Do the Marketing Work for You

When visiting a brick and mortar location, signage is the first exposure a customer will have of your brand. With such a large portion of your business coming from customers who were passing by it is necessary to understand the power your signage has on your business.

Shifting to the mindset that signage is a one-time advertising investment will allow for a greater ROI of the initial signage. Investing in high quality, long-lasting signage will continue to benefit your business 24 hours a day, 7 days a week. The decisions you make when creating your sign package have the potential to greatly benefit your bottom line. As the purchase is made once, you will be able to sit back and watch it continue to benefit both your customers and your business.

Making Signage Part of Your Marketing Mix

The traditional marketing mix for a product or service involves four different components: product, price, place and promotion. When it comes to signage, it can greatly impact your brand’s physical product and place. Having signage in a retail environment will greatly impact the experience your customers have when they walk into a store. Keep in mind that this can either improve or tarnish their relationship with your brand.

Signage is a fantastic cost-effective way to extend your brand. It happens to be one of the first elements of a brand’s positioning that consumers interact with.

Brand Consistency is Key

Overall, there is no argument that signage is important for any company. It alone will increase sales, drive in foot traffic and direct consumers to the right location. There is still an important piece of the equation that is overlooked by many, which is neglecting to understand signage as a necessary piece of your marketing mix. In doing so, you run the risk that your product/service may fail to connect with potential consumers.

Personally, we pride ourselves on not only being experts in signage but at being on-site branding experts as well. We understand what our client’s brand message is trying to convey and create a quality product to reflect that position and ultimately drive results that will increase their bottom line.

Danielle Miller

772-260-2537 dmiller@lavianoassociates.com

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Rustic Hills offers this coastal 3 bedroom 3 bath ocean access waterfront home. Step inside to discover an open floor plan surrounded by a cozy fireplace, large kitchen island & french doors opening to your private covered screen enclosed patio with a gentle breeze breathtaking nature views. Your evenings can be spent entertaining up top the expansive astroturf sundeck inviting you to bask in the sun or gaze at the stars. With impact windows throughout, this residence ensures safety and peace of mind while allowing natural light to illuminate the interior spaces. The new metal roof, new seawall and updated siding adds a touch of modern but also guarantees durability and longevity. Additional recent updates include new balcony, fresh paint, new lighting fixtures, new garage door opener, new water heater and more! Offered at $840,000

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Welcome to your dream starter home! Nestled within the sought after gated community of Springtree, this enchanting residence offers the ideal combination of comfort, style, and security. Prepare to be captivated by this 3-bedroom, 2-bath pool home that offers high ceilings throughout, a split bedroom plan perfect for a family and a large kitchen/dinning room. As you step inside, you are greeted by a warm and inviting ambiance, with plantation shutters and a shiplap wall for that statement piece. The covered patio offers shade while the pool is its own oasis of tropical escape. Fully fenced yard perfect for pets. Close to 95 for commuters and the low HOA offers a tot lot for the kids. Offered at $515,000

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