SACRED RIDES
LIFE IS BETTER ON A MOUNTAIN BIKE
“WORLD’S BEST MTB OUTFITTER” -OUTSIDE MAGAZINE “#1 MOUNTAIN BIKE TOUR CO. ON EARTH” -NATIONAL GEOGRAPHIC ADVENTURE
OUR CORE PURPOSE To inspire our riders to live life to the fullest through kickass mountain bike adventures ü By challenging our Riders to safely push their limits ü By connecting our Riders with other people, places and cultures ü By thrilling our Riders with spine-tingling moments of joy & awe ü By moving our Riders with soul-stirring locations & experiences
OUR GUIDING PRINCIPLES 1. 2. 3. 4. 5. 6. 7.
MAKE A POSITIVE IMPACT ON THE WORLD DO THINGS DIFFERENTLY AND TAKE SMART RISKS MAKE 100-YEAR DECISIONS OUR TEAM MATTERS HAVE FUN AND BE A LITTLE RIDICULOUS WOW OUR CUSTOMERS, ALL THE TIME BE 100% ACCOUNTABLE
WHY SACRED RIDES? ü GUARANTEED DEPARTURES ü 100% SATISFACTION GUARANTEE ü LIFETIME DEPOSITS ü 2-WEEK RISK-FREE BOOKING WINDOW ü TRAVEL CONCIERGE SERVICE ü LOCAL GUIDES
WHERE WE RIDE
BRITISH COLUMBIA
PERU
SLOV ENIA & CR OAT IA
GUATEMALA
UTAH
NEPAL
COSTA RICA
THE AZORES
NEW ZEALAND
SWITZERLAND & ITALY
O I R A T N O
WHAT’S NEW?
EXPLORER RIDES
WOMEN’S RIDES
BRING-YOUR-PARTNER RIDES
WHO RIDES WITH US?
PASSIONATE MOUNTAIN BIKERS
OUR CORE CUSTOMER: GUYS AGED 35-50
WOMEN (ESP. 25-35 AND 50+)
COUPLES (ESP. 45-60)
WHERE DO THEY COME FROM? USA: 50% CAN: 30% EUROPE: 12% AUS/NZ: 5% OTHER: 3%
5 TIPS FOR NORTH AMERICAN OPERATORS 1. 2. 3. 4. 5.
KNOW YOUR CUSTOMER - TALK TO 5/WEEK HOW DOES YOUR DESTINATION FULFILL THEIR LIFE GOALS? LODGING HAS ALWAYS BEEN A BIG DRAW FOR OUR CUSTOMERS SO IS FOOD! INCORPORATE GASTRONOMY INTO YOUR PRODUCT HELP YOUR CUSTOMER EXPERIENCE LOCAL CULTURE AND LIVE LIKE A LOCAL
GRAB LIFE BY THE HANDLEBARS WWW.SACREDRIDES.COM