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CHRISTMAS IN JULY at the Namibia Craft Centre
The Namibia Craft Centre has once again delighted locals and tourists alike with its annual "Christmas in July" exhibit. Now in its 13th year, the exhibit’s 2024 theme, "Welcome to the Jungle," promises an explosion of vibrant, African-inspired designs. This year’s event coincides with Namibia’s peak tourist season, attracting a multitude of international visitors eager to purchase unique, locally-made gifts.
The exhibit predominantly showcases the work of the I’KHOBA group, named after the San word for gemsbok. The I’KHOBA Textile Project involves over 400 women, each contributing one-of-a-kind embroidered pieces from the comfort of their own homes. This remarkable effort highlights intricate embroidery and beading, staples at the Craft Centre. However, a diverse array of other crafts is also on display, featuring designs inspired by the lush greenery, florals, and wild animals of the jungle. From striking ceramics to detailed home decor, there is something for everyone.
Mildred, along with her mother Karin and aunt Heide, have been the driving force behind this exhibit each year. Reflecting on this year’s theme, Mildred shared that it was inspired by a similar concept from the COVID-19 era, a time when local support was crucial. Now, with tourism thriving again, they wanted to see the jungle theme flourish fully.
Creating a new theme annually is no small feat. Mildred explains that they continually challenge themselves, drawing inspiration from a year of collaboration and brainstorming. She finds joy in the surprise elements the artists bring to the exhibit, especially the embroiderers, who infuse their unique perspectives into their work.
Despite the challenges, including sourcing quality materials and the occasional failed idea, the team perseveres. Mildred’s advice for aspiring entrepreneurs is to stay persistent and seek advice wherever possible. This year’s exhibit, which runs until 31 August, is a testament to the rich cultural influences and regional artistry of Namibia. Don’t miss the chance to experience and take home a piece of this vibrant celebration.
Find the Omba Gallery in the Namibia Craft Centre at 40 Tal Street, Windhoek.