insight
ISSUE 2 SEPTEMBER 2020
who and what is fueling west michigan 1
Letter From The Editor Our mission as a company has always been to inform and educate our clients, above all else. This publication is born out of our passion to share with our community the information we see from the front lines, and in turn to make them savvy consumers. As the second largest residential mortgage company in Kent and Ottawa counties, based in downtown Grand Rapids, we have an incredibly unique vantage point of the ever-changing economy and real estate market in West Michigan. We see firsthand, in real time, the buying trends based on economic expansion and job growth, supply and demand, government incentives and legislation, and more importantly, who is buying and the types of properties they desire. Our goal in creating this publication is to share with you the current real estate and mortgage trends and to highlight industry leaders and local businesses that are shaping the dynamic city we call home. We hope you love reading this as much as we loved writing it. Enjoy!
Insight is written, produced, and published by Treadstone Funding Contributors: Meghan Howard, Matt Muscat, Kari Radermacher, Kelsey Chisholm, Aislinn Teachout, and Faith Bischoff
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www.treadstonemortage.com Treadstone Funding propelled by Neighborhood Loans NMLS 222982
insight 4
MORTGAGE NE WS
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RE AL ESTATE MARK E T STATS
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IN DU S TRY S TA N DO U TS
Lindsay VanDuinen-Scully, Kyle Visser, Ryan Ogle, and Tim Meduna
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G R CO M M U NIT Y
who and what is fueling west michigan
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Wealthy Street Business District + Featured Story: Paul & Jessica Lee
20 C LIENT S TO RY
Good Things Come To Those Who Wait...
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LOCA L B U S IN E S S S P OTLIG HT
Rooftop & Patio—Bars And Restaurants
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HO M E & MOV ING TR EN DS
Colors of the Year
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Down payment requirements, closing costs, and loan amounts are for illustrative purposes only; subject to credit qualification, not all applicants may qualify. Not a commitment to lend. Not affiliated with or endorsed by any government institution. Please contact us for an exact quote and for more information on fees and terms.
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MORTGAGE NEWS
Stop Paying Someone Else’s Mortgage In June 2020, a young woman who was renting a home with 2 friends in the Eastown area decided to stop renting and to buy a home only a few doors down from their rental. Their rent the year before was $1100 for a 3 bed 1 bath. By taking advantage of a low down payment and interest rate, she was able to buy a very similar 3 bed 1.5 bath home. Her new monthly payment, including taxes, principal, and insurance, is $800. One of her former roommates even decided to move in and now pays her rent of $500 per month, making the new home owner’s monthly housing expense only $300—a big savings over renting, all while gaining equity.
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Low Rates Mean Increased Buying Power
Immediate Savings Via Refinance
Despite a very competitive landscape with low
In July 2020, a current home owner refinanced
inventory, homebuyers looking to purchase in West
his home which he had purchased 2 years ago.
Michigan have never had more buying power.
He went from a 3.875% interest rate down to a
Recently, a young woman who, based on income
3.125% interest rate. Due to his loan size and
and credit obligations, was previously pre-
other factors, his monthly savings was $355 per
approved up to $250,000 at a rate of 4%. With
month—over $4,000 in the first year alone.
rates at historic lows, she is now pre-approved
Another borrower who used lower interest rates
up to $300,000 at a rate of 2.75%. This increase
to her advantage was Renee, whose interest rate
in buying power could help expand her search to
was a 5.75% and was able to refinance her loan
areas she hasn’t yet considered, or help her buy
to a new low rate of 3.625% for a savings of $285
the same house while staying within budget.
per month—over $3,000 in the first year.
R E A L E S TAT E M A R K E T S TAT S This Summer’s Been Hot—And We Don’t Just Mean The Weather At a time when the housing market would normally be slowing down, it just keeps getting hotter and hotter! Although inventory is limited, historically low rates have allowed buyers to stretch their dollars and has given more flexibility to
JULY 2020 – MARK E T SNAPSHOT
find a home that is perfect for their wants and needs. The below is a snapshot of the market from July 2020.
New Listings
Above $800k
1,211
25 homes sold – 2%
$600k-800k
Pending & Closed
2159
Average Days on Market
21 days
AverageHome Sale Price
$275,923
Homes Sold
31 homes sold – 3%
$400k-600k
112 homes sold – 11%
$200k-400k
559 homes sold – 53%
Below $200k
391 homes sold – 31%
Fun Fact: 16 Homes Sold for Over 1 Million Dollars in July
421 Manhattan Road, East Grand Rapids — Listed By Josh May with RE/MAX of Grand Rapids
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industry standouts
Every industry has individuals that elevate the profession by going above and beyond, and the real estate industry is no exception. We’d like to recognize these trailblazers who epitomize what the industry stands for. These individuals not only exemplify professionalism and leadership within the real estate industry but within the community as a whole. By giving back through time and money, each one of them is helping to build and strengthen the West Michigan community. They are beacons within their field, and we salute them!
Thank you for your hard work, commitment to excellence, and your dedication to continually raising the bar of the West Michigan real estate community. 6
Lindsay
VanDuinenScully
Kyle Visser
Ryan Ogle
To Lindsay, real estate means opportu-
Kyle Visser has cracked the mold of the
In his 20 years in the industry, Ryan has
nity, community, and pride of ownership.
real estate industry and it’s not just
been part of over 2000 transactions and
With over 16 years of experience in the
because he stands over 7 feet tall. Since
300 million in volume. His brokerage,
industry, Lindsay has completed over
bursting onto the West Michigan scene
Bluhouse Properties, prioritizes excellent
1200 transactions and helped hundreds
in 2015, Kyle has been shattering records
customer service and doing business
of families buy and sell their homes.
and shaking things up! His approach to
that bolsters Grand Rapids and its resi-
The possibilities that homeownership
sales is unique, and his marketing is edgy,
dents. Born and raised on the southeast
creates drives Lindsay’s passion, and
fun and often hysterical. Truly one of the
side of Grand Rapids, Ryan is passion-
she prides herself on being a resource
hardest working agents in the industry,
ate about giving back to his hometown,
for her clients by educating them and
Kyle is relentless in his pursuit to win for
and helping create opportunities for
helping them maximize their investment.
his clients. As a former pro-basketball
residents through real estate is part
Between her enthusiasm and knowledge
player, he brings a game-time mentality
of that mission. Additionally, Ryan has
of the industry, it’s no wonder Lindsay
to every deal he touches. Kyle is passion-
served on several local boards and
has consistently been ranked a top Real
ate about his community and invests
committees, and in 2018 he served as
Estate Agent in America since 2015!
wherever he sees a need. With over 30
the president of the Greater Regional
She and her family support Mel Trotter
million in sales in 2019, and a heart as
Alliance of Realtors.
in their mission to help individuals get
big as his stature, Kyle is a force to be
back on their feet and into a home.
reckoned with.
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IN D U S T RY S TA N DO U T S
Tim Meduna “In golf, as in life, it is the follow through that makes the difference.” —Dr. Seuss
If you ask Tim Meduna what his passions in life are, he will
friends and family build wealth and secure a strong future.
answer: family, work, and golf. Tim often compares his job
Tim’s belief in constant self-improvement led him to join
to the game of golf and says, “It doesn’t matter how well
the most elite mortgage coaching program in the industry
you played yesterday, because the next day you have to go
over 5 years ago.
back to the first tee and start all over again.” Every client, every loan, and every day are different. There is no ‘one size fits all’ in mortgages, and the best Loan Officers in the business are those who fit the loan to the client, not the
“I strive to be better at my job every year, I owe that to my clients and my company.”
client to the loan. Before joining Treadstone, Tim worked for a big bank As a West Michigan native, Tim is passionate about his
but was quickly discouraged by the lack of focus on the
community and the people in it. Tim is committed to being
customer experience. He wanted to be part of a more
a Loan Officer, a financial consultant, and a friend to each
customer-centric, team-oriented company, so when he
of his clients, and he is incredibly humbled to help people
discovered Treadstone, he never looked back.
make one of the biggest purchases of their lives. With 15 years of experience originating mortgages, Tim under-
Tim’s favorite part of being a Loan Officer is helping people
stands how big this decision is, so he strives to make his
realize the American dream of homeownership and creating
clients feel as comfortable and confident throughout the
relationships along the way. Getting to know clients, their
process as possible.
story and goals, and knowing what they want to accomplish makes his work incredibly rewarding. Everyone has a
With a bachelor’s degree in sales management from Cen-
unique story and different reasons for their purchase, and
tral Michigan University, Tim was drawn to the mortgage
understanding these motivations allows him to provide a
industry because he saw it as an opportunity to help his
tailored customer service experience.
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“invest in relationships and really get to know people”
Last year, Tim’s father-in-law, Dan Knoch, passed away
Tim has been married for 13 years to his wife Jessica, and
unexpectedly. He was a Librarian at Hillsdale College for
they have two sports-obsessed sons who are seven and
30 years, and he was one-in-a-million. He had an impact
nine. Together they enjoy spending time at their home in
on everyone he met and was always more interested in
Hudsonville where their neighborhood is a constant block
others than being interesting himself. Dan’s passing taught
party—you always find an open door, cold beer, and a good
Tim a valuable life lesson—invest in relationships and really
friend. In his free time, you can find Tim working on his
get to know people. Afterall, that is what matters most in
golf game, teaching his sons the game, and enjoying live
life. Since then, Tim has reoriented his priorities to emulate
music with Jessica. He also loves cornhole, flip cup, or
and honor the legacy his father-in-law left behind.
anything that involves a friendly competition!
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G R A N D R A PID S C O M M U NI T Y
The Wealthy Street Business District is now one of the trendiest, most popular downtown neighborhoods. The diversity of small businesses in the neighborhood is an ode to the vibrant history of the district and contributes to the revitalized residential real estate market. For locals and tourists alike, the walkability and versatility of Wealthy Street and its businesses is truly incredible. Whether you are looking for a bite to eat, a haircut, yoga, or boutique shopping, this district has it all!
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BOUTIQUE / SHOP RESTAUR ANT / COFFEE HE ALTH / BE AUT Y RE AL ESTATE / RENOVATION PHOTOGR APHY
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Art of the Table
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Proprietary
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Fox Naturals
Established in 2003, Art of the Table
A new business on Wealthy Street,
The all-natural skin and body care brand
is a specialty gourmet shop carrying
Mike and Elizabeth Diasppara recently
has products that smell wonderful and
deliciously curated products, perfect
opened Grand Rapid’s first bulk food
emphasize natural ingredients that can
for hosting gifts, a dinner event, or a
store. They were looking for a business
be tailored for different skin types and
self-care shopping trip. The store carries
venture that had a positive impact
needs. Owner Patrick Stoffel started an
wine, beer, spirits, yummy treats, and
on the community. Since Elizabeth’s
Etsy shop in 2008 and operated out of
unique décor— things you can’t find
grandparents were local farmers who
his home until the brand got big enough
just anywhere. Prior to Art of the Table
sold their goods at the Fulton Street
to open his storefront on Wealthy Street
opening, several party stores phased
Market, the store is a way to continue
in 2018. All Fox Naturals products are
through the space. Owners, Steve and
that legacy. Proprietary is a minimal
never tested on animals, and they are
Amy Ruis, envisioned a more unique
waste bulk food store where customers
committed to quality, transparency, and
approach, and Art of the Table was
are encouraged to bring their own
ethical standards.
one of the first businesses that helped
containers to fill and pay as they go.
spark the revitalization of the district.
The name, Proprietary, means ownership, and the idea is that people in
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Wealthy Street Bakery
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Swirls Boutique
the community should have a say and
Founded in 2011, Swirls Boutique
a sense of ownership in the products
strives to accommodate both younger
Owners Jim and Barb McClurg opened
they purchase. Mike and Elizabeth are
and older styles, with sizes across the
Wealthy Street Bakery in 2002 with a
constantly looking to add great, local
spectrum. With an emphasis on sus-
mission to invest in a neglected neigh-
brands and bring eco-friendly, delicious,
tainable, quality clothing, owner Cindy
borhood. The bakery offers delicious
and nurturing products to the Grand
Speenstra is committed to running
options for breakfast and lunch, with
Rapids community.
a socially responsible business and
everything from sandwiches and salads
supporting other local businesses and
to pizza and calzones. They also have
unique places throughout the state.
a selection of craft beer and wine to enjoy when you dine in!
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Thelma’s Flowers
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Wealthy Studios
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Rowster Coffee
Jordan Fisher has a long history with
Photographer Michelle Cuppy, opened
One of Grand Rapids’ first specialty
flowers and the Wealthy Street area. He
Wealthy Studios in 2018. After switch-
coffee shops, Rowster, had humble
and his wife, Faten, had their first date
ing her career path from medicine to
beginnings. Kurt Satuffer, owner and
at the Winchester, and they owned their
pursue her passion for photography,
founder started learning about the
first home together in the neighborhood.
Cuppy wanted a space to help bolster
coffee roasting and brewing process
Fisher would drive twenty minutes just
creatives in the Grand Rapids area. Her
and became enthralled. He purchased
to get flowers for his wife—something
concept was to have a space to inspire
a large shop roaster which he used to
he did weekly. Realizing a flower shop
growth and creative empowerment.
roast the coffee from his home for four
was missing from the area, the couple
Wealthy Studios in a photography studio
years. Knowing he wanted to open a
decided to open one. Thelma’s opened
and a space for creatives to collaborate.
coffee shop to bring this type of coffee
in 2018, and the shop has both pre-made
Cuppy specializes in senior photos and
to Grand Rapidians, Kurt opened Rowster
bouquets and individual stems for cus-
fashion photography, and offers portraits,
Coffee in 2010 on Wealthy Street. It
tomer-crafted bouquets. The flowers
headshots, workshops at the studio.
wasn’t always a hit—people didn’t really
are locally crafted, and the stems are
The space is also available to rent for
understand it at first, but Kurt was driv-
hand-cut on site every day, so you can
pop-ups and events.
en to bring that “aha moment” to every
always make something new! The shop is named after Fisher’s grandmother to whom he would bring flowers when
coffee lover and to create memorable
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Donkey Taqueria
experiences through the caffeinated beverage. He had many hard years, but
he visited from out of state as a child.
Opened in 2013 by Paul Lee, the taqueria
now Rowster is a Grand Rapids’ staple.
The store’s logo is inspired by grandma
breathed new life into a vacant auto
The name “Rowster,” is the combination
Thelma’s handwriting, and the two pink
service station. Donkey is a Mexican
of roasting and rowing—rowing inspired
chairs in the shop were salvaged from
street-food restaurant inspired by the
by the waterways that encompass
her home and now serve as a seating
Latino and Hispanic cultural flare of
Grand Rapids.
area in the shop.
Austin, Texas—serving up delicious tacos and fresh margaritas.
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Premier
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The Winchester
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Dime & Regal
Californian skateboard enthusiasts, Eric
Wealthy Street’s neighborhood bar
This jewelry store and boutique was
Blanding and Josh Higginson, brought
and restaurant opened in 2009 and
opened in 2015 by Courtney Jones to
the Midwest its first skateboard focused
provides a unique twist on American
give women a space to sell their hand-
retail store when they opened in 2001.
bar food. With a focus on great food,
crafted goods and to connect with
The store has expanded from just a skate
great service, comfort and quality,
customers. It is a 100% women owned
shop into a full retail experience with
this restaurant is perfect for a casual
and run business, and the products
footwear, apparel, accessories, and
lunch, late-night fun, a Sunday dinner,
are all made by female artisans. In
brand of its own.
and everything in between. As the All
2017, Jones partnered with fellow
In Hospitality group’s first restaurant,
metalsmith, Samantha McIntosh, and
the Winchester contributed to making
moved the store from its location on
the Wealthy Street district a foodie
Division to Wealthy Street. Dime & Regal
destination.
specializes in handmade fine jewelry,
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Mokaya
Mokaya is a Meso-American inspired chocolate boutique, opened in 2016 by Charles Golczynski and his son, Max.
as well as offering apparel and acces-
Mokaya’s chocolates are made by hand
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Palace Flophouse Salon
using Latin American cocoa beans with
Ann Van Weaver opened Palace Flop-
fair trade practices and locally sourced,
house Salon in 2018 with the intention
natural ingredients. The Golczynskis
of creating a welcoming salon space
are passionate about the environment
focused on embracing and enhancing
and local community. Striving to min-
beauty while cultivating community.
imize their environmental impact the
The eco-friendly and pup-friendly salon
shop uses all eco-friendly packaging.
blends hair, music, and style in their
Building relationships with both patrons
intimate boutique salon. The salon puts
and other local businesses is also very
an emphasis on kindness, being good
important to them.
to one another, and being good to the
sories, jewelry repair, custom jewelry, and wedding bands.
Earth.
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WEALTHY STREET FEATURED STORY:
After working for, and eventually managing, several different restaurants and bars throughout Grand Rapids, Paul realized that this was not only a passion but a lifestyle he wanted to pursue. So when a
PAUL & JESSICA LEE
Owners — All In Hospitality
building on Wealthy Street caught their attention, Paul and Jessica decided it was an opportunity they couldn’t pass up. As the Lee’s were making this decision, they took into account the risks and ramifications. But realizing the already present traffic that flowed up and down Wealthy Street gave them hope. Many people already used the street as a way to commute in and out of the city, Lee just wanted to give them a reason to stop and stay awhile.
Many in the Grand Rapids area know Wealthy Street to be a place of creativity, eclectic atmosphere, and community. A place where friends and family gather to experience one-of-a-kind restaurants and support local boutiques and artisans. This never ending street of life, culture, and 20th century architecture welcomes everyone who wants to experience a different, more intimate part of the city. However, it hasn’t always been this way. Up until 10 years ago, the very lively and artistic district was lined with abandoned buildings and empty sidewalks. It had potential, but not everyone could see it. This made it a blank canvas for local entrepreneurs, Paul and Jessica Lee. Paul and Jessica are restaurateurs, constantly
So in 2009, Wealthy Street’s first bar and restaurant, The Winchester, came to life. The Lee’s worked tirelessly to renovate the building with their own blood, sweat, and tears. The Winchester, a “big city neighborhood bar” gave this neighborhood a much-needed destination restaurant and attract a whole new crop of people to the area. With great food, great service, and an approachable atmosphere, the Winchester welcomes anyone and everyone. Providing a casual dining experience and a place to gather, the Winchester breathed new life into the neighborhood.
With great food, great service, and an approachable atmosphere, the Winchester welcomes anyone and everyone.
investing and creating new experiences for the
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locals and tourists of Grand Rapids. Their vision
The Lee’s hospitality and care, for not only their
and creativity have helped take Wealthy Street
restaurant but also the surrounding neighborhood,
from a pass-through street to a neighborhood full
was contagious. Longtime residents and business
of culture and life.
owners of the neighborhood took note and saw
that there was real promise in what they were
birthday, or a graduation, All In Hospitality restau-
doing, and they only wanted it to continue. So,
rants are the perfect venue for every occasion.
when the owner of the old service station across
Large outdoor seating areas are central to the
the street from the Winchester was ready to sell,
eateries because as Paul says, “Grand Rapidians
he asked Paul if he was interested in purchasing it.
love to be outside!” From the four seasons patio
Paul and Jessica had only imagined opening one
at the Winchester, to the ambiance and energy at
restaurant, but they realized if they didn’t take the
Donkey, you are sure to walk away in a better mood
opportunity, someone else would! So, in 2013, they
than when you came!
opened Donkey Taqueria. The Mexican streetfood joint was inspired by the couple’s love of the
Since the Winchester and Donkey opened, they
restaurant scene in Austin, Texas.
have set the stage for many more, amazing local businesses to thrive. The walkability within the
Paul and Jessica have since opened Hancock,
neighborhood has promoted shopping, dining, and
a casual southern-inspired restaurant, and most
patronizing of other businesses. The neighborhood
recently, Royals, a hip, retro, diner-style brunch
went from neglect to what we all know now as the
restaurant. Together, the four eateries make up
trendy Wealthy Street Business District, a thriving
the All In Hospitality Group, and they each offer a
community of businesses and passionate owners.
unique dining experience. The Lee family loves to travel, and this passion shines through in the décor and cuisine of each of the establishments. They are constantly looking for ways to bring globally inspired dishes home and up the ante for foodies in Grand Rapids. Wealthy Street neighborhood is more than just where Paul and Jessica work, it is where the Lee family calls home, where their sons go to school, and where they take their evening strolls. So, it’s important to the Lees that they reinvest in the community and stay actively involved in it. They have sponsored annual neighborhood Thanksgiving dinners and treated the students of Martin Luther King Elementary School, directly behind the Winchester, to ice cream on their last day of school! Their restaurants emphasize approachability and a neighborhood feel. Whether grabbing lunch with a friend you haven’t seen in a while, celebrating a
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ELK Brewing
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Stoffer Home
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City2Shore Real Estate
Opened by Eric and Lisa Karns in 2014,
Chicago native and interior designer,
City2Shore opened in 2011 with the
ELK Brewing was the first brewery in
Jean Stoffer, opened Stoffer Home
founding principles of providing top-
the Wealthy Street Business District.
in 2018. Originally, Stoffer focused
notch service to clients and helping
Lisa bought Eric an at-home brewing kit
mostly on unique and timeless kitchen
agents create a balanced, sustainable,
as a gift, and he grew to love it so much
designs, but now she is well-known for
and profitable career in real estate. The
that he even made his own beer for
her elegant and approachable designs
real estate brokerage is committed to
their wedding! Eventually they turned
for the entire home. The store features
investing in and empowering agents to
his hobby into a business, and the
her curated collection of home acces-
become top producing agents. Their
name was born from each of their first
sories & furnishings, lighting fixtures,
Grand Rapids location was opened in
initials and the first letter of their last
and rugs that complement each other
2017 on Wealthy Street.
name. Enjoy a beer on ELK’s outdoor
perfectly and mimic her transcendental
patio next to the fireplace, or catch your
designs. To accompany her passion
favorite game on one of the TVs in the
for kitchens and old homes, Stoffer
taproom. ELK Brewing expanded with
launched her cabinet line, Stoffer Home
The Bosnian-inspired restaurant is a
a second location in Comstock Park in
Cabinetry, in 2019 that is featured in
first in the Grand Rapids area. Damir
2017. Jeff DeLongchamp came along
her store. Stoffer Home is truly a family
Duratovic and sons, Dino and Denis,
and purchased the company from the
business. Jean’s daughter, Grace, is her
opened the Živio in February 2019, and
founders in 2019.
design partner, her son and daughter-
they bring a unique and delicious taste to
in-law photograph her designs, and her
the Wealthy Street Area. With Bosnian,
husband, Dale, and sons, David & Dan,
Turkish, Greek, and Central European
also contribute to the business.
inspired dishes, the restaurant offers
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Živio
catering, as well as, dine-in service. They also have a weekend brunch and delicious cocktails! With a name that means “cheers” or “live on” in Bosnian, you are sure to have good time!
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Royals
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Kula Yoga
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Lee & Birch
All In Hospitality owner, Paul Lee,
Megan Rader began practicing yoga in
Founded in 2007, fashion boutique
thought the neighborhood was missing
high school and fell in love! Opening Kula
Lee & Birch has 4 locations in West
a breakfast and brunch destination, so
Yoga in 2014, she wanted her studio to
Michigan. Their Wealthy Street location
he recently opened Royals. This diner
be inclusive and judgement-free, and
opened in 2014 in an old car wash and
style restaurant has an out-of-the-box
to offer classes that are accessible
service station. Owners Nikki Gillette
menu offerring delectable brunch
yet challenging. Kula provides Grand
and Kristin Nipke travel the nation to
options all day.
Rapidians with a warm and welcoming
stock their stores with the best clothing
space to explore what yoga has to offer
and accessories, and they take pride
and does so with a great community of
in feeling every piece before deciding
people. Megan Rader and Wanderlux
to carry it. The boutique offers a
owner, Jessica Geerling, teamed up
personalized shopping experience for
Jessica Geerling opened Wanderlux in
in 2018, sharing their Wealthy Street
each customer with unique and stylish
2016, and the salon offers a wide range
location. Together they converted the
clothing. Their goal is for every woman
of spa, beauty, and wellness services.
713 Wealthy Street house into a yoga
who shops with them to leave feeling
Geerling is a registered yoga teacher
studio and a wellness spa. The move
better and more confident than they
and has been a licensed esthetician
allowed for more space and additional
did when they walked in.
for nineteen years. She aspires for the
class offerings at Kula. The two owners
salon to be a haven for healing and an
share a vision of self-care, women
empowering experience, helping people
empowerment, and holistic healing. So
be their highest and most beautiful
the partnership—and friendship—was
selves. This salon doesn’t stop at beauty
a natural fit!
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Wanderlux Beauty & Wellness Spa
services—they offer massage, energy healing, infrared sauna, and other body work treatment. Truly working from the inside out, they strive to promote inner beauty that radiates outward.
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Woosah Outfitters
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Jeffery Richard Salon
Erica Lang opened the Michigan-made
Jeffery Richard was studying business
art and lifestyle apparel brand in 2015.
at Ferris State University when he
Erica is a woodblock print maker and
realized he had a passion for cutting
graduate of Kendall College of Art and
hair. So, he changed career trajectories
Design. Erica’s designs are usually
to pursue his craft. In 2000, he opened
nature/outdoors inspired, and all start
his salon on Fulton Street, and in 2011,
as woodblock prints carved by hand
they moved to Wealthy Street for more
and printed in limited edition runs.
space. At Jeffery Richard salon, they
Erica is passionate about spreading the
do things a little different—it is a no
Woosah by collaborating with other local
tipping salon, and they are committed
brands, participating in neighborhood
to giving each guest a one of a kind
cleanup days, and supporting social
hair experience. It is all about the client
justice causes.
and they ensure an exceptional guest service experience every single visit.
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Outside Coffee Co.
Jeffery Richard is also very active in the community and participates in many
An extension of Woosah, Outside Coffee
philanthropic endeavors. Each year,
Co. was born out of Erica’s desire for a
they raise money for Earth month, do a
space to cultivate a sense of community
coat drive for a local Head Start School,
and for people to enjoy a little bit of
and donate to Kid’s Food Basket, GR
solitude in the middle of the city. The
Pride, and GR Red Project.
coffee and other treats are sold out of a vintage travel trailer that they renovated to serve as a fully functioning coffee shop. Stop by during the winter to enjoy your coffee in one of their heated igloos!
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Root Functional Medicine
Grand Rapids’ first MD functional medicine specialty practice, Root, was created to help everyone feel and be their best. Erica Armstrong, MD is the founder and CEO of Root and opened the business in 2018. Their team of MDs, functional dieticians, and nutritionists help people find the root cause of symptoms to restore wellness and prevent disease. By using functional medicine and nutrition, the team creates a customized wellness plan for each client based on testing, review, and in-depth evaluations. Root specializes in gut health, food sensitives, thyroid, PCOS, healthy weight, skin health, mental wellness, autoimmune conditions, and hormone balance. Root also offers a weekly meal service that is available to anyone! Their delicious and healthy meals are pre-cooked and are ready to eat in under three minutes.
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Kitchen Design Studio
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Urban You
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The Counting House
Bonnie Schut, interior designer and
The modern beauty and wellness
Opened in 2018 by Megan Adams, The
owner, opened the business in 1994.
experience that Urban You offers is
Counting House is a beautifully curated
The studio does both new construction
both unique and convenient. Urban You
home and lifestyle store, located in a
and remodels, and they specialize in
and its cutting-edge services are about
building rich with history. The building
space planning & cabinetry for kitchens,
empowerment and self-confidence
was originally a bank, which Adams
baths, and the rest of the home. Having
which is why CEO, Nicole Gregory, found
was able to maintain the character of
completely renovated their Wealthy
it important to make medical beauty pro-
by keeping the bank lobby’s checkered
Street showroom when they purchased
cedures “street level.” They strive to take
tile sales floor, and utilizing the original
it, they understand what their clients
the taboo out of services like Botox and
teller counter and cash vault. Adams
go through during a renovation.
make them accessible and approachable
has a background in merchandising
for everyone. That is why they offer
and purchasing, and she always knew
these services in a comfortable, non-
she wanted to open this type of store.
clinical setting while maintaining the
Originally from Ann Arbor, Megan had
Opened twelve years ago, Fusion Salon
medical grade professionalism. Urban
her sights set on the Wealthy Street
is a high-end salon with a laid-back feel.
You opened on Wealthy Street in 2017 in
corridor because of the creative
The current owner, Ashley Lundquist,
a building that was originally a grocery
community and art scene of the area.
was a stylist there for ten years before
store, and the historic detail remains
When she found this historic, beautiful
purchasing it in 2018. The salon is
intact which contributes to the unique-
building, she knew she had to jump on
passionate about their community and
ness of the salon. The walkability,
the opportunity. The Counting House
neighbors and have been involved in
approachability, and eclectic vibe of the
features an inventory that includes
community fashion shows with Lee
area made Wealthy Street the perfect
furniture and décor, household provi-
& Birch and Drag Brunch. The salon
location for their second salon.
sions, clothing and accessories, and
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Fusion Salon
prides itself on making everyone feel
vintage treasures. The Counting House
welcome, and they specialize in haircuts,
is a perfect blend of contemporary and
hair color, styling, and waxing.
vintage and it’s so homey, you may never want to leave!
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C L IEN T S TO RY
good things come to those who wait
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I
t’s no secret that the mortgage industry is booming right now. With historically low interest rates that have no end in sight, American families have endless opportunities to build and strengthen their personal wealth by investing in real estate.
These rates also mean massive numbers of people refinancing. Which is great, but when companies prioritize refinance business over purchase business, it can create problems for families who have a tight deadline and need a place to live. When markets are red hot and inventory is low, it becomes even more important than ever to choose a mortgage company that is personally vested in your outcome. Treadstone has always been people centric and relationship based with a goal of positively impacting our customers’ lives. However, it’s one thing for us to say it, but it’s an entirely different story when our clients experience it.
First time home buyers, Amy and David, were excited, albeit
pre-approval letter from Treadstone, so they had no time to
nervous, to begin the search for a place to call home. With
waste. As soon as their offer was accepted, the KP Team
a baby on the way, a competitive housing market, and the
went to work on their mortgage. Amy explains, “I received
uncertainty of searching for a home amidst a pandemic,
an email at least every other day with additional information
they were a bit intimidated by the process. Initially, the
and was asked if we had any questions along the way. Due
couple applied with a mortgage company that offered them
to the diligence of the entire staff, we were able to close
perks through Amy’s employment. After several voicemails
24 days after our offer was accepted!”
and emails went unanswered by the mortgage company, they grew nervous and turned to their realtor, Travis Moelker for
The Treadstone team took the time to make sure Amy and
help. Travis recommended Kevin Polakovich (KP) and his
David were in the loop on every step and took the time to
team at Treadstone; having worked with Treadstone often,
explain the mortgage process to the first-time home buyers.
Travis knew they were in good hands. Amy and David
Happily answering questions and never rushing, the KP
contacted Treadstone immediately and spoke with one of
Team made sure Amy and David knew they were valued.
Kevin’s Loan Officer Assistants, Heidi. From that initial phone call, Heidi gathered all the information necessary and had them preapproved in 48 hours. “We went from waiting 2 months without any communication to a pre-approval in less than 48 hours. During that 48 hours, we heard from Heidi
“Treadstone did all of the leg work! They took the stress and worry out of buying a house. It was easy for us to put our trust and future in Treadstone’s hands.”
multiple times… My husband and I knew that we had found a company that truly was invested in their customers.”
Amy and David have since been able to move into their very first home where they patiently await the arrival of
In this fast-paced market, your mortgage company needs
their newest addition! It is stories like these that drive all
to be ready to move when you are! Their offer was accepted
of us at Treadstone to do what we do: mortgages—better,
on their new home within three days of receiving their
faster, smarter.
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LO CA L B U S IN E S S S P OT L IG H T
Rooftop & Patio B A R S A N D R E S TA U R A N T S
There isn’t much that can beat a delicious drink on a beautiful patio—especially in Michigan! As Summer turns to Fall before our eyes, most of us want to enjoy every last minute of the pleasant weather to the fullest potential. Luckily, in Grand Rapids, we have the small city feel, with big city amenities! Here are some of the town’s best patios, rooftop bars, and outdoor seating areas to check out before Summer ends.
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Hancock This picnic style restaurant specializes in Nashville hot chicken and southern-inspired sides. If you are looking for a casual outside eatery with comfort food and amazing alcoholic slushies, this is the place!
The Søvengård For outside fun with delicious craft cocktails, Søvengård is the place to go. They have plentiful seating, Boccee Ball, and the bar is in a shipping container!
J Deck at JW Marriot Overlooking the Grand River, the J Deck at the JW Marriot is a great place for lunch, dinner, or Sunday funday!
IDC On the second floor of the Amway Grand Plaza, the speakeasy themed rooftop patio is one you won’t want to miss. They offer craft cocktails and a variety of wines and beer. Be sure to get the code before heading in!
Paddock Place The historic mansion in the East Hills neighborhood features an outdoor dining area unlike any other in Grand Rapids. Whether you are looking to enjoy an intimate and delicious dinner outdoors or just get drinks with friends, the patio and lawn really feels like Summer. Featuring global cuisine, craft cocktails, craft beer, wine, and games on the lawn, Paddock Place is a must visit.
Brewery Vivant The European-inspired brewery in East Hills is the perfect place to enjoy some local craft beer outdoors! The brewery is located in a renovated historical chapel, and they pride themselves on having a focus on sustainability and the community. Take a seat on their patio and enjoy a cold one.
The Friesan Gastro Pub The Fresian Gastro Pub boasts both a a 20-person patio and a 50-person rooftop deck where you can enjoy drinks, comfort food, and a view of the Medical Mile.
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Rose’s on Reeds Lake Located in East Grand Rapids, this historic restaurant will not disappoint. Their patio is situated overlooking the serene Reed’s Lake, so it’s a perfect place for an outdoor meal. Go on a weekday or during lunch hours to avoid the dinner rush!
Founders Brewing Co. A Grand Rapids favorite, nothing says Summer quite like a Founders beer on their patio. They offer ample seating, ample beer, and occasional live music, so you’re sure to have a good time!
Sandy Point Beach House The American cuisine restaurant features a sizeable outdoor eating area. What’s more, they have an outdoor bar called “Gintonica” that was converted from a shipping container! The name is inspired by their collection of 45 different gins.
Rockwell Republic Beer Garden This Grand Rapids fan-favorite restaurant has a secluded patio where they serve their delicious food and even better martinis! Be sure to stop by the patio during their happy hour special to enjoy $7 martinis and half off sushi rolls.
New Holland Brewing Co. The outdoor space at the Grand Rapids location of New Holland Brewing is perfect for a fun night with friends. Enjoy their craft beer and cocktails, and play some fun games in their spacious courtyard!
The Green Well The Green Well always delivers on fresh, exceptional, and unique food. You can enjoy their farm-to-table dishes on their peaceful patio that overlooks a native plant garden.
Watermark Country Club Just outside of downtown Grand Rapids, Watermark Country Club has an on-site restaurant with sweeping views of the course, plentiful food options, and great drinks. Pair it with a round of golf for a perfect day!
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HONOR ABLE MENTIONS
Aperitivo The wine bar located in the Downtown Market has outdoor seating, so you can enjoy your charcuterie and wine outside!
Vandermill Cider Located in the Fulton Heights neighborhood, Vandermill Cider gives you the brewery feel without the beer. They offer outdoor seating and free parking!
Graydon’s Crossing A globally inspired pub with delicious food and tons of beer options, Graydon’s Crossing has a little bit of everything. The outside seating and daily specials will keep you coming back!
Terra GR The farm-to-table restaurant in Eastown has a quaint patio where you can enjoy their handcrafted cocktails. Stop by for weekend brunch and enjoy the sunshine.
Treadstone Rooftop Patio Our personal favorite summer spot is the 3rd floor rooftop patio at Treadstone Mortgage. It overlooks Grand Rapids’ Fulton Street and has occasional happy hours and Summer cookouts for employees.
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HO M E & M OV ING T R EN D S
Color is a powerful design tool. It can be used to easily change the mood of a room without any major renovations—either by painting a room or adding furniture and accents. Here are some of the industry leaders’ picks for colors that are on trend this year.
blue
No color is more timeless than blue. This year is all about the dramatic shades, like navy and royal blue. These strong shades represent dependability, hopefulness, and trust. For a bold look, SherwinWilliams’ Naval makes a statement in a kitchen. If you’re after a relaxing oasis, try a classic blue paired with white.
green
Bring the outdoors in with shades of green. Muted, earthy greens, like Behr’s Back to Nature, represent renewal and create a calming environment—perfect for a relaxing living room. More vibrant shades, like chartreuse, are known for increasing energy and creative thinking, great accent color for an office.
pink
Blush tones have become a new neutral. Light pink is fresh and uplifting, and creates a modern space. Benjamin Moore’s First Light is inspired by the beauty and optimism of a sunrise. More rosy shades of pink become especially luxe when paired with gold or jewel toned accents.
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O U R PA S S IO N:
Positively Impacting Lives
A ARON KLEERSNYDER
JOHN P O L A KO V I C H BRENDAN O’DRISCOLL JULIE SMITH
AMBER WA G N E R
MALLORY STROTHEIDE KALAH S T R AT T O N
SCOT VENEKLASE
KEVIN P O L A KO V I C H
MICHAEL MARSMAN
STUART WILSON
TIM MEDUNA WA D E MONSMA
MABEL DOG HOUSE SPECIALIST
TOBY CRULL
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