MEDIA KIT 2020
EDITORIAL In today’s modern, fast-paced world, Travel+Leisure Southeast Asia is the guide to luxury travel, in both print and digital forms. The most widely distributed international edition of the world’s leading travel and lifestyle magazine, Travel+Leisure Southeast Asia is sold in a dozen countries around the region, while globally the Travel+Leisure brand boasts more than five million readers. Integral to the success of the print edition of Travel+Leisure Southeast Asia are its editorial quality, offering timely and informative travel advice; a sophisticated layout and design for today’s modern audience; and an unparalleled level of reader engagement. These same principles extend to an engaging platform for various digital media. Travel+Leisure Southeast Asia is trusted by readers through its policy of not linking advertising with editorial, and for tailoring its content directly to a highly attentive audience. That our readers are truly engaged with the content makes the magazine a highly attractive vehicle for advertisers. Christopher Kucway Editor-in-Chief
EDITORIAL
“Great content!” PAULO SUDIBYO Jakarta, Indonesia
READER PROFILE
61%
of our readers travel within Southeast Asia for business
96%
68%
of our readers are younger than 45 years old
of our readers travel within Southeast Asia for leisure
For 2020, the Asian Development Bank forecasts continued economic growth in Southeast Asia of 4.9%. When it comes to travel, Southeast Asia demonstrated continued strength in 2019 and remains one of the fastest growing regions for tourism, helped by upcoming destinations such as Vietnam. With so many new hotel openings and additional flight routes being added this growth is expected to continue throughout 2020 and beyond with strong further expansion in interregional travel. Asian millennials are expected to spend $340 billion on international travel by 2020. Asia does not only offer great tourist destinations, with popular countries such as Thailand and Indonesia and world class cities like Hong Kong and Singapore, it also offers a fast growing outbound tourism market. The luxury-goods industry is driven by “borderless consumers,” which means that the profile of the buyer is more important than their
country of residence. Luxury globe-trotters have fueled the performance of airport retail which now accounts for more than 6 percent of the global luxury market (Bain & Company). Research shows that the majority of Asian millennials prefer to buy luxury goods abroad or at airports. Travel and luxury shopping are strongly interrelated, especially in Asia. Travel+Leisure Southeast Asia’s target reader group is part of this success story; affluent and brand conscious, our readers have the wealth to indulge their tastes. They have the disposable income that allows them to shop, eat, drink and stay where they want, when they want. Travel+Leisure Southeast Asia reaches out to these high-income frequent travelers through its mix of world-class journalism, photography and lifestyle features, as our 2019 reader survey shows.
84%
READER PROFILE
24
number of nights/year that our average reader stays in a 4 or 5 star hotel
keep the magazine at least one month
94% of our readers live in Asia
53%
archive the magazine
“Keep up the good work!”
34%
TANYATORN LEWCHALEAMWONG Singapore
INCOME
female
earn more than US$150,000/ year (non-Amex).
42%
45%
male
earn more than US$200,000/ year (Amex).
GENDER
58%
The majority of T+L SEA readers are young, affluent, well-educated, highly mobile Asian nationals who appreciate and are inspired by luxury lifestyles and travel. Source: T+L SEA reader survey 2019. Detailed survey results available on request.
EDITORIAL CALENDAR 2020
“Good content delivery!” MICHAEL JANITRA WIHARDJO Surabaya, Indonesia
JANUARY
FEBRUARY
+ Where To Go + Bali 2020 + Hong Kong + Singapore Arts + Japan + Bangkok + Vietnam + Asian Spas + Middle East + Philippines + Taiwan + Korea
MARCH hotels .
+ IT List + City Hotels + Australia + Service Apartments + Thailand + Macau
APRIL
MAY
JUNE
fa m ily tr av el . + Malaysia + Japan + Thailand + Hong Kong + Vietnam + Middle East
beaches +isl a n ds . + Bintan + Tokyo + Malaysia + Vietnam + Taiwan + Europe
+ Singapore + Wellness + Philippines + New Zealand + Indonesia + Macau
JULY food . + Hong Kong + Thailand + Taiwan + Singapore + Malaysia + U.S.
AUGUST world’ s best . awards .
+ Australia + Laos + Shopping + Vietnam + Macau + Taiwan
Expanding on these themes this year, the section will also include destination reports, travelogues and essays presented in a longer format aimed to whet your appetite for travel, both around Asia and in all other corners of the globe. Upgrade: A hands-on practical look at travel today, with advice on how to get the most bang for your travel buck, whether at the airline check-in desk, at a resort or while dining out.
Regular sections in every issue include: T+L Digital, Editor’s Note, Conversation.
Features: A section for more in-depth narratives about destinations in Southeast Asia and beyond, articles that are written to answer every question you have about a particular locale.
Front of the Book: A range of shorttake reviews and news items looking at everything from the hottest travel trends to the best styles on the road to ideas on where you must visit next.
Wish You Were Here: A postcard on the last page of each issue that showcases some of Asia’s best photographers and gets behind what inspires them around the region.
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
adv en ture . + Bali + Korea + Philippines + China + New Zealand + U.S.
drea m trips . + Japan + Indonesia + India + Australia + Singapore + Spas
photogr aph y. + Langkawi + Vietnam + Thailand + Asian Cruises + Middle East + Taiwan
a n n i v ersary. + Bali + Singapore + Cambodia + Thailand + Malaysia + U.S.
The editorial calendar does not include all stories and is subject to change without notice.
EDITORIAL CALENDAR
Timely and trusted advice on where to go now, need-to-know travel trends and service details you can’t do without. These are the hallmarks of Travel+Leisure Southeast Asia, a publication that is now well-established in the region and remains the most widely distributed international edition of the world’s leading travel and lifestyle magazine. With a modern look meant to make both the print and electronic editions easier to navigate, Travel+Leisure Southeast Asia remains focused on editorial quality and an unparalleled level of reader engagement.
CIRCULATION
LAOS 350
HONG KONG + MACAU 12,000
THAILAND 6,000
VIETNAM 1,000
PHILIPPINES 2,000
CAMBODIA 350 MALAYSIA 6,000
BRUNEI 300
SINGAPORE 15,000 INDONESIA 6,000 total circulation
60,000 copies
distribution
“Great magazine. Keep it up!”
Newsstand, subscription, institutional
WINNIE WONG Penang, Malaysia
CIRCULATION
american express card members ’ distribution
11,000 copies
ADVERTISERS INTO THE BLUE Swim among sharks with our divemasters, surf the ultimate break with our local experts, or find tranquillity in the bluest waters you’ve ever seen. A world of wonder above and below the waves awaits with Four Seasons. Come and live the life aquatic with us.
Find out more about our participating resorts at: fourseasons.com/intotheblue
Athens • Bali • Chiang Mai • Dubai • Golden Triangle • Hangzhou • Hawaii • Hoi An, Vietnam • Koh Samui • Kyoto • Langkawi • Maldives • Seychelles
43604SIAG_AwdStrat19_Awd_Serv_203.2x266.7_T+L Asia_Mar 19_Inc.indd 1
29/1/19 3:34 PM
“MAGNIF CENCE” El Nido, Palawan
WHERE YOUR DAY B ECOMES UNFORGETTAB L E
Sofitel Singapore Sentosa Resort and Spa
Prepare for a new experience across Asia Pacific Discover how much you can do and save with an Accor Plus membership. accorplus.com
LIVE U NFO RG E TTA BLE For more information, please call 0 2846 8888 or email : bkkwa.hotel@waldorfastoria.com
MPH_Travel + Leisure_May2019_OP.pdf
1
1/4/2019
5:09 PM
SPONSORED SERIES
DISCOVER MORE: with the airline that flies to more countries than any other C
M
Y
CM
From City Chic to Country Charm
MY
CY
CMY
K
The sleek Lexus NX300h powers an eco-friendly R&R road-trip. by joe cummings . photographs by charles dharapak Sprawling Metro Manila can be an overwhelming place to navigate as a driver, but the Lexus showroom occupies a block in North Bonifacio, a planned citywithin-a-city boasting gleaming hotels and condos, public art installations, upscale bars, trendy restaurants, pocket parks, and walkable sidewalks. I’m picking up a brand-new 2019 Lexus NX300h and our mission is to pilot this hybrid machine into the greenest heart of Laguna Province, and a cluster of water-filled volcanic craters known as the Seven Lakes of San Pablo. The neighborhood’s easily navigated streets make the perfect launching point, and soon I’m headed south on elevated South Luzon Expressway (SLEX). Passersby admire the subtly chiseled curves
that suggest a muscular agility which, I soon discover, matches the car’s driving character perfectly. The car’s unique spindle grille evokes the ravenous maw of a jungle cat, a design that gives Lexus its bold identity—but to the casual passerby just looks super cool. Our car’s Sonic Titanium skin gives off a soft, silvery glow that takes on different hues depending on the ambient light, speaking volumes about Lexus’ artisanal craftsmanship. After pushing the car’s power button, I was greeted by total silence. At startup, the NX300h is powered by an electric motor for a silent, zero-emission drive, an experience that I began to appreciate immediately. There’s an incredible burst of electric torque upon acceleration,
LEADING ADVERTISERS: Singapore Airlines, Rolex, Conrad Hotels, Ministry of Tourism India, Tudor, Patek Philippe, St Regis Hotels, Harrods, Turkish Airlines, BVLGARI, Canon and many more.
Unveil a tropical holiday in beachfront resort of Conrad Bali. Surround yourself in lush gardens and experience the newly-renovated rooms, restaurant and lagoon pools. Pair your pampered stay with impeccable service and explore the island to the fullest.
TURKEY
LexusAsia.com/TastefulTravels
09ADV_Lexus.indd 17
8/7/2562 BE 4:53 PM
“I enjoy reading the magazine!” WONG CHIN CHON Kuala Lumpu, Malaysia
ADVERTISERS
ADVERTISERS INCLUDE: Patek Philippe, Singapore Airlines, Four Seasons, Philippines Tourism, Waldorf Astoria, Accor, Lexus, Marco Polo, Conrad, Turkish Airlines and many more.
DIGITAL Great website! WEBSITE “Our popular website TravelandLeisureAsia.com extends Travel+Leisure Southeast Asia into the online sphere in a user-friendly and easily navigable environment. More than this, the essential travel information we provide attracts and keeps users informed through online-only articles, an active directory of listings for all the countries we cover and exclusive video content. Travel+Leisure Southeast Asia also has a strong social media presence, creating a fully engaged and dynamic online community along with the website.
DIGITAL EDITION Travel+Leisure Southeast Asia is also available in a digital format for tablet computers like the iPad. This product represents a great set of opportunities for advertisers to reach a wider audience with technologically advanced campaigns including the use of integrated video clips. For a full and detailed overview of all our digital products, please request our digital-products Media Kit.
Our digital products take Travel+Leisure Southeast Asia to a global audience interested in Asia as a destination and arms it with tools needed to turn aspiration into reality.”
“ Helpful for trip planning!” CARLITO Bulacan, Philippines
DIGITAL
Facebook.com/TravelLeisureAsia Twitter.com/TravLeisureAsia Instagram.com/TravelandLeisureAsia
RATES AND SPECS ADVERTISING RATES 2019 (US$) Full Page (FP) Outside Back Cover (OBC) Inside Back Cover (IBC) Double Page Spread (DPS) Inside Front Cover DPS (IFC DPS) Half Page Third Page
8,513 17,025 10,783 15,466 19,992 5,390 3,831
MECHANICALS/TERMS Double page spread (trim size) – 266.7mm X 406.4mm Full page (trim size) – 266.7mm X 203.2mm 1/2 page horizontal (trim size) – 133.35mm X 203.2mm 1/2 page vertical (trim size) – 266.7mm X 101.6mm One third vertical (trim size) – 266.7mm X 67.73mm Gatefold (trim size) – 266.7mm X 388mm
NOTES The printed matter should be within 5mm from the trim sizes. Gutter is 8mm (4mm on each page) for double-page spread advertisements. DEADLINE Material delivery: due in the 1st week of each preceding month except for May 2020 issue. Your account manager will provide you with exact deadline dates.
FIRST 25% OF THE MAGAZINE CARRIES A 10% PREMIUM. A SPECIFIC REQUEST FOR A FIXED POSITION ANYWHERE IN THE MAGAZINE CARRIES A 20% PREMIUM. REQUESTED POSITIONING SUBJECT TO AVAILABILITY.
“Your magazine is very informative!” SUSIE GOLDSMITH Australia
VIA E-MAIL • High Resolution PDF, EPS or JPEG format with a minimum resolution of 300 DPI. Please ensure all images that run to the edge of the page have a bleed of 5mm from the trim of the page. • E-mail directly to: tlartwork@mediatransasia.com and CC your account manager. POST By courier to Advertising Dept., Travel+Leisure Southeast Asia, 14th Floor, Ocean Tower II, 75/8 Sukhumvit 19, Bangkok 10110, Thailand. Tel: +66 (0) 2 204 2370. PDF UPLOAD s tep s to l og in
• ftp server: mediatransasia.com • Username: advert_tlsea@mediatransasia.com • Password: MyAdvert1234 1 Create folder for artwork and upload 2 E-mail Account Manager and inform them of upload and folder name 3 Account Manager will confirm receipt
CONTACT
hong kong
1603, 16/F, Island Place Tower, 510 King’s Road, North Point, Hong Kong
RATES + SPECS
ba ngkok
Travel+Leisure Southeast Asia, 14th Floor, Ocean Tower II, 75/8 Sukhumvit 19, Bangkok 10110, Thailand. Tel: +66 (0) 2 204 2370. E-mail: advertising@ mediatransasia.com
SPECIAL PROJECTS
Regular advertising remains effective, yet let us know if you would like to discuss fully integrated, tailor-made, high-quality content produced by our award-winning team.
Let us produce your special booklet or guide, highlighting your message aimed directly at our readers.
THE LUXE LIST
2020
MGallery TIMELESS ELEGANCE AND A STYLISH SPIRIT HELP TO EVOKE THE BEST OF EACH OF THE VARIED DESTINATIONS.
HYATT
MGallery.indd 1
10/4/2562 BE 16:42
MGALLERY/ ACCOR HOTELS
“ I genuinely love a good print travel magazine!” GERALD CARROLL Singapore
EXAMPLES advertorial
LEXUS
Going off road in Napa in the Lexus LX 570. left: The beautiful coastline near the Napa Valley.
What a sedan should be: the Lexus LS 500. left: Rows of ripening vines at the Beckstoffer Estate.
behind the wheel of a silver Lexus LS 500, zipping through the vineyards of Napa on a brisk autumn afternoon is one of those moments when travel is truly exhilarating. You feel like the king of the road, with Lexus LS standing out with it’s elaborate mesh signature grill of no less than 5,032 individual grid facets—something so intricate that it took months from conception to production—a perfect representation of Lexus’ bold aesthetics combined with sophisticated craftsmanship. Inside, the Lexus’ attention to detail becomes more evident in the ornamentation: from hand-folded origami-inspired pleats that adorn the door to the thinly sliced veneered wood panels that are unique to each vehicle, enveloping all the senses in luxury. Seated in this sedan, the winding Napa roads offer a great backdrop for a drive. This is a valley known for its own artisans, whether at a vineyard or when it comes to the culinary arts. As we accelerate along the sun-dappled highway, how could we not stop at a vineyard in a land known for wines? We pull into Round Pond Estate (roundpond.
com) for lunch, but not for wines, more for an unexpected experience. Our lunch table is set among the vines, a series of olive oils and syrups, as well as fresh garden produce greet us. Aside from the basil-, rosemary-, and lemon pepper-infused olive oils, are other hand-crafted bottles that have a very local flavor: Blood orange or Meyer lemon olive oils and citrus syrups are like nothing else found outside of Napa. Of course, these are best appreciated as part of our multi-course lunch that includes charred pole beans with cherry tomatoes doused in a lemon-dill vinaigrette, and a grilled balsamic-glazed chicken with roasted beets, figs and arugula. Our chance to enjoy the sweeter syrups comes with local artisanal cheeses and seasonal fruit. Surprisingly, these oils carry an ideal balance of fruit aromatics and warmth; a possibility achieved only by testing dozens of blends, producing only small lots of each. Trained by Italian mill masters, the craftsmen here use a hammer mill to produce sharper, more robust olive oils: preserving age-old traditions and applying them by hand to modern techniques, which
had dawned on me the similarity of Lexus philosophy with this culinary belief. That evening at the Beckstoffer Ranch, winemaker Jessica Edson hosts us for an elaborate outdoor dinner presented by Michelin-star chef Christopher Kostow and his team from The Charter Oak (thecharteroak.com), a notable Napa address. Along a hillside carpeted in gnarled oak trees, as the sun sets and an oversized barbeque proves its worth, we dine on raw vegetables from the farm, smoked beef ribs that melt on the tongue, hearth-roasted mushrooms native to these hills, and salted grilled corn on the cob plucked only a few feet away. Our entire meal derives from the surrounding, rolling and well-tended landscape, which begs exploring in the muscular Lexus LX 570, an off-road SUV capable of tackling any terrain with finesse literally at the flick of a switch. Back at the Beckstoffer Estate (tbwines.com), we take a behind-the-scenes look at a working vineyard. Staff here like to say the estate is a combination of a grower’s history, a farmer’s humility and a vintner’s hand. With that in mind, this is rubber boot, roll up your
sleeves work that results in some of the valley’s tastiest tipples. Edson offers a laid-back but detailed look at the winery best known for its Mockingbird Cabernet Sauvignon. Nestled as it is in the eastern hills of St. Helena, she says this canyon is a grand canvas ripe with possibility. It’s difficult to say whether her enthusiasm for wine outweighs her knowledge of it, but she boils her talk down simply to teaching us how to ask for a wine we enjoy. “Wine is an adventure and it’s fun,” she reminds me in the cool cave lined with French-oak barrels of Beckstoffer’s offerings. While this is a learning experience, Edson is the first to admit that her own wine education is never ending. “When you see something compared to seeing it AND touching it, it is so much better than reading about it in a book,” she says of her own travels in the wine world, whether around Napa or on another continent. That’s the same thinking behind the experience in a Lexus. To fully appreciate each of the flagship models, you have to get behind the wheel and feel all those years of passion come to fruition, especially in a place as unique as Napa Valley.
Branded content for Lexus; a short driving story in California, featuring the Lexus brand in travel content that appeals to our readers. Combine it with digital/ social media for even more mileage.
W HOTELS
A beautiful series of supplements, polybagged with the magazine, capturing and reflecting the W brand values. Also published online.
ACCOR HOTELS
SPECIAL PROJECTS
A monothematic issue, produced by our own editorial team, with Accor Hotels content only. A fully integrated project including print, a microsite, website, social media and eDM blasts.
TERMS AND CONDITIONS Requests for advertising space must be accompanied by an insertion order made out to Travel+Leisure Southeast Asia, Media Transasia Ltd, 14th Floor, Ocean Tower II, 75/8 Soi Sukhumvit 19, Bangkok 10110, Thailand. The publishers reserve the right to edit, revise or reject any advertising. The publisher will not be liable for any consequential loss or damage occasioned by the failure of any advertisement to appear due to any cause nor its failure to appear on a specified date.
All advertisements are accepted and published by the publisher upon the representation that the agency and/or advertiser is authorised to publish the entire contents and subject matter thereof. In consideration of the publisher’s acceptance of such advertisements for publication, the agency and/or advertiser will indemnify and ensure the publisher harmless from and against loss or expense resulting from claims or suits based upon the contents or subject matter of such advertisements, including without limitation, claims or suits for libel, violation of right or privacy, plagiarism and copyright infringement.
“ I always enjoy reading the magazine!” MUHAMMAD TOHA Serang, Indonesia
The publisher reserves the right to destroy all transparencies or other material after three months. Such material will not be returned to the agency/advertiser unless requested in writing. In the event of copy instruction not being received by the deadline, the publisher reserves the right to repeat a previous advertisement of the same size or to run a house advertisement and the client will be liable for the full payment.
Contracts for advertising are non-cancelable. Cancellations by the advertiser or agent of any portion of a contract for any reason whatsoever nullifies all rates and/or position and protection for the remainder. While every care is taken, neither the publisher nor agent is responsible for loss or damage to transparencies and other material.
The publisher will not be responsible for errors appearing in advertisements which are placed too late for proofs to be submitted or for errors due to late delivery of printing material from the advertiser or from a third party designated by the advertiser as a source for printing material. All complaints or claims regarding advertisements published must be made in writing within 15 days of the date of publication and sent by registered post or recorded delivery to the publisher.
Incorrect rates or conditions or insertion orders which do not correspond to the rate card will be regarded as clerical errors and the advertisements will be published and charged for at the applicable rates in effect at the time of publication. Any agency commission agreed upon is subject to delivery of artwork before deadline and payment of invoice by its due date.