EDEN | Brand Manual
EDEN | Brand Manual
1. Brand Universe Inspiration and Concepts Vision and Mission Brand Essence Communication Pillars
2. brand Identity Elements Primary Logo Color Palettes Typography Unacceptable Uses Image Library
3. Selected Identity Applications Business Cards Letterhead + Second Sheet Print Ephemera Digital Media Desktop/Website Tablet/Website Phone/Social Media Signage
4. Contact Information For Questions Design Inquiries Legal Information
1.
Brand Universe
Inspiration & Concepts | Vision | Brand Essence | Communication Pillars
The essence of the Eden brand is how the world sees, talks about, and experiences the Eden. Our public image is the sum of all impressions made in the media, advertising, wayfinding, stationery, web, social media, video, animation, and all other communications. A strong identity captures the essence of an organization’s purpose. A well-branded institution projects a unified character that effectively reinforces its various activities. Use this guide to inform what we do and say, express how we look and speak, and, most importantly, remember why we do it.
.
EDEN | Brand Manual
INSPIRATION & CONCEPTS
Eden is a brand that balances spontaneity and commitment with quality, lightness and attention to detail. It knows that all that is truly unique requires a combination of inspiration and refinement. It is a creative, yet careful approach, capable of writing an exciting and unique story.
4.
THE VISION
Inspired by the rich history and creative culture of New Orleans, the Eden is a renovated 19 th-century mansion turned boutique hotel. Just steps from the stunning Garden District, our central location invites guests to enjoy a local’s side of NOLA, while creating an inviting oasis for locals, themselves. Artfully designed by local decorator and designer Sara Ruffin Costello, the true character of the Eden is discovered through unlikely details. From hidden bookshelves, to curated vinyl collections, to a lush mix of textiles, materials and artwork, each corner of the hotel reveals its own unique story. Paired with the 21st-century Southern hospitality of celebrated restaurateurs LeLANC+SMITH, The Eden offers a sense of understated luxury, capturing the warm, eclectic personality of its unparalleled hometown.
EDEN | Brand Manual
Brand Essense & Pillars
The first step in the creative process was to open our eyes to what was around us: the people, places, images, monuments, colors, and sensations. This wealth of inspiration became the focal point of a photographic immersion exercise, deepening our knowledge of the Eden’s visual highlights.
6.
Historical Artfull Cultural
Whimsical Inviting Oasis
2. Brand IDENTITY ELEMENTS
Primary logo | ISecondary logo | Color Palette | Typography | Unacceptable Uses | Image Library
A brand is more than just a logo. And a logo is more than just a mark or symbol. A logo must work with other design elements to seamlessly adapt across colors, dimensions, and uses. This is called a logo identity system. The Eden has created a logo system that is flexible enough to be broken apart or used in totality, depending on the design need.
.
EDEN | Brand Manual
Primary Logo
SIGNATURE
LOGO
Eden the oasis
LOGOTYPE
Eden
CLEAR SPACE
Eden the oasis
MINIMUM PRINT SIZE
To maintain the integrity of the primary lockup in print, a minimum width of 1.5 inches has been set. The height should be proportional.
MINIMUM DIGITAL SIZE
To maintain the integrity of the primary lockup in digital, a minimum width of 108 pixels has been set. The height should be proportional.
10.
CLEAR SPACE
Our logo must have space to breathe, with rules concerning spacing and margins. It should not be cramped or overshadowed by other visual distractions. The logo clear space equals the ascent or ascender height of letter “S” around all edges of the logo, which should be free from other graphics and interference.
EDEN | Brand Manual
color pallete
12.
PRIMARY COLOR PALETTE
SECONDARY COLOR PALETTE
The primary color palette is our resting place. It is designed to be used in situations where the brand palette is not being used. For instance, use these colors sparingly only on white, black, or non-duotoned photography.
The secondary palette consists of six main colors. These colors complement the primary palette and are used to create emphasis and promote variety in content.
Per Color use all: PMS: 7476 U HEX: 2c4f51 RGB: 45 80 81 CMYK: 71 36 44 52
Per Color use all: PMS: 4545 U HEX: d3c9ad RGB: 211 202 174 CMYK: 17.55 16.28 32.73 0
EDEN | Brand Manual
typography
PRIMARY TYPEFACE
SECONDARY TYPEFACE
3RD SECONDARY TYPEFACE
CHEQUE
Ha l i m u n
Avenir Next Condensed
CHEQUE - CAPS ABCDEFGHIJKLM NOPQRSTUVWXY Z1234567890 CHEQUE - Regular ABCDEFGHIJKLM NOPQRSTUVWXY Z1234567890 CHEQUE - Black ABCDEFGHIJKL MNOPQRSTUVWX YZ1234567890
Ha l i m u n - CAPS A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Halimun - Regular a b c d e f g h i j k l m n o p q r s t u v w x y z
Three standardized fonts have been chosen for the Eden brand identity. They are to be used in all printed and online communications. Each of the typefaces was selected for its visual compatibility with the museum and for its ability to convey a personality that is consistent with our brand story.Only use the weights and styles shown on this page.
14.
Avenir Next Condensed - CAPS ABCDEFGHIJKLMNOPQRS TUVWXYZ1234567890 Avenir Next Condensed - Regular abcdefghijklmnop q r s t u v w x y z 1234567 890 Avenir Next Condensed - Bold ABCDEFGHIJKLMNOP QRSTUVWXYZ123456 7890
EDEN | Brand Manual
unacceptable logo uses
EDEN Eden the oasis
the oasis
Eden
Eden
is t h e oa s
the oasi s
• Never substitute type in the logo. • Never alter the colors in the logo. • Never tilt the logo. • Never distort the shape of the logo. The consistent and correct application of the Eden signature is essential.Always follow the standards presented in these guidelines. The examples on this page illustrate some of the unacceptable uses of the restaurant signature.
16.
EDEN | Brand Manual
Image library
A carefully managed approach to selecting photography will distinguish the Eden brand and create a lasting impression. The general photographic categories for image selection, environments and people. Using images from these categories can help support brand story. It’s important to select imagery that is dynamic and emotionally engaging.
18.
3.
SELECTED IDENTITY APPLICATION
Business Cards | Letterhead + Second Sheet | Print Ephemera | Digital Media | Desktop/Website | Tablet/Website | Phone/Social Media | Signage
The essence of the Eden brand identity can be displayed through the use of selected identities. Selected indentity applictions are used to unify the brands identities.
.
EDEN | Brand Manual
business card
The front of the business card contains the hotel’s signature with contact information and website are located on the back. Colors used full-color CMYK. The color used on the back is full-color CMYK. Stock used is Potlatch McCoy Silk Cover, 100#. Satin aqueous coating should always be used on both sides to ensure maximum quality and protection from scratching.
22.
EDEN | Brand Manual
envelope
The #10 two-color square flap envelope contains the restaurant signature and contact information. Colors used on the parent sheet of this converted envelope are full-color CMYK. Stock used is Mohawk Navajo Writing, 28 lb. Brilliant White. Adequate white space around the logo allows the logo to be prominent. A general writing space for the company, person, and address uses the margins below.
24.
EDEN | Brand Manual
Letter head and second sheet
The letterhead contains the signature and contact information.Colors used on the front of the letterhead are full-color CMYK. Stock used is Mohawk Navajo Writing, 28 lb. Brilliant White.
26.
EDEN | Brand Manual
Print Ephemera
Ephemera helps people identify and experience the hotel. All print ephemera will utilize the Eden signature and supporting photographic and illustrative imagery.
28.
EDEN | Brand Manual
30.
EDEN | Brand Manual
DIGITAL Media
Digital media will be accessed through a website, Facebook and Instagram as a driving force of advertising and sharing our brand story. We will encourage people to engage us with photos of themselves in our beautiful space and with our exceptional exhibits. Special events can also be promoted here.
32.
EDEN | Brand Manual
signage
34.
VEHICAL WRAP
4.
Contact information For Questions | Business Inquires | Legal Information
For any quesions, business inquires or legal info please refer to the contacts listed. For any other inquiries regarding the information in this publication refer the designer’s email and phone number.
.
EDEN | Brand Manual
1. FOR QUESTIONS Karen Smith Account Executive phone 619 733 8818 karensmith@theedennola.com
2. DESIGN INQUIRIES Treagan O’Donnell Creative Director, Designer phone 918 949 1331
3. LEGAL INFORMATION theedennola.com/legal
40.
Eden the oasis
info@theedennola.com | theedennola.com