INTRO / TRENDING 13–14
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What we do inspires. What we do empowers. What we do makes a difference around the world. We research, explore and dive into all that is the great outdoors. In snow, in water or on land, authenticity awaits discovery. This is where Smith shines, consistently
MAKING THE GREAT DAYS BETTER. SMITHOPTICS.COM
INTRO / TRENDING 13–14
SMITHOPTICS.COM
FOUNDATION / TRENDING 13–14
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The FOUNDATION. It is the nucleus and conceptual DNA. Before anything is created – and after anything has changed – it should remain evident. Throughout introductions of newer designs and ideals, Smith’s long-established approach to design will remain at the forefront of
INNOVATIVE THINKING. SMITHOPTICS.COM
M / W FOUNDATION BLACK / WHITE
M / W ALL
DESCRIPTION: Time to move away from the horizontal meets vertical line. Mastering minimalism. Even the current “foundation” strap starts to feel old and more complicated than it needs to be. By focusing on minimalist line work, combo’ed with technical texturing our logo strap can feel fresh again.
COLORS or OTHER REFERENCES, ie websites
M / W FOUNDATION BLUE / CYAN
M / W ALL
DESCRIPTION: Time to move away from the horizontal meets vertical line. Mastering minimalism. Even the current “foundation” strap starts to feel old and more complicated than it needs to be. By focusing on minimalist line work, combo’ed with technical texturing our logo strap can feel fresh again.
COLORS or OTHER REFERENCES, ie websites
M / W FOUNDATION RED / MAGENTA
M / W ALL
DESCRIPTION: Time to move away from the horizontal meets vertical line. Mastering minimalism. Even the current “foundation” strap starts to feel old and more complicated than it needs to be. By focusing on minimalist line work, combo’ed with technical texturing our logo strap can feel fresh again.
COLORS or OTHER REFERENCES, ie websites
M / W FOUNDATION YELLOW
M / W ALL
DESCRIPTION: Time to move away from the horizontal meets vertical line. Mastering minimalism. Even the current “foundation” strap starts to feel old and more complicated than it needs to be. By focusing on minimalist line work, combo’ed with technical texturing our logo strap can feel fresh again.
COLORS or OTHER REFERENCES, ie websites
M AVANT GARDE / TRENDING 13–14
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The AVANT GARDE celebrates confident experimentation. It creates and redefines culture, pushing the boundaries of what is desirable and acceptable. The avant garde challenges space, color, context and conceptual stability. It sets a new pace for
STYLE, INNOVATION AND DISTINCTION. SMITHOPTICS.COM
M AVANT GARDE
M AVANT GARDE / TRENDING 13–14
The avant garde celebrates confident experimentation. It creates and redefines culture, pushing the boundaries of what is desirable and acceptable. The avant garde challenges space, color, context and conceptual stability. It sets a new pace for style, innovation and distinction.
COLORS or OTHER REFERENCES, ie websites
TRIANGULAR
M AVANT GARDE / TRENDING 13–14
During the avant garde era triangular shapes, type, design etc. were used a lot. For this concept the basic foundation design will exist off a 3 pointed geometric object. It may be presented proportional or skewed but ultimately the triangular object will ultimately be enclosed. Color will be used to add depth and a further “pushing of the boundaries” to achieve a desirable and aesthetically pleasing geometric presentation.
COLORS or OTHER REFERENCES, ie websites
TRIANGULAR
M AVANT GARDE / TRENDING 13–14
While further pursuing a triangular direction; pattern, image creation and typographical elements can be achieved if executed correctly. Triangles combined with other triangles can present a more dynamic broader image that in return perceives something completely different.
COLORS or OTHER REFERENCES, ie websites
INTO SPACE
M AVANT GARDE / TRENDING 13–14
Movement. Dimension. Perspective. These are all characteristics and inspiration for pursuing this concept. Minimal colors, simplistic yet with a hint of complexity will aid to a spacial design. The idea of objects in a design being protruded against itself is fascinating and can lead to a very interesting execution on the goggle helmet integration. Color unity or lack there of could pull the design together or allow the spacial execution to pop.
COLORS or OTHER REFERENCES, ie websites
M CULTURE / TRENDING 13–14
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The CULTURE. Energetic. Relentless. Stimulating. Fresh. The CULTURAL perspective flaunts artistic brilliance and panache. It is bold, risky, almost brash – but extremely
CONFIDENT IN PRESENTATION. SMITHOPTICS.COM
M CULTURE
M CULTURE / TRENDING 13–14
Energetic. Relentless. Stimulating. Fresh. The Runway perspective flaunts artistic brilliance and panache. It is bold, risky, almost brash – but extremely confident in presentation.
COLORS or OTHER REFERENCES, ie websites
SEAL TALK
M CULTURE / TRENDING 13–14
Iconic seal designs seem to be very dry and non-informational. With developing a relevant and foundational seal for goggle and helmet integration, the Smith story and continued passion could be explored and told through graphic and typographical execution. Upon pursuit, limiting a potential seal design living in a circle would be unwise but should not counted out. Upon completion the seal could be used as a patch or partial to whole application.
COLORS or OTHER REFERENCES, ie websites
OCCUPY
M CULTURE / TRENDING 13–14
Occupying space, city streets, the internet etc. has made quite a bit of stir lately. The idea of taking up areas in the masses is the inspiration for Occupy. With the foundational idea of a mass gathering, the design application inspires the medium of pointillism. What would pointillism look like carried over to a helmet goggle combo? The strap could be one color, helmet application could be another. That could possible add depth by association.
COLORS or OTHER REFERENCES, ie websites
M MTN TECH / TRENDING 13–14
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The MTN TECH personifies an appreciation for life’s unrefined beauty and simplicity. It is a longing for style, adventure and purpose in a functionally
RUGGED WAY. SMITHOPTICS.COM
M MTN TECH
M MTN TECH / TRENDING 13–14
Mountain Chic personifies an appreciation for life’s unrefined beauty and simplicity. It is a longing for style, adventure and purpose in a functionally rugged way.
COLORS or OTHER REFERENCES, ie websites
THE ASPEN / TREE LINE
M MTN TECH / TRENDING 13–14
The aspen tree is very iconic for the western mountain life. The tree itself offers many attributes that could be carried over to helmet goggle integration. Repetition, texture, muted colors etc. I think color could be applied as a “coating” effect spreading across the design adding a nice flow to the design. Presenting the Smith logo mark could also be explored via the texture or in a more literal way.
COLORS or OTHER REFERENCES, ie websites
FIRST TRACKS
M MTN TECH / TRENDING 13–14
First tracks was inspired by all that it stands for. The emotion one has for being the “first” to ride pow, explore backcountry or hike to the ultimate experience. It also has an amazing sense of tranquility and stillness which is shadowed by the absolute beauty of the world. Further design execution could explore and play off of the “first” idea through color and imagery.
COLORS or OTHER REFERENCES, ie websites
LEATHER BURN
M MTN TECH / TRENDING 13–14
Leather is timeless and rugged. It offers good solid colors you can grab on to. The idea and execution presents itself give and take wear and tear. For this concept pushing the boundaries of executing the leather style through color, process and presentation would be pursued. The deboss effect would be with pursuing whether it be in a patch or design manipulation.
COLORS or OTHER REFERENCES, ie websites
LEATHER BURN TYPE
M MTN TECH / TRENDING 13–14
Further pushing leather burn would be a creation of a design element mimicking the branding application. Branding anything leaves a distinct application. It leaves behind character and identifies something worth noticing. It also adds another layer of dimension and texture to the already established foundational product. Patch, strap and other exploration would be relevant in this case.
COLORS or OTHER REFERENCES, ie websites