Concept presentation Aliving Paper by Tomas Pichal
Introduction: I would like to research the paper as medium which is to me very close but distant at the same time. I find myself very apart from this medium as designing most of the time in some virtual space and using computer. In this project I would like to change this and be more active in using paper and be more advanced and more open using some hand made crafting techniques. I decided to take it literally upside down and first develop paper mockups which will serve as basic step to create enviormental campaign for city of Prague. I would like to use my abilities not only to create commercial things and generate income this project can be good chance for me. In this project I will use stop-motion animation, folded crafted and recycled paper to develop experimental and creative video sequences and posters.
Background: I noticed that lot of paper is beign used these days for various purposes but manytimes people omit to bring it back to paper bins to be recycled. I decided to change this by developing campaign which shows paper from different angle of view. More as some artistic or almost spiritual medium which can be used not just as package of something else but as independent and beautiful object istself.
Requirements: I will develop successful campaign for Prague citizens. The campaign should use paper packages, sheets, cardboards and other similar items which can be seen in recyclation bins. Use paper as most easily usable medium for designers and simply understandable by public. The campaign will consist of posters, tvspot, and internet shortvideos placed on campaing landing page. This page should be designed to provide place to share ideas in between people and creative platform for youngsters to upload their own small art-pieces made by used paper packages or cardboards, etc... This should provide aswell feedback how public feels enviormentally responsible and cares about this topic.
Audience: General public, children to adults. Older generation can feel difficulty to access internet but for them could be enough catchy tvspot, young generation can use internet effectively so they can reach campaign through various portals. The goal will be to make campaign to be acceptable for everybody not depending on age. Thats the reason why I have chosen littlebit classic way how to make my campaign. Generation of my parents and grandparents likes old czechoslovak stopmotion cartoons and use of this technique is well known to czech audiance. Thats the main reason to select this medium.
Media/format: Paper sheets for origami object, animals and things. Cardboards and packages to develop backgrounds and paper world enviorment. Spots and videos will be postproduced using photoshop or other software. The goal is to make campaign to be acceptable for everybody not depending on age. Thats the reason why I have chosen littlebit classic way how to make my campaign. Generation of my parents and grandparents likes old czechoslovak stopmotion cartoons and use of this technique is well known to czech audiance. Thats the main reason to select this medium.
Project schedule: week 5
Research of paper as spiritual medium - origami
week 6
Research paper animation techniques
week 7
Develop short stories and storyboards
week 7
Create paper models and paper enviorment for animation
week 7
Photoshooting of scenes
week 8
Postproduction process and digital editing
week 8
Production of short clips and spots and posters using taken pictures
week 9
Website designing and programming
week 10
Uploading of content to website and final presentation to client
Project scheme: LANDING POSTERS STORY
PAGE
PAPER CITY
ORIGAMI
TVSPOT
MODELS
AUDIENCE will upload own movies
SHORT MOVIES
Tiny research: