Michigan Trails & Cross-Border Partnership for Expanding Cycle Tourism

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Michigan Trails & CrossBorder Partnership for Expanding Cycle Tourism

Michigan – Water Wonderland

• More than 3,000 miles of Great Lakes shoreline

• More than 11,000 inland lakes

• More than 36,000 miles of streams

Outdoor Recreation is Big Business in Michigan!

• $26.6 BILLION in consumer spending

• 232,000 direct jobs

• $2.1 BILLION in state and local tax revenue

• $7.5 BILLION in wages and salaries

Blue = hiking
Red = cycling

• The Iron Belle Trail is Michigan's showcase trail that touches hundreds of municipalities and crosses through 48 different Michigan counties

• It is the longest state-designated trail in the United States

• More than 2,000 miles

• 71% complete

• Established in 2012

• Pure Michigan – highly successful marketing campaign that showcases Michigan as a travel and tourism destination

• Actor Tim Allen, who grew up near Detroit, narrates the ads

• Pure Michigan has won many national awards - Best State Tourism Television Commercials, Best State Tourism Radio Commercials, Best State Tourism Co-op (Partnership) Program, and Best State Tourism Welcome Center Program

A little more than one-third of Michigan’s population lives in metropolitan Detroit or what is called Southeast Michigan

GreenWays Initiative

All the Water Trails are Complete!

64% of the Greenways are Usable!

DETROIT RIVERWALK

Detroit Riverfront Conservancy

Established in 2003 • Public-private partnership

• Vision: Transform Detroit's international riverfront - the face of the city - into a beautiful, exciting, safe, accessible world-class gathering place for all

About six miles long

• Three million annual visitors

• Welcoming to all!

• In its first 10 years, a $140 million investment in the Detroit RiverWalk spurred an additional $1 billion of public- and private-sector investment

DETROIT RIVERWALK BEST IN

THE USA

Joe Louis Greenway – a 27.5-mile trail loop that will connect neighborhoods, people, and outdoor spaces!

Unified Greenway Partnership

• The city of Detroit, Detroit Riverfront Conservancy, and Joe Louis Greenway Partnership

• $350 million project to complete the Joe Louis Greenway and the Detroit RiverWalk

• $200 million to go to building the Joe Louis Greenway, $50 million to complete the Detroit RiverWalk, and $100 million to establish an endowment fund at the Community Foundation for Southeast Michigan

• $150 million in federal, state, local, and philanthropic funds has already been raised

Vision Map: 2015-2016

Gordie Howe

International Bridge to Open in 2024 or 2025

Cross-Border Trail Experiences

• Windsor-Detroit Open Streets

• Underground Railroad (seeking UNESCO World Heritage Site designation)

• First Nations celebrations

• World Migratory Bird Day and Earth Day celebrations

• Automobile History

• Rum Running History

• And more

Thank You!

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