The US Adventure Cycling Market & More Joanne Wolnik, Manager of Tourism Development
Ontario’s Southwest
US Bicycle Tourist Market Research • Why • Ideal Visitor • Methodology • Key Takeaways
Do we have what US cycle tourists are looking for in a travel destination? • What are we missing? • Psychographics? • Demographics? • Trip planning? • Complimentary activities? • Routes?
Bicycle Tourists: • Travel for bicycle experiences • Travel by bike • Near border markets • Ontario markets • Interests that align
Methodology
Key Takeaways
Conclusions Focus on: • Offer information online • Support trail and itinerary development • Support self-guided rides Less focus on: • Luggage transfer start-up • Development of guided long distance rides (not including GWTA!) • Learn more about travellers who bike as a part of their trip vs. those who travel by bike as their trip
Thank You! Joanne Wolnik joanne@swotc.ca 519-532-7701 www.swotc.ca