Mountain Biking in Ontario Sara Archer
Founder & Operations Manager
“
Every time I see an adult on a bicycle, I no longer despair for the future of the human race. H.G. WELLS
�
About Ride Guides BACKGROUND
Founded in 2013
Operates exclusively within Ontario, Canada
Tree-Free Company with a big focus on Sustainability
8 Employees
NCCP, PMBI and ICP Certified Coaches, Instructors & Guides
OUR SERVICES
MTB Skills Camps
Core
Advanced
Junior
Racing Clinics
Private Instruction
Road Bike Guided Rides & Getaways
MTB Guided Rides
Fat Bike Guided Rides
Challenges & Successes CHALLENGES
Understanding the market potential within Ontario
Overestimating Ontario as a recognized cycling destination
Underestimating the demand for rider development programs
SUCCESSES
Partnerships with Tourism Boards in Cities, Counties and Townships
Partnerships with Tour Providers, Bike Shops, Bicycle/Outdoors Clubs, Resorts and the broader cycling community
Strong Online and Social Media presence
Market Evolution
Increase in the number of women involved in the sport
Greater Product focus for Women Specific
Dedicated Women Specific Events, Clubs and Publications
Potential for increase in Couples participation
Increase in the number of families participating
Offerings/Events should be tailored to allow for an inclusive family experience
More riders are evolving into multi-discipline cyclists
CX popularity has created a bridge between MTB and Road
Renewed or growing interest in overall fitness
Opens greater potential for cross-market initiatives
Rapidly Growing Formats Fat Biking
Increase of 800% from 2014 to 2015
Increase of 48% from 2015 to 2016
Every major manufacturer is now producing a Fat Bike / no longer a niche market of custom fabricators
Opportunity
365 Days a year on a bicycle for people who don’t/can’t XC Ski
Limited areas to ride due to trail / weather conditions (lack of groomed trail systems)
Highly accessible sport that caters to all rider levels and abilities
Great shoulder season sport (snow has been a challenge in 2016)
Generation “Next” Fat
Biking Women in Cycling Youth & Family Programs Cycling Enablement
Questions? Matthew Trotter
Sara Archer
Founder & Operations Manager
Founder / Lead Instructor
Email: sara@rideguides.ca
Email: matt@rideguides.ca
Twitter:
@RIDEGUIDESDOTCA
Instagram:
RIDE_GUIDES
Facebook:
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Web:
RIDEGUIDES.CA