THE CAPE GRIM BEEF STORY Tasmania is renowned for its pristine wilderness but you might not know it’s home to the purest air on earth. In the North-Western corner of Tasmania 40° 41’ South, those world-famous Roaring Forties whip away any trace of pollution as they blow across the Southern Ocean. Combined with low levels of development and its sheer distance from other land landmasses, Cape Grim’s air quality is pretty unique – and the local baseline air pollution station readings prove it. As the Bureau of Meteorology and CSIRO staff whom monitor the station can tell you, air quality comes down to carbon particles and the particle count at Cape Grim is unbelievably low. While the average cubic centimetre of air contains 5000 to 500,000 particles, Cape Grim boasts a meagre 10 to 600. The station is one of 25 in the world and the only one in Australia. Samples of the atmosphere from Cape Grim were first taken over 20 years ago and are sent all over the globe for scientific use as THE benchmark for air quality.
HISTORY The Greenham family took over the Smithton abattoir in 2001 and soon realized the quality of beef in Tasmania, particularly the North-West, was outstanding. Whilst the locals had known for decades that their grass-fed beef was special, it was the combination of a forward thinking processor, great cattle farmers, an ideal climate, knowledge and desire to create a great product that culminated in the launch of Cape Grim Beef in 2007. From humble beginnings, the brand has grown to include established loyal customers throughout Australia and internationally in Japan, Korea, Thailand, China, Singapore, Hong Kong, Russia, Nepal, South Africa, Seychelles, USA and the
Maldives. Greenham Tasmania is part of a sixth-generation meat processing business that began life in the 1860s as HW Greenham & Sons. For a time Greenham operated the Melbourne City Abattoirs; these days they pride themselves on over the hooks trading with local growers, where cattle are sold directly to the processor and feedback on carcass grading is used continually improve beef cattle production. Greenham’s work with the Cape Grim brand is credited with reviving cattle farming in the Tasmanian North-West through their Smithton plant.
WHY IS CAPE GRIM BEEF SO DIFFERENT? Crystal clear air isn’t the only thing Cape Grim has going for it, though: rain quality hangs on air quality, so the rain is the world’s purest too. Given that it rains at Cape Grim for 187 days a year on average (approx. 800-1,000mm) the pasture there makes for perfect grazing land. So it’s hardly surprising that the British breeds of Cape Grim Beef, lungs full of clean air and bellies busy digesting the superior pastures on offer, have earned themselves a reputation for providing premium-grade beef, sought after by butchers and chefs who have built their careers on choosing the best produce and letting it speak for itself. Cape Grim Beef is guaranteed to be tender, juicy and of the highest eating quality. Compared to other beef products, you should find it to have a rich and full flavour – reflecting the grass-only diet of the cattle. As required by Tasmanian law, it is completely free of hormone growth promotants.
CAPE GRIM BEEF IS: Hormone free Antibiotic free GMO free British breed cattle only Graded to four & five star MSA tenderness grades Naturally marbled for maximum juiciness & flavour Humanely Processed & Sustainably grown
CAPE GRIM BEEF FARMERS We are very proud of the select group of farmers that supply us with the cattle used for Cape Grim Beef. It is a key group of close to 800 beef farmers, mostly based in the North West of Tasmania. They are required to meet stringent quality and processing standards set by Meat Standards Australia and supply cattle exclusively to Greenham Tasmania. Producers are selected on cattle breeding and genetic pointers which deliver the most consistent of eating quality. Their farms are located in the highest rainfall areas of Tasmania, delivering the highest and most consistent fodder growth available. You can drive all around Tasmania and see Cape Grim signs on farm gates – a reflection of the pride that producers have in supplying a superior brand. The use of hormones, genetically modified organisms (GMOs) and antibiotics are not permitted in Tasmanian beef farming. Producers readily understand that consumers can instantly connect with Cape Grim’s remote location, sustainable farming practices and ideal grazing conditions, enhancing Tasmania’s reputation as a world leader in successful local food systems. Our farmers have known for decades that their grass fed beef is special, but now they participate in the network from producer to processor to chef to diner. We are very pleased that we can provide this high quality, tender beef to discerning global consumers - it will change the way people think about the beef they eat and where it comes from. For further information please call (03) 9644 6514 or email info@capegrimbeef.com.au
TRAMONTINA & CAPE GRIM BEEF CATALOGUE
Cape grim beef
exclusive Tramontina Jumbo Rio Grande half tang customised with Cape Grim Beef logo Polywood® Jumbo Rio Grande Half Tang SKU
SIZE
38504/001
5” Cape Grim Logo
MOQ 120
4
4pc Cape Grim Beef Steak Knife Set
1pc Cape Grim Beef Rio Grande Steak Knife set
SKU
SIZE
MOQ
SKU
size
MOQ
38504/003
4x Steak Knives
6
38504/002
5”
12
TRAMONTINA & CAPE GRIM BEEF CATALOGUE
STEAK SET &
TABLETOP
Polywood® Jumbo Steak Knife Round
Polywood® Jumbo Gaucho Steak Knife
SKU
SIZE
MOQ
SKU
SIZE
MOQ
38504/004
5” - Cape Grim logo
120
21413/095
5”
120
Polywood® Jumbo Estancia (FT)
Polywood® Jumbo Rio Grande FT
Polaris Jumbo Steak Knife Serrated
SKU
SIZE
MOQ
SKU
SIZE
MOQ
SKU
SIZE
21415/095
5”
120
38051/005
5”
120
38299/003
5”
MOQ 120
5
Polywood® Table Fork Long Handle (Brown)
Polywood® Jumbo Fork (Brown)
12pc Pollywood® Steak Set (Brown)
SKU
SIZE
MOQ
SKU
SIZE
MOQ
SKU
SIZE
MOQ
21136/090
standard
120
21110/090
long handle
240
38220/390
6x knives. 6 forks.
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TRAMONTINA & CAPE GRIM BEEF CATALOGUE
WOODEN
PRODUCTS Barbecue Carving Board SKU
SIZE
MOQ
38279001
40 x 27 x 2.1cm
tba
Carving board for BBQ SKU 10191100
SIZE 50 x 33 x 2.3 cm
BOX 6
1/2 Meter Cutting Board SKU 10799133
SIZE 51 x 36.5 x 1.1 cm
BOX 6
6
Barbecue Trolley (1 Drawer) SKU
SIZE
BOX
10495/920
725 x 530 x 1010 cm
1
Carving Cutting Board SKU 10268100
SIZE 33 x 20 x 1.2 cm
BOX 6
TRAMONTINA & CAPE GRIM BEEF CATALOGUE
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TRAMONTINA & CAPE GRIM BEEF CATALOGUE
TRAMONTINA
KNIVES
8
1
2
3
4
5
6
1. Polywood® Line is made of Brazilian steel and the Polywood® handle is impact resistant, heat resistant and dishwasher safe. Ideal for a Barbecue serving and preparation.
3. Polaris Line is a quality stainless steel forged knife designed for the gourmet and gourmands. The sleak design and quality in manufacturing of the Polaris is the main feature of this line.
2. Professional Master is made of DIN 1.4110 steel and has a Microban, anti-microbial treatment on its handles. Made for the most demanding professionals and fast-paced environments.
4.Professional Century is forged from German DIN 1.4110 stainless steel and Polycarbonated handle. Certified by the NSF (National Sanitization Foundation), the Century line also has a Lifetime Warranty against manufacturing defects..
5. Century Polywood® is forged from German DIN 1.4110 stainless steel as has a Polywood®, triple riveted handle. Century Polywood® merges the high quality of the Century line and the rustic look and durability of Polywood® 6. Tropeira s forged from German DIN 1.4110 stainless steel. Handicrafted to perfection, Tropeira knives feature a rivetfree design with a copper detail and bullhorn handle body.
TRAMONTINA & CAPE GRIM BEEF CATALOGUE
HOW TO USE & CARE FOR
Polywood tableware WHAT IS POLYWOOD®? Polywood® is a special treated timber manufactured by Tramontina in Brazil. Polywood® is Dishwasher Safe. Although Polywood is more resistant than normal timber, some precautions need to be take when utilized in a restaurant or industrial pace.
HOW TO CARE FOR POLYWOOD®? After use, rinse immediately in warm soapy water and wipe dry with a clean cloth. Do not leave unwashed cutlery overnight or for extended periods. Rinse food, salt or detergent off used knives promptly. Do not use knives to open cans, cut bones and other materials that might damage the edge and its cut. Tramontina recommends the use of commercial plastic dishwasher racks/container when using any type of dishwasher, both commercial or residential.
POLYWOOD® Manufacturing Process | Laminating
In order to avoid damage during dishwasher cycle, please follow these steps:
D o not use any abrasive materials and chemicals in the dishwasher, they may damage the knife rivets and handle natural shine. Just soap and water is recommended to extend the cutlery’s lifespan. Place knives and other point cutlery downwards in the dishrack to avoid blades to damage the Polywood ® handles and other items.
POLYWOOD® Manufacturing Process | Pressing
Store knives in a safe place with the blades facing the same direction (inside the drawer, for example). This way, the blades do not scratch or damage the knife handles. Polywood ® is dishwasher safe, impact and heat resistant, however, when in contact with blades and sharp surfaces, handles may be scratched and damaged.
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Diversity is part of our soul
FACTORIES & TECHNOLOGY
ENVIRONMENT
The diversity of Tramontina’s 11 manufacturing plants involves production of more than 18,000 items including domestic utilities, tools, electrical items, tables, chairs and kitchen equipment. Innovation, design, technology and human capital are trademark building blocks of our company. To us, people are by far the most important asset, so we focus on the professional and personal development of our team which surpasses a total of 6,500 employees.
Conscious of environmental sensitivity, Tramontina takes care of conservation areas and invests in forest production projects. Harmonising productivity and respect for the environment not only constitutes a competitive differential, but also a commitment to sustainable development.
FOR ENQUIRIES: Tel (03) 9644 6500 info@capegrimbeef.com.au www.capegrimbeef.com.au
PREMIUM BEEF PRODUCTS
TABLEWARE & GIFT SETS
WOODEN & BARBECUE PRODUCTS
Please contact your Cape Grim Sales Representative for more information. Products are subject to stock availability.