Forum Ad Close: December 7th Materials Due: December 12th
Special Report: Review of Reviews A look at what’s been written in the student-edited law reviews for the first half of 2012 Special Report: The Modern Practice What strategies should attorneys be using to increase business, successfully work and communicate with their clients Also in this issue… • Charitable Giving • High-Net-Worth Families & Family Offices • Briefing: Tax Law Update, Philanthropy Column Show Distribution • Cannon Financial Institute • The Sharpe Group Ad Close: January 7th Materials Due: January 10th
Special Report: Family Businesses A look at various issues affecting family businesses Also in this issue… • Estate Planning & Taxation • The Fiduciary Professions • Briefing: Tax Law Update, Philanthropy Column and Fiduciary Column Show Distribution • IRI Marketing Summit • STEP Dubai Conference • The Sharpe Group Ad Close: February 7th Materials Due: February 11th
Committee Report: Insurance Also in this issue… • Elder Law • High-Net-Worth Families & Family Offices • Estate Planning & Taxation • Briefing: Tax Law Update, Philanthropy Column • Retirement Benefits Show Distribution • IMCA Annual Conference • Tiburon CEO Summit, NY • PFAC 18th Educational Conference • AIP Conference on Philanthropy • The Sharpe Group Ad Close: March 7th Materials Due: March 11th
Committee Report: The Fiduciary Professions Also in this issue… • Retirement Benefits • Estate-Planning & Taxation • Briefing: Tax Law Update, Philanthropy Column and Fiduciary Law Update Show Distribution • MOKAN Trust & Financial Services conference • NAPFA National Conference • Cannon Financial Institute • AIFP Estate Planners’ Day • FRA Family Office Symposium • The Sharpe Group Ad Close: April 5th Materials Due: April 11th
Committee Report: Retirement Benefits Also in this issue… • Valuations • Estate Planning & Taxation • Briefing: Tax Law Update, Philanthropy Column and Fiduciary Column Show Distribution • Morningstar • Pershing INSITE • AAA-CPA Annual Meeting • The Sharpe Group Ad Close: May 6th Materials Due: May 10th
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
Special Report: Elder Law Special Report: Review of Reviews Also in this issue… • Elder Law • Estate Planning & Taxation • Charitable Giving • Briefing: Tax Law Update, Philanthropy Column Show Distribution • Cannon Financial Institute • Cal CPA Estate Planning Symposium • AICPA Advanced Estate Planning Conference • WealthCounsel Planning for Generations Symposium Ad Close: June 6th Materials Due: June 10th
Committee Report: High-Net Worth Families & Family Offices Briefing: Tax, Philanthropy and Fiduciary Law Update Also in this issue… • Insurance • Estate-Planning & Taxation • Briefing: Tax Law Update, Philanthropy Column Show Distribution • Matrix Financial Annual Conference • Cannon Financial Institute Ad Close: July 8th Materials Due: July 12th
Committee Report: Investments Also in this issue… • Estate Planning & Taxation • The Fiduciary Professions • Briefing: Tax Law Update, Philanthropy Column and Fiduciary Column • Retirement Benefits Show Distribution • IRI Annual Meeting • FPA Experience 2013 • Cannon Financial Institute • Idaho State Bar Estate Planning Seminar • Calvary Hospital Tenth Annual Conference • Notre Dame Tax & Estate Planning Conference Ad Close: August 5th Materials Due: August 12th
Committee Report: Valuations Annual Charitable Giving Supplement Also in this issue… • Estate Planning & Taxation • High-Net-Worth Families & Family Offices • Briefing: Tax Law Update, Philanthropy Column Show Distribution • IMCA Conference • Tiburon CEO Summit XXV • Southern California Tax & Estate Planning Forum • 48th Annual Southern Federal Tax Institute • FOX Fall Forum • China Enterprises Family Office Forum Bonus To Advertisers Ad Recall Survey Ad Close: September 5th Materials Due: September 11th
Special Report: International Also in this issue… • Estate Planning & Taxation • Retirement Benefits • Insurance • Briefing: Tax Law Update, Philanthropy Column and Fiduciary Law Update Show Distribution • Schwab IMPACT • NAEPC Annual Conference • Americas Family Office Forum Ad Close: October 7th Materials Due: October 11th
Committee Report: Estate Planning & Taxation Also in this issue: • Charitable Giving • Elder Law • Briefing: Tax Law Update, Philanthropy Column and Fiduciary Column • Retirement Benefits Ad Close: November 7th Materials Due: November 11th
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WealthManagement.com 2013 Additional Digital Marketing Services 2013 Webinars/Research Schedule January: Analyzing ETFs And Moving Client Assets Into Funds February: Business And Marketing Plan Development March: Transitioning To A Fee-Based Business April: Coaching And Selling Skills May: Techniques To Understand Portfolio True Risk Profile June: Women Advisors And Women Investors
Webinar Sponsorships
Webinars produced by editors at WealthManagement.com pairs up exclusive industry research with subject matter experts to offer your best prospects insight into key issues, investment solutions, best practices and actual case studies. As a sponsor, you receive qualified leads, branding and thought leadership positioning as part of a comprehensive integrated marketing program.
July: Retirement Planning August: Rep. As Portfolio Manager September: Advisor Benchmarks October: Next Generation Advisors And Investors November: Social Media By Gender/Age December: Estate Planning Interested in sponsoring a different topic— or in creating your own custom Webinar? Contact your local sales representative for more information.
eNewsletters
Wealth Management Letter Circulation: 123,280 • Published weekly Conrad Teitell Philanthropy Tax Letter Circulation: 70,805 • Published monthly Wirehouse Advisor Circulation: 29,174 • Published monthly
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Wealth Watch Circulation: 58,919 • Published twice a month RIA Rising Circulation: 22,789 • Published monthly Fast Track for Growth Circulation: 20,576 • Published twice a month The Branch Management Letter Circulation: 16,134 • Published monthly Practice Management Letter Circulation: 86,110 • Published twice a month Tech Advisor Circulation: 66,659 • Published monthly Tech Review Circulation: 27,743 • Published monthly Alternative Investments Circulation: 73,871 • Published monthly Wealth Advisor Weekender Circulation: 58,242 • Published weekly Retirement Letter Circulation: 67,579 • Published monthly The Insurance Letter Circulation: 44,549 • Published monthly College Savings Advisor Circulation: 100,251 • Published monthly
WealthManagement.com 2013 Additional Digital Marketing Services Email Marketing
Now you can go after your best prospects with targeted email blasts by using the WealthManagement.com qualified database to conduct targeted e-mailings. You can choose from a broad range of criteria—including industry, job function, assets under management, gross annual production, licenses held, method of compensation and products recommended or sold— to pinpoint the exact wealth advisors you’re looking for. It’s one of the most cost-efficient ways available to find more customers like your best customers.
Social Media
Mobile Marketing Sponsorships
WealthManagement.com community members turn to our smart phone app and mobile-friendly site for timely updates and industry insights in real time. We offer two unique sponsorship opportunities: Our Smart Phone App, and our Mobile Website.
Video Sponsorships
Videos on WealthManagement.com Video sponsorships on WealthManagement. com are a cost-efficient way to influence wealth advisors who regularly turn to our video library to see wealth management industry experts and WealthManagement. com staffers discuss news, trends and regulatory matters.
Digital Marketing Services costs are based on project size and requirements. Contact your local sales rep for quote. 14
WealthManagement.com develops ongoing programs you can use to leverage and enhance your own social media activities. For example, our Tweetups (also called Twitter chats) are online meet-ups where virtual attendees all following the same hashtag. Now you can sponsor Tweetups we run for wealth management professions that take place every Thursday afternoon at 1:00 pm eastern.
Digital White Paper Program
Use our qualified lists to distribute your white papers to targeted prospects with these two unique programs: Our White Paper Marketing Program, and our White Paper Listing Program.
WealthManagement.com 2013 Custom Marketing Services If you’re like most marketers, one of the biggest challenges you face is finding ways to produce custom content and tools on your own. As a wellrecognized, independent authority in financial services markets, we can help you establish thought leadership with credible content and services that provide valuable insight for wealth management professionals—and qualified leads for your staff.
Custom Solutions We Provide For Marketers 3Custom eNewsletters: Educating your best customers and
prospects can be a key to your success. Our custom E-newsletter can provide them with valuable information about your positions and products while building your prospect list. Custom Publications And Supplements: Leverage our custom publishing capability to build brand loyalty and create and maintain an effective, personalized relationship with your customers with custom supplements and publications. Custom Videos: By creating your own videos, you deliver a richer, more compelling story about your company’s products and services. And generate traffic by improving your search engine ranking, extend the time visitors spend on your site, and facilitate viral marketing. Custom Research And Reporting: Our team of highly accredited research experts can customize a study designed to address your specific objectives and needs—and develop a research methodology designed to turn data into insights.
Custom Webinars:4 Developed by us but archived on your website, custom webinars are a great way t o generate high-quality leads by driving targeted traffic to your site, while positioning your company as a thought leader.
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Custom Apps And Mobile Sites: Mobile requires a unique strategy that fits your business. Our mobile products are specifically designed to work with today’s leading mobile devices, and are optimized so your best customers and prospects can find the information they want from you easily and efficiently from their mobile devices. Custom Publications And Supplements: Leverage our custom publishing capability to build brand loyalty and create and maintain an effective, personalized relationship with your customers with custom supplements and publications.
WealthManagement.com 2013 Custom Marketing Services Custom Solutions We Provide For Marketers 3Custom White Papers: White papers created by our content
experts are a great way to enhance the effectiveness of your marketing programs. By providing third-party support of your products and services, you can validate your credibility while strengthening your competitive position—and accelerate revenue growth by increasing lead flow and sales. Custom Show Dailies: Deliver exclusive show coverage right to your targeted audiences. Whether it’s to promote your booth location and drive traffic to your exhibit, or promote an announcement being made at the show, it’s a great way to rise above the noise level and get your message out around major industry events. Lead Lifecycling: Even good leads can go stale if they are not properly managed and nurtured. Lead Lifecycling uses a combination of lead generation vehicles, targeted email communications and behavioral data to nurture, score and qualify prospects. SEO/Marketing: Our SEO solutions are based upon the most effective optimization techniques to increase your natural search engine rankings and drive more qualified visitors to your website. Our programs include inbound marketing techniques to build trust, achieve higher search engine rankings, and ultimately drive more online conversions. List And Data Services: The Penton Financial Services Group has entered into strategic partnerships with leading database companies to offer unique list management and database services. These services are designed to help you reach new B2B prospects, increase income and maximize database performance.
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eListening: Our exclusive digital monitoring program allows you to comb through past and current posts of hundreds of millions of Web properties— including Web sites, blogs and forums as well as social networking sites like Facebook and Twitter—to measure how your brand is perceived by your community or your industry.
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2013 Advertising Rates & Production Specs
2013 Website Ad Rates Monthly Impressions Run Of Site Ad Opportunities Up to 24,999 25-49,999 50-74,999 Position 1 (728 x 90) $130 CPM $120 CPM $110 CPM Position 2 (300 x 250) $120 CPM $110 CPM $105 CPM Position 3 (300 x 250) $50 CPM $45 CPM $40 CPM Position 4 (728 x 90) $50 CPM $45 CPM $40 CPM
728 x 90
75,000+ (% Share Of Voice) Call for pricing Call for pricing Call for pricing Call for pricing
Individual Channel Ad Opportunities Channel Takeover (four positions) Sub-channel Takeover (four positions)
Up to 25,000 Monthly Impressions $150 CPM $120 CPM
Mobile and iPAD Ad Opportunities Mobile Web Based App Exclusive iPad Readers Website Exclusive
Up to 25,000 Monthly Impressions $175 CPM $175 CPM
Trusts & Estates Plus iPad App Thought Leadership Sponsorship Exclusive Channel Sponsorship
$2,500/submission $1,500/month (3 month minimum)
Timed Opportunities Frequency Home Page Takeover 24 hours Interstitial 1 week Pop Poll 2 months REP. Landing Page on WealthManagement.com 2 months T&E Landing Page on WealthManagement.com 2 months Videos (each) 3 months White Paper Listings (each) 12 months Branding Opportunities Individual Channel Topics (Logos With Links: 300 x 100) News Investments Wealth Planning Practice Management Resource/Community Data/Tools Opinions/Blogs
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Position 2 300 x 250
Cost $12,500 $7,500 $2,500 $4,000 $4,000 $2,500 $3,500
All Main/ Sub-channel Pages $4,000 $3,500 $4,000 $4,000 $2,500 $500/Tool $500/Author
WealthManagement.com Main Channels Practice Management News Resources & Community Investment Data & Tools Opinions Wealth Planning
Position 1
All Channel Stories NA $4,000 $4,000 $4,000 $500/Forum NA NA
Position 3 300 x 250
Position 4 728 x 90
2013 Print Rates Display Advertising Rates Number 46 Size: 4 Color 1x
3x
6x
9x
12x
18x 24x
30x 36x
1 page
$19,445
$18,123
$17,367
$16,989
$16,612
$16,233
$15,856
$15,481
$15,100
2/3 page
$15,552
$14,498
$13,891
$13,589
$13,287
$12,987
$12,685
$12,383
$12,078
1/2 island
$13,224
$12,330
$11,811
$11,560
$11,300
$11,042
$10,783
$10,530
$10,271
1/2 horizontal
$12,439
$11,595
$11,112
$10,868
$10,629
$10,383
$10,147
$9,903
$9,663
1/3 page
$9,333
$8,697
$8,334
$8,159
$7,976
$7,795
$7,613
$7,431
$7,249
Size: Black & White 1x
3x
6x
9x
12x
18x
24x
30x
36x
1 page
$16,936
$15,786
$15,129
$14,799
$14,470
$14,141
$13,813
$13,484
$13,155
2/3 page
$13,205
$12,309
$11,790
$11,539
$11,280
$11,027
$10,769
$10,510
$10,258
1/2 island
$11,186
$10,426
$9,992
$9,775
$9,558
$9,342
$9,125
$8,907
$8,690
1/2 horizontal
$10,501
$9,789
$9,377
$9,173
$8,970
$8,767
$8,565
$8,362
$8,159
1/3 page
$7,798
$7,270
$6,963
$6,816
$6,661
$6,514
$6,361
$6,207
$6,059
Premium position add 15%. No charge for bleed. Additional charge for metallic inks. For information on higher frequency discount rates, contact your local sales representative.
Display Advertising Rates Number of units within 12 months from date of first insertion in contract period determines frequency rate. Supplied Inserts and Business Reply Cards (BRCs): Accepted in all issues. For information, contact your sales representative. Special Positions Cover 2.............................. 25% premium Cover 3.............................. 20% premium Cover 4.............................. 33% premium All other special positions: 15% premium. Special positions subject to availability. For more information, contact your local sales representative.
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Classified Advertising Rates Number 37 Size:
1x
3x
6x 9x
12x 18x
Per col. inch
$232
$226
$214
$207
$201
$189
1 Page
$6,947
$6,770
$6,418
$6,206
$6,030
$5,677
2/3 Page
$4,631
$4,513
$4,278
$4,137
$4,020
$3,785
1/2 Page
$3,473
$3,385
$3,209
$3,103
$3,015
$2,838
1/3 Page
$2,315
$2,257
$2,139
$2,069
$2,010
$1,892
1/6 Page
$1,158
$1,128
$1,070
$1,034
$1,005
$946
1/12 Page
$579
$564
$535
$517
$502
$473
All rates are media commissionable to accredited advertising agencies.
2013 Print Rates Display Advertising Rates Number 74 Size: 4 Color 1x 3x 6x 12x 18x 1 page
$6,381
$5,827
$5,537
$5,304
$5,082
2/3 page
$5,378
$5,051
$4,802
$4,616
$4,419
1/2 island
$4,968
$4,663
$4,445
$4,285
$4,130
1/2 page
$4,557
$4,300
$4,099
$3,949
$3,798
1/3 page
$3,858
$3,623
$3,493
$3,374
$3,260
1/4 page
$3,469
$3,281
$3,157
$3,064
$2,970
Size: Black & White 1x
3x
6x
12x
18x
1 page
$4,828
$4,326
$4,026
$3,798
$3,571
2/3 page
$3,826
$3,545
$3,296
$3,105
$2,914
1/2 island
$3,416
$3,157
$2,939
$2,779
$2,624
1/2 page
$3,007
$2,795
$2,593
$2,443
$2,293
1/3 page
$2,308
$2,117
$1,987
$1,868
$1,749
1/4 page
$1,919
$1,775
$1,651
$1,558
$1,465
Premium position add 15%. No charge for bleed. Additional charge for metallic inks. For information on higher frequency discount rates, contact your local sales representative.
Display Advertising Rates Number of units within 12 months from date of first insertion in contract period determines frequency rate. Supplied Inserts and Business Reply Cards (BRCs): Accepted in all issues. For information, contact your sales representative. Special Positions Cover 2.............................. 25% premium Cover 3.............................. 20% premium Cover 4.............................. 33% premium All other special positions: 15% premium. Special positions subject to availability. For more information, contact your local sales representative.
20 Trusts & Estates 2013 Media Kit
Classified Advertising Rates Sold by the Column Inch
Per column inch (Column Width 2 1/8�) Add $150 for standard second color, $280 for four-color.
1x $187
4x
8x
13x
$171
$154
$138
2013 Enewsletter Rates Enewsletter ad positioning
Position 1: 300x250
Ad and 40 words of text with headline and URL Maximum file size: 36k Flash files not accepted
Position 2: 300x250
Ad and 40 words of text with headline and URL Maximum file size: 36k Flash files not accepted
Position 3: 300x250
Ad and 40 words of text with headline and URL Maximum file size: 36k Flash files not accepted
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Wealth Management Letter Circulation: 123,280 • Published weekly Position 1 $5,200 Position 2 $2,600 Position 3 $1,300
Tech Advisor Circulation: 66,659 • Published monthly Position 1 $3,000 Position 2 $1,500 Position 3 $750
Conrad Teitell Philanthropy Tax Letter Circulation: 70,805 • Published monthly Position 1 $2,500 Position 2 $1,250 Position 3 $625
Tech Review Circulation: 27,743 • Published monthly Position 1 $2,000 Position 2 $1,000 Position 3 $500
Wirehouse Advisor Circulation: 29,174 • Published monthly Position 1 $3,000 Position 2 $1,500 Position 3 $750
Alternative Investments Circulation: 73,871 • Published monthly Position 1 $3,000 Position 2 $1,500 Position 3 $750
Wealth Watch Circulation: 58,919 • Published twice a month Position 1 $3,000 Position 2 $1,500 Position 3 $750
Wealth Advisor Weekender Circulation: 58,242 • Published weekly Position 1 $3,000 Position 2 $1,500 Position 3 $750
RIA Rising Circulation: 22,789 • Published monthly Position 1 $3,000 Position 2 $1,500 Position 3 $750
Retirement Letter Circulation: 67,579 • Published monthly Position 1 $3,000 Position 2 $1,500 Position 3 $750
Fast Track for Growth Circulation: 20,576 • Published twice a month Position 1 $3,000 Position 2 $1,500 Position 3 $750
The Insurance Letter Circulation: 44,459 • Published monthly Position 1 $2,500 Position 2 $1,250 Position 3 $625
The Branch Management Letter Circulation: 16,134 • Published monthly Position 1 $2,500 Position 2 $1,250 Position 3 $625
College Savings Advisor Circulation: 100,251 • Published monthly Position 1 $2,500 Position 2 $1,250 Position 3 $625
Practice Management Letter Circulation: 86,110 • Published twice a month Position 1 $5,200 Position 2 $2,600 Position 3 $1,300
2013 Ad Production Specifications, Terms & Conditions Effective January 2013. Applies to REP. and Trusts & Estates print and digital products. 1. DISPLAY ADVERTISING As used in this section, the term “Publisher” shall refer to the Penton Wealth Management Group publications. a. Frequency: Number of units within 12 months from date of first insertion in contract period determines frequency rate. b. Slit Runs and Combinations: Consult Publisher. c. Supplied Inserts and Business Reply Cards (BRCs): Accepted in all issues on a space-available basis. Special charges in addition to space rates are non-commissionable. For more information, contact your local sales representative. d. Special Position: Cover 2............................................. 25% premium Cover 3............................................. 20% premium Cover 4............................................. 33% premium
All other special positions: 15% premium. Special positions are subject to availability. For more information, contact your local sales representative. e Short Rates: Advertisers billed at special contract rates based on frequency, but who fail to fulfill the contract, will be billed at the Publisher’s sole discretion for the difference to reflect the rate that is actually earned. For example, advertisers will be billed for lost frequency discounts if, within a twelve (12) month period (or written contract period) from date of the first insertion, they do not use the amount of
advertising space upon which their billing rate was based. 2. CLASSIFIED ADVERTISING a. Sold by the column inch. Consult the 2013 Classified Rate Card (Number 37) for additional specifications. 3. COMMISSIONS AND CASH DISCOUNTS
a. Commissions: 15% of the gross billing allowed to recognize advertising agencies on space, color, bleed, and position only, provided account is paid within 30 (thirty) days of invoice date. Advertiser’s material must be cameraready to qualify for agency commission. Accounts payable within 30 (thirty) days. No cash discounts allowed.
b. Sequential Liability: Advertiser and Advertising Agency are jointly and severally liable for payment. Publisher will not release the Advertising Agency from liability even if a sequential liability clause is included in the contract, insertion order, purchase order, etc. 4. TERMS AND CONDITIONS a. Terms of Sale: Net thirty days from date of the invoice. No cash discounts allowed. The Publisher will not accept any form of payment, which contains any limitations or conditions on payment such as short paid checks noted as representing payment in full of a disputed balance.
b. Indemnity: All advertisements are accepted and published entirely on the representation that the Advertising Agency and/or Advertiser are properly
authorized to publish the entire contents and subject matter thereof. It is understood that, in consideration of the publication of advertisements, the Advertiser and/or Advertising Agency will indemnify and hold the Publisher harmless from and against any claims or suits for libel, violation of rights of privacy, plagiarism, trademark, patent and copyright infringements (including the text and photographs within the advertisements), and other claims based on the contents or subject matter of such publication. The Publisher reserves the right to reject any and all advertising, which the Publisher feels is not in keeping with the publication’s standards, policies and principles. The Publisher reserves the right to add the word “Advertisement” at the top and/or bottom of, or anywhere within any publication page, that in the Publisher’s sole judgment, too closely resembles editorial pages of the publication. The Publisher will not be bound by any conditions, printed or otherwise appearing on any order blank, insertion order or contract when they conflict with the terms or conditions of the publication’s rate card, or any amendment thereof. The Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of the publication issue or issues due to strikes, work stop- pages, accidents, fires, acts of God or any circumstance not within control of the Publisher. The Publisher is not responsible for the accuracy of
any corrections or changes made to any Advertiser’s materials. The Publisher’s liability for any error will not exceed the charge for the advertisement in question. The Publisher is not responsible for the accuracy of any corrections or changes made to the Advertiser’s copy/materials. Advertising rates, terms and conditions set forth in the 2013 rate cards shall govern all transactions and supersede any other information published in previous rate cards, directories, media guides or rate and data services whether in print or online. Publisher will not honor rates or data derived from these other sources unless it is in conformance with this rate card. c. Cancellations: Cancellations must be submitted in writing, accepted up to 45 days prior to closing date published on the editorial calendar for ROB space and 90 days advance notice for Preferred or Specified positions. Cover positions are non-cancelable. Verbal cancellations will not be accepted. d. Lines of Credit: Advertiser’s line of credit may increase or decrease from time to time. Such changes will be made at the sole discretion of the Publisher, and no advanced notification is promised or implied. e. Past Due Accounts: Orders may be held at the Publisher’s sole discretion.
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2013 Ad Production Specifications, Terms & Conditions f. Collection-related Issues: If the Publisher must refer Advertiser’s delinquent account to an attorney or collection agency, Advertiser agrees to pay all reasonable attorneys’ or collection agency’s fees, court costs, and other collection costs in connection with the Publisher’s collection efforts. g. Jurisdiction: Advertising Agencies and/or Advertisers agree that any legal action arising between the Publisher and Advertising Agency and/or Advertiser must be brought in the courts of the state of Kansas, Johnson County, and that Advertising Agency and/or Advertiser agrees to submit all claims to the jurisdiction of these courts regardless of any conflict of jurisdiction which may arise. h. Notification to Publisher: If the Advertising Agency and/or Advertiser change their address or there is a change of ownership or control of their company, please notify the publisher of this change within ten working days. i. Definitions: As used in this section, the term “Publisher” shall refer to the Penton Wealth Management Group publications. 5. MECHANICAL REQUIREMENTS Please visit http://pentondigitalads.com for additional information.
a. Trim Size: 7 3/4” x 10 3/4” Live area: 7” x 10” Bleed size: 8’ x 11” b. Type or Page Size: Space is available in the following units. Advertisements exceeding type size in any dimension are considered bleed or oversize except for gutter bleed in spreads, and are subject to a 10% surcharge.
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Non-Bleed Units Cover Gatefold Spread Full Page 2/3 Page 1/2 Page (Island) 1/2 Page (Horizontal) 1/3 Page (Vertical) 1/3 Page (Square) 1/4 page (Vertical) 1/4 page (Island) 1/6 page (Vertical) 1/6 page (Horizontal)
Width x Depth 18-7/8” X 10” 15” X 10” 7” X 10” 4-7/16” X 9-1/2” 4-7/16” X 7-3/8” 6-3/4” X 4-5/8” 2-1/8” X 9-1/2” 4-7/16” X 4-7/8” 3-3/8” X 4-5/8” 4-1/2” X 3-5/8” 2-1/8” X 4-7/8” 4-1/2” X 2-3/8”
Bleed Units Cover Gatefold Spread 1 Page 2/3 Page 1/2 Page (Island) 1/2 Page (Horizontal) 1/3 Page (Vertical) 1/3 Page (Square)
Width x Depth 19-1/8” X 11” 15-3/4” X 11” 8” X 11” 5-1/8” X 11” 5-1/8” X 8-1/8” 8” X 5-1/2” 2-7/8” X 11” 5-1/8” X 5-1/2”
When sending us the application file, include a copy of the placed graphic elements and a copy of the screen and printer fonts used. A color proof of the file is required.
b. Accepted File Formats: QuarkXPress, Adobe Illustrator or Adobe Photoshop: eps, tiff or PDF files saved for high-end printing. Electronic Media: CDs and DVDs. c. Proofs: Text and element proof required to assist in preflighting digital ad files. For critical color match, a digital halftone proof (i.e., Kodak Approval, Dupont Digital Waterproof, Fuji FirstProof, etc.) is required. Accurate color reproduction cannot be guaranteed without an accompanying SWOP-certified proof. Digital Ad Submission: Files can be sent via our digital ad portal at http://pentondigitalads.com. This portal can accept all files including stuffed native files with all fonts and graphics included.
E-mail: lauren.loya@penton.com Phone: 913-967-1817 Fax: 913-514-6817 Online & E-newsletter Materials Tony Barton, Client Services Coordinator E-mail: tony.barton@penton.com Phone: 913-967-1371 Fax: 913-514-3852 7. FREQUENCY AND CLOSING DATES a. Published 12x in 2013.
b. Ad closing date is approximately 30 days prior to publication date. Refer to 2013 Editorial Calendar for precise ad closing dates. c. Materials due approximately one week after ad closing date. Refer to 2013 Editorial Calendar for precise material due dates. d. Publisher reserves the right to change publication frequency, circulation and editorial calendar content.
Keep text and illustrations 1/2” from binding side (gutter) and at least 1/4” from trim edges.
d. Any files received that do not meet our requirements will result in a request for resubmission.
8. CIRCULATION INFORMATION
Specifications for Bleed: Units Single Page Spread Gutter Bleed (each)
e. The Publisher will not alter or edit any ad materials. If you are unable to meet the specifications as outlined above, contact your Ad Coordinator to make special arrangements.
b. REP. Subscription Rates United States: 1 year—$59. Canada: 1 year—$71. All other: 1 year—$83. Subscription contact: 866.505.7173
f. For more information on rates, visit the Penton Wealth Management Group Marketing Services Center online.
c. Trusts & Estates Subscription Rates United States: 1 year—$275; 2 year—$440. Canada: 1 year—$288; 2 year—$466. All other: 1 year—$301; 2 year—$492. Subscription contact: 800.229.0543
Width x Depth 8” X 11” 15-3/4” X 11” 7-5/8” X 10”
c. Printing: Web offset. d. Binding: Perfect 6. DIGITAL AD SPECIFICATIONS a. Color Mode: CMYK Images must be high resolution, 266 to 300 dpi for halftone images, 600 ppi or more for line-art scans. Metafiles and graphics captured from the Internet are discouraged. Use only PostScript Type 1 fonts.
g. Shipping Addresses: Print Advertising Materials Lauren Loya, Ad Production Coordinator Penton Wealth Management Group 9800 Metcalf Avenue Overland Park, KS 66212
a. Member: BPA Worldwide (REP. and Trusts & Estates)
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2013 Ad Production Specifications, Terms & Conditions Penton Media. All component images must observe file size restriction and total combined file size of component images should not exceed maximum specified file sizes for the appropriate banner size. In order for DART to track clicks on HTML banner with a ‘form action’ field (such as pull down menus, or typed search entry banners) you MUST use the form method=get and NOT form method=post. Penton Media will then be able to track clicks on your banner, though we may not be able to track clicks to multiple URLs separately. <HTML> and <BODY> tags are not required. If you need to use <BODY> for your formatting you should substitute <TABLE> tags instead.
Pre-expand or auto-initiate audio banners are not allowed. All enhanced content must be on mouse-over or click only, and must discontinue on mouse-off.
Rich Media: All Rich Media must be accompanied by a standard gif for use as fall back for non-rich media enabled browsers. Standard turnaround time for Banners is 2 business days for non-Rich Media and 5 business days for Rich Media. More may be required for testing of new media formats. All Rich Media must include a target=blank command that will launch a new browser; this is especially important for any file with JavaScript language. All enhanced content Rich Media (expanding window, audio, etc.) must be user-initiated. Automatic play or preexpand are not allowed.
Flash: The following guidelines must be observed: If submitting a Macromedia Flash banner you must supply both the compiled swf file and backup gif. Penton Media uses DoubleClick DART to serve its ads. DART is not able to track clicks on Flash banners without modification to the code before the swf file is compiled. If you wish Penton Media to be able to report on front-end clicks you must contact your trafficker at Penton Media for the proper modification instructions before you submit the Flash banner.
File Sizes and Looping: (File size applies to direct upload/initial load only, not redirect or polite downloads. Polite downloads may be up to 100K after initial load. Looping and frames do not apply to Flash):
HTML: The following guidelines must be observed: Penton Media utilizes Javascript ad tags on its pages. HTML banners must be constructed to work within these tags. HTML banners may either call to the client’s server for component images or the component images may be submitted along with the HTML code directly to
PointRoll: Testing period may be longer than stated 5 days. PointRoll banners require a file to be uploaded to our servers and production considerations may delay implementation. Expanded window should be a maximum of 2.5x the original dimensions. Banners should expand only in one direction (either vertical or horizontal).
9. ONLINE AD SPECIFICATIONS
a. Website Ad Positions & Dimensions: 728x90................................................Leaderboard 125x125......................................................... Square 180x150............................. Magazine Sponsorship 300x250..................................................Boom Box
Maximum Banner Size: 36K Banner Formats: Currently Accepted: GIF, Animated GIF, JPEG, HTML, Flash, Unicast, PointRoll, Eyeblaster, Enliven, Bluestreak, Motif. Will Accept for Testing: DHTML, Audio, Real, Shoskeles. Non-accepted Formats: Java, Java Applet, Video.
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Eyeblaster: Eyeblaster creative must have a visible close button.
Motif: Penton Media accepts DoubleClick Motif and will traffic it as internal redirect for DFP. Expanding ad formats should be a maximum of 2.5x the original dimensions. Banners should expand only in one direction (either vertical or horizontal). Any enhanced content (audio, expanding banner, etc.) must be user-initiated only. Unicast • 2 MB maximum file size. • 30 seconds maximum play time. • Must have visible close button.
Max File Size: 36K Max Frames: 4 Max Looping: 3 times 3rd Party Ad Serving: Penton Media will accept most 3rd Party Ad tags including DART, Atlas, Bluestreak, and Mediafarm. All 3PAS must be accompanied by anticaching documentation. b. E-newsletter Ad Positions & Dimensions: Newsletters text sponsorships include 40 words of text, including headline, plus linking URL. Logo and banner specs are as follows: Banner Dimensions: 300x250......................................... Boom Box 468x60......................................... Full Banner 180x150..................... Magazine Sponsorship
Banner Format: GIF or JPEG files only. No Rich Media. File Sizes and Looping: Max File Size: 36K Max Frames: 4 Max Looping: 3 times 3rd Party Ad Serving: Penton Media will accept most 3rd Party Ad tags. 3rd Party Ad tags for e-newsletters must be standard IMG SRC and HREF tags only. All 3PAS must be accompanied by anti-caching documentation. NOTE: Not all sizes are available on all Penton Media Web sites. Please confirm the exact size for each contracted unit with your sales representative. Banner positions and static graphics specified may not be available for all positions in all newsletters. Please verify the allowed materials.
2013 Contact Information
Senior Vice President Strategy & Business Development Warren Bimblick 212.204.4232 warren.bimblick@penton.com Vice President Financial Services Group William O’Conor 212.204.4270 william.oconor@penton.com Group Publisher Rich Santos 212.204.4227 rich.santos@penton.com Group Marketing Director Jay McSherry 212.204.4210 jaymcsherry@earthlink.net Mid-Atlantic Peter Lanthier 212.204.4244 peter.lanthier@penton.com
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Midwest Marc Angel 212.204.4201 marc.angel@penton.com
Classifieds (Trusts & Estates) Rich Santos 212.204.4227 rich.santos@penton.com
Northeast Matt Butcher 212.204.4240 matt.butcher@penton.com
Reprints Nick Iademarco Wright’s Media 877-652-5295 penton@wrightsmedia.com
Southeast Rich Santos 212.204.4227 rich.santos@penton.com West Neil Dant 949-838-2117 neil.dant@penton.com Classifieds (REP.) Francine Kelley 800.443.4969 francine.kelley@penton.com
Production Coordinator (Digital) Tony Barton 913.967.1371 tony.barton@penton.com Production Coordinator (Print) Lauren Loya 913.967.1817 lauren.loya@penton.com