MEDIA KIT 2015
EDITORIAL
In today’s modern, fast-paced world, Travel+Leisure Southeast Asia is the guide, both in print and digital forms, to luxury travel. The most widely distributed international edition of the world’s leading travel and lifestyle magazine, Travel+Leisure Southeast Asia is sold in a dozen countries around the region, while globally the Travel+Leisure brand boasts more than 5 million readers. Integral to the success of Travel+Leisure Southeast Asia are its editorial quality, offering timely and informative travel advice; an upto-date, sophisticated layout and design; and an unparalleled level of reader engagement. These same principles extend to a strong platform for various digital media, where Travel+Leisure is able to take the brand and its readers one step further. Travel+Leisure Southeast Asia, in all its forms, is trusted by its readers through its policy of not linking advertising with editorial, and for tailoring its content directly to a highly attentive audience. That our readers are truly engaged with the content makes the magazine a highly attractive vehicle for advertisers. Christopher Kucway Editor-in-Chief
EDITORIAL
“One of my favorite reads!” VASELLIA SUBHASH Singapore
READER PROFILE
90% of our readers live in Asia
99%
of our readers travel regularly
93%
of our readers regularly stay in a 4 or 5 star hotel
70%
of readers are between 25 and 45 years old
female
46%
GENDER
male
54% Female
INCOME
30%
earn more than US$150,000/ year (non-Amex).
54%
earn more than US$150,000/ year (Amex).
Travel + Leisure Southeast Asia’s target reader group is part of this success story; affluent and brand conscious, our readers have the wealth to indulge their tastes. They have the disposable income that allows them to shop, eat, drink and stay where they want, when they want. Travel + Leisure Southeast Asia reaches out to these high-income frequent travelers through its mix of world-class journalism, photography and lifestyle features, as our 2014 reader survey shows.
“This magazine fits my lifestyle” ERNESTO M.ACOSTA, JR. Makati City, Philippines
The majority of T+L SEA readers are young, affluent, well-educated, highly mobile Asian nationals who appreciate and are inspired by luxury lifestyles and travel. Source: T+L SEA reader survey 2014. Detailed survey results available on request.
KRITTIKA TODTAEN, Phuket, Thailand
READER PROFILE
For 2015 the Asian Development Bank forecasts economic growth in Southeast Asia at 5.4 percent. Asia continues to lead the world in global tourism growth according to the World Tourism Organization and most tourism research organizations, including ASEAN’s tourism promotion board, so expect the explosive growth in Southeast Asia’s travel industry to continue. In addition Southeast Asian nations such as Indonesia, Thailand, Malaysia and Vietnam are fast becoming the new engines for luxury growth within the Asia region, according to Bain & Company.
EDITORIAL CALENDAR
“Fascinating articles. Love the magazine!� TIM WAHLEN Balmain, Australia
JANUARY
FEBRUARY
MARCH
APRIL
hotels .
+ T+L 500 + Bali + Hong Kong + Burma + Malaysia + Australia
+ India + Vietnam + Penang + Singapore + Macau + Philippines
+ IT List + Thailand + Shanghai + Indonesia + Cambodia + Maldives
The editorial calendar does not include all stories and is subject to change without notice.
MAY fa m ily tr av el .
+ Singapore + Japan + Burma + Malaysia + Taiwan + Middle East
+ Hong Kong + Korea + Indonesia + Europe + Vietnam + Philippines
JUNE beaches+islands .
+ Thailand + Philippines + Malaysia + Middle East + Bali + New Zealand
Timely and trusted advice on where to go now, need-to-know travel trends and service details you can’t do without. These are the hallmarks of Travel+Leisure Southeast Asia, a publication that is now well established in Asia and remains the most widely distributed international edition of the world’s leading travel and lifestyle magazine. With a modern look meant to make both the print and electronic editions easier to navigate, Travel+Leisure Southeast Asia remains focused on editorial quality and an unparalleled level of reader engagement. Regular sections in every issue include: T+L Digital, Editor’s Note, Inbox.
Trip Doctor: Practical advice for travelers in the form of in-depth reviews of travel topics, the best in hotel and airline deals, and how to travel with help from the digital world.
JULY food .
+ Singapore + Thailand + Hong Kong + Istanbul + Japan + Paris
AUGUST world’ s best . awards
+ Kuala Lumpur + Indonesia + Asia Cruises + Laos + Taiwan
SEPTEMBER design .
+ Design awards + Macau + Singapore + Japan + Vietnam + Burma
Decoder: An at-this-moment look at everything that is hip, vibrant and happening in a specific locale, a guide you cannot do without. Last Look: An exclamation point on each issue, this visual story closes out the magazine every month, leaving you yearning for your next trip.
OCTOBER drea m trips .
+ Thailand + Bali + Philippines + India + Australia + China
NOVEMBER green .
DECEMBER a n n i v ersary.
+ Indonesia + Wellness + Vietnam + Malaysia + Nepal + Singapore
+ Burma + Australia + Cambodia + Japan + Taiwan + Hong Kong
Editorial subject to change without notice.
EDITORIAL CALENDAR
Radar: A range of shorter stories and fact-driven items looking at everything from the hottest travel trends to the best styles on the road to ideas on where you must visit next.
Features: A section for more in-depth narratives about destinations in Southeast Asia and beyond, articles that are written to answer every question you have about a particular locale.
CIRCULATION
american express card members ’ distribution
11,000 copies
total circulation
60,000 copies
distribution
Newsstand, subscription, institutional
LAOS 350 HONG KONG + MACAU 12,000
THAILAND 6,000
VIETNAM 1,000
PHILIPPINES 2,000
CAMBODIA 350 BRUNEI 300
MALAYSIA 6,000
CIRCULATION
SINGAPORE 15,000 INDONESIA 6,000
“I enjoy traveling and reading T+L Southeast Asia” PAULINE LEONG, Petaling Jaya, Malaysia
ADVERTISERS
“Love reading T+L Southeast Asia. Always inspired!” CHEN CHUNG YUN Taoyuan County, Taiwan
LEADING ADVERTISERS: Hermès, Rolex, Rimowa, Korean Air, St Regis, Lexus, Singapore Airlines, Canon, Langkawi Tourism, Sofitel So Singapore and many more.
Metamorphosis, an Hermès story
« Sangles Hermès » necklace in gold and diamonds Liat Towers • Takashimaya • Scotts Square The Shoppes at Marina Bay Sands Hermes.com
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LEADING ADVERTISERS: Singapore Airlines, Rolex, Conrad Hotels, Ministry of Tourism India, Tudor, Patek Philippe, St Regis Hotels, Harrods, Turkish Airlines, BVLGARI, Canon and many more. ay Night every Wednesd entary Celebrate Ladies’ Enjoy a complim 6-9pm, night at HI-SO! Champagne from glass of Ruinart $10net/glass only. for and pop more
Singapore 068876 • 35 Robinson Road, el.com/8655 Sofitel So Singapore osingapore - www.sofit www.fb.com/sofitels
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LOYALTY PROGRAM JOIN OUR GLOBALACCORHOTEL S.COM AT
DIGITAL Great website!
“Very informative and inspiring� NOOR HAZWANI ADIBAH RAMLI Kuala Lumpur, Malaysia
WEBSITE Our popular website TravelandLeisureAsia.com extends the Travel + Leisure Southeast Asia name into the online sphere in a user-friendly and easily navigable environment. More than this, the essential travel information we provide attracts and keeps users informed through online-only articles, a dynamic directory of listings for all the countries we cover and interactive travel blogs. Travel + Leisure Southeast Asia also has a strong presence on the most popular social-media platforms including Facebook, Twitter and Instagram, creating a fully engaged and dynamic online community along with the website. DIGITAL EDITION Travel + Leisure Southeast Asia is also available in a digital format for tablet computers like the iPad. This product represents a new set of opportunities for advertisers to reach a wider audience with technologically advanced campaigns including the use of integrated video clips. Our digital products take Travel + Leisure Southeast Asia to a global audience interested in Asia as a destination and arms it with the tools needed to turn aspiration into reality. After reading a feature article or hotel review, users can instantly book their travel through the advanced integrated travel booking engine on our website. For a full and detailed overview of all our digital products, please request our digitalproducts Media Kit.
DIGITAL
Facebook.com/TravelLeisureAsia Twitter.com/TravLeisureAsia Instagram.com/TravelandLeisureAsia
RATES AND SPECS “A great magazine for essential travel information” ARDI SURYA Jakarta, Indonesia
ADVERTISING RATES 2015 (US$) Full Page (FP) Outside Back Cover (OBC) Inside Back Cover (IBC) Double Page Spread (DPS) Inside Front Cover DPS (IFC DPS) Half Page Third Page
8,513 17,025 10,783 15,466 19,992 5,390 3,831
MECHANICALS/TERMS FIRST 25% OF THE MAGAZINE CARRIES A 10% PREMIUM. A SPECIFIC REQUEST FOR A FIXED POSITION ANYWHERE IN THE MAGAZINE CARRIES A 20% PREMIUM. REQUESTED POSITIONING SUBJECT TO AVAILABILITY.
Double page spread (trim size) – 266.7mm X 406.4mm Full page (trim size) – 266.7mm X 203.2mm 1/2 page horizontal (trim size) – 133.35mm X 203.2mm 1/2 page vertical (trim size) – 266.7mm X 101.6mm One third vertical (trim size) – 266.7mm X 67.73mm Gatefold (trim size) – 266.7mm X 388mm
VIA E-MAIL • High Resolution PDF, EPS or JPEG format with a minimum resolution of 300 DPI. Please ensure all images that run to the edge of the page have a bleed of 5mm from the trim of the page. • E-mail directly to: tlartwork@mediatransasia.com and CC your account manager. POST By courier to Advertising Dept., Travel + Leisure Southeast Asia, 16th Floor, Ocean Tower II, 75/17 Sukhumvit 19, Bangkok 10110, Thailand. Tel: +66 (0)2 204 2370. PDF UPLOAD
NOTES The printed matter should be within 5mm from the trim sizes. Gutter is 8mm (4mm on each page) for double-page spread advertisements. DEADLINE Material delivery: due in the 1st week of each preceding month except for May 2015 issue. Your account manager will provide you with exact deadline dates.
CONTACT thailand
1 Create folder for artwork and upload 2 E-mail Account Manager and inform them of upload and folder name 3 Account Manager will confirm receipt
Room 1205, Hollywood Centre, 233 Hollywood Road, Sheung Wan, Hong Kong. Tel: +852 2851 7068
hong kong
RATES + SPECS
• ftp://advert_tlsea@mediatransasia.com • Username: advert_tlsea@mediatransasia.com • Password: adver
Travel + Leisure Southeast Asia, 16th Floor, Ocean Tower II, 75/17 Sukhumvit 19, Bangkok 10110, Thailand. Tel: +66 (0) 2 204 2370. E-mail: advertising@mediatransasia.com
steps to log in
SPECIAL PROJECTS No matter how effective regular advertising is, sometimes it cannot achieve all your goals. Please talk to us. We are always happy to discuss fully integrated, tailor-made communication solutions that will give your message that special impact.
Let us produce your special booklet or guide, highlighting your message aimed directly at our readers.
Pr ivate Kitchen Recipes
unlocK your destination discovery, curiosity and culture explore and discover asia-pacific through a different lens
A C L A S S I C C O L L E C T I O N O F O R I G I N A L F L AV O R S
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“My favorite travel magazine!� DUSIT LIM KOK LENG Perak, Malaysia
SLH
An integrated campaign to promote its frequent stay program. A fully integrated project including print, microsite, contest, website, social media, and eDM blasts.
W HOTELS
A beautiful series of supplements, polybagged with the magazine, capturing and reflecting the W brand values. Also published online.
GRAND HYATT
SPECIAL PROJECTS
A contest linking the Grand Hyatt brand to the grand cities of Asia. A fully integrated project combining print, a microsite, website, social media and data gathering.
TERMS AND CONDITIONS
“The best consumer travel magazine among its kind� NAHYE KIM Seoul, South Korea
Requests for advertising space must be accompanied by an insertion order made out to Travel + Leisure Southeast Asia, Media Transasia Ltd, 16th Floor, Ocean Tower II, 75/8 Soi Sukhumvit 19, Bangkok 10110, Thailand. The publishers reserve the right to edit, revise or reject any advertising. The publisher will not be liable for any consequential loss or damage occasioned by the failure of any advertisement to appear due to any cause nor its failure to appear on a specified date. All advertisements are accepted and published by the publisher upon the representation that the agency and/or advertiser is authorised to publish the entire contents and subject matter thereof. In consideration of the publisher’s acceptance of such advertisements for publication, the agency and/or advertiser will indemnify and ensure the publisher harmless from and against loss or expense resulting from claims or suits based upon the contents or subject matter of such advertisements, including without limitation, claims or suits for libel, violation of right or privacy, plagiarism and copyright infringement. The publisher reserves the right to destroy all transparencies or other material after three months. Such material will not be returned to the agency/advertiser unless requested in writing. In the event of copy instruction not being received by the deadline, the publisher
reserves the right to repeat a previous advertisement of the same size or to run a house advertisement and the client will be liable for the full payment. Contracts for advertising are noncancelable. Cancellations by the advertiser or agent of any portion of a contract for any reason whatsoever nullifies all rates and/or position and protection for the remainder. While every care is taken, neither the publisher nor agent is responsible for loss or damage to transparencies and other material. The publisher will not be responsible for errors appearing in advertisements which are placed too late for proofs to be submitted or for errors due to late delivery of printing material from the advertiser or from a third party designated by the advertiser as a source for printing material. All complaints or claims regarding advertisements published must be made in writing within 15 days of the date of publication and sent by registered post or recorded delivery to the publisher. Incorrect rates or conditions or insertion orders which do not correspond to the rate card will be regarded as clerical errors and the advertisements will be published and charged for at the applicable rates in effect at the time of publication. Any agency commission agreed upon is subject to delivery of artwork before deadline and payment of invoice by its due date.