Public Bicycles and Tourists
Sean Wheldrake, Cycling Infrastructure and Programs Unit.
TRANSPORTATION SERVICES Transportation Infrastructure Management Section
Toronto Public Bicycle System • The presentation will review public bike sharing programs in North America, including the user profile, tourists, costs and revenue,
BIXI Toronto • BIXI Toronto launched on May 3, 2011 • System of 80 automated stations with 1,000 bicycles and 1,500 docks; • PBSC responsible for $4.8 million capital and $1.9 million annual operating; • City responsible for theft and vandalism in excess of six percent;
Revenue
A Network of Stations Figure 8: Preferred Docking Station Network based on Aggregate Population Density
DA VE N
AVENUE RD
LAKE SHOR E BLVD
JARVIS ST
YONGE ST
SPADINA AVE SPADINA AVE
DUNDAS ST E
RICHMOND ST W ADELAIDE ST W
QUEEN ST E ADELAIDE ST E KING ST E
R E LAKE SHO LAKE SHORE BLVD
YORK ST
Aggregate Density (ha)
BLOOR ST E
BAY ST
PARKSIDE DR
KING ST W
RD
K
DUNDAS ST W
THE QUEENSWAY
QUEEN ST W
RT
S PAR
BATHURST ST
BLOOR ST W
COLLEGE ST
PO
BAYVIEW AVE
DUFFERIN ST
DUPONT ST
N QUEE
KEELE ST
DUPONT ST
BLOOR RAMP
Toronto Public Bicycle System Proposed Service Area
W
DE E BLV
0 - 53 54 - 67 68 - 85 86 - 129 130 - 1,024 Docking Stations
0 Data Source: Statistics Canada, 2006
Prepared by: Andrea M. Garcia
500
1,000
2,000 metres
´
TOURISTS • • • • •
Public bike sharing is especially popular with tourists, providing a great alternative to walking, bus tours, or transit for sightseeing, in addition to the ease of use, low commitment and flexibility of the system. Visitors on bikes can see more of a city, access natural assets, and enjoy cycling infrastructure such as waterfront trails.
REACH & FREQUENCY •
•
With more than 1 million trips made within our network by torontonians, being on our bike is the place to be seen
The area where BIXI is located represents • more than 60 % of the destination Torontonians every day, • the main employment district of the CMA and of the country
BIXI TORONTO MEMBERS
Average Age: 35 Male: 71% Female: 29%
2012 BIXI Toronto Membership •
From January 1st to November 30th, 2012, a total of 4,323 memberships sold o 4,142 one-year memberships o 181 30 days memberships
•
Corporate memberships: o Multi-users key sales: 12 o Gift certificates sales: 298
•
Promotions: o o o o o
TTC VIA Rail: AutoShare: Live Green Card: Ryerson University:
Rates by Cities Bixi DC
Boston Minneapolis London
Bcycle Toronto
Montreal Melbourne Denver
Madison
Annual Membership * $ Months of Op.
75.00 $ 85.00 $ 12
9
60.00 12
£45.00 $ £12.00
95.00 $ 12
74.10 $ 8
50.00 $ 60.00 $ 12
65.00
9
9
Usage 0-30
$
- $
- $
-
£0.00 $
- $
- $
-$
- $
-
31-60
$
1.50 $
1.50 $
1.50
£1.00 $
1.50 $
1.50 $
2.00 $
1.00 $
2.00
61-90
$
4.50 $
4.50 $
4.50
£3.00 $
4.00 $
3.00 $
7.00 $
4.00 $
5.00
91-120
$
10.50 $ 12.50 $
10.50
£3.00 $
8.00 $
6.00
$
4.00 $
5.00
Max
$
70.50 $ 80.00 $
65.00
NA $
75.00
£50.00 NO LIMIT NO LIMIT
Figures Through the First 6 Months of System Operation Figures Through the First 6 Months of System Operation
DC
Hubway
NiceRide
BIXI Toronto
261,079
124 ,472
100,817
336,054
Number of stations
105
60
65
80
Number of bicycles
1,100
600
700
1000
Number of casual users
21,715
28,298
36,004
Number of annual members
5,701
3,576
3,758
Number of trips
Location, Location, Location
If it’s not working move it.
Questions Sean Wheldrake Project Lead Cycling Infrastructure and Programs Unit Transportation Services City of Toronto 850 Coxwell Ave. 1 Flr. Toronto, Ontario M4C 5R1 Ph: 416 392-1143 Fax: 416 392-0071 swheldra@toronto.ca