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Chivas Regal x Luis Munana

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Joyce to the World

Joyce to the World

What is regal? The word meaning royalty has morphed into a more general sense of luxury, status and influence, with Chivas Regal blended Scotch whisky being at the forefront of redefining the term.

In collaboration with Namibian royalty Luis Munana, Chivas has launched a collection of street-cred worthy apparel at the Windhoek Fashion Week 2022, the country’s biggest fashion event founded by Munana. He is a public personality known for international modelling, presenting, and launching his own fashion label ZURIEL. Luis’ notable work in the Namibian entertainment and entrepreneurship sectors gained him a spot on the FORBES AFRICA 30 Under 30 list of 2019.

His hustler attitude inspired the partnership, not only for breaking the glass ceiling of Luis’ own career, but holding the door for more Namibians to reach regal heights. Over the years, Chivas has collaborated with many mavericks to promote the brand’s ethos of Be Real, Be Regal. The blended Scotch whisky’s newest ambassador is no exception – Luis Munana is a real Namibian, with unapologetic ambition, always bringing new flavour to the nation and beyond, earning the worthy new title of being truly regal.

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