MEDIA KIT 2018
editorial In today’s modern, fast-paced world, Travel+Leisure Southeast Asia is the guide to luxury travel, in both print and digital forms. The most widely distributed international edition of the world’s leading travel and lifestyle magazine, Travel+Leisure Southeast Asia is sold in a dozen countries around the region, while globally the Travel+Leisure brand boasts more than five million readers. Integral to the success of the print edition of Travel+Leisure Southeast Asia are its editorial quality, offering timely and informative travel advice; a sophisticated layout and design for today’s modern audience; and an unparalleled level of reader engagement. These same principles extend to an engaging platform for various digital media. Travel+Leisure Southeast Asia is trusted by readers through its policy of not linking advertising with editorial, and for tailoring its content directly to a highly attentive audience. That our readers are truly engaged with the content makes the magazine a highly attractive vehicle for advertisers. Christopher Kucway Editor-in-Chief
Editorial
“Great magazine and excellent content� Christopher Yeo Singapore
reader profile For 2018, the Asian Development Bank forecasts healthy economic growth in Southeast Asia of 5.0%. When it comes to travel, Southeast Asia demonstrated continued strength in 2017 by receiving 7 percent more arrivals during the first half of the year compared to the same period a year earlier. With so many new hotel openings and additional flight routes being added this growth is expected to continue throughout 2018 and beyond with strong further expansion in interregional travel. Asian millennials are expected to spend $340 billion on international travel by 2020. Asia does not only offer great tourist destinations, with popular countries such as Thailand and Indonesia and world class cities like Hong Kong and Singapore, it also offers a fast growing outbound tourism market. The luxury-goods industry is driven by “borderless consumers,” which means that the profile of the buyer is more important than their country of residence. Luxury globe-trotters have fueled the performance of airport retail which now accounts for more than 6 percent of the global luxury market (Bain & Company). Research shows that the majority of Asian millennials prefer to buy luxury goods abroad or at airports. Travel and luxury shopping are strongly interrelated, especially in Asia. Travel+Leisure Southeast Asia’s target reader group is part of this success story; affluent and brand conscious, our readers have the wealth to indulge their tastes. They have the disposable income that allows them to shop, eat, drink and stay where they want, when they want. Travel+Leisure Southeast Asia reaches out to these high-income frequent travelers through its mix of world-class journalism, photography and lifestyle features, as our 2017 reader survey shows.
94%
of our readers travel within Southeast Asia for leisure
21
number of nights/year that our average reader stays in a 4 or 5 star hotel
“I love reading Travel+Leisure!” Nikunj Gupta Petaling Jaya, Malaysia
Reader Profile
50%
91%
of our readers travel within Southeast Asia for business
of our readers live in Asia
68%
of our readers are younger than 45 years old
31%
Income
female
earn more than US$150,000/ year (non-Amex).
42%
58%
male
earn more than US$150,000/ year (Amex).
Gender
58%
The majority of T+L SEA readers are young, affluent, well-educated, highly mobile Asian nationals who appreciate and are inspired by luxury lifestyles and travel. Source: T+L SEA reader survey 2017. Detailed survey results available on request.
editorial calendar 2018 Timely and trusted advice on where to go now, need-to-know travel trends and service details you can’t do without. These are the hallmarks of Travel+Leisure Southeast Asia, a publication that is now wellestablished in the region and remains the most widely distributed international edition of the world’s leading travel and lifestyle magazine. With a modern look meant to make both the print and electronic editions easier to navigate, Travel+Leisure Southeast Asia remains focused on editorial quality and an unparalleled level of reader engagement.
Expanding on these themes this year, the section will also include destination reports, travelogues and essays presented in a longer format aimed to whet your appetite for travel, both around Asia and in all other corners of the globe. Upgrade: A hands-on practical look at travel today, with advice on how to get the most bang for your travel buck, whether at the airline check-in desk, at a resort or while dining out.
Regular sections in every issue include: T+L Digital, Editor’s Note, Inbox.
Features: A section for more indepth narratives about destinations in Southeast Asia and beyond, articles that are written to answer every question you have about a particular locale.
Front of the Book: A range of shorttake reviews and news items looking at everything from the hottest travel trends to the best styles on the road to ideas on where you must visit next.
Wish You Were Here: A postcard on the last page of each issue that showcases some of Asia’s best photographers and gets behind what inspires them around the region.
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
+ Singapore + Indonesia + Macau + Philippines + Taiwan + Asia’s Spas
+ Fiji + Hong Kong + Malaysia + South Korea + Bali + Vietnam + Japan
hotels . + IT List + Asia’s New Hotels + Singapore + Macau + Bangkok + Taiwan
+ Laos + China + Brunei + Japan + Australia + Middle East
beaches +isl a n ds . + Indonesia + Malaysia + Philippines + Thailand + Australia + Cambodia
fa m ily speci al . + Bali + Hong Kong + Vietnam + Thailand + New Zealand + Europe
“Providing great information” Marniza Singapore
Editorial Calendar
July food . + Japan + Burma + Taiwan + Vietnam + Cruising + U.S.
AUGUST
SEPTEMBER
world’ s best .
adv en ture .
awards .
green tr av el .
+ Thailand + Philippines + Indonesia + Hong Kong + India + U.S.
in asi a . + Indonesia + Malaysia + Vietnam + India + Hong Kong
OCTOBER
NOVEMBER
DECEMBER
drea m trips . + Philippines + Burma + Europe + Taiwan + Sri Lanka + Middle East
photogr aph y. + Bali + Hong Kong + Japan + Vietnam + Australia + U.S.
anniversary. issue .
+ Singapore + Bali + Macau + Philippines + South Korea + Europe
The editorial calendar does not include all stories and is subject to change without notice.
circulation distribution
Newsstand, subscription, institutional
american express card members ’ distribution
11,000 copies
total circulation
60,000 copies
“T+L is always my f irst choice travel magazine” Wong Chin Chon Petaling Jaya, Malaysia
Laos 350
Hong Kong + Macau 12,000
Thailand 6,000
Vietnam 1,000
Philippines 2,000
Cambodia 350 Brunei 300
Singapore 15,000
Indonesia 6,000
Circulation
malaysia 6,000
advertisers JW Marriott Phu Quoc_T+L resize.pdf
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Client ROSEWOOD Publication TRAVEL & LEISURE (SEA) Country USA Issue Date SEPT 2017
+1 212 965 9555
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Bleed 213.2 mm x 276.7 mm Saved at 7-26-2017 5:02 PM Trim 203.2 mm x 266.7 mm From Karine Safety 193.2 mm x 256.7 mm By Karine Dangin / Jon Boucher Gutter None Notes None
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For more information zuerich.com visit /discover or email info@zue rich.com #VisitZurich
Zurich lies in the center of Switzerland and the heart of Europe. It is the perfect starting point from which to discover Switzerland’s beautiful mountain scenery, crystal-clear lakes and endless snowcovered landscape. After your day of exploring, you can return to Zurich and enjoy the comforts of this dynamic metropolis with its exceptional infrastructure, diverse nightlife, rich cultural heritage and gastronomic delights.
Explore a tranquil oasis above the cityscape. Housed within an architectural icon, the refined minimalistic interior design invites you to experience the various residential, drinking and dining facilities that have been carefully crafted to provide a level of personalised service.
Zurich means variety Zurich combines creative urban life with idyllic natural landscapes, and all in the smallest of areas. Art connoisseurs and culture enthusiasts will be spoiled for choice with more than 50 museums and over 100 galleries, while curious city lovers can explore the constant juxtaposition of picturesque old town and modern neighborhoods. Nature enthusiasts looking
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for fresh air and lush green landscapes will enjoy the lakeside location, the many forests and parks, and Zurich’s local mountain, the Uetliberg, while the liveliest nightlife in Switzerland will be sure to tempt night-owls and the young at heart. Day-trip destinations right on the doorstep Rapperswil, the Riviera on the upper half of Lake Zurich, maintains its promise of southern charm. The small and quaint alleys of the medieval old part of town invite visitors to a charming stroll or spot of windowshopping. The Swiss Alps are an easy day trip from Zurich. Titlis in Central Switzerland, the Rigi on Lake Lucerne and the famous Jungfraujoch in the Bernese Oberland are all just an hour or two’s drive away. Even the stunning Rhine Falls, where visitors can experience the power of water as 600,000 liters per second flow into the Rhine basin, is not far away.
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17.11.2016 17:09:36
â&#x20AC;&#x153;Great magazine!â&#x20AC;? Lisa Davidson Middle Park, Australia
Advertisers
Leading advertisers: Turkish Airlines, JW Marriott, Patek Philippe, Canon, Bangkok Airways, Rosewood Hotels, Four Seasons, Park Hyatt, Lexus, Switzerland Tourism, Sofitel and many more.
digital Great website! Website Our popular website TravelandLeisureAsia.com extends the Travel+Leisure Southeast Asia name into the online sphere in a user-friendly and easily navigable environment. More than this, the essential travel information we provide attracts and keeps users informed through onlineonly articles, a dynamic directory of listings for all the countries we cover and interactive travel blogs. Travel+Leisure Southeast Asia also has a strong presence on the most popular social-media platforms including Facebook, Twitter and Instagram, creating a fully engaged and dynamic online community along with the website.
Our digital products take Travel+Leisure Southeast Asia to a global audience interested in Asia as a destination and arms it with the tools needed to turn aspiration into reality. After reading a feature article or hotel review, users can instantly book their travel through the advanced integrated travel booking engine on our website. Digital Edition Travel+Leisure Southeast Asia is also available in a digital format for tablet computers like the iPad. This product represents a great set of opportunities for advertisers to reach a wider audience with technologically advanced campaigns including the use of integrated video clips. For a full and detailed overview of all our digital products, please request our digital-products Media Kit.
â&#x20AC;&#x153;I love T+L so muchâ&#x20AC;? Blue Chiou Taipei, Taiwan
Digital
Facebook.com/TravelLeisureAsia Twitter.com/TravLeisureAsia Instagram.com/TravelandLeisureAsia
rates and Specs Advertising rates 2018 (US$) Full Page (FP) Outside Back Cover (OBC) Inside Back Cover (IBC) Double Page Spread (DPS) Inside Front Cover DPS (IFC DPS) Half Page Third Page
8,513 17,025 10,783 15,466 19,992 5,390 3,831
mechanicals/terms Double page spread (trim size) – 266.7mm X 406.4mm Full page (trim size) – 266.7mm X 203.2mm 1/2 page horizontal (trim size) – 133.35mm X 203.2mm 1/2 page vertical (trim size) – 266.7mm X 101.6mm One third vertical (trim size) – 266.7mm X 67.73mm Gatefold (trim size) – 266.7mm X 388mm
“T+L is my Go-To magazine” Vincent Lim Singapore
First 25% of the magazine carries a 10% premium. A specific request for a fixed position anywhere in the magazine carries a 20% premium. Requested positioning subject to availability.
Via E-mail • High Resolution PDF, EPS or JPEG format with a minimum resolution of 300 DPI. Please ensure all images that run to the edge of the page have a bleed of 5mm from the trim of the page. • E-mail directly to: tlartwork@mediatransasia.com and CC your account manager. POST By courier to Advertising Dept., Travel+Leisure Southeast Asia, 14th Floor, Ocean Tower II, 75/8 Sukhumvit 19, Bangkok 10110, Thailand. Tel: +66 (0) 2 204 2370. PDF upload s tep s to l og in
• ftp://advert_tlsea@mediatransasia.com • Username: advert_tlsea@mediatransasia.com • Password: adver 1 Create folder for artwork and upload 2 E-mail Account Manager and inform them of upload and folder name 3 Account Manager will confirm receipt
Contact
Deadline Material delivery: due in the 1st week of each preceding month except for May 2018 issue. Your account manager will provide you with exact deadline dates.
ba ngkok
Travel+Leisure Southeast Asia, 14th Floor, Ocean Tower II, 75/8 Sukhumvit 19, Bangkok 10110, Thailand. Tel: +66 (0) 2 204 2370. E-mail: advertising@mediatransasia.com hong kong
1603, 16/F, Island Place Tower 510 King’s Road, North Point Hong Kong
Rates + Specs
Notes The printed matter should be within 5mm from the trim sizes. Gutter is 8mm (4mm on each page) for double-page spread advertisements.
special projects Regular advertising remains effective, yet let us know if you would like to discuss fully integrated, tailor-made, high-quality content produced by our award-winning team.
â&#x20AC;&#x153;Great looking magazine!â&#x20AC;? Mark Yang Bangkok, Thailand
Let us produce your special booklet or guide, highlighting your message aimed directly at our readers.
grand Hyatt
Ministry of Tourism Indonesia
examples SPONSORED SERIES
LEXUS
Vigan’s charming streets. CLOCKWISE FROM LEFT: Burnay jars in Ilocos Sur; Vigan’s Bantay Belfry; San Juan Beach; St. Paul’s Cathedral in Vigan. Vistas of mountains and sea along the MacArthur Highway. CLOCKWISE FROM TOP LEFT: Historic Crisologo Street in Vigan; outside Vigan’s St. Paul’s Cathedral; Ilocos Sur is known for its empanadas.
PHILIPPINES IN THE FAST LANE S TO RY & PH O TO G R A PH S BY J O E C U MMIN G S
My mission: roadtrip from Manila to Vigan City and back, 816 kilometers round trip. Considering the Philippines’ highly variable roads, this is no simple journey, but I’m driving the 2018 Lexus LC 500, a concept-turned-production touring coupe that should be more than ready for the challenge. After plodding through Manila’s legendary traffic, I’m ecstatic to finally make it onto the North Luzon Expressway, enjoying a vista of deep green rice fields rolling across the plains to mountain peaks in the east and allowing the Lexus LC to show me what it can do. We breeze through Subic Bay Freeport, a tax- and duty-free zone on a site that served as a US military base until 1991. I consider stopping at one of Subic’s duty-free malls or outlet stores, but instead I pull off in the small town of Rosario for a plate of tasty seared tuna at legendary Spice of Urban Life (SOUL) Café.
10ADV_Lexus.indd 36
After gassing up, I leave the expressway behind to hug the coast along two-lane MacArthur Highway. Northward, I’m hit with a jolt of nostalgia. Forested mountains overlook a pristine shoreline, reminding me of California’s famed Pacific Coast Highway. As the sun sinks over the South China Sea, I pull into San Juan, a strip of beaches that may be Philippine surf’s best-kept secret. A smattering of reefs and point breaks serve up three-meter waves, perfect for both beginning and advanced surfers, from October to April. As I park in the hotel lot, staff come running out to admire the Lexus LC. Flaming scarlet—a color Lexus calls Infrared—undulates dramatically from the tessellated grille mesh in front to widening curves just before the back wheels. Now I know what it’s like to be the best-looking girl in the room. The next day, I’m eager to ease back in behind the
9/13/2560 BE 11:21 AM
wheel and continue north. The highlight of the day’s drive is a view of 456-meter Old Quirino Bridge, a steel span over Lagben River and the Vigan Gap, a geologic fault between two tectonic plates that extends nine kilometers and cuts through three mountain ridges. It’s a man-made achievement of engineering that brazenly conquers and complements a natural wonder. If you feel like crossing the gap more daringly, follow signs to the Ilocos Sur Adventure Zone, where you can sling yourself across via a 400-meter zipline. Cruising slowly into Vigan—an historic townscape with no equal in Southeast Asia—in this headturner feels like swaggering. Established as a Spanish colonial outpost in the 16th century, the town preserves the original 25-street grid lined with 233 massive two-story buildings, most dating to the mid-18th to late-19th centuries. Steeply pitched roofs reference traditional Chinese architecture; latticed windows of pearlescent kapis shell framed in wood add a Philippine flavor. After checking into the Hotel Luna, built in 1882 by Spanish governor Don Jose Florentino, I take a tour of the cobblestoned streets in a karesa, the traditional
10ADV_Lexus.indd 37
horse-and-buggy. It’s hard not to feel reverent at St. Paul’s Cathedral, a buttressed Earthquake Baroque church built in 1790, or at a burnay pottery workshop, where an artisan molds Ilocos clay into graceful jars on a footpowered wheel. Fired in hemispherical kilns, the jars are valued for their rich, unglazed patina. In Vigan, the best for dinner is venerable Café Leona, in a thick-walled casona on Calle Crisologo and named for famous Ilocana poet, satirist and playwright, Leona Florentino. The kitchen delivers a sophisticated turn on Filipino recipes, including bagnet (deep-fried pork belly), pinakbet (vegetables in fermented fish relish), and longganisa (Ilocano-style sausage). On the long journey back to Manila, I change drive modes from Comfort to Sport, allowing the car to hug the highway a little more tightly, giving me a playful hint of what more it can do. Even during an afternoon downpour, the car’s road grip inspires confidence. So, I decide to kick things up a gear and drop into manual transmission. Challenge mastered! I whip through the 10 gears just like a Formula One driver, emerging from the past in this car of the future.
Branded content for Lexus; a short driving story in The Philippines, featuring the Lexus brand in travel content that appeals to our readers. Combine it with digital/ social media for even more mileage.
9/13/2560 BE 11:17 AM
W Hotels
A beautiful series of supplements, polybagged with the magazine, capturing and reflecting the W brand values. Also published online.
Switzerland Tourism A monothematic issue,
Special Projects
produced by our own editorial team, with Switzerland content only. A fully integrated project including print, a microsite, website, social media and eDM blasts.
terms and conditions â&#x20AC;&#x153;Well worth reading!â&#x20AC;? Kishimoto Hiromichi Tokyo, Japan
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