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Retread
TREAD is a mountain bike magazine that caters for intermediate and experienced mountain bikers who seek new experiences through travelling to ride new trails, competing in interesting events, learning advanced skills, repairing their own bikes and buying new bikes and gear. The TREAD reader wants to know where to find his or her next great mountain biking experience. Much of our focus is on highlighting great South African rides, both popular favourites and loads of new riding spots. We feature interesting events that challenge and capture mountain biking’s free spirit; interview prominent people in mountain biking, including top racers, sponsors, event directors and industry leaders; we offer advice from experts in the fields of nutrition, fitness, health and maintenance. A thread that represents freedom, adventure, nature, self-discovery, friendship and overcoming challenges will tie all this together. In short, the underlying theme will be the soul of mountain biking.