Namibia’s Green Economy
ICT Services:
Green Enterprise Solutions
A
t the speed of development today, where information and communication technology (ICT) sustains the bulk of our daily actions, it comes as no surprise that there are those who believe in “the entrepreneurial goldmine… of technological advancements”.
Since the outbreak of COVID-19 our lives may have slowed down in terms of traffic jams and rushing to meetings, but virtual reality is growing faster than ever. If anything, the pandemic has sped up the adoption of an online-based alternative to many of our daily activities, like paying for food and other services, or communicating with family, friends and colleagues. In Namibia the general public might still be adjusting to the change from the physical space – where cash is king – to the digital arena, but that doesn’t mean that the uptake of technology has been slow. On the contrary, the demand for online services, payment solutions and smartphone applications is on the rise, and more entrepreneurs are trying their hand at developing tech solutions suited to Namibian needs.
Green, as clients know the enterprise, provides services to large corporate and public clients like Nampost, Namwater, Namibmills, Nampower, Nampol, and many more. But back to the entrepreneurial spirit. As seasoned techies, Kehad and the Green team have made it part of their mandate to provide a platform for young developers to access the online market. Earlier this year Green signed a MoU with local self-taught app developer Macveren Kapukare to provide financial, business and marketing support for his real estate app, EstApp, and assist with software development and software engineers. The App is described as “having a real estate agent in your pocket” – with which owners can list and sell properties, and tenants can pay rent. Needless to say, its potential as a new service offering sparked interest amongst the Green team.
“Don’t worry – be Virtual” as Green leads the way
Kehad Snydewel is managing director of Green Enterprise Solutions, a local company that started out in 2010 as, what he calls, “a simple infrastructure department”, and expanded into a fully-fledged ICT provider, serving a variety of industries in Namibia. A strong advocate for digitalisation and tech solutions, Kehad and his team positioned themselves as key industry players over the last ten years, embracing the Fourth Industrial Revolution as a solution towards economic growth. Today, the tech industry is his playing field and
“Times are changing and we need to embrace the idea of going fully digital in our businesses.” With the foresight that there are many more local business sectors to uncover, Kehad affirms, “the Fourth Industrial Revolution provides the solution to uplift Namibia and Africa as a continent. We can engage and implement best practices and adapt them for our own needs and circumstances.” By building technical infrastructure suited to the local market, Green is leading the way towards a digital future. Still not convinced? Just follow their advice: “Don’t worry – be virtual!” Find out more at www.green.com.na Marita van Rooyen Listen to the audio version of this story 49
