Raphael Harfaux
Why is it important to produce videos for my organisation? How could I convince my colleagues that we need to produce videos?
Let’s think about the different ways I could use videos‌
Let’s think about the different ways My organisation could use videos… •
Inform people about our organisation.
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Inform people about a specific action/event we’ve been running.
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Promote a future event.
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Inform people about a subject.
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Campaign.
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Build our organisation’s reputation.
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Teach skills and support people.
Do I need lots of money?
Do I need lots of money? •
Camera: £150-200
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Tripod: £20-25
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Editing software: free to £800
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Sound recording: Tascam is from £80
Should I buy a video camera or a photo camera?
I have no time to produce videos…. …what can I do? •
It doesn’t have to be complicated.
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Someone else can do it.
How can I create a good video?
1) Planning my video #1. Think strategically! •
Why do we need a video?
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How will we use it and where?
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What our target is?
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What effect do we want the video to have on viewers?
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What is the message we want to get through?
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How long do we want your video to be?
How can I create a good video?
2) Planning my video #2. The Script
How can I create a good video?
3) Planning your video #3. What do I need? •
What is our budget?
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What material do I need and do I have?
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Crew needed?
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Shoot location?
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Which people should I interview?
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Do I need some special authorisation?
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Shoot date?
How can I create a good video?
4) D-day : Rules for a good video. Images: •
Select the highest quality I can have on my camera for recording.
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Shoot images that are clear in their meaning.
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Try to have various shoots.
How can I create a good video?
How can I create a good video?
How can I create a good video?
How can I create a good video?
How can I create a good video?
How can I create a good video?
“A wheelchair user can’t use the underground, because there is a gap between the train and the platform.”
How can I create a good video?
4) D-day : Rules for a good video. Images: •
Select the highest quality you can have on your camera for recording.
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Shoot images that make sense. 3 different kinds of information : feeling/emotion, action/gesture, context.
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Try to have various shoots.
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Don’t move when you film.
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Be careful with the light!
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Produce short clips.
How can I create a good video?
4) D-day : Rules for a good video. Interview: •
Prioritize originality and authenticity…
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… but prepare interviewees.
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Should the interviewee look at the camera?
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Can I only get the sound?
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How should I film the interviewee?
How can I create a good video?
4) D-day : Rules for a good video. Sound: •
Be careful with the quality of the sound!
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Be careful with the wind and background sound.
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Clap!
How can I create a good video?
5) Time to edit! •
First have a look at all my footage.
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Look at the software: One or two lines for editing?
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Look at my script.
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Sort and select the interviews.
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Keep some space for the narrative bit and other messages (logos…).
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Add my other clips.
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Always select clips where there is action.
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Think about transitions
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Work on the sound levels.
How can I create a good video?
5) Time to export your video. Which format? •
Windows: .WMV .MP4
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Mac: .MOV
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DivX.
Editing software:
Free editing software •
WINDOWS: Windows Movie Maker
Paying options •
Adobe Premiere Pro : £750
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Adobe Premiere Element 12 : £65.00
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Pinnacle : around £80.00
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IMovie: £10.49
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Final Cut Pro : £199.99
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Other special effect software
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MAC: Motion 5 : £34.99
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WINDOWS: After Effect : around £900
As an organisation, you can get all Adobe Suite for £15/month
Think ACCESSIBILITY! •
Subtitles / Sign language
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YouTube can help me!
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Audio description.
How to promote my video? •
Use it as much as we can.
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Add it on an online sharing platform: YOUTUBE, Vimeo, Dailymotion.
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Embed my video on our website, blogs and other online
platforms. •
Email people.
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Promote it regularly on our social media.
And after? How to make your video a powerful tool for offline action? Every video should tell people what you want them to do. •
“Join us”
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‘’Donate’’
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‘’Subscribe to our YouTube Channel’’
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‘’Watch another video’’
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‘’Visit our website’’
Youtube : youtube.com/nonprofit
How to assess the success of my video?
Is it all about the number of views?
How often should I produce and publish videos?
@transportforall @raphaelharfaux raphael@transportforall.org.uk