The Eight Critical Steps for Successful Internet Marketing Marketing is the process of connecting people and products. With proper application, the technology allows connections. We are in the midst of a paradigm shift in marketing. There are new digital marketing tools that allow cheap direct connections between organizations and their constituents. The challenge is to know how, why, and when to use these new marketing tools. The eight critical steps for successful Internet marketing are: 1. 2. 3. 4. 5. 6. 7. 8.
Marketing plan Target audiences Message Media Website Press releases Email Marketing Social Media Sites
Marketing plan A marketing plan is essential because it allows think about the strengths, weaknesses, opportunities, and threats early. The marketing plan will help you:
Identify and establish goals; Determine your budget; Target specific audiences; Create and prioritize messaging;
 Identify the means of more efficient and effective distribution; Y  Create a timeline for implementation. Target audiences Identifying a target audience is critical. Internet marketing is particularly suitable for highly segmented target audience. If you want to take advantage of this opportunity, however, you need to know the socio-demographic characteristics of the audience. Message What is the most important thing you want to say? What is the most concise method and call attention to say? That's his message. Media What is the best way to deliver the message? There may be several different ideals media - website, email marketing, press releases, pay per click advertising through Google AdWords. Website There is no excuse for not having a website. Any organization that wants to interact with online customers must have an online presence. In general, less is more. Websites are no longer repositories for data. Audiences expect better and will judge based on the quality and presentation of your site. A site that looks like a dollar store a seedy neighborhood should not be trying to communicate with an audience that purchased at dollar stores. Press releases Online press releases can be very effective.
Email Marketing Marketing campaigns using Constant Contact email are a great way to communicate directly with, and develop existing relationships with their constituents. Social Media Sites There are more Facebook users than the US population. If you have time to focus on social networks, this can be a very effective way to leverage the Internet for free. The key is to spend time, however.
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