Are You A Market Ready Cycling Destination?
What is a Cycling Destination?
Where the primary motivation to travel: is Cycling
Economic Development in it’s Purest Form
Cyclists spend money Play a significant role in some economic development & tourism strategies Cycling can act as a demand generator Cycling experiences are sexy to promote and help build destination brands
10 Questions to ask yourself: “Am I a Cycling Destination?”
1. Does your route/trail adhere to: The 4 Times Rule
For every one hour of travel to get there, you need four hours of activity.
2. Does your route/trail have a famous or defining feature?
3. Is it memorable?
4. Is it niche?
5. Does it have a place to pee?
6. Is it clusterable?
7. Is it brandable?
8. Are the locals proud or pissed?
9. Are there ways to spend money?
10. P b 4 M
Thank You!
Questions?